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JEWISH LEADERS DECRY ‘UNFAIR’MEDIA TREATMENT: PG. 8U.S. & IRAN WAGEPR WAR: PG. 9Communications & new media Jan. 2012 I Vol. 26 No. 11,000 S E R V I C E S& PRODUCTSIN 60 CATEGORIESFOR THE PR INDUSTRYBROADCAST MONITORING, SPEECH TRAINING, PRESS RELEASE DISTRIBUTION, CLIPPINGSERVICES, RADIO, VIDEO, TV PRODUCTION, COPYWRITERS, PRINTING, PUBLIC SERV-ICE ANNOUNCEMENTS, MEDIA MONITORING, NEWSWIRES, MEDIA TOURS, GRAPHIC SERV-ICES, WEBCASTING, SOCIAL MEDIA & SATELLITE SERVICES. STARTS ON PG. 53SPECIAL ISSUE:CRISIS COMMUNICATIONSTOP PR BLUNDERSPG. 10 OF 2011THE PROBLEM WITH CRISISCOMMUNICATIONS PG. 16MANAGING A SOCIALPG. 18THE (PAINFUL) ART OFPUBLIC SPEAKING PG. 24ONLINE REPUTATIONPG. 28 MANAGEMENTMEDIA CRISISWHAT PENN STATE CAN TEACHUS ABOUT CRISISPG. 20DON’T TWEET YOURSELF INTO ACRISIS CORNER PG. 22J a n u a r y 2 0 1 2 | w w w . o d w y e r p r . c o mPROFILES OF CRISIS COMMUNICATIONSPR FIRMS: PG. 34

Vol. 26, No. 1January 2012EDITORIALWeren’t we supposed to be out of thewoods by now? 6JEWISH LEADERS SEEK ‘FAIR’MEDIA TREATMENTA panel of Jewish leaders claim theyare being unfairly ostracized in the media.U.S., IRAN WAGE PR WARThe U.S. is on the attack after Iranreleased a video of a U.S. intelligencedrone shot down in the country.8910PENN STATE, HERMANCAIN TOP 2011 BLUNDERSMichael Fineman discusses the topPR bloopers of 2011.2011, THE YEAR IN REVIEWA recap of the biggest stories in PR 12from 2011.DON’T DUCK AND COVERWHEN CRISIS HITSWhen crisis hits, clients can’t give into their impulse to dodge the issue at hand.WRITER, PR LEADER JOHNBUDD DIES AT 88PR pro and Observations publisher isremembered as an industry leader.1415THE PROBLEM WITH CRISISCOMMUNICATIONS TODAYCrisis pros should be concerned withwhat we can’t manage, instead of what we can.VIEWERS SAY “BAH HUM-BUG” TO BEST BUY ADSA series of Best Buy holiday ads hassome shoppers seeing red.MANAGING A SOCIALMEDIA CRISISA few working principles to preventa social media-induced crisis.16171820A POSTGAME PLAN FORCRISIS COMMUNICATIONSUniversity administrators shouldupdate their crisis playbooks in the wake ofthe Penn State and Syracuse scandals.21CPJ FETES JOURNALISM,DAN RATHERA banquet by the Committee to ProtectJournalists discussed the state of the industry.Atomic....................................................5Cone Communications........................17EurekAlert!...........................................31Gourvitz...............................................27Johns Hopkins University.....................32Kaplow.................................................1322242526283032CURATION SERVICES YOURAGENCY SHOULD OFFERMore marketers are putting moneybehind content marketing programs.PROFILES OF CRISIS34 COMMUNICATIONS FIRMS50COLUMNS46474853DON’T TWEET YOUR CRISISINTO A CORNERSocial media has improved responsetime, but sometimes it can actuallyworsen a situation.THE PAINFUL ART OFPUBLIC SPEAKINGPublic speaking continues to rank asone of Americans’ top fears.PEOPLE IN PRHOW INACTION MAKES ACRISIS WORSECommunicators should learn to engageat a moment’s notice.THE NEW CRISIS: ONLINEREP. MANAGEMENTA rise in threats to online reputationhas rendered many of the communicationsapproaches obsolete.ECONOMICS KEY FORPOLITICAL PR IN 2012A few tips for PR pros representing acandidate for public office.WASHINGTON REPORTPROFESSIONAL DEVELOPMENTFraser SeitelFINANCIAL MANAGEMENTRichard GoldsteinOPINIONJack O’Dwyer2012 PR BUYER’S GUIDEADVERTISERSKEF Media.............................................3Log-On.................................................37MSLGroup.............................................7NAPS.............................INSIDE COVERNicolazzo & Associates, Inc.................15Ogilvy...............................BACK COVER10www.odwyerpr.comDaily, up-to-the minute PR newsEDITORIAL CALENDAR 2012January: Crisis Comms/Buyer’s GuideFebruary: Environmental & P.A.March: Food & BeverageApril: Broadcast Media ServicesMay: PR Firm RankingsJune: Global & MulticulturalJuly: Travel & TourismAugust: Financial/I.R.September: Beauty & FashionOctober: Healthcare & MedicalNovember: High-TechDecember: Entertainment & SportsOmega World Travel............................39Ruder Finn...........................................33Sard Verbinnen & Co...........................19Shoot Publicity.....................................29Sloane & Company................................9TV Access............................................49West Virginia University.......................23O’Dwyer’s is published monthly for $60.00 a year ($7.00 for a single issue) by the J.R. O’Dwyer Co., Inc., 271 Madison Ave., New York, NY 10016. (212) 679-2471; fax: (212) 683-2750. Periodical postage paid at New York, N.Y., and additional mailingoffices. Postmaster: Send address changes to O’Dwyer’s, 271 Madison Ave., New York, NY 10016. O’Dwyer’s PR Report ISSN: 1931-8316. Published monthly.

EDITORIALWeren’t we supposed to be out of the woods by now?Am I the only one who had a good year? Looking back, 2011 resembles somethinglike a nightmare without any hint of meaningful symbolism, the kind offever dream one gets after ingesting too much cheap cough syrup.There was an ongoing recession, increased debt, historic global political unrest,layoffs, a plummeting dollar, wars, earthquakes, the resurgence of a protest culturenot seen since the Civil Rights era, the Presidential signage of a bill that can indefinitelydetain civilians without trial, a Congress so ensnared in months-long deficitstandoffs that our currency is downgraded, and political theatre embarrassingenough to substitute for re-runs on “America’s Funniest Home Videos.” Am I missinganything? Even third-world dictators — typically an embodiment of theuntouchable — had a historically awful year in 2011.It’s funny in a way. In 2008, every financial expert I spoke with said we’d be outof the financial doldrums by 2011 — maybe 2012 at the latest. Now the consensusis we’ll be here a lot longer — maybe indefinitely. Look, it’s been 11 years sincewe’ve had a balanced budget. I think it’s time to finally accept the fact that the worldwe live in is a different place.What’s worse, the division, corrosion and indecision that plagues our political climateis no longer seen as symptoms of a temporary stagnation, but has now beenaccepted as its salient traits. We’ve moved from what was once seen as a perceiveddip in the road to embrace an all-encompassing culture of abject disillusionment.We’ve been so divisive for so long we now think stalling bills that everyone admitsaid working families is somehow a good game plan for getting what you want later,or that holding the economy hostage simply because you don’t like the man runningthe house is sensible policy. As a result, 2011 has ended with a confusing role reversalthat would carry hilarious poetic force if it wasn’t so sad. Obama is now the onewho wants to cut taxes, and House Republicans are the ones voting down payroll taxcuts for the middle class. The entire back-and-forth reminds me of petulant childrenwho scream “no” for every adult “yes,” until, when the adult says “no,” the hoodwinkedchild retorts with a reflexive “yes” before commencing with a screamingtantrum.No one’s happy with the current leadership we have. And for the first time inrecent memory, no one’s happy with the current line-up of prospective replacementseither. We find ourselves at a political stalemate, where the only thing we can agreeon is the fact that we can’t agree — and that we aren’t happy with the way thingsare. This isn’t just a policy problem. Our collective disunion from compromise andcommon sense has evolved into a comprehensive cultural paroxysm. The Americanconversation remains at, conservatively, an eight-grade level. Our food of choice iscelebrity infidelities, Charlie Sheen, pervert politicians, the authenticity of thePresident’s birth certificate (yes, still) or “The War on Christmas,” because, to put itbluntly, we require some sedative to forget how utterly insufferable we havebecome. Is it any wonder reality TV — the lowest bastion of entertainment asidefrom hitting yourself with a hammer — is now the de facto network export? Is it anywonder our media have now found more success editorializing the opinions of theirexecutives over delivering actual news? Is it any wonder Hollywood now makes ahuge portion of its profits by remaking films that were already released twenty, oreven ten, years before? Our culture has become a museum of itself. We opine for thedays when we had opinions and actually remembered why.Something’s got to give. There’s a small part of me that thinks some grand MayanCalendar finale would be a fitting conclusion to such predictably third-act lulls, butfortunately life doesn’t work with the literary neatness of a Michael Bay film.Undoubtedly, we’ll just have to suffer through this until we can collectively agree tobite the bullet and affect a change together at the cost to our fevered egos, or untilsomething so incredibly stupid happens that one day we’ll begin to look back at2011 as one of our golden years, the same way we look at the 1990s today. Don’tsay I didn’t warn you. — Jon GingerichEDITOR-IN-CHIEFJack O’Dwyerjack@odwyerpr.comASSOCIATE PUBLISHERKevin McCauleykevin@odwyerpr.comEDITORJon Gingerichjon@odwyerpr.comSENIOR EDITORGreg Hazleygreg@odwyerpr.comCONTRIBUTING EDITORSJohn O’DwyerFraser SeitelRichard GoldsteinADVERTISING SALESJohn O’DwyerAdvertising Sales Managerjohn@odwyerpr.comJack FogartyNational Advertising Representativejfogarty@odwyerpr.comO’Dwyer’s is published monthly for $60.00a year ($7.00 for a single issue) by theJ.R. O’Dwyer Co., Inc.,271 Madison Ave., New York, NY 10016.(212) 679-2471Fax (212) 683-2750.© Copyright 2011J.R. O’Dwyer Co., Inc.OTHER PUBLICATIONS &SERVICES:www.odwyerpr.com breaking news,commentary, useful databases and more.Jack O’Dwyer’s Newsletter An eightpageweekly with general PR news, mediaappointments and placement opportunities.O’Dwyer’s Directory of PR Firms haslistings of more than 1,850 PR firms throughoutthe U.S. and abroad.O’Dwyer’s PR Buyer’s Guide lists 1,000+products and services for the PR industry in 54categories.jobs.odwyerpr.com O’Dwyer’s onlinejob center has help wanted ads and hostsresume postings.6JANUARY 2012 WWW.ODWYERPR.COM

