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“First-time buyers in our market are… - Knight Frank

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LONDON MARKET<br />

COMMENT<br />

ANALYSING<br />

THE london MARKET<br />

While demand is strong and values <strong>in</strong> the<br />

ascendancy, London’s prime residential sales<br />

and lett<strong>in</strong>gs <strong>market</strong>s cont<strong>in</strong>ue to suffer from a<br />

frustrat<strong>in</strong>g supply shortage, Liam Bailey, head<br />

of residential research at <strong>Knight</strong> <strong>Frank</strong>, expla<strong>in</strong>s.<br />

The headl<strong>in</strong>es are fairly clear: rents are up, prices have<br />

recovered from last autumn’s hiatus, demand from tenants and<br />

<strong>buyers</strong> is healthy, but supply everywhere is stubbornly low.<br />

Beh<strong>in</strong>d the headl<strong>in</strong>es the picture is more complex, with<br />

<strong>in</strong>vestment requirements and <strong>in</strong>ternational demand becom<strong>in</strong>g<br />

more critical than ever <strong>in</strong> determ<strong>in</strong><strong>in</strong>g the direction of the <strong>market</strong>.<br />

International <strong>buyers</strong>, the savi<strong>our</strong> of the <strong>market</strong> <strong>in</strong> early 2009,<br />

have now become omnipresent. The desire of Asian, European<br />

and Middle Eastern <strong>in</strong>vestors to buy <strong>in</strong> London has been<br />

soak<strong>in</strong>g up a huge slice of the new-build <strong>market</strong> and overseas<br />

demand is now the biggest s<strong>in</strong>gle contributor to price growth.<br />

The key issue <strong>in</strong> the rental sector is that the new supply of<br />

<strong>in</strong>vestment stock trickl<strong>in</strong>g <strong>in</strong>to the <strong>market</strong>, funded it has to<br />

be said by UK as well as <strong>in</strong>ternational <strong>buyers</strong>, is only slowly<br />

counter<strong>in</strong>g grow<strong>in</strong>g rental demand. Aided by London’s service<br />

sector recovery, demand for rental accommodation by new or<br />

relocat<strong>in</strong>g workers is push<strong>in</strong>g rents higher.<br />

4 LOCAL VIEW<br />

%<br />

8<br />

6<br />

4<br />

2<br />

0<br />

-2<br />

-4<br />

-6<br />

-8<br />

-10<br />

Dec 07<br />

Market<br />

performance<br />

London’s hous<strong>in</strong>g <strong>market</strong> has cont<strong>in</strong>ued to follow a very different<br />

path to that seen <strong>in</strong> the wider UK <strong>market</strong>. While prices began<br />

to slip <strong>in</strong> London last autumn, just as the mortgage <strong>market</strong> and<br />

the economy began to weaken, a notable turnaround <strong>in</strong> the f<strong>our</strong><br />

months to the end of February led prices to rise by 4%.<br />

The reasons for this recovery, and the divergence of the <strong>market</strong><br />

from national trends, can be partially ascribed to low stock<br />

volumes, and a desire from <strong>buyers</strong> over recent months to buy<br />

now and capitalise on the opportunity to fix their borrow<strong>in</strong>g<br />

costs at very low rates.<br />

As we note above, the most important driver beh<strong>in</strong>d price<br />

growth has been grow<strong>in</strong>g demand for London property from<br />

<strong>in</strong>ternational <strong>buyers</strong>. Over the last 12 months the proportion of<br />

£2m+ sales to non-UK <strong>buyers</strong> hit 52%. The figure was 64% for<br />

properties priced above £5m.<br />

“<br />

Mar 08<br />

Prime central London rents and prices, quarterly change<br />

Jun 08<br />

Sep 08<br />

Dec 08<br />

Mar 09<br />

Jun 09<br />

as the mortgage <strong>market</strong> and<br />

the economy began to weaken, a<br />

notable turnaround <strong>in</strong> the f<strong>our</strong><br />

months to the end of February<br />

led prices to rise by 4%.<br />

Sep 09<br />

Dec 09<br />

Mar 10<br />

”<br />

Jun 10<br />

Rents Prices<br />

Sep 10<br />

Dec 10<br />

Mar 11

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