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Enterprise risk management: A critical tool for strategic ... - Lynch2

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<strong>Enterprise</strong> <strong>risk</strong> <strong>management</strong>:A <strong>critical</strong> <strong>tool</strong> <strong>for</strong> <strong>strategic</strong> decision-makingArticle authorsLinda ConradDirector of Strategic Business RiskZurich Services CorporationChris YauSenior ManagerGlobal Products and Services Development, SGSTaking <strong>risk</strong>s is a necessary part of growing a business and adding stakeholdervalue. An organization that operates too cautiously and misses product or marketopportunities can have difficulty attracting the best talent and investor capital. Whilethe upside of <strong>risk</strong> is the ability to <strong>strategic</strong>ally seize business growth opportunities,today’s complex world has also revealed the downside of <strong>risk</strong>s. Fragile global supplychains, technology dependence, increased speed of product cycles, and complicatedfinancial models and relationships continue to multiply the breadth and depth of<strong>risk</strong>s facing organizations.Failure to either anticipate growth opportunities or plan <strong>for</strong> negative events canhave serious consequences on business operations, including loss of customers,inadequate asset protection, failure to meet regulatory requirements, lowerprofitability and share price. How can the senior <strong>management</strong> of an organizationbe more aware of their potential <strong>risk</strong>s—both the upside and downside? Recently,there has been an intensifying interest in enterprise <strong>risk</strong> <strong>management</strong>, or ERM, as a<strong>tool</strong> to enable organizations to consider the potential impact of all types of <strong>risk</strong>s ontheir processes, products, services, activities and stakeholders. In short, an effectiveERM approach can help an organization make the most efficient use of its capital.By determining what growth opportunities to fund, and what potential <strong>risk</strong>s needbudget support, an organization can better ensure it will meet its business objectivestoday and into the future.1<strong>Enterprise</strong> <strong>risk</strong> <strong>management</strong>: A <strong>critical</strong> <strong>tool</strong> <strong>for</strong> <strong>strategic</strong> decision-making

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