MEDIA NOTESJewish leaders seek ‘fair’ media treatmentMedia, with few exceptions, took a severe beating onDecember 15 on charges that they are not fairly representingIsrael in their news and editorial columns.By Jack O’DwyerBenjamin Brafman, one of threepanelists speaking at the 5thAvenue Synagogue before morethan 260 people, said Israel is “unfairlyostracized” in the media, a view that wasshared by the other two panelists, JamesTaranto, editor of the Wall StreetJournal’s online opinion page, and RonnTorossian, CEO of 5W Public Relations.Brafman, a criminal defense attorneywhose clients have including DominiqueStrauss-Kahn, Jay Z and PlaxicoBurress, said that getting media to correcterroneous reports was nearly impossible.Taranto also found much evidence ofmedia bias against Israel and said theonly medium that supported Israel’s1981 bombing of the Baghdad nuclearreactor was the WSJ.WSJ, which claims a balanced view ofthe Mideast, is the only paper in the U.S.that is “growing,” he added.Media News BriefsROTHMAN RAPS FRIEDMANOVER ‘ISRAEL LOBBY’Congressman Steve Rothman is demanding anapology from New York Times columnist TomFriedman who wrote in December that theCongressional standing ovation received by IsraelPrime Minister Benjamin Netanyahu in Septemberwas “bought and paid for by the Israel lobby.”The New Jersey Democrat released a statementthat read:“Thomas Friedman’s defamation against thevast majority of Americans who support theJewish State of Israel, in his New York Times opinionpiece today, is scurrilous, destructive andharmful to Israel and her advocates in the US. Mr.Friedman is not only wrong, but he’s aiding andabetting a dangerous narrative about the US-Israelrelationship and its American supporters.“I gave Prime Minister Netanyahu a standingovation, not because of any nefarious lobby, butbecause it is in America’s vital national securityinterests to support the Jewish State of Israel andit is right for Congress to give a warm welcome tothe leader of such a dear and essential ally. Mr.Friedman owes us all an apology.”Friedman believes Netanyahu would receive amuch different reception if he spoke at a differentvenue, such as the University of Wisconsin.“My guess is that many students would boycotthim and many Jewish students would stay away,not because they are hostile but because they areconfused,” he wrote.Torossian also declared that mediabias against Israel is obvious but that thecountry is making fundamental mistakesin PR.Military veterans don’t belong in PRposts and diplomats should be able tospeak the language of the country towhich they are assigned, he said.Israeli PR people are hampered byhaving no expense accounts, he said,while PR pros in other Mideast countrieshave them.England’s BBC was said to be habituallyunfair to Israel and treatment ofIsrael by French media was said to beworse.Bias found in NYTIsrael Prime Minister BenjaminNetanyahu last month rejected a requestfrom the New York Times for an op-edpiece, saying via senior advisor RonDermer, that NYT has a long record ofunfair treatment of Israel, said a story inthe Dec. 15 Jerusalem Post.Netanyahu as well as many in theaudience were upset over a column byNYT’s Thomas Freidman Dec. 13 inwhich he said that an “ovation” forNetanyahu in Congress earlier thisyear “was bought and paid for bythe Israeli lobby.”Dermer wrote that a study of 20op-eds about Israel in the NYT andits subsidiary the InternationalHerald Tribune in the last threemonths found that 19 were “negative”about Israel.NYT also has failed to heedSenator Daniel Moynihan’s viewthat “everyone is entitled to theirown opinion but no one is entitledto their own facts.”Cited was the issue ofPalestinian statehood. The Dermerletter said an NYT story in May“turned on its head” the fact thatthe Palestinians rejected the UNpartition plan in 1947 that wasaccepted by the Israelis and thenjoined five Arab states in launchinga war against Israel.Algemeiner leads PR driveAlgemeiner, which says it’s the“fastest-growing Jewish newspaperin America,” co-sponsored thepanel with the Gershon JacobsonFoundation.Torossian has contributed numerousarticles about Israel’s PR and other mattersto the paper.Says Algemeiner:“Our modern day challenge is ignorance,misinformation and a gross lackof positive and pro-active communicationabout Israel and the Jewish people.”The paper has built a worldwide teamof entrepreneurs using an online andsocial networked media platform thatwill use “the most advanced mediatools” to reach a worldwide audience.The guiding principle, according toAlgemeiner, is that “in order for Israelto have an impact in the arena of globalopinion, the Jewish people need to writeour own story, define our own headlines,and frame our own narrative. Inplace of a reactive and defensive mode,we strive to be at the forefront of everystory, proactively ensuring that Israel’sempowering voice is heard, and influencingother outlets in kind.”The Torah Café videotaped the programand made it available for viewingon its website. Ronn Torossian, James Taranto, Benjamin Brafman.Rabbi Yaakov Kermaier.Photos: Jack O’Dwyer8JANUARY 2012 WWW.ODWYERPR.COM

U.S., Iran wage PR warBy Greg HalzeyWith tensions mounting on thediplomatic and PR frontsbetween Iran and the U.S, theU.S. State Dept. in December unveiledplans for a virtual Tehran embassyintended to “penetrate the electronic curtainof isolation the Iranian leadership hasimposed on its people,” according to itspublic affairs unit.The move came a day before Iranianofficials released state-produced video ofwhat they say is a U.S. intelligence droneshot down in Iran. Images of the aircraftwere run throughout global media,including newspaper front pages acrossthe world like the New York Times.The new virtual embassy for Tehran,features a welcome by Secretary of StateHillary Clinton encouraging users to usesocial media tools to communicate andcriticizing the current Iranian regime forstifling communications, especially digitally,among its citizens and violatinghuman rights.“Departing from the Persian empire’shistorical role as a crossroads of civilizations,the Iranian regime has gone to greatlengths to restrict what the Iranian peoplesee, hear, and think — violating widelyheld standards of human rights,” said afact sheet distributed by State Dept. publicaffairs staffers.The U.S. has not had a physical, standaloneembassy in Iran since the hostagecrisis of 1979, operating instead from asection of the Swiss embassy in the capital.Iran’s foreign affairs spokesman issueda statement Dec. 8 saying the U.S.’s virtualembassy “highlights the confessionto the big mistake they have made in severingties between two nations and turningtheir back to Iranian people.”The State Dept. said the website, whichhas been blocked in Iran, will provideIranian audiences with information aboutU.S. policy towards Iran, the MiddleEast, and Muslim communities andcounter “disinformation and persistentmyths” about the U.S. and world reactionto Iran’s policies.Iran, meanwhile, rolled out the dronewith video footage of the aircraft underthe country’s flag saying its own electronicattack forced it down. U.S. officialshave acknowledged to reporters thata CIA drone went missing, but said theaircraft which flies at 50,000 feet likelycrashed, raising questions about the intactdrone depicted in the Iranian propagandafilm. Media News BriefsNYT TO UNLOAD REGIONALNEWSPAPERSThe New York Times Co., which in Decemberannounced the surprising exit of CEO JanetRobinson, said it is in “advance discussions” withHalifax Media Holdings to unload its 16-memberregional group. Those papers contributed $190 millionin nine-month revenue, which was down 6.7%from last year.They are the Sarasota Herald-Tribune, Star-Banner in Ocala, The Gainesville Sun, The Ledger inLakeland, and News Chief in Winter Haven, Fla.; TheTuscaloosa News, The Gadsden Times, Ala.; Star-News in Wilmington, Times-News in Hendersonvilleand The Dispatch in Lexington, NC; Herald-Journal inSpartanburg, SC; The Courier in Houma and DailyComet in Thibodaux, LA, and The Press-Democrat inSanta Rosa, Petaluma Argus-Courier and North BayBusiness Journal in Santa Rosa, CA.The NYTC also publishes the Boston Globe andWorcester Telegram and Gazette. The company lost$98.6 million this year following restructuringcharges. Revenues were down three percent to $1.7billion.JANUARY 2012 WWW.ODWYERPR.COM 9

REPORTPenn State, Herman Cain, Oakland top 2011 PR blundersPenn State, Netflix, Bank of America and several GOP nominees topped this year’s PR blunderslist of brands that were caught unprepared, undecided, uninformed and unconscious.By Michael FinemanPenn State’s scandal isn’t going away.The story of disgraced former Penn Stateassistant football coach Jerry Sandusky’sarrest on charges of sexual abuse is a terribleone, but news of the university’s lackof action over more than 10 years infuriatedthe public and media alike. UniversityPresident Graham Spanier fanned theflames with a poorly planned initial statementfeaturing more support for twoUniversity officials alleged to have beencovering up a 2002 incident than for theeight abuse victims. But that was just oneof many stumbles in the eyes of prominentmedia and PR professionals, who urgedPenn State to get organized, take responsibility,prioritizethe victimsand getall the badnews out asquickly as possible.Poor crisisplanningwas an obviousissue, withAdvertisingAge reportingthat “despitemonths of advance notice, Penn State’sboard didn’t enact a communications plan,and waited until after the arrest … was allover the news” before retaining crisiscounsel. Even Penn State senior lecturer ofpublic relations Steve Manuel agreed,telling USA Today that “this was a crisis inthe making of at least three years. PennState knew this shoe was going to dropand it was not prepared.” Lynn Zinser ofThe New York Times urged Universityleaders to accept that “your scandal isn’tgoing away,” describing the “sorry spectacle”as “what appears to be an institutionwidemoral collapse.”Cain undeniably unprepared.Republican presidential hopeful and formerNational Restaurant Association(NRA) head Herman Cain made a majormistake by not dealing with questionsfrom Politico regarding accusations of pastsexual harassment promptly and completely,leaving himself open for waveafter wave of damaging speculation.According to John Cassidy of The NewYorker, Cain had “ample time” to preparefor the crisis and should have “sat downhis staff, explained that he was sitting onan unexploded landmine, and asked themto prepare a contingency plan” early on.But despite being aware of media interestfor at least 10days, Cain andhis staffappeared completelyunpreparedfor scrutinyon the subject.Accordingto numerousmedia sources,the candidate breathed audibly and glaredat Politico’s John Martin for several secondswhen asked if he had ever beenaccused of harassment before evasivelyechoing the question. Cain’s bizarre, reactionaryresponses incented his past accusersto come forward, prompting him tostumble further by dismissing their claimsas “baseless” (despite five-figure NRA settlementswith two women involved), suggestingrace was a factor in the coverageand claiming that either rival candidateRick Perry’s camp or the “Democraticmachine” was out to smear him. U.S.News and World Report opinion editorRobert Schlesinger wrote that “Cain leftthe presidential race as he entered it —more a sideshow than a contender,” afterhe suspended his campaign.Oakland Mayor Quan plays both sidesagainst each other. The OccupyMovement tested city officials nationwide,but none more than Oakland Mayor andformer community activist Jean Quan,whose handling of the Occupy Oaklandencampment was widely and criticallycovered. In the first two weeks of the tensesituation Quan flip-flopped frequently,first attending the encampment as a supportingspeaker, then eventually authorizinga policeraid to clearthe site, areversal thatp r o v o k e dn a t i o n w i d ecriticism ofthe violentconfrontation. At first, Quan tried distancingherself from the raid, saying she didnot know when it was going to take place,but City Hall sources indicated she “wasfully informed about the size and scope ofthe operation hours before it started” andhad ample opportunity to prevent the raid,according to San Francisco Chroniclecolumnists Phillip Matier and AndrewRoss. Quan invited protesters back thevery next day — after spending more than$1 million to clear them out — and laterencouraged city employees to join anOccupy-sanctioned general strike againstthe “establishment,” causing the OaklandPolice Officer’s Association to release astatement asking: “is it [Oakland’s] intentionto have city employees on both sidesof a skirmish line?” The San Jose MercuryNews joined the Association, other mediaand residents in blasting Quan’s handlingof the situation, noting that “real leadersthink through challenges, make tough callsand take responsibility if things go wrong.Quan has been all over the map — an iconof what not to do.”Bank of America nickels and dimes.Bank of America wasn’t the only bankplanning on bolstering revenue throughnew debit card fees, but it suffered significantreputational damage for being the lastto abandon its plans to do so after severepublic outrage in what The Wall StreetJournal termed “the latest publicity nightmarefor an industry that is already underfire.” J.P. Morgan Chase, Wells Fargo &Co. and several regional banks droppedsimilar plans after widespread outcry, butbeing last out made Bank of America, thenation’s secondlargestbank, the situationalwhipping boy in the media, thepublic eye and even in Congress, whereSen. Richard Durbin (D, Ill.) urged consumersto “vote with your feet.”Consumers nationwide did just that,pulling out of major banks en masse to joinlocal credit unions. The Huffington Postreported that at least “650,000 customersjoined credit unions [in about five weeksafter] Bank of America announced it wouldContinued on next page10JANUARY 2012 WWW.ODWYERPR.COM

