“First-time buyers in our market are… - Knight Frank
“First-time buyers in our market are… - Knight Frank
“First-time buyers in our market are… - Knight Frank
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WANDSWORTH<br />
AND CLAPHAM<br />
<strong>market</strong> overview<br />
The level of activity <strong>in</strong> Wandsworth and Clapham<br />
has been very positive so far this year. We are<br />
sell<strong>in</strong>g properties at prices <strong>in</strong> keep<strong>in</strong>g with the<br />
record levels established by <strong>Knight</strong> <strong>Frank</strong> at<br />
the peak of the <strong>market</strong> <strong>in</strong> 2007 and even above<br />
<strong>in</strong> some cases. Super-prime properties have<br />
commanded over £1,000 per sq ft.<br />
The area has proven to be most resilient, underp<strong>in</strong>ned by some<br />
solid fundamental draws <strong>in</strong>clud<strong>in</strong>g the wide open spaces of<br />
“The biggest new trend <strong>in</strong> <strong>our</strong> <strong>market</strong> is…<br />
…people avoid<strong>in</strong>g a ‘double move’ by th<strong>in</strong>k<strong>in</strong>g ahead and buy<strong>in</strong>g a house they are not<br />
go<strong>in</strong>g to outgrow too quickly.<br />
Wandsworth<br />
and clapham<br />
BY NUMBERS *<br />
On average we have achieved 97.4% of the guide<br />
price on sales <strong>in</strong> the past 12 months<br />
We have 300 potential <strong>buyers</strong> on <strong>our</strong> books look<strong>in</strong>g<br />
to spend a collective total of £663.3m<br />
<strong>Knight</strong> <strong>Frank</strong> Wandsworth’s onl<strong>in</strong>e property †<br />
list<strong>in</strong>gs are viewed 363 <strong>time</strong>s a day through<br />
<strong>our</strong> award-w<strong>in</strong>n<strong>in</strong>g website <strong>Knight</strong><strong>Frank</strong>.co.uk/<br />
Wandsworth<br />
We hold the record for the highest amount paid per<br />
sq ft <strong>in</strong> the area, at £1,116 per sq ft<br />
*figures relate to the 12 months to March 2011 unless otherwise stated<br />
† for sale<br />
28 LOCAL VIEW<br />
Age of <strong>our</strong> <strong>buyers</strong><br />
30s 50%<br />
40s 38%<br />
50s 5%<br />
60s 7%<br />
<strong>“First</strong>-<strong>time</strong> <strong>buyers</strong> <strong>in</strong> <strong>our</strong> <strong>market</strong> <strong>are…</strong><br />
…cautious, as you might expect. But central London<br />
property will cont<strong>in</strong>ue to be an excellent mid- to<br />
long-term <strong>in</strong>vestment.<br />
”<br />
Wandsworth, Clapham and Toot<strong>in</strong>g Commons, the excellent<br />
state and private schools, amenities for young families, a host<br />
of sports clubs and fantastic transport l<strong>in</strong>ks.<br />
While the area cont<strong>in</strong>ues to fl<strong>our</strong>ish as a whole, streets and<br />
locations that rema<strong>in</strong> top choices for <strong>our</strong><br />
local, national and <strong>in</strong>ternational <strong>buyers</strong><br />
<strong>in</strong>clude: the Toast Rack, Clapham Old Town,<br />
Heaver Estate, Night<strong>in</strong>gale Triangle, between<br />
the Commons, Abbeville Village, The<br />
Wandles, Westover Road, Magdalen Estate,<br />
Bellevue Village, Elsynge Road, Spencer<br />
Road and Spencer Park.<br />
”<br />
Our Team <strong>in</strong> action<br />
We were <strong>in</strong>structed to sell a five–bedroom family house on<br />
Night<strong>in</strong>gale Triangle and very quickly identified some suitable<br />
<strong>buyers</strong> who were already registered with us. The <strong>buyers</strong> were<br />
look<strong>in</strong>g to upsize <strong>in</strong> the area, and this was a relatively complicated<br />
scenario as there were f<strong>our</strong> houses <strong>in</strong> this particular cha<strong>in</strong>, and <strong>our</strong><br />
experienced negotiators played an important role <strong>in</strong> coord<strong>in</strong>at<strong>in</strong>g<br />
the different completion dates. The outcome was a good one for all<br />
<strong>in</strong>volved - the client achieved a record sale for the street follow<strong>in</strong>g a<br />
competitive bidd<strong>in</strong>g situation and the buyer secured a great family<br />
house that will no doubt produce a premium when they come to sell.<br />
“<br />
The most excit<strong>in</strong>g emerg<strong>in</strong>g hotspots <strong>in</strong> <strong>our</strong> area <strong>are…</strong><br />
…Lyford Road SW18 and the Magdalen Estate.<br />
”<br />
Often<br />
overlooked <strong>in</strong> the past, these areas now boast record sales.<br />
Sales by price band<br />
Office Head – Sales<br />
Luke Pender-Cudlip<br />
£500k to £750k 7%<br />
£750k to £1m 18%<br />
£1m to £1.5m 31%<br />
£1.5m to £3m 37%<br />
£3m+ 7%<br />
“<br />
Our typical <strong>buyers</strong> <strong>are…</strong><br />
…families requir<strong>in</strong>g five-bedroom houses.<br />
Predom<strong>in</strong>antly British but also French, Italian,<br />
American, South African and Australian.<br />
”