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2012–2013ADVERTISING RATES & BOOKING SCHEDULESFOUR COLOUR TWO COLOUR MONOFULL PAGE:See mechanical specs on page 4HALF PAGE:See mechanical specs on page 4QUARTER PAGE:See mechanical specs on page 4$1650 $1320 $1100$1100 $770 $660$660 $550 $440INSERTS † : • $1650HIRE OF MAILING LIST: • $1100ALL PRICES INCLUSIVE OF GSTPUBLICATION PERIOD & *BOOKING DEADLINES (MATERIAL DEADLINE ONE WEEK LATER):• DEC–JAN *Nov 10 • FEB–MAR *Jan 10 • APR–MAY *Mar 10• JUNE–JULY *May 10 • AUG–SEP *July 10 • OCT–NOV *Sep 10MAGAZINE DISTRIBUTED: Second week of Publication PeriodCOTTON YEARBOOK: • BOOKINGS: Aug 18. Distributed last week in September.† Cost of inserts may vary according to insert weight and Australia Post costs.— 8 —
The Australian cotton industry stretches from Emerald incentral Queensland through southern Queensland andnorthern NSW to the Murrumbidgee valley in southernNSW. In a year with plentiful water, around 550,000hectares of cotton are planted with potential productionof over four million bales and a value of more than $2billion.Well over 90% of the Australian cotton crop is exported— mainly to Asian destinations such as Indonesia, SouthKorea, Taiwan, China and Thailand. Australia producessome of the best cotton in the world and it is highlyvalued by cotton spinners in export markets for its colour,strength, fibre length and lack of contamination. Endusers know that Australian cotton is produced under aBest Management Practice (BMP) regime from the fieldthrough to the cotton gin and the finished fabric. BMP isan assurance that world best practice is used in growingthe crop — especially regarding environmental practicesand water use efficiency.Most of the Australian crop is grown under irrigation,although large areas of the Darling Downs and northernNSW are used for dryland cotton. It is a summer crop— that is, it is planted in spring (mid-September throughto the end of November) and harvested in the autumn(early March through to late May). Contrary to popularopinion, a cotton crop is not a particularly heavy user ofwater — most other irrigated crops use substantially morewater than cotton per hectare. Cotton’s background isas a desert plant and it is well adapted to the Australianenvironment.The cotton industry at a glanceCotton by the calendar— 9 —Calendar of a typical cotton cropOctoberPlanting when soil temperatures exceed 15°C. Seeds are planted into beds which have beenprepared over winter. As with most farming operations, planting is done using GPS guidancefor great accuracy. Irrigation is applied either before or after planting, depending on the season.Residual herbicides are applied at planting.NovemberEarly weed and insect control. Replanting and late planting. Crops start to set squares (buds).DecemberWeed and insect control. This is the time when the season starts to get serious and decisionsneed to be made about the crucial first crop irrigation. The cotton squares begin to turn to flowers.Decisions also need to be made about late fertiliser applications including foliar fertilisers.JanuaryThis is the critical time of the season. It is the time of peak flowering and the cotton bolls start todevelop. If the management is good and the weather favourable for the next few weeks, a greatcrop can be produced. Irrigation timing, foliar fertilisers and growth regulator application are vital.FebruaryMost of the crop has been set and it is important not to lose it at this stage. Timing of the finalirrigation is crucial to allow the crop to fully mature.MarchWhen about 60% of the cotton bolls are open (white, fluffy cotton), defoliants are applied to getrid of the leaves and reduce any contamination at harvest. Early picking starts in some areas.AprilPicking is usually in full swing and so are the cotton gins — separating the cotton fibre from theseeds embedded within it. This is a period when the whole industry prays for fine weather becausetoo much rain can significantly reduce the quality of the cotton lint.May to AugustAfter picking, the cotton stalks are slashed. Minimal cultivation is used to prevent survival ofheliothis pupae and attention turns to preparing the ground for the next crop or planting a winterrotation crop.
Page 2 and 3: EmeraldRockhamptonRomaGeraldtonGoon
Page 4: Contact details & mechanical specs(
Page 10 and 11: 2012-2013ADVERTISING RATES & BOOKIN
Page 12 and 13: FEATURE schedule(Booking & material
Page 14 and 15: $14.90 incl GSTEDITORS: Sandra Will
Page 16: Greenmount Press P/LDELIVERY ADDRES

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