charge customers $5 to use their debit cardsfor purchases.”“Nutty view” damages GOP confidencein Perry. While some might declare RickPerry’s inability to recall his own agendahis most memorable campaign gaffe of2011, to many his most significant — andcompletely preventable — blunder wasdredging up the birther meme in an interviewwith Parade magazine. Perry wasapparently “totally kidding,” according toDan Amira of NYMag.com, noting that thebeleagueredcandidate’smain mistakewas associatinghimself“with a conspiracytheorythat wasd e b u n k e donce and forall six months ago and to which only thecrankiest of cranks continue to subscribe.”While Perry may have been “just havingsome fun,” Philip Rucker of TheWashington Post reported that he “undercutthe reach of his economic message byrepeatedly injecting an issue that mostAmericans thought had been put to rest.”GOP strategist Karl Rove summed theblunder up neatly, telling Fox News when“you associate yourself with a nutty viewlike that … you damage yourself.”Qwikster just a flash in the Netflix pan.How should management handle customerdiscontent over, say … a controversial 60%price increase that led to hundreds of thousandsof lost customers and a drop of nearlyhalf of a company’s stock value? NetflixCEO Reed Hastings remained silent for twomonths, then released a seemingly reluctantblog statementapologizingfor theincreasedfees … andannouncingplans tosplit offDVD-by-mail operations “in the samebreath,” according to the San FranciscoChronicle. But the Chronicle also reportedthat “customers ripped that plan” as seriouslyinconvenient because it entailed zerocoordination between Netflix and proposednew unit Qwikster. Netflix backpedaled inthe face of consumer backlash, abandoningplans for Qwikster three weeks later, but itsstock value remained severely depressed.Facebook complains about lack of transparency,anonymously. Not only didFacebook contract a prominent PR firm toquestion how Google’s Social Circle collectsand uses personal data, the socialnetwork allegedly insisted on clientanonymity. But things spun out of controlwhen blogger Christopher Soghoian —targeted (and annoyed) by the campaign— posted the agency’s pitch emailsonline, while “Today” reported of falseclaims in pitches. Newsweek tech editorDan Lyons described the “clumsy smear”in The Daily Beast and exposed Facebookas the mystery client, noting that “themess, seemingly worthy of a Nixon reelectioncampaign, is embarrassing forFacebook, which has struggled at times tobrand itself as trustworthy.” Miguel Helftof The New York Timesnoted Facebook founderMark Zuckerberg’stransparency obsession,skewering the socialnetwork for hypocrisy,“Facebook, it seems,doesn’t always practice what it preaches.”Dodger owner’s words “very, veryunfair” to coma victim, family. LosAngeles Dodgers owner Frank McCourttook a year-long pounding in the pressfor his handling of numerous issues,including the team’s bankruptcy proceedingand his very public divorce. Butfor many McCourt’s biggest blunder washis insensitive reaction to the horrific,coma-inducing beating received by SanFrancisco Giants fan Bryan Stow in theparking lot of Dodger Stadium after theMarch 31st opening day game. The LosAngeles Times reported that McCourtdescribed the assault as “tragic” but alsothat he was “very, very satisfied” withhis organization’s effort to “make[Dodger Stadium] the safest venue insports” and thatit was “very,very unfair totake what wasotherwise a fantasticday … andto have a fewindividuals marthat.” McCourtspent much ofthe year defendinghis organizationinstead oftaking responsibilityand prioritizingthe victim,creating anappearance of callousness and widespreadmedia outrage. McCourt’s problemspeaked when his attorney sought toplace blame on Stow for the incident. Asthe Times commented, “one ofMcCourt’s problems has been his consistentcluelessness about the publicrelations effects of his decisions. Neitherhe nor Dodgers fans need to see hislawyers making a similar blunder.”“Tweeting teen” teaches Kansas Gov.Brownback about social media. KansasGov. Sam Brownback and his staff shouldhave considered the source before trying“to police a teenager’s Internet musings,”according to the Associated Press, when18-year-old Emma Sullivan sent a tweet toher 61 followers claiming to have “toldhim he sucked.” Brownback’s communicationsteam contacted Sullivan’s principalwith news of her online claim, who, inturn, demanded thatSullivan write anapology. But accordingto the Kansas CityStar, Sullivan neverwrote the apology.The incident gainedrapid national recognition,with Sullivan’sTwitter followingexploding to morethan 12,000 followers. Brownback eventuallyapologized for the incident, andaccording to Gawker, noted that his “staffoverreacted.” PRNewser called the actionsof his communication staff “an example ofhow little some people know about howthis whole social media thing works.”Ben & Jerry’s Churns Ice Cream intoSchweddy Balls. Popular ice cream makerBen & Jerry’s has a longstanding traditionof edgy flavor names, but the company’slatest effort, “Schweddy Balls,” an homageto Saturday Night Live character PeteSchweddy, has some families and consumergroups, including AmericanFamily Association affiliate One MillionMoms, up in arms. The Miss.-basedorganization issued a statement callingthe irreverent name “anything but appealing”and claiming that “the vulgar newflavor has turned something as innocentas ice cream into something repulsive.”While Ben & Jerry’sdismissed theseclaims, noting thatthe company hasalways embracedirreverent names,the company mayhave suffered in theprocess as NPR,Time, the New YorkDaily News and other media reported thatsome supermarket chains, includingMass.-based Stop & Shop, were not carryingthe flavor.Michael Fineman is President ofFineman PR in San Francisco. JANUARY 2012 WWW.ODWYERPR.COM 11

REPORT2011, the year in reviewBy Jack O’DwyerThe Mortgage Bankers Associationcommitted a major hypocrisy byrailing against homeowners whowalk away from mortgages worth far morethan their homes but then sold its own h.q.for $34 million less than the mortgage,stiffing the banks. New Yorker columnistJames Surowiecki said Dec. 19 “It mightbe time for homeowners to do the smartthing” instead of the “right thing.”What got Surowiecki going was thebankruptcy American Airlines filed eventhough it has $4 billion and “could havekept paying its bills.” Homeowners aredeluding themselves with “inflated expectations”of value returning to their homes,he wrote.The January 2012 issue of Harper’sadvises “Stop Payment! A homeowner’srevolt against the banks.” ChristopherKetchum says the title to many homes iscloudy because mortgages were shifted toand fro without filing with local countyregistrars and no one may now have asecure title. People could be paying to entitiesthat don’t own the home. He faults theMortgage Electronic Registration Systems(MERS) created in 1995.“Rich Get Richer,” headlined the Oct. 26New York Times, reporting that the top 1%more than doubled their share of income inthe last 30 years. Quoted was a report ofthe Congressional Budget Office. The 1%saw their income rise 275% (inflationadjusted)from 1979-2007 while after-taxincome of the bottom one-fifth rose only18%.Economist Joe Stiglitz helped to ignitethe “Occupy Wall Street” movementwith his April Vanity Fair article entitled“Of the 1%, by the 1%, for the 1%.”The OWS crowd, practicing basic PR(which is to get noticed), and calling themselves“the 99%,” won Time magazine’s“Person of the Year” award.Poll Position found that 13% ofAmericans think they’re in the “top 1%.”Among the poverty-stricken are America’snewspapers and other media that have beenhit with massive ad and circulation losses.Newspaper ad revenues plunged from$49.4 billion in 2005 to $25.8 billion in2010 — a $24 billion annual whack whichis a lot of journalist jobs.There is a lot less space for story placementsbut PR firms are experiencing goodgrowing weather because now clients haveto keep track of a House of Babel ofInternet voices instead of a relatively fewmajor media and trade papers. Most ofthese new voices are not susceptible toadvertising or other pressures.PR pros Rich Torrenzano and MarkDavis authored “Digital Assassination”showing how “digital lynch mobs” hijackgood reputations using all sorts of tacticsincluding “stealth attacks” (you don’tknow you’re being wasted until its toolate). On balance, the Internet may bemore of a threat to organizations than anopportunity to promote products and causes.Financially-pressed media passed thehat for donations including Wikipedia(asking for gifts of $5 and up), nationalmedia watch group Fair (asking for donationsof any size; it needs $26,000 to keepgoing for its 26th year of “Fighting Big,Bad Media”), and Columbia JournalismReview.They should consider the tried-and-truemethod of raising $ — give awards or aplatform to biggies at high-ticket banquets.Doing this year after year are New YorkWomen in Communication ($500,000Matrix Awards); Committee to ProtectJournalists’ fall banquet (CPJ has $12.9million in assets); Hospitality Sales &Marketing Assn. Int’l awards dinner;Institute for PR annual dinner; New YorkFinancial Writers’ Association’s annual“Follies,” and awards dinners of PR publishers,to name some of them.Some members in the black-tie audienceof the CPJ banquet at the Waldorf-Astoriaremarked about the “incongruity” ofwatching videos of journalists who hadbeen murdered or tortured while dining insuch splendor.Key leaders and members of theInternational PR Association in Londonquit to protest what they called abusesand irregularities including the abolitionof the 60-member Council (equivalent ofPRS’s Assembly). Only the Assembly canabolish itself, said the critics. IPRA, likePRS, says it’s ruled by Robert’s Rules,which give bodies like the Council andAssembly ultimate power.The hypocrisy of the Mortgage Bankersin doing the very thing it condemns (“staggering”wrote Surowiecki) shows that theway organizations define “ethical” is differentfrom the way most people define it.December 16 was the 12th anniversaryof the all time high that Omnicomstock reached — $53.50 on Dec. 19,1999. It’s currently around $41. Debt is$3.2 billion on revenues of $13.6 billion.WPP, which reached $92.50 on Feb. 7,2000, is $50. Debt on revenues of $14.9billion is $7.19 billion. IPG, which hit $55in 2000, is $9. Debt on sales of $6.97 billionis $1.72 billion.WPP’s Martin Sorrell, who regularlygives press conferences that tout the importanceof PR and who addressed the Institutefor PR in 2008, has emerged as PR’s No. 1booster (in the absence of anyone doing thatin the U.S.).Evidence of Big Media sticking togetheris the shutout it pitched against “TheTylenol Mafia,” a 619-page book by formerJohnson & Johnson employee ScottBartz that shows the Tylenol poisonings of1982 and 1986 almost certainly took placein the J&J distribution chain and not at thestore level. Much evidence was destroyedor under the control of J&J.Bartz got publicity in Chicago but theNew York Times, although it wrote manythousands of words about J&J this year, didnot return calls and e-mails from Bartz.Network affiliates including Fox, NBC,ABC and CBS covered the book but not thenetworks themselves. This was blatantnews management since the mainstreampress covered a reopening of the case in2009 when suspect James Lewis’s apartmentwas searched and when the FBI saidin 2010 that DNA of “Unibomber” TedKaczynski was sought in connection withthe murders. Neither man could possiblyhave done the poisonings but by re-openingthe case many documents were sealed foranother 25 years. The Bartz book may getsome exposure next year, the 30th anniversaryof the poisonings.Another story NYT skipped was the rapecharges against college’s most famous athlete,the devoutly religious Garret Wittels ofFlorida Int’l University, who owned a 56-game hitting streak in baseball. He and twoother FIU students were accused of allegedlyraping two 17-year-old women at theAtlantis in late 2010. NYT had pulled outall the stops when three Duke students wereaccused of rape in 2006. Wittels quit FIU atthe end of his junior year to join a St. LouisCardinals farm team. The rape chargesagainst all three were dropped.Although executives and editors of NYTand 20+ other media including theWashington Post, Economist, FinancialTimes and Time as well as the investigativeProPublica have spoken at (PR) Seminar,the annual gathering of 150 or so top corporateand PR execs, none of them have evermentioned its existence. Seminar took in 49new members this year meaning that aboutnumber of PR execs lost their jobs becausejob loss means dismissal from the groupand replacement by someone new. 12JANUARY 2012 WWW.ODWYERPR.COM

