Older People's Strategy - Newcastle City Council

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2By signing up to this strategy, partners will commit to workingtogether better and developing new ways of planning anddelivering services to meet the needs of Newcastle’s olderpeople and an ageing population. However, the cultural changerequired cannot be underestimated. Innovation and creativityare essential, in a climate where people are living longer butpressures on budgets, finances and resources are increasinglyputting strain on existing services. Finding sufficient resourcesto deliver this strategy is part of the challenge.
3ForewordBernard Baruch, the American businessman and statesman,was reported to have said ‘I will never be an old man. To me,old age is always at least fifteen years older than I am.’ Many ofus feel that way, don’t we? We feel that we still have a lot to giveand a lot of living to do. It’s sometimes the opportunity that weneed, the chance to keep making a positive contribution.We also want the security of knowing that when we do needhelp, and if our family and carers cannot provide it, then it willbe there for us. Whether this help is from statutory or voluntaryagencies, we need them to be accessible, working together,being sensitive to our needs and supporting our independence.But the view of older people purely as recipients of care isn’tgood enough. It’s not just about managing older age, but alsoabout continuing vigour and maintaining health and lifestyle.So Everyone’s Tomorrow, Newcastle’s strategy for older peopleand an ageing population, is about all of these different aspectsof ensuring well-being, independence and help to make positivecontributions. It’s about helping achieve practical outcomes –the aims and outcomes set out in the Government’s Health andSocial Care White Paper and Treasury paper Opportunity Age.We didn’t try to reinvent the wheel. The whole plan was built onthe knowledge and expertise of the Quality of Life Partnershipand the Elders Council of Newcastle. They took the lead andhelped us to genuinely involve older people in a thoroughconsultation process. We thank those who have played suchan important part in drawing up our strategy and action plan.
Page 1 and 2: Everyone’sTomorrowThe Strategy fo
Page 3: 1A vision for Newcastle 2021Newcast
Page 7: 5Table of contentsPage1. Introducti
Page 10 and 11: 8the population. Older people seek
Page 12 and 13: 10Fig. 1: The Menu - Putting older
Page 14 and 15: 122 Older people themselves are cha
Page 16: 14National policyGovernment policy
Page 19 and 20: 17MainstreamingThis strategy will a
Page 21 and 22: 19cities - the Healthy Cities - Hea
Page 23 and 24: 21Fig. 2: Newcastle Strategy for Ol
Page 25 and 26: 23Aim 1Making a positivecontributio
Page 27 and 28: 25ContextIncreasingly public servic
Page 29 and 30: 27The Elders Council and Quality of
Page 31 and 32: 29ActionsThe work of building the v
Page 33 and 34: 31There is an increasing need for o
Page 35 and 36: 33Where we are nowThere is a consid
Page 37 and 38: 35 The creation of opportunities fo
Page 39 and 40: 37Attitudes to older peopleOlder pe
Page 41 and 42: 39Actions Carry out an audit of cov
Page 43 and 44: 41There are a number of initiatives
Page 45 and 46: 43Aim 2Accessing information,advice
Page 47 and 48: 45Outcome 2aOlder people have acces
Page 49 and 50: 47Where we are nowThe Quality of Li
Page 51 and 52: 49Other specialist services are als
Page 53 and 54: 51Aim 3Physical, mental andemotiona
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53ContextNewcastle is one of the mo
Page 57 and 58:
55Outcome 3aOlder people and carers
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57 Age Concern Newcastle, which pro
Page 61 and 62:
59Newcastle City Council Arts Team
Page 63 and 64:
61Information and accessInformation
Page 65 and 66:
63 Develop a ‘life in older age
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65Dementia 11.2%Stroke 9.5%Musculo-
Page 69 and 70:
67Newcastle is uniquely placed at t
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69 Encourage older people to explor
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71It is often difficult to reach ou
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73Mrs D is a 76-year-old fiercely i
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75Outcome 3dOlder people have acces
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77Older people will also continue t
Page 82 and 83:
80Aim 4Enjoying older person friend
Page 84 and 85:
82The Local Development Framework C
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84Safe Neighbourhoods is a project
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86Outcome 4bOlder people have decen
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88for housing in the city over the
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90to develop new financial products
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92Older people are a key client gro
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94The role of Neighbourhood Managem
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96 Deliver Warm Zone initiatives an
Page 100 and 101:
98Where we are nowOlder people have
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100Strategic planning and transport
Page 104 and 105:
102Aim 5Financially and materially
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104Outcome 5aOlder people have the
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106Actions Include financial litera
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108Where we are nowAge Concern have
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110Section 4: Turning the strategy
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112 The population in Newcastle and
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114 However, there is a growing int
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116Use of Adult Social Services Dur
Page 120 and 121:
118 58.4% of people aged 50+ were v
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120Annex 2: Links to key national a
Page 124 and 125:
122Newcastle Strategyfor Older Peop
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124Other strategies mentioned in th
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126Newcastle Science CityNewcastle
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128Annex 4: ConsultationThe draft s
Page 132 and 133:
130What was changed?Overall, feedba
Page 134 and 135:
132Annex 5: List of agencies mentio
Page 136 and 137:
134Public Sector organisationsAudit
Page 138 and 139:
136PartnershipsDementia Care Partne
Page 140 and 141:
138Equality Standard for Local Gove
Page 142 and 143:
140Positive Ageing is a pilot cours
Page 144 and 145:
14214 Sure Start for Older People15
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Older People's Strategy - Newcastle City Council

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