Older People's Strategy - Newcastle City Council

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38As part of the National Service Framework for Older People,a major review of health and social care services wasundertaken to root out age discrimination from policies andpractice in health and social care services. This will continueto be monitored by the Older People’s Local ImplementationTeam (formerly Newcastle’s Strategic Planning andImplementation Group).Newcastle City Council is committed to achieving the top level(level 5) of the national Equality Standard for Local Governmentand has recently achieved level 3 (January 2007). This is aframework designed to identify discrimination in services,policy-making and employment and sets out a process thatseeks to remove it.Newcastle City Council is preparing its first Social InclusionStrategy and older people will be involved in this work.The Elders Council has started to review older people’sexperiences of discrimination in goods and services byconducting a survey of older people’s experiences of obtainingtravel insurance. This information is being shared locally andnationally as a contribution to campaigns to redress agediscrimination in services. This model can be applied toa range of services.
39Actions Carry out an audit of coverage of older people in the mediaand actively seek links with media outlets to improve this. Build on existing courses and develop more training coursesdelivered by older people and carers. Develop the Elders Council model and other tested modelsof conducting surveys of members to gather evidence ofage discrimination in services. Monitor whether age discrimination is evident in a rangeof policies and services e.g. by applying an Age ProofingToolkit such as the ones developed by Age ConcernEngland and Peter Fletcher Associates. Work with Newcastle City Council to achieve level 4 of theEquality Standard for Local Government.
Page 1 and 2: Everyone’sTomorrowThe Strategy fo
Page 3 and 4: 1A vision for Newcastle 2021Newcast
Page 5 and 6: 3ForewordBernard Baruch, the Americ
Page 7: 5Table of contentsPage1. Introducti
Page 10 and 11: 8the population. Older people seek
Page 12 and 13: 10Fig. 1: The Menu - Putting older
Page 14 and 15: 122 Older people themselves are cha
Page 16: 14National policyGovernment policy
Page 19 and 20: 17MainstreamingThis strategy will a
Page 21 and 22: 19cities - the Healthy Cities - Hea
Page 23 and 24: 21Fig. 2: Newcastle Strategy for Ol
Page 25 and 26: 23Aim 1Making a positivecontributio
Page 27 and 28: 25ContextIncreasingly public servic
Page 29 and 30: 27The Elders Council and Quality of
Page 31 and 32: 29ActionsThe work of building the v
Page 33 and 34: 31There is an increasing need for o
Page 35 and 36: 33Where we are nowThere is a consid
Page 37 and 38: 35 The creation of opportunities fo
Page 39: 37Attitudes to older peopleOlder pe
Page 43 and 44: 41There are a number of initiatives
Page 45 and 46: 43Aim 2Accessing information,advice
Page 47 and 48: 45Outcome 2aOlder people have acces
Page 49 and 50: 47Where we are nowThe Quality of Li
Page 51 and 52: 49Other specialist services are als
Page 53 and 54: 51Aim 3Physical, mental andemotiona
Page 55 and 56: 53ContextNewcastle is one of the mo
Page 57 and 58: 55Outcome 3aOlder people and carers
Page 59 and 60: 57 Age Concern Newcastle, which pro
Page 61 and 62: 59Newcastle City Council Arts Team
Page 63 and 64: 61Information and accessInformation
Page 65 and 66: 63 Develop a ‘life in older age
Page 67 and 68: 65Dementia 11.2%Stroke 9.5%Musculo-
Page 69 and 70: 67Newcastle is uniquely placed at t
Page 71 and 72: 69 Encourage older people to explor
Page 73 and 74: 71It is often difficult to reach ou
Page 75 and 76: 73Mrs D is a 76-year-old fiercely i
Page 77 and 78: 75Outcome 3dOlder people have acces
Page 79: 77Older people will also continue t
Page 82 and 83: 80Aim 4Enjoying older person friend
Page 84 and 85: 82The Local Development Framework C
Page 86 and 87: 84Safe Neighbourhoods is a project
Page 88 and 89: 86Outcome 4bOlder people have decen
Page 90 and 91:
88for housing in the city over the
Page 92 and 93:
90to develop new financial products
Page 94 and 95:
92Older people are a key client gro
Page 96 and 97:
94The role of Neighbourhood Managem
Page 98 and 99:
96 Deliver Warm Zone initiatives an
Page 100 and 101:
98Where we are nowOlder people have
Page 102 and 103:
100Strategic planning and transport
Page 104 and 105:
102Aim 5Financially and materially
Page 106 and 107:
104Outcome 5aOlder people have the
Page 108 and 109:
106Actions Include financial litera
Page 110 and 111:
108Where we are nowAge Concern have
Page 112 and 113:
110Section 4: Turning the strategy
Page 114 and 115:
112 The population in Newcastle and
Page 116 and 117:
114 However, there is a growing int
Page 118 and 119:
116Use of Adult Social Services Dur
Page 120 and 121:
118 58.4% of people aged 50+ were v
Page 122 and 123:
120Annex 2: Links to key national a
Page 124 and 125:
122Newcastle Strategyfor Older Peop
Page 126 and 127:
124Other strategies mentioned in th
Page 128 and 129:
126Newcastle Science CityNewcastle
Page 130 and 131:
128Annex 4: ConsultationThe draft s
Page 132 and 133:
130What was changed?Overall, feedba
Page 134 and 135:
132Annex 5: List of agencies mentio
Page 136 and 137:
134Public Sector organisationsAudit
Page 138 and 139:
136PartnershipsDementia Care Partne
Page 140 and 141:
138Equality Standard for Local Gove
Page 142 and 143:
140Positive Ageing is a pilot cours
Page 144 and 145:
14214 Sure Start for Older People15
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Older People's Strategy - Newcastle City Council

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