FEATUREWhen crisis strikes, don’t duck and coverWhen crises hits and the media starts calling, there’s often animpulse simply to dodge the issue at hand, for a variety ofreasons that may seem plausible at the time.“If we don’t comment, the media won’tbe able to do a story.”“We don’t know all the facts yet.”“If we talk about it, that’s only going tolead to more questions.”“This could end up in litigation (or litigationmay already have been filed) andwe don’t want to say anything that couldcome back to haunt us in court.”As most communications professionalsrealize, the media don’t need yourcomment to do a story. If in their judgmentit’s news, they can do it with orwithout you.The concerns about getting the factsright however, are well founded, as areconcerns about the impact your commentsmay have on litigation. But fear ofsaying the wrong thing — saying somethingthat could have legal consequencesdown the line or that could turn out to beinaccurate as events unfold — doesn’tnecessarily require that you say nothingat all.I spoke at a meeting of environmentallawyers recently and was asked the following:“If there’s an allegation of apotentially harmful event at one of ourfacilities, it may take some time toinvestigate the cause, to determine theimpact, to figure out what we should doabout it. How can we possibly commenton that first day without knowing any ofthose things?” Clearly, many in the audiencehad been in precisely this situationand had advised their clients not to comment.I suggested another alternative — astatement along the following lines:“The health and safety of the communityis of paramount concern to us and wewant the community to know how seriouslywe take any report of a problem.We build safeguards into every facilitywe operate. We have already begun havingour team of experts investigate andwill report back as soon as we have theirfindings and recommendations.”The questioner, and many others in theroom, agreed that such a statementwould be preferable to saying nothing.By Steven AlschulerConsider another scenario: anemployee alleges she has been harassedand discriminated against on the basis ofher gender. She files an EEOC complaintand gives an interview to the localnewspaper. She also gives the reporter acompany telephone directory and thereporter begins calling other employeesto ask if they’re aware of other incidentsof harassment or discrimination. Severalemployees air complaints of their ownwith the understanding that the reporterwill not reveal their identities.When the reporter calls the companyfor a comment, one possible reactionwould be to decline to comment, since itis a matter before the EEOC andinvolves confidential personnel issues.Indeed, it may also require investigationto determine what actually transpired.But that would be missing an opportunity.Why not say: “We value andrespect our employees and take pride inour workplace environment. We haveclear policies prohibiting discriminationor harassment and a clear process ouremployees can follow for reporting anyinappropriate conduct. We will investigatethis complaint, as we will for any[other] employee who comes forward.”It’s important to note that interactionwith the media needn’t necessarilyinvolve a live conversation. If there is aconcern that an initial comment is onlygoing to lead to more questions, thecomments can be made via e-mail. Andfollow up questions can be responded toor not, depending on the situation. Butit is possible to maintain some degree ofcontrol over the “conversation.”Obviously, the communications teammust work in tandem and ultimatelydefer to the legal team; it’s the legalstrategy that guides the communicationsstrategy. But if you understand thelawyers’ concerns, you can usually crafta communications strategy that alsoserves — or at least doesn’t neglect —the client’s other business and reputationalneeds.If there are concerns about doinginterviews in the midst of a litigation,can we make the lawyer available tobrief selected reporters on background?Can we provide a few written “talkingpoints” which are approved by the legalteam in advance? Are there statementsincluded in our court filings that we canpull and use as quotes? Can we at leaststeer the media toward certain sectionsof our court filings that include what webelieve are the most noteworthy points?A bankruptcy case in which we wereinvolved provides a good example. Thecompany was liquidating assets includingits real estate holdings. Some membersof a community where the companyhad maintained a facility gave an interviewto the local newspaper saying thatthe facility should be sold to the schoolboard and converted to a much neededpublic school.In a bankruptcy, the company has nosuch discretion. It must dispose of itsassets in a way that provides the bestresult for its creditors. It had alreadyretained professionals to assist in thatprocess. And yet, it had been a part ofthis community for many years and theCEO wanted to provide some explanation,rather than simply not commenting.We drafted a statement noting the company’sdeep roots and long connection tothe community and pointing out that itwas now bound to follow the bankruptcylaw and to dispose of its property in amanner consistent with its legal obligations.The company’s attorney pointed outthat even a statement as general as thisone could potentially pose a problem inthe future, if an objector argued that itshowed a predisposition for some particularresult.Weighing the risks and benefits, theclient ultimately decided (and we agreedwith the decision) to avoid any comment.We were, however, able to pointthe reporter to court filings thatdescribed the company’s liquidationplans and the story that appeared wasreasonable well informed.While there may indeed be manycases where there is little if anything thatcan be said, it is almost always worthtesting that assumption, trying to craftsomething that conveys important positivemessages while also meeting thecompelling need to protect against selfinflicteddamage.Steven Alschuler is President ofLinden Alschuler & Kaplan, Inc. 14JANUARY 2012 WWW.ODWYERPR.COM

Writer, PR leader John Budd dies at 88By Jack O’DwyerJohn F. Budd Jr., a member of majorPR groups and counselor to bluechip companies who neverthelesskept a maverick frame of mind, died Nov.21 at age 88.He had run his own firm since 1991after 30 years at the firm of Carl Byoir &Associates and seven years at Emhart.Budd criticized corporate PR for havinglittle impact on financial scandalssuch as Enron and Tyco in the early2000s and the more recent scandalsinvolving AIG and major financial institutions.Corporate PR people, said Budd, a tenyearmember of (PR) Seminar who wasgiven the PR Society’s Gold Anvil in1988, behaved more like “courtiers thancounsel.” He felt they were mostly“ignored” or just used to transmit corporatemessages created by others.Created “credibility index”Budd created the $150,000 researchproject called the “National IssuesCredibility Index” whose results (“PRspecialist” landed 43rd in credibility on alist of 45 information sources) put the PRSociety in the equivalent of cardiac arrestin 1999.Surviving Budd are his wife of 58years, Elaine, a mystery writer and critic;daughter Tracy McRoberts, and sonJonathan. A brother William lives inCalifornia and sister Marjorie in Florida.A memorial service was Thursday,December 29 at St. John’s ofLattingtown, Long Island.Budd was at Byoir from 1949-79, risingto group VP and member of the plansboard. He was at Emhart Corp. as VPexternalrelations from 1979-86. Hereturned to Byoir, then a unit of Hill &Knowlton, as vice chairman from 1988-91.He then set up The Omega Group ofsenior PR counselors who worked withnumerous blue chips including AT&T,General Motors, Merck, Deere,BellSouth, Union Carbide and Sara Leeas well as educational institutions includingColumbia, Syracuse and WeslyanUniversities. He became an expert onnonprofit boards, serving on 22 of them.Although a member and program committeemember of (PR) Seminar tenyears, he rapped its members hard on theknuckles in 2009 for scheduling theirannual meeting at the Ritz Carlton inLaguna Niguel, Calif. Such a meeting, inthe middle of a recession, sent the wrongmessage about corporate America, hefelt.He said the decision to go ahead withthe meeting “smacks of the sort of hubrisfor which their CEOs have been accused— an arrogant demonstration of tonedeafness in light of public and media outragewhen such ‘retreats’ at posh resortsare reported.”Two meetings of executives of bailoutrecipient AIG at plush resorts in 2008 hadreceived heavy publicity. Budd advisedSeminar to switch the meeting to a hotelin New York or Washington, D.C. He saidhe would be “very uncomfortable” takingpart in an event that cost the averageSeminar couple $6,300 and has a totalcost of nearly $1 million.While on the subject of Seminar, healso rapped its decision to drop “PR”from its name. “What management disciplinedo they represent?” he asked. “Isthis some sort of affectation that presumessome policy role unknown to chiefexecutives?”Saw Corp. PR as weakenedBudd said in 2009 that senior PR executives,“who boast of their access to theCEO, had failed to save CEOs from‘boneheaded conduct’ that “significantlyincreased the trust deficit.”The executives, hesaid, have exhibited“collective impotencein persuading iconicCEOs to exercisecommon sense in dealingwith publicexposés.”Budd defined PR as“the management ofperceptions.” He was afounding member ofJohn Buddthe Fellows of the PR Society; a trustee ofthe Arthur W. Page Society; member ofthe Wisemen of New York, and receivedthree awards of the National InvestorRelations Institute.Budd later published Observations, anewsletter covering the PR aspect of currentissues, which was published bi-monthlyfor many years. An Omega Report publishedin April 2004 recapped the accomplishmentsof the publishing group and listedit as having “Conceived and played aninstrumental role in the creation of anationwide ‘Credibility Index.’” Providing crisis management, strategic communicationsand public relations counsel for more than three decadesto a diverse group of nationally and internationallyknownpublic, private and non-profit organizations.JANUARY 2012 WWW.ODWYERPR.COM 15

