“First-time buyers in our market are… - Knight Frank

HOME COUNTIES
market overview
Cobham, Esher and Ascot are home to some of
the most impressive and striking properties to
rent in the south of England.
The areas we cover in Berkshire and Surrey are well placed
to accommodate high end corporate tenants to professional
individuals or couples looking to rent out of central London.
The real benefit to this area is the speed and ease of the
commute into London and the frequency of the trains. In
addition there is an abundance of good schools in the county
that appeal to those tenants with children.
There continues to be strong demand for a variety of property,
with an increased need for well presented apartments and
“
The ripple effect from London is spreading, albeit slowly...
”
...prices within a two-hour radius of London are creeping up.
HOME COUNTIES
BY NUMBERS *
Ascot lettings
On average we receive 77 offers a week on our
rental properties
We register 41 new rental applicants each month
on average
Cobham lettings
61% of our tenants are from overseas
On average we receive 58 offers a week on our
rental properties
Esher lettings
We register 21 new rental applicants each month
on average
We are instructed to let 4 new rental properties
each month
*figures relate to the 12 months to March 2011 unless otherwise stated
What do our applicants want
to spend?
under £2,500 36%
£2,500 to £3,500 18%
£3,500 to £4,500 12%
£4,500+ 34%
“
The real benefit to this area is...
”
…the speed and ease of the commute into London.
44 LOCAL VIEW
%
150
120
90
60
30
0
houses with two or three bedrooms. A significant number
of applicants that have registered within the last month
have budgets under £3,000 per month, so properties within
this price range are urgently required and should see good
interest.
However, there are
also a good number
of applicants at the top
end of the market for
viewings of properties
over £7,500 per month.
We believe that this
active market looks set
to continue.
Tenancies
agreed
Office Head –
Ascot Lettings
Gordon Hood
Home Counties lettings in the last 12 months
Prospective
tenants
registered
New
property
available
Office Head –
Cobham & Esher
Lettings
Amanda Driver
Viewings Change in
rents, last
3 months
What is coming to the market?
under £2,500 26%
£2,500 to £3,500 15%
£3,500 to £4,500 10%
£4,500+ 49%