Older People's Strategy - Newcastle City Council

65Dementia 11.2%Stroke 9.5%Musculo-skeletal disorders 8.9%Cardiovascular disease 5.0%Cancer (all forms) 2.4%The average cost of support per person is quoted in thePSSRU report as £25,472 per annum.In the light of these predictions, it is important to invest inprimary prevention which encourages people to adopt healthylifestyles from an early age (see Outcome 3a) and to investin health and social care systems which provide good-quality,flexible support and care.The White Paper Our health, our care, our say sets aparticular direction with a shift towards prevention and earlierintervention, choice and personalised services which promoteindependence, more support for people with long-termconditions and improved access to community services.Where we are nowNewcastle Social Services, Newcastle Primary Care Trust,Newcastle upon Tyne Hospitals NHS Foundation Trust andNorthumberland, Tyne and Wear NHS Trust (which providesmental health services) have established a new governancestructure for older people’s services in Newcastle. This will ensurethe implementation of legislation, policies and guidelines relevantto older people and, through working in partnership with agenciesand stakeholders, ensure the best possible services for olderpeople in Newcastle. Older people and carers will be a part of