FEATUREThe emerging future of crisis thinking todayCrisis communications must be re-taught and re-thought ifwe want the practice to remain relevant in today’s world.The central operating conceit of ourprofession is that we say we canmanage just about any kind of crisis.The longer I practice however, themore I wonder whether the world ischanging in ways where we should bemore concerned about the phenomena wecan’t manage.Before we claim stake to cutting edgethinking we need to engage in cuttingedge analysis. The problem with ouranalytical architectures is that they’relargely backward looking: they’redefined by the crises we’ve alreadyexperienced. Call it the tyranny of thecase study approach. There’s a tendencyto say that past performance is an indicationof future outcomes.Our challenge then, is evaluatingwhat’s happening in the world at thespeed it’s moving at now. Here’s my listof the things I don’t fully understand yetbut know are relevant and will impactour ability to serve our clients. Call itthe emerging future of crisis thinkingtoday:We’re the government, we’re here to helpGovernment is not a monolith and all ofits moving parts don’t march in unison.That’s an old story. What’s new is thatthere is greater vigilance, even activism,about policing the public interest and it hasemerged with a multi-speed character.Witness the differing responses to thefinancial crisis by the SEC, the DOJ,Congress, the Treasury, the White House,etc.A company in the crosshairs of one governmententity may not even be botheredby another — or if it is, that comesmonths, even years, later. The DOJ’sapproach to insider trading seems quitedifferent from that of the SEC. The SEC isin a very public spat with a federal judgeabout standards of enforcement. Ditto themortgage crisis. One federal judge looksfavorably on a settlement and anotherdecries it as conflicting with the publicinterest.Have the outcomes been in the publicinterest? A major investment bank, whichshall go nameless, bets against its ownclients causing them significant losses —and gets a slap on the wrist? Wiretaps,By Montieth M. Illingworthpreviously used against mobsters, drugdealers, and gangs, are now deployedagainst Wall Street, raising privacy issues.And while the FBI was taping Galleon’sCEO in telephone conversations to goafter $70 million in ill-gotten gains, wherewere the regulators, post-full heat of thecrisis, when it came to protecting MFGlobal’s clients who still can’t find their$1.2 billion?Trying to explain to a client this shiftingpolicy making, regulatory and lawenforcement landscape couldn’t be morecomplicated. We certainly can no longerassume there is an off-the-shelf approachto communicating with those disparateconstituencies. That has to be re-thought.No one knows how this will all evolve.As time passes, regulatory complacencydoes tend to settle in, and the cycle startsall over again.Reacting at the speed of nowI’m not sure precisely when the tippingpoint was where it now seems organizationsmove almost instantly when confrontedby a crisis. Maybe it was watchingBP dangle in the wind as the oilspewed out of the bottom of the Gulf, onTV, day after day. Maybe it was seeingBear Stearns and Lehman virtually disappearovernight. It is clear that organizationalleadership got a new religion.Just look at how quickly the Penn StateTrustees moved in the Sandusky matter.The Citadel school in South Carolina didmuch the same when its sexual abusescandal emerged. And HP, for better orworse, changes CEOs with an alarmingfrequency.Has that been a good thing? It’s betterthan hiding, as PR professionals know,and even sometimes better than tellingthe truth slowly. But if it’s reacting withoutan overarching strategy — and in theface of a multi-speed government — I’mnot sure it is, entirely.The sense I get is that to some degreeorganizations are moving faster but perhapsa little too far in the direction offalling on their swords. Why? Because ofthe fear of how rapidly, and often howdistorted, the story can become in thehands of the ever-morphing beast that isthe news media — and most importantly,because of the power of social media,how exponentially can grow the forces ofmass opinion and Occupy Wall Streetlikeaction against an organization, or aconsumer brand.What this tells me is that we are onlybeginning to learn how to rethink crisisstrategy in response to the changesoccurring to the news media, online andoff. The operative dynamic here is howthe democratization of news has createda sense of mass intimacy between every“participant” in the story (meaning anyonewho posts a comment to a story)with each other. That intimacy hasbecome the new impetus and the glue forcollective practical action, individual,interest group, and “mass” (e.g., theOccupy Movement) online and off.Now, explain all that to the CEO.Creating new systemsI’ve always believed in the (conceptual)power of Heisenberg’s UncertaintyPrinciple. Simply put, it says the act ofobserving something can change thething you’re observing. What we have todo is recreate our analytical and decision-makingsystems in concert with ourclients. If we can do that, we can start tothink about how to manage the new generationof crises that will be coming atus. There are no case studies yet forwhat’s coming our way.At this juncture, then, as communicationsprofessionals we must work moreclosely with not just the legal teams butalso the governance, risk and compliancespecialists. What the new, multispeedgovernment vigilance andactivism (or lack thereof) means is allsuch advisors need to be looking at thesame issues and as much as possiblespeaking the same language about solutions.Who’s going to reset this strategicagenda for the organization? The Boardof Directors. A visionary CEO could doit but the issues are complex enough andsufficiently cross-disciplinary that theBoard is really the right place to ensurefocus and prevent turf battles. A Boardcommittee might also be the best way todefine action steps and assure accountability.Communications professionals areperhaps the best qualified to create thatcross-disciplinary architecture for thenext generation of crisis managementsolutions.Montieth M. Illingworth is Presidentof Montieth & Company. 16JANUARY 2012 WWW.ODWYERPR.COM

Viewers say “bah humbug” to Best Buy adsBest Buy’s new “Game On,Santa” holiday commercialshave been making someshoppers see red.By Abby Rose DaltoThe campaign, created for the electronicscompany by Crispin Porter+ Bogusky, features women waitingup for Santa on Christmas Eve torudely let him know that because theywent to Best Buy, they have no need forhis inferior presents.Drew Panayiotou, Best Buy’s SeniorVP-U.S. marketing, told Advertising Agethe creative idea behind the commercialswas “making Mom feel victorious” byletting her take pleasure in being the“chief gift giver.”In one spot, a woman smugly tellsSanta, “guess I didn’t leave any room foryou,” when he comes across her children’sfully-filled stockings. She suggestshe fill her dog’s stocking instead. Inanother, a woman mocks Santa’s gift forher husband “Daddy don’t want nocologne” and shows off the flat-screenTV that she bought instead.In another, a woman eats the cookiesleft for Santa right in front of him, gulpingdown the milk with a smirk on herface. In perhaps the worst of the series, awoman actually meets Santa on the roof,mocks his “Ho Ho Ho” and then threateninglykicks a Santa decoration off the roofto the ground below.Panayiotou said the success of the campaignwould depend on whether thewomen in the ads were “having fun withSanta or beating up on Santa” but manyviewers think the ads go a bit too far. Thewomen in the commercials cross the linefrom playfully “razzing” Santa to full-onsnark.Critical commenters on Best Buy’sFacebook page have called the campaign“mean and nasty”, “extremely distasteful”,“ugly, horrible, ill-spirited” and“anti-Santa.”Best Buy’s social media team respondedto the comments:“I’m sorry you find our commercialsoffensive. That was never our intention. Iwill pass your comments along to ourmarketing department and ad agency.Thank you for letting us know ourthoughts.”Some viewers have complained thatSanta is portrayed as pathetic and obsolete.Who needs Santa’s second-rate giftswhen it’s so easy to one-up him just bygoing to Best Buy? Others have questionedwhat message Best Buy is actuallysending to children about greed and gratitude.If Santa represents generosity andcharity — he delivers presents to goodand needy children in exchange for nothingmore than cookies — what purposedoes it serve to make him look bad? Every Second CountsYou no longer have the luxury of a day, or even hours, when a crisishits. In today’s hyper-connected, online world, a crisis can explode in amatter of minutes.Preparing NOW could literally be the difference between saving andlosing your brand.Let Cone help you prepare for the worst and monitor your issues andcritics so you can focus on moving your business forward.Our Crisis Services:• Risk Assessment• Issue Monitoring & Management• Crisis Plan Development• Media & Crisis Training• Crisis Response Strategy & SupportConsumers are complaining about Best Buy'snew line of Santa “attack ads."Jennifer Sheehy Everett | Vice President | jsheehy@coneinc.com855 Boylston Street I Boston MA 02116 I 617.227.2111 I www.coneinc.comJANUARY 2012 WWW.ODWYERPR.COM 17

FEATUREPower to the people: managing a social media crisisWhile reputation damage can now originate from many differentchannels, the art of handling and preventing a social mediainducedcrisis can be mastered with a few guiding principles.“Never pick a fight with someonewho buys ink by the barrel.”For decades, these words have guidedcompanies and crisis communicatorsalike. But today, ink is no longer requiredto spread messages to a wide audience:anyone with Internet access has thecapacity to insult, and possibly injure, acompany through social media.Though the medium has changed, theart of handling — and preventing — asocial media-induced crisis can belearned and mastered with a few guidingprinciples. Here’s how to incorporate asocial media mindset into preemptive crisiscommunications.Maintain perspectiveA recent analysis of social media crisesduring the past decade found the majoritywere sparked by a poor experience withthe company. Note that this is not a mistakeby the company, but a “poor experience.”While mistakes will happen, theway a company reacts to and rectifiesthese actions will influence whether a personramps up their dissatisfaction andturns to social media to let the world knowabout it — perhaps seeking the empathythey sought first from the company.Rather than reacting emotionally online,step back to understand the desiredresponse.Start earlyBegin by conducting social media auditson the category and on the brand. Findingcustomer mis- or preconceptions enablescompanies to address needs and developmessaging to meet customer informationdesires. Ongoing audits also enable executivesto identify key influencers in the virtualenvironment who seek to engage andreengage. Look up the Kred or Kloutscores of active participants. Kred is inbeta and evaluates influence by interconnectivity.Klout is a ranking of people’ssocial media influence on a scale of 1 -100, with a score of 50 or higher placingthem in the top percent of influencers. Ifyour product has not been launched, beginjoining communities now, particularly inhealthcare — in many patient communities,they’re already discussing your product(and possibly its price or potential sideeffects).By Kristie Coneys KuhlFind your voiceIdentify who within your companyshould interact with customers via socialmedia, and create a “brand voice.” What isyour tone? What topics will you discussregularly? How will your brand experiencetranscend social media to other outletsand interactions and vice versa? Onceyou have these items agreed upon, makesure employees across the organization arefamiliar with the expectations and socialmedia policy. Many companies do notwant employees addressing issues insocial media, but some do. It is importantthat your social media policy reflects thecorporate culture and is well understoodby colleagues.Avoid a crisisMy colleague, Gil Bashe, regularlyreminds people to place yourself in theshoes of the other person before yourespond. This is sound advice, and is neededmore often than you may think — particularlyin the age of social media. Yourairline policy may be to refuse refunds for“nonrefundable” priced tickets, but insensitivelyoffering travel vouchers to awoman who wants to cancel a flightbecause she has stage IV cancer is invitingsocial media backlash. US Airways didjust that to a Washington, DC woman whowas diagnosed with fatal breast cancerafter purchasing vacation flights. This reputationcrisis moved from social to traditionalmedia quickly and could have easilybeen avoided.Expect sports-fan behaviorSports fans are passionate about theirteams, but emotions expressed are notalways positive. You will need to acceptthat even customers who love your productwill complain about you—just assports fans love their team but complainabout management, coaching or individualperformance. That’s okay. Social mediaallows real-time dialogue, not a lecture.Sometimes stand aside and let it pass.Know when to step in and outCommunities tend to be self regulating,and if a “troll” (an anonymous user whoseeks to deface) begins to insult yourbrand, the moderator and brand evangelistswill generally take action to shut himor her down. Companies should not providetrolls with additional ammunition.However, if you see a legitimate complaint,engage with the person – off-line.Don’t hold the conversation in public,invite the person to connect with you viaemail or phone. If the complaints are onTwitter, you can “direct message” (whichis only seen by the recipient) your contactinformation.Disclose your identityEthics violations are the third mostcommon social media complaint. Neverpretend, or allow your vendors or partnersto pretend, that they are anyone otherthan themselves. In the age of citizenjournalism, everyone is doing their duediligence to gather background, and thosewho aren’t transparent will pay dearly fortheir perceived dishonesty.Provide the factsCreate a microsite that has frequentlyasked questions about the situation in onespot and then utilize your communicationsvehicles, including social media, to directcustomers to the site. Keep it up-to-date andprovide accurate timing for when additionalinformation or statements may be forthcoming.Move onOnce the facts have been addressed, continueto engage in good, positive interactions.The negative information will becached and available via a Google search,but having more and more positive interactionsvia social media will push the negativefurther down the search list. It is analogousto having a glass of chocolate milkthat you continue to add more and moremilk. At some point, the glass will look likeit is simply milk because the chocolate is sodiluted. For example, one company wasasked frequently about a labor issue it facedyears prior. A search for the company onFlickr revealed that the site only showedphotographs from the labor issue. Once thecompany knew that content on Flickr wasthe source of the questions, they beganadding new data to the site, including picturesof the CEO speaking and staffersdoing volunteer work. The search functionthen showed a more accurate — and current— picture of the company.Social media is a great democratizer, levelingthe playing field between individualsand large organizations. Communicatorshave discussed the importance of dialoguefor decades, and it is easier today than everbefore. This may scare some within yourcompany, but that is all the more reason toengage in transparent dialogue with stakeholders.Kristie Coneys Kuhl is Senior VicePresident, Health Practice of Makovsky+ Company. 18JANUARY 2012 WWW.ODWYERPR.COM

