he Book of European Short Pitch. - Nisi Masa

ACIM vASIC
THE NAIL
Tel: +33 611 980 858
E-mail: tzdsc@yahoo.com
Intention
24
FRANCE
The Nail is a satirical short film which explores the
brainwashing of society by advertising.
Time travel serves as a fast-forwarding device, where
thirty passengers on a bus from the early 20th century
- representing a group of people from a more innocent
time - travel to the year 2020, allowing a social, cultural
and temporal comparison of consumerism and
materialism.
As the film has no dialogue, the sound design will be
imperative in setting the tone. Sound effects will drive
the characterisation and help create the atmosphere
of a flat, deserted, windy landscape.
The Nail is set on a simple country road which passes
through endless fields. An old bus, a customised
bicycle and three big billboards are the main props
required. Rain is necessary for one scene, while the
only post production special effect will be the lightning
strike. The main costumes are from the 1930s period.
This film is universal for its themes and storyline, which
reflect upon today’s global situation and the future to
come. The imagery will speak clearly to an international
audience, relating as they watch the madness
rise in an increasingly consumerist world.
Synopsis
In the 1930s, an intercity bus is struck by lightning, and
its thirty passengers and driver unknowingly travel to
the 2020s.
The bus suffers a flat tyre due to a big nail in the middle
of the road and stops next to three billboards. The
oblivious bus driver, Marcel, starts changing the tyre,
while the passengers notice a strange worker putting
new posters on each of the billboards.
One by one, the passengers are brainwashed by the
posters, becoming super-consumers. As they run out
of things to buy, they begin rioting. When Marcel finishes
repairing the tyre he discovers that his passengers
have gone mad. They begin to attack him, though
he manages to escape, speeding away in the bus.
Soon enough, the same nail pierces the same tyre.
The strange worker appears once again, and starts
putting up a new poster on yet another nearby billboard…
PRODUCTION FACTS
Estimated Budget: 130.000 €
Christophe Lambert expressed his interest
in the project, for the role of the bus driver.
“Buyer beware.”
Director Biography
Aćim has been based in Paris for the
past eight years, having originally moved
from his Serbian homeland to study film
in France. His latest award-winning short
film 8 has been screened at many festivals
worldwide and shown on several
TV stations across Europe. Aćim is represented
by Partizan in Paris, and is currently
developing two short film projects
with them.