Older People's Strategy - Newcastle City Council

19cities – the Healthy Cities – Healthy Ageing sub-network andthe Age-Friendly City programme.Newcastle has also recently been awarded status of SpecialistBiomedical Research Centre on Ageing, with partners involvedincluding Newcastle University, Newcastle upon Tyne HospitalsNHS Foundation Trust and Northumberland, Tyne and WearNHS Trust.Adopting an enabling ‘can-do’ service cultureA culture change is required which puts older people in thedriving seat as active citizens rather than as passive serviceusers. Staff from all agencies therefore need to adopt a can-doculture, to be facilitators, and to help older people to get theinformation and services they need. Even if it is not the serviceor product that they are directly responsible for, staff should beprepared to advise an older person where they can get theinformation, advice or service.Partners taking responsibility and showing leadershipEach partner takes responsibility and shows leadershipin delivering their contribution to planning for an ageingpopulation, whilst also recognising that they have a roleto play in supporting delivery of the overall vision and aimsof the strategy.