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FEATUREPenn State and Syracuse: a post-game plan for crisisIn the wake of the scandals at Penn State and Syracuse universities,administrators should be pulling their crisis plansoff the shelves, dusting them off and taking a hard look atwhether they are fully prepared to respond effectively ifsomething similar happened on their campuses.There are lessons to be learned fromwhat happened at both schools andhow the leadership responded.Institutions that ignore these lessons doso at their own peril. Here’s my gameplan for colleges and universities to becrisis ready.Get ahead of the storyProsecutors in Pennsylvania went publicwith their investigation of JerrySandusky on Saturday, November 5. Theinvestigation had been going on for twoyears — certainly enough time for theadministration to have been better preparedwith a sound strategy to honestlyaddress the anticipated charges.Incredibly Penn State’s President issueda statement that day offering his unconditionalsupport for Tim Curley and GarySchultz. Those words came back to biteNews briefsJAILED JOURNALISTS RISEThe number of jailed journalists increased 23 percentto 179 on Dec. 1, reaching a 15-year high mark asrepressive regimes cracked down on the free flow ofinformation, according to the Committee to ProtectJournalists.Half of those imprisoned were online journalists.The all-time high of imprisoned journalists was 185 in1996.Iran repeated as the biggest gulag for writers, editors,and photographers, putting 42 of them behindbars. The Islamic state was following by Eritrea (28),China (27), Burma (12) and Vietnam (9).CPJ reports that Iran maintains a “revolving prisondoor with furloughs and new arrests” of journalists,who are subjected to inhumane treatment. Chinacracks down on reporters involved with Tibetan andUighur minority groups.Independent journalists, noted Joel Simon, executivedirector of CPJ, “are bearing the brunt of thisunprecedented rise in the incarceration of journalists”since they often lack institutional support to legallydefend themselves.CPJ reports that the freedom to report improved inSouth America. No journalist was jailed in theAmericas on Dec. 1, though reporters were held forshort periods during the past year. Eight reporters werejailed in Central Asia, a record low for the past sixyears.There’s potential for progress in No. 4 jailer Burma,which just received a visit from Secretary of StateHillary Clinton. CPJ wants Burma to junk its ElectronicsAct, which jails people for sending “unsanctioned information”over the Internet.By Ashley McCownhim. They left their posts the next day.They were arraigned on charges onMonday. The Board of Trustees did notissue their first statement until Tuesday,November 8. Who knows what wasgoing on behind the scenes then. Maybethey were scrambling to figure out howto address the revelation that many peoplewith knowledge of the suspectedabuse did not do enough to stop it. Butthey could have and should have donethat much sooner.If the actions of a university presidentor chancellor are brought into question,the Board of Trustees needs to step upimmediately, assert control, define aprocess of review and investigation andcommunicate quickly and frequently toassure all audiences that the proper stepsare being taken. That process should bedefined in the crisis communicationsplan and not figured out in the heat of themoment. And with a two-year investigation,there was time to do that.By contrast, at Syracuse, when a tapesurfaced on Sunday, November 27, ofLaurie Fine saying she knew about herhusband’s alleged sexual abuse, that evidencewas enough for Chancellor NancyCantor to fire Bernie Fine that night andissue a statement to the Syracuse community.Looking for skeletons in the closetBeyond the abuse itself, part of what isso offensive about the Penn State tragedyis the culture of cover-up that was perpetratedby the University’s leadershipincluding Coach Paterno. As more victimscome forward, we have to wonder ifSandusky could have been stopped hadsomeone confronted him and gone to theauthorities sooner. The truth alwayscomes out. And the truth is most crisescan be anticipated and planned for iforganizations are willing to take a hardlook at simmering issues and deal withthem, no matter the “cost.”Schools should conduct a completeinventory of past allegations, evenrumors about inappropriate activity onthe part of any coach, staff, professor oradministrator. If allegations wereignored at the time, it’s better to investigatethem now and come clean. Seeingvictims have the courage to confronttheir abusers and go public is empoweringto other victims. Recently, a formerRed Sox clubhouse attendant came forwardand said he had been sexuallyabused by a clubhouse manager in the1980s. While it may not feel that way,universities have a window of opportunityto proactively address past issuesbefore the victims come forward. Oncethey do, what the school failed to dobecomes part of the story. Always betterto frame your bad news before someoneelse does.Even if an investigation was done atthe time and no wrong-doing was found,schools can go a step further and involveoutside legal counsel to review the evidenceand how the investigation was conductedto make sure nothing was missed.Practice, Practice, Practice. No doubtmost universities conduct emergencydrills for situations like fires, disease outbreaksand active shooters — especiallyin the wake of the Virginia Tech shootingsin 2007 and sadly, again inDecember. They should also conducttable top exercises for “softer” crises likeallegations of sexual abuse to test decision-making,communication to all audiencesand have back-ups for the crisisresponse team, especially if the head ofthe institution is part of the crisis andsomeone has to step in for him/her.Work on special teamsResponding effectively to a crisis ofthis magnitude requires a team of experts.Outside counsel whether communications,legal, or grief provides expertiseand objectivity that is essential to movingfrom reaction to action and to helping auniversity community heal. Better yet,schools should engage crisis experts now,absent a crisis so they can review theplans, participate in table-top exercisesand get to know the institution. PennState took over a week to hire a crisiscommunications firm. If they had a relationshipwith one already, you have towonder how differently the early days ofthe crisis might have played out.When talking about the benefits of crisisplanning, I often say pay now or paymore later. We have all seen the price thatPenn State, in particular, has paid. Isthere any doubt that an investment in crisisplanning is worth it?Ashley McCown is President ofSolomon McCown & Co. in Boston. 20JANUARY 2012 WWW.ODWYERPR.COM

CPJ fetes journalism, Dan Rather at Waldorf banquetBy Jack O’DwyerBy Kevin McCauleyFormer lobbyist Jack Abramoff paidsympathetic columnists/op-ed writersto pen stories in favor of his clients andissues about half a dozen times, he toldwatchdog Media Matters for America duringan interview promoting his book, “TheHard Truth About Washington CorruptionFrom America’s Most Notorious Lobbyist.”Abramoff never offered to pay a reporterbecause “prudent lobbyists don’t like toCBS-TV’s Dan Rather left his job as ascapegoat in 2004 after he publisheda fake document about PresidentGeorge W. Bush’s military record. But hewas a hero Nov. 22 when 900 of NewYork’s media elite feted him at the annualblack-tie Waldorf-Astoria banquet of theCommittee to Protect Journalists.He was honored for “a lifetime of distinguishedachievement in the cause of pressfreedom” by CPJ which is dedicated tohelping journalists (mostly in foreign countries)who face assassination, arrest andother forms of persecution.Journalists were told to “fight the power,”fight for “freedom of expression” and not togive in to intimidation or become obedient.This message was given by reporterEynulla Fatullayev, who was in prison inAzerbaijan in 2009 when CPJ gave him twoawards.Rather, who said in 2004 that he wouldnot have used the questionable documents“if I knew then what I know now,” suedCBS for $70 million but the suit was tossedout of court. CBS had retracted the story.Producer Mary Mapes was fired andthree other producers were forced to resign.The documents allegedly backed upRather’s claim that Bush did not completerequired service in the Texas Air NationalGuard.Rather raps big mediaRather, 80, who had a 44-year career atCBS, blasted the news industry as beingdriven by profits and punditry rather thanthe public interest, reported Joe Pompeo ofcapitalnewyork.com.“We are living in an age when big moneyowns everything … including the news,” hesaid. “That cash bought a lot of silence fora long time,” he added. “Enough time forunchecked power to get this country tangledinto messes all around theworld.”Reporter Kristin Jones’ write-upfor CPJ said Rather “called on hiscolleagues to restore the media to itsrole in service to the public, to onceagain ask hard questions, give megaphonesto whistleblowers, anddemand access to those who challengepower as well as those inpower.”Rather was “correct”Rather was introduced by lawyerJames Goodale who said “All thefacts in that particular program weresubstantially correct” and thatRather himself was “correct,”according to Pompeo’s report.Attendees paid as much as $50,000 for atable and an additional $76,770 in dollarswas raised by passing around white paperbags, reported Pompeo.He thought the “opulent” scene in theWaldorf ballroom was “somewhat incongruous”since it was accompanied by“images of military and police crackdownsin autocratic regimes that flashed acrosstwo large TV screens flanking the stage.”ABC News anchor ChristianeAmanpour hosted the first half of the programand NBC’s Brian Williams the secondhalf.Press in troubleNewspaper ad revenues plummeted from$49.4 billion in 2005 to $25.8 billionin2010, or almost $24 billion. If even half ofthat $24 billion went to pay reporters at therate of $50,000 yearly, that would representthe loss of 24,000 jobs. Online incomeremains relatively small — $3.04 billion in2010.Carnage is taking place in U.S. journalismalthough not in the form of murders,beatings and imprisonment. The effect isthe same — far fewer journalists monitoringinstitutions.hang out with them.” He also believesnewspapers had no clue about the paymentsto their columnists.Paying a columnist is a pretty straightforwardprocess, according to Abramoff. Thetrick: the columnist has to get the itemplaced.Abramoff regrets the payments. Hethinks it’s terrible and shouldn’t be done“unless you are going to put a disclaimer atthe bottom” of the article.He believes lobbying payoffs to columnistsare still going on. “During my time,The November CPJ awards dinner.Abramoff paid columnists to write puff piecesImage courtesy of CPJ.Assets of CPJ at the end of 2009, latestForm 990 figure available, were$12,134,907 vs. $10,488,781 in the previousyear. A 501/c/3 charitable organization,it had revenues of $2,577,996 in 2009 vs.$3,564,737 in 2008. Value of investments(publicly traded securities) rose to $10.1million from $8.1 million. Payroll was$1,876,050.Top CPJ staffers are executive directorJoel Simon ($172,000 pay plus $8,200,000of other compensation); deputy directorRobert Mahony ($120,000 plus $6,300),and development director John Weis($116,000 plus $12,900). Gypsy Kaiser isadvocacy and communications director.Journalists ‘everywhere’ concern CPJCPJ says on Form 990 that it works to“ensure that journalists everywhere are freeto carry out their essential work to informthe public.”CPJ says on Form 990: “Our full-timestaff includes experienced journalists andhuman rights advocates who conduct indepthinvestigations of press freedom abuses”and that staffers “use an array of advocacytechniques to publicize attacks againstthe press and to exert pressure on thoseresponsible for abuses.” other people did it, sure. I didn’t invent that,I didn’t come up with the idea. Others definitelydo it and did it. I don’t know if theystill do it. Why wouldn’t they? It’s not likeit is easily catchable, and it’s not illegal,” hesaid.Ironically, Abramoff wanted to hire aghostwriter to write his book but couldn’tfind anybody who could write in his voice.After trying out two writers, Abramoffjust sat down and wrote the book himselfabout his illegal activities and the shadyside of lobbying. JANUARY 2012 WWW.ODWYERPR.COM 21

