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“First-time buyers in our market are… - Knight Frank

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WIMBLEDON<br />

<strong>market</strong> overview<br />

The sales <strong>market</strong> <strong>in</strong> Wimbledon has fl<strong>our</strong>ished<br />

recently with <strong>buyers</strong> look<strong>in</strong>g for a wide range<br />

of properties across price ranges. A m<strong>in</strong>i boom<br />

was triggered by purchasers of houses priced<br />

over £1m rush<strong>in</strong>g to buy before the stamp duty<br />

<strong>in</strong>crease on 6 April.<br />

Where the <strong>market</strong> stands now that the charge has <strong>in</strong>creased is<br />

unclear, but demand for properties at every level is strong and<br />

we therefore look forward to positive conditions cont<strong>in</strong>u<strong>in</strong>g.<br />

One th<strong>in</strong>g that vendors must acknowledge is that <strong>buyers</strong> simply<br />

“<br />

The biggest new trend <strong>in</strong> <strong>our</strong> <strong>market</strong> is...<br />

…the desire to have a c<strong>in</strong>ema and media room <strong>in</strong> the larger houses. This has recently<br />

”<br />

replaced swimm<strong>in</strong>g pools as the most desired feature.<br />

WIMBLEDON BY<br />

NUMBERS *<br />

We have 473 potential <strong>buyers</strong> on <strong>our</strong> books look<strong>in</strong>g<br />

to spend a collective total of £1.55bn<br />

<strong>Knight</strong> <strong>Frank</strong> Wimbledon’s onl<strong>in</strong>e property † list<strong>in</strong>gs<br />

are viewed 676 <strong>time</strong>s a day through <strong>our</strong> awardw<strong>in</strong>n<strong>in</strong>g<br />

website <strong>Knight</strong><strong>Frank</strong>.co.uk/Wimbledon<br />

We currently have 9 <strong>buyers</strong> on <strong>our</strong> books for every<br />

property we have for sale<br />

Around 60% of <strong>our</strong> tenants are from overseas<br />

We register an average of 41 new rental applicants<br />

a month<br />

*figures relate to the 12 months to March 2011 unless otherwise stated<br />

† for sale<br />

“ “<br />

” ”<br />

14 LOCAL VIEW<br />

Sales by price band<br />

under £500k 8%<br />

£500k to £750k 8%<br />

£750k to £1m 13%<br />

£1m to £1.5m 27%<br />

£1.5m to £3m 19%<br />

£3m+ 25%<br />

The best th<strong>in</strong>g to happen to the rental <strong>market</strong> would be for…<br />

…banks and lend<strong>in</strong>g arms to relax the str<strong>in</strong>gent<br />

buy-to-let lend<strong>in</strong>g criteria.<br />

will not show <strong>in</strong>terest <strong>in</strong> properties they deem to be over-priced.<br />

Our lett<strong>in</strong>gs <strong>market</strong> cont<strong>in</strong>ues to suffer from a shortage of<br />

properties, particularly with one- and two-bedroom flats. But<br />

three- and f<strong>our</strong>-bedroom houses are <strong>in</strong> greatest demand. Rents<br />

are back to the highs achieved <strong>in</strong> 2007 and tenants are hav<strong>in</strong>g<br />

to pay more at renewal<br />

to ensure they can stay<br />

<strong>in</strong> their property. While<br />

it appears to be a<br />

landlords’ <strong>market</strong>, both<br />

private and corporate<br />

tenants are <strong>in</strong>creas<strong>in</strong>gly<br />

cost-conscious.<br />

Office Head – Sales<br />

Dom<strong>in</strong>ic Pasqua<br />

Office Head – Lett<strong>in</strong>gs<br />

Ruth Barr<br />

Our Team <strong>in</strong> action<br />

We had been rent<strong>in</strong>g out and manag<strong>in</strong>g a wonderful detached<br />

house off Parkside for the last six years, with tenants rang<strong>in</strong>g from<br />

Japanese corporates to American bankers and their families, but<br />

always stay<strong>in</strong>g for a m<strong>in</strong>umum of two years per tenancy. We also<br />

handled the refurbishment of the property with the help of <strong>our</strong><br />

Property Management department. And when the owner decided<br />

to sell the house late last year, they <strong>in</strong>structed <strong>our</strong> sales team on a<br />

sole agency basis. The house attracted a good level of <strong>in</strong>terest at an<br />

ask<strong>in</strong>g price of £1,490,000 and exchanged and completed to a local<br />

family - a great example of <strong>our</strong> lett<strong>in</strong>gs and sales experts work<strong>in</strong>g<br />

together, and with other <strong>Knight</strong> <strong>Frank</strong> specialists when called for.<br />

“<br />

Sellers are <strong>in</strong>creas<strong>in</strong>gly…<br />

…mak<strong>in</strong>g the most of their properties, with modern<br />

kitchens, bathrooms, and good decoration mak<strong>in</strong>g<br />

”<br />

the<br />

most of all available light.<br />

Let by price band (cost per week)<br />

under £350 14%<br />

£350 to £500 25%<br />

£500 to £750 17%<br />

£750 to £1,000 20%<br />

£1,000 to £1,500 12%<br />

£1,500+ 12%<br />

Our most excit<strong>in</strong>g emerg<strong>in</strong>g hotspot is…<br />

…West Wimbledon, due to its proximity to<br />

Raynes Park railway station.

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