Older People's Strategy - Newcastle City Council

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76Where we are nowIn 2002, Peter Fletcher Associates were commissioned toundertake a study into ‘that little bit of help’ in Newcastle.The first recommendation from the study was that older peopleneeded better access to information about the services alreadyavailable in Newcastle. This led to the development ofInformation NOW (see Aim 2).Another recommendation was to develop a register of reliabletradespeople, which led to the development of the TradesRegister provided by Anchor Staying Put in partnership withthe Quality of Life Partnership.This still leaves a number of other services which older peopleneed. There is great demand for a gardening service, shoppingservices (in particular access to good food), cleaning servicesand community transport. Some of these services alreadyexist, but often within small geographical areas, with particulareligibility criteria and with limited resources.Older people have a very important role to play in developingthese services, both advising on how they should be developedbut also in giving their time as volunteers or paid employeesto delivering the services.Access to technology is also key to enabling older people toaccess some of the help they need. Internet-based informationservices, shopping and banking schemes offer opportunitieswhich will increasingly become acceptable to older people(see Annex 7, Note 15).
77Older people will also continue to gain greater access to theinternet, either through taking up IT classes and having theirown computers, or through friends and family or throughcommunity-based staff from statutory and voluntary agencies.Agencies have a key role to play in recognising the costeffectivenessof practical services and committing to investingin preventive services. This is not simply investing financialresources, but recognising the value of these services as partof a network or hub of services which support older people’sindependence.Actions Establish a strong, cross-agency working group betweenkey agencies and older people to take forward thedevelopment of ‘little bit of help’ services. Find resources across the system to test out a range ofsustainable enterprise, voluntary and community sectorservices which can deliver handyperson, shopping,gardening and cleaning services for older people.
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Everyone’sTomorrowThe Strategy fo
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1A vision for Newcastle 2021Newcast
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3ForewordBernard Baruch, the Americ
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5Table of contentsPage1. Introducti
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8the population. Older people seek
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10Fig. 1: The Menu - Putting older
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122 Older people themselves are cha
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14National policyGovernment policy
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17MainstreamingThis strategy will a
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19cities - the Healthy Cities - Hea
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21Fig. 2: Newcastle Strategy for Ol
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23Aim 1Making a positivecontributio
Page 27 and 28: 25ContextIncreasingly public servic
Page 29 and 30: 27The Elders Council and Quality of
Page 31 and 32: 29ActionsThe work of building the v
Page 33 and 34: 31There is an increasing need for o
Page 35 and 36: 33Where we are nowThere is a consid
Page 37 and 38: 35 The creation of opportunities fo
Page 39 and 40: 37Attitudes to older peopleOlder pe
Page 41 and 42: 39Actions Carry out an audit of cov
Page 43 and 44: 41There are a number of initiatives
Page 45 and 46: 43Aim 2Accessing information,advice
Page 47 and 48: 45Outcome 2aOlder people have acces
Page 49 and 50: 47Where we are nowThe Quality of Li
Page 51 and 52: 49Other specialist services are als
Page 53 and 54: 51Aim 3Physical, mental andemotiona
Page 55 and 56: 53ContextNewcastle is one of the mo
Page 57 and 58: 55Outcome 3aOlder people and carers
Page 59 and 60: 57 Age Concern Newcastle, which pro
Page 61 and 62: 59Newcastle City Council Arts Team
Page 63 and 64: 61Information and accessInformation
Page 65 and 66: 63 Develop a ‘life in older age
Page 67 and 68: 65Dementia 11.2%Stroke 9.5%Musculo-
Page 69 and 70: 67Newcastle is uniquely placed at t
Page 71 and 72: 69 Encourage older people to explor
Page 73 and 74: 71It is often difficult to reach ou
Page 75 and 76: 73Mrs D is a 76-year-old fiercely i
Page 77: 75Outcome 3dOlder people have acces
Page 82 and 83: 80Aim 4Enjoying older person friend
Page 84 and 85: 82The Local Development Framework C
Page 86 and 87: 84Safe Neighbourhoods is a project
Page 88 and 89: 86Outcome 4bOlder people have decen
Page 90 and 91: 88for housing in the city over the
Page 92 and 93: 90to develop new financial products
Page 94 and 95: 92Older people are a key client gro
Page 96 and 97: 94The role of Neighbourhood Managem
Page 98 and 99: 96 Deliver Warm Zone initiatives an
Page 100 and 101: 98Where we are nowOlder people have
Page 102 and 103: 100Strategic planning and transport
Page 104 and 105: 102Aim 5Financially and materially
Page 106 and 107: 104Outcome 5aOlder people have the
Page 108 and 109: 106Actions Include financial litera
Page 110 and 111: 108Where we are nowAge Concern have
Page 112 and 113: 110Section 4: Turning the strategy
Page 114 and 115: 112 The population in Newcastle and
Page 116 and 117: 114 However, there is a growing int
Page 118 and 119: 116Use of Adult Social Services Dur
Page 120 and 121: 118 58.4% of people aged 50+ were v
Page 122 and 123: 120Annex 2: Links to key national a
Page 124 and 125: 122Newcastle Strategyfor Older Peop
Page 126 and 127: 124Other strategies mentioned in th
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126Newcastle Science CityNewcastle
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128Annex 4: ConsultationThe draft s
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130What was changed?Overall, feedba
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132Annex 5: List of agencies mentio
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134Public Sector organisationsAudit
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136PartnershipsDementia Care Partne
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138Equality Standard for Local Gove
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140Positive Ageing is a pilot cours
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14214 Sure Start for Older People15
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Older People's Strategy - Newcastle City Council

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