FEATUREDon’t tweet your crisis into a cornerWhile social media has dramatically improved communicators’outlets and response time to a crisis, there are many caseswhere it can actually worsen a situation. Communicators mustmaintain a mastery of ‘analogue’ crisis-solving techniques toproperly prevent and deal with a PR nightmare.By James MacGregorImagine the following scenario: a crisiserupts at a for-profit college.Federal agencies raid the campus.Yellow tape surrounds a dozen buildings.Uniformed agents fill movingtrucks with file cabinets and computerterminals.College administrators draft protestationsof innocence and outrage. The collegepresident schedules a press conference.Students and faculty ask only onequestion: “Will classes be held tomorrow?”The answer, posted on bulletin boardsand a Website: “Yes.”With that — in terms of strategiccommunications — order is restored.There are other questions — Why theraid? What’s next? Are my credits stillgood? What about my student loan?My job placement? All of that can waitfor an hour, or a day, or a week, becausethe most urgent “first” question hasbeen answered. Business as usualresumed. The company eventuallycleared its name.We tell this story with some frequencythese days, because we are so oftenbesieged with assertions that all crisesare best managed (or, perhaps, can onlybe managed) through massive applicationsof social media. We don’t think so.Judiciously deployed, social media canbe powerful tools. But overall, socialmedia are more likely to cause or worsena crisis than they are to prevent one.And once a crisis has arisen, the bestremediation is likely to be very oldfashioned— direct, simple, helpful and,above all, personal.Let’s acknowledge at the start: socialmedia has changed the crisis-management/crisis-communicationslandscapedramatically. Twitter means everyoneelse knows about the problem beforeyou do. YouTube means they not knowabout it, they’ve seen the uneditedvideo. Blogs allow “citizen-journalists”to drown out mainstream media, in partbecause blogs come without obligations(self-imposed or otherwise) to accuracyor fairness in their reporting.Google and Yahoo! mean every pastmisdeed will be retrieved for publicscrutiny. Facebook means your ownembarrassing statements will be outthere too, along with those of familyand friends. And e-mail not only helpsspeed all of the above on its way, it alsomeans that your own internal communicationswill leak almost instantly toalmost everyone.There’s a corresponding litany ofthings you can do to prevent or dealwith all this: Learn how and when totweet yourself. Make and post your ownvideos. Hire a social-media monitoringservice. Hire a search-engine-optimizer.Tell everyone to scrub their Facebookaccounts. Use telephones and faxes andeven snail-mail instead of e-mail. Someof this stuff works pretty well. Some ofit doesn’t.Here’s the problem: The first thing wehear generally forms our framing perceptionof a situation. Once formed, wesee or hear everything new within theframe of that initial perception. Thatfirst perception happens very fast in ournew social media environment, and, alltoo often, it’s incomplete, or distorted,or just plain wrong.You cannot defeat a Twitter-formedperception with more Twitter. All thathappens is more public visibility isgiven to the dispute about the first perception.To “break the frame” and allownew, more accurate perceptions to formrequires stronger communication thanwhat has already happened. Strength isnot just strength of message — it’s alsostrength of communications delivery.Nothing has more impact than a realperson, undiluted by media. Ideally, theperson the listener trusts most in all theworld would be speaking to him faceto-facewith full knowledge of the listener’spersonal needs and interests.That’s not going to happen, but hereare four things that can happen.Go directGo direct to whatever audience ismost involved/threatened/ harmed/atrisk. It could be customers or neighborsor employees or patients or investors orsome other identifiable group. You’reunlikely to achieve face-to-face, oneon-onecommunication. The closer youcan get to that, the better you’ll bereceived, and the more you’ll bebelieved. In-person groups are good.Personal phone calls are pretty good.Individual e-mails are barely acceptable.Mass messaging and public pronouncementsdo not play well. Thatincludes press releases and press conferences.Answer the first questionMost-involved audiences have somethingmore at stake than “classes will beheld” — such as “is it safe to go outside?”or “do I still have a job?” or“have I lost my retirement savings?” butsometimes the level of concern will beat the “should I be worried about this?”level. If there is something major atstake, give them the best answer you’vegot as quickly as you can. If the answerisn’t yet clear, it’s OK to say so, if youalso say when you’ll be able to providegreater clarity. But if you don’t answerthe first question, they won’t be able tohear anything else you have to say.Be short, be simplePeople only remember three things inany case, so make it the right three.Twitter is 144 characters. A Bloombergscreen is 80 words. Nobody reads longdocuments. Nobody pays attention tolong presentations. “We’ll be closedtill Monday” is about right. So is “ifthis costs you anything, send us thebill.”Be pre-emptively goodActions still speak louder than words.Good will dies pretty quickly if leftunnourished. If something is broken,fix it before you’re ordered to. If someoneneeds a plane ticket or a babysitter,provide one. Once you do, you’re afriend, not an enemy. Legal liability canbe sorted out later.And what about a media plan? Holdoff on that for a moment. If you do rightby the people who are most affected,they’ll do your communicating for you.Maybe they’ll do it in person. Maybethey’ll use social media. However theydo it, it will be far more favorable thananything you could have done by yourself.James MacGregor is Vice Chairmanof The Abernathy MacGregor Group. 22JANUARY 2012 WWW.ODWYERPR.COM

FEATUREThe painful art of public speakingThe perspiration slowly slides down the middle of your back.Your knees knock and your hands shake. Will you get throughthis or will you pass out on the spot? Sound like your firstdate? No, it’s all happening because you’re about to give apresentation.By Anthony HueyPolls continue to rank public speakingas the number one fear inAmerica, even over death! That’sright, more people are afraid to speakthan to be eaten by a shark, burn, goblind, or dozens of other horrific things.You call it fear but what you are reallygoing through is an over-supply of adrenaline,a natural substance in the body.And when your system receives too muchadrenaline, it creates fear and anxiety.Even with more than 1,300 speeches,workshops and seminars under my belt, Istill get a little nervous each time I speak.But early in my career I had a pivotalpublic speaking moment that has helpedme control my nerves and use them to myadvantage.It was my first big speech, a luncheonkeynote to a group of more than 800 professionals.It was going swimminglyright until two waiters collided in theback of the room. As 200 dishes loudlycrashed to the floor and everyone in theroom turned to gawk, for some reasonstill unknown to me, I felt a bead of sweatslowly start to pool on my brow. Withinseconds my stomach did summersaults,my knees buckled and I was in near panicMedia news briefsSAUDI PRINCE PUMPS $300MILLION INTO TWITTERPrince Alwaleed bin Talal, whose KingdomHolding has investments in Apple, News Corp.,eBay, General Motors and Citigroup, has invested$300 million in Twitter.“Our investment in Twitter reaffirms our abilityin identifying suitable opportunities to invest inpromising, high-growth businesses with a globalimpact,” said Alwaleed in a statement. Itdescribes the investments as a “strategic stake”that came about after “several months of negotiationsand comprehensive due diligence.”Kingdom Holding believes “social media willfundamentally change the media industry landscapein the coming years and Twitter will captureand monetize this positive trend.”The microblogging site has more than 100Mactive users. It handles 250M tweets per day.Alwaleed, who is the richest Arab businessman,is the nephew of Saudi King Abdullah.mode. I swallowed hard and chokedthrough the rest of my speech — by farone of my worst.That night I thought long and hardabout my mental and physical reaction tothose bumbling waiters and vowed neverto let myself get thrown by anythingagain. And that’s when I came up withmy “bubble” philosophy. I decided thatno matter what happened while I was onstage, I would remain inside an imaginary“bubble” made up of F-16 cockpitglass, impervious to not only bullets, butto anything else (dishes or the like) thatmight come my way during a presentation.This mental trick still works for metoday. Nothing will faze me while I’m inmy bubble.Whether it’s a cell phone ringing, doorslamming, an audience member lookingat me cross-eyed , or any variation of distraction;I picture an invisible bubblearound me and I am safe.Besides my “bubble” technique hereare a few other tips to reduce fear andanxiety while speaking:Be prepared. Studies show that nervousnesscan be reduced by about 60 percentif you are well prepared. This meansreading your speech or presentation outloud at least five to 10 times. Do it infront of someone and ask for an evaluation.Reading silently to yourself is mostlya waste of time.Arrive early. Always plan to arriveearly before you have to speak to alleviateany extraneous jitters.There’s nothing worse than being stuckin traffic and sweating because you arerunning late or arriving to your speechlocation and finding out that your laptopis not working properly. By arrivingearly you can ensure that you have thetime necessary to control any unforeseenoutside factors.Deep Breathing. About five minutesbefore speaking take in a very deepbreath, then exhale slowly as you let allyour muscles relax. Try doing it whilestanding.Minor exercising. Go out in the halland speed-walk for a few minutes.Exercise your legs and arms at the tablewhile awaiting your turn. Get rid of thatexcess adrenaline.Make sure your script or notes areproperly prepared. I have a long list ofrules about script preparation, but hereare some of the more important ones:• Print the notes/speech out using 16-point font so you can see it with ease.Print only two-thirds of the way down onthe page.• Double-space all sentences, triplespace all major thought changes.• Never carry a sentence over from onepage to another.• Number your pages in case you dropyour 30-page speech on the way to thepodium!During your speech, don’t announceyour anxiety. I cringe when a speakerstarts out: “I am a bit nervous so heregoes …” In my training, I videotape participantsand show them over and overagain that while they are nervous no onecan tell it during the video replay. That’san important point. As nervous as youare, shaking and sweating, you are probablythe only one who knows it. Thatknowledge alone, gained through thevideotape and critique session, is oftenenough to reduce nervousness by 30-40percent.Never draw attention to a “mistake.”If you stutter, stumble over your words orlose your train of thought, just keep talking.Odds are the audience may not haveeven noticed. Don’t apologize for skippingan entire section of your speech. Ifyou act like you know what you’re doingat all times, chances are that the audiencewill believe you do. Maintain confidenceand remember that most of your captiveaudience is just glad that you’re up there,and not them.The power to verbally convince is atremendous asset. It can move people todo unusual things. Think what Kennedy,Reagan, Clinton and Obama achieved bybeing excellent communicators. But mostgreat speakers are made, not born. With afew tips and professional coaching youtoo can become a dynamic, convincingspeaker. So no matter whether you’re givinga PowerPoint presentation to a smallgroup or delivering the keynote at the nextannual meeting, forget the fear and getinto your bubble.Anthony Huey is President ofReputation Management Associates. 24JANUARY 2012 WWW.ODWYERPR.COM

