“First-time buyers in our market are… - Knight Frank
“First-time buyers in our market are… - Knight Frank
“First-time buyers in our market are… - Knight Frank
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FULHAM<br />
<strong>market</strong> overview<br />
The number of properties available for sale and<br />
rent <strong>in</strong> Fulham cont<strong>in</strong>ues to fall short of demand,<br />
particularly <strong>in</strong> the £1m to £2m and £800 to<br />
£1,200 per week price range. Demand for these<br />
properties is very strong as we receive a large<br />
number of enquiries from families mov<strong>in</strong>g to be<br />
close to good primary schools.<br />
Sellers of these houses are often upsiz<strong>in</strong>g <strong>in</strong> the area but they too<br />
suffer from a lack of choice caus<strong>in</strong>g many to resort to extend<strong>in</strong>g<br />
their own properties. The unfortunate result of this is that they<br />
therefore play a part <strong>in</strong> the shortage. Another grow<strong>in</strong>g trend has<br />
“<br />
French <strong>buyers</strong> and tenants choose…<br />
”<br />
…Parsons Green. It is convenient for the new French Lycee Primary School and the Lycee <strong>in</strong> South Kens<strong>in</strong>gton.<br />
FULHAM BY<br />
NUMBERS *<br />
85% of homes we let are to corporate tenants.<br />
With companies relocat<strong>in</strong>g their executives to<br />
London every day <strong>our</strong> specialist team at <strong>Knight</strong><br />
<strong>Frank</strong> Residential Corporate Services is on hand<br />
to help them f<strong>in</strong>d the perfect home<br />
On average we have achieved 96.7% of the guide<br />
price on sales <strong>in</strong> the past 12 months<br />
60% of <strong>our</strong> tenants are from overseas<br />
In the last three months alone, potential <strong>buyers</strong><br />
from 129 different countries have viewed properties<br />
for sale onl<strong>in</strong>e through <strong>Knight</strong><strong>Frank</strong>.co.uk/Fulham<br />
*figures relate to the 12 months to March 2011 unless otherwise stated<br />
“<br />
Our typical <strong>buyers</strong> <strong>are…</strong><br />
”<br />
…families mov<strong>in</strong>g from Chelsea to Fulham <strong>in</strong> search of more space for their money.<br />
36 LOCAL VIEW<br />
Sales applicants by price band<br />
under £500k 5%<br />
£500k to £750k 8%<br />
£750k to £1m 11%<br />
£1m to £1.5m 32%<br />
£1.5m to £3m 30%<br />
£3m+ 14%<br />
seen many owners dig out their basements and large houses with<br />
this potential are <strong>in</strong> high demand. Very few houses <strong>in</strong> Fulham<br />
were built to measure over 3,000 sq ft so residents seek<strong>in</strong>g larger<br />
houses have to either move out of the area or dig basements to<br />
achieve their desired size. The lett<strong>in</strong>gs <strong>market</strong> also suffers from a<br />
supply shortage as many homeowners choose to sell their<br />
properties and current<br />
tenants renew their<br />
leases, creat<strong>in</strong>g a<br />
vacuum <strong>in</strong> the <strong>market</strong>.<br />
This has <strong>in</strong>creased<br />
rental prices, especially<br />
for well presented<br />
properties.<br />
Office Head – Sales<br />
Anne Soutry<br />
Our Team <strong>in</strong> action<br />
When we opened the Fulham branch <strong>in</strong> September 2008 we were<br />
<strong>in</strong>structed to sell a large house on Stevenage Road. The <strong>market</strong><br />
conditions meant the vendors would not be able to achieve the<br />
price they wanted so we advised them to ‘ride out’ the <strong>market</strong> by<br />
search<strong>in</strong>g for a tenant. Our lett<strong>in</strong>gs department achieved an ask<strong>in</strong>g<br />
price offer from a well known French company whose manag<strong>in</strong>g<br />
director and family moved <strong>in</strong> and stayed <strong>in</strong> the property for two<br />
years. Once the sales <strong>market</strong> significantly improved we advised the<br />
owners that the spr<strong>in</strong>g <strong>market</strong> of 2011 would be an optimum <strong>time</strong><br />
to sell. We began <strong>market</strong><strong>in</strong>g the house for sale on 4 January and an<br />
offer was accepted on 21 January with contracts exchang<strong>in</strong>g and<br />
complet<strong>in</strong>g shortly thereafter.<br />
“Our typical tenants <strong>are…</strong><br />
”<br />
…young professionals or French families.<br />
Office Head – Lett<strong>in</strong>gs<br />
Liz Harrall<br />
Rental applicants by price band<br />
(cost per week)<br />
under £350 27%<br />
£350 to £500 30%<br />
£500 to £750 17%<br />
£750 to £1,000 10%<br />
£1,000 to £1,500 13%<br />
£1,500+ 3%