PEOPLE IN PRF-H partner exits for WUJill Friedman, senior VP and partnerin Fleishman-Hillard’s St. Louispublic affairs unit, has moved toWashington University in the city as ViceChancellor for public affairs.She took the reins Jan. 1, following theSept. 30 retirement of Fredric Volkmanafter 31 years.Friedman earned an MBA from WU'sbusiness school in 1999 and is a formeraide to late Missouri Gov. Mel Carnahanand Sen. Patrick Leahy (D-Vt.). Shejoined F-H in 2001 and became a partnerfive years later.Friedman leads PR, communicationsand marketing for the private researchinstitution founded in 1853.A 10-member search committee led bylaw school dean Kent Syverud decided onFriedman for the position. Grimmer sells ArticulateCommunicationsLaura Grimmer, who foundedArticulate Communications tenyears ago, has sold the New Yorkbasedtechnology/financial PR shop toPartner/Senior VP Audra Tiner.The deal enables Grimmer to pursueher passion for cooking. She has enrolledat Soho’s French Culinary Institute andbegan classes for the six-month programin January.Grimmer, TinerGrimmer, an avid mountain climberand long-distance runner, envisions acareer in high-end catering, but toldO’Dwyer’s “if the chance to cut carrots atDaniel pops up, I would jump at theopportunity.”The former Associated Press staffer andNew York GM at FitzGeraldCommunications said she’s had manybuyout offers in the past, but after 17years in the PR business the “time justfelt right to sell.”Tiner, who joined Articulate two and ahalf years ago, is a “strong leader andgreat business development person,”according to Grimmer, who said sheknew early on that Tiner would be theone to take over the business.Tiner, has counseled Articulate clientssuch as Sapient Global Markets,Portware, Detica NetReveal and FixProtocol. Before joining the firm, theBoston native worked at SeeBeyond,Progress Software and CambridgeTechnology Group.Grimmer would not disclose the pricefor the soon-to-be 15 staffer, which hasjust opened a London outpost. It enjoyeda robust 2011 as fees jumped 30% to arecord $2.5 million.Tiner took the Articulate helm Jan. 1. Edwards drives toGolinHarrisPam Edwards, an automotive PRpro, has joined GolinHarris in LosAngeles as a Director in theAutomotive Practice of the Interpublicunit.She had been online business developmentmanager andcorporate communicationsmanagerat Volvo Cars NorthAmerica. FordMotor sold theSwedish auto companyto China’sZhejiang GeelyHolding Group inEdwards2010.Edwards alsoworked at PCGCampbell, where she handledVolvo and Korea’s Kia. She also wason Ketchum’s Acura team.At GolinHarris, Edwards handlesToyota Motor Sales, Yamaha Motor andNADAguides. She reports to DanZukowski, executive director of the autopractice.Judy Johnson is Managing Director ofGolinHarris’ western operations. Lovallo to build NYoffice for LevickJohn Lovallo, an agency vet who setup his own New York shop in 2005,has moved to Levick StrategicCommunications as a Senior VP toestablish a New York presence for the D.C.crisis specialty firm.He founded Lovallo CommunicationsGroup in 2005 after Senior VP stints atOgilvy PR Worldwide and Makovsky +Company. The move effectively mergesLCG into Levick.Lovallo said Levick is equipped tohandle his stable of mortgage and financialsector clients as he works to build upcorporate, financial and IR practice areasfor Levick in New York.He was an investment manager beforeentering the PR realm with WeberShandwick. Lippe Taylor adds duoLippe Taylor Brand Communicationshas added Eric Blinderman asExecutive VP and Lori Rubinson asChief Strategy Officer to the roster of thebeauty & fashion shop in New York.The firm describes Blinderman as a“card-carrying generalist.” Blindermannspent 14 years at Fleishman-Hillard,where he rose to chair its North Americanconsumer practice.He counseled a diverse client base thatincluded Hasbro, Bayer Pharmaceuticals,Procter & Gamble, Gatorade and Yahoo.Earlier, Blinderman led WeberShandwick’s consumer practice in NewYork (Century 21, Bank of America,McNeil and Unilever) and spent threeyears at CJP Communications (TheHartford, Keep America Beautiful andPitney Bowles).Rubinson began her career in brandmanagement at P&G, before moving toClairol. She is former chief strategicofficer at Marina Maher Communicationsand executive VP at Bratskeir & Co.Burger King, Revlon, and ChiquitaBananas have received counsel fromRubinson.Rubinson, BlindermanRubinson joins LTBC from The JoeyCompany, where she spearheadedChurch & Dwight’s Trojan condombrand’s effort to target women customers.Jim Joseph, president of LTBC, expectsBlinderman and Rubinson to helpspeed the shop’s transformation into an“integrated marketing powerhouse.” JANUARY 2012 WWW.ODWYERPR.COM 25

FEATUREThe sound of silence: how inaction makes a crisis worseSpeed beats smart in a crisis situation. Action, context andempathy are a PR pro’s best weapons when taming a disaster,and today’s communicators would do well to learn how toengage with substantive commentary at a moment’s notice.Take your pick: Katrina, BritishPetroleum, Jet Blue, Penn State.Wherever you find a serious situationhappening, you’ll find PR peoplepontificating and bloviating, usually inthe negative. The commentary is totallypredictable, often rather shallow, andgiven with very little real knowledge ofwhat is either helpful, useful or meaningful.These events should be an opportunityfor PR practitioners to showcase theirknowledge of the managerial or publicissues crises create. However, most of thecommentary states the obvious, missesthe real meaning of events, and focusesonly on communication gaps and gaffs.This causes management to scratch theirheads, and to wonder why we are speakingat all.During Katrina practitioners fromaround the country would send me draftarticles or op-ed pieces they were preparing.All commented on how poorly thisdisaster was being handled by the federalgovernment, the local government, thecity of New Orleans, the governor ofMississippi, and on and on. Most of theop-eds sent to me sounded like compilationsof editorial content from The WallStreet Journal, The New York Times, andthe bloviators and bellyachers from thevarious chitchat channels. The samething occurred during the BP spill in theGulf.To most, after reading their materials, Iwrote back saying essentially the following:“I don’t really know you, or yourexperience, but I would feel a lot morecomfortable in reading your commentaryif I’d known that you had actually beenin a disaster; that you had been up toyour armpits in dark, filthy water, withoutelectricity, and with dead animalsand human beings floating nearby. Iwould be more sympathetic if I had confidencethat you understood the smell ofdisaster, the peculiar odors of tragedyand misery; that, perhaps, you had tocomfort some of those who sufferedextraordinary loss or harm. If this is thecase, publish your piece and have a niceBy James E. Lukaszewskilife. If not, avoid the mindless complainingthat too many public relations practitionerstend to do, just to get their namesin the paper.”Nowadays, we graduate students frompublic relations programs with degreesor specialties in Crisis Management. I’mreally curious what, aside from their studentloan situation, is a crisis for a twenty-twoyear old? I handled my first deadbody, a teenage boy at a southernMinnesota drowning scene when I was14. I helped (very tangentially) deliver ababy when I was 16. I resuscitated firemenand rescue workers’ at plane crashesand fire scenes from the time I was 16until I was 20 as a part of the ExplorerScout EX1 rescue program started by theMinneapolis Fire Department and theViking Council of the Boy Scouts ofAmerica. I’ve been in those environmentswhere people and animals werekilled or seriously injured and where livingsystems were damaged or destroyed.These experiences change your perspectiveand help you focus on more meaningfulinformation and commentary.There are four general realities ofevery crisis:• Bad news ripens badly and becauseit does, things will get worse before theyget better.• Speed beats smart every time. Waitingto act until an appropriate level of factualinformation is available is a foolish decision.The longer you wait to do something,the more likely it is that whatever you dowill be insufficient, unfocused, off-point,outside the target zone, defensive and willneed to be fixed almost immediately. Myrule of thumb is that each day that a crisispersists, responders spend 50% of theirenergy and 25% of their resources fixingthe bad decisions made yesterday. Havingsaid that, the most worrisome decisionsand poorest strategies are those whichrequire waiting to do something until moreis known. In crisis, doing somethingmeaningful immediately is essential toyour credibility, to the level of public trustthat can be maintained. Even if mistakenand likely to be changed, action beats inactionevery time.• Silence is the most toxic strategy.Where there’s trouble, lawyers keep theirclients from talking. Managers and leaderswould rather avoid conveying negativenews. The result is deafening silenceswhen there should be robust conversations.The most predictable casualty ofsilence during these major adverse eventswill be the chief executive of the organization.• Apologies are the atomic energy ofempathy. If you want to stop bad newsalmost dead in its tracks, apologize. If youwant to generally stop litigation, apologize.If you want to dramatically decreasethe newsworthiness of almost any adversesituation, apologize. If you want todemonstrate that you truly care about thevictims or victimization you caused, apologize.The healthcare industry, forced bytheir insurance carriers, has learned thepower of apology or of extreme empathy.Thirty-two states have legislation preventingjuries from considering voluntaryapologies at car accidents when awardingdamages. Twenty-three states have legislationexempting voluntary apologies byhealthcare personnel from being consideredby juries for damage awards or fromadversely affecting professional liabilityinsurance coverage.As management advisors, public relationspractitioners need to focus on moresubstantive commentary in these urgentsituations. Your mother may have taughtyou that if you can’t say something nice,it’s better to be still. When it comes tocommenting on crisis situations, we recommendthat you ask yourself at least fourquestions before you launch forth:• Does your comment add meaningfulunderstanding to those most directlyaffected by the circumstance or situation?• Can you offer genuine insight ratherthan the predictable mindless commentaryso prevalent in these situations?• Are you about to say something managementcan take into account as theywork through the problems they are facing?• Does what we’re about to say really,truly matter?Otherwise, do what your mother taughtyou.James E. Lukaszewski, ABC, APR,Fellow PRSA, is President of theLukaszewski Group Division of RisdallPublic Relations, based in New Brighton,Minnesota. 26JANUARY 2012 WWW.ODWYERPR.COM

FEATUREOnline reputation management, the new crisisThe rise in threats to online reputation has rendered many of thecrisis communications approaches of five years ago obsolete.Anyone with an Internet connectioncan destroy even the most elaborateof public relations campaigns.It’s not that the rules are changing—crisiscommunications has become an entirelynew game.Web 2.0, crisis 2.0Today, any rogue blogger or disgruntledemployee can take revenge usingYouTube, blogs, Twitter, Facebook, etc.An unflattering viral video can quicklyspread to the screens of stakeholders, customers,potential employees, currentemployees, and business partners, wreakingmassive havoc. Also consider thatcrises that may not have originated via theWeb get amplified online. Negative orunflattering news now has more prominence,higher visibility, and serious stayingpower. A crisis that used to last a weekor a month at most is now a permanentpart of the company’s or individual’s digitalDNA.Reputation is ubiquitous onlineOnline reputation information, accurateor not, drives public perception and decisionsabout a company. Individuals nolonger rely wholly on corporate properties— websites, marketing materials, company-placedOpEds — to learn about a company.Web 2.0 technologies are a convenientway to assess the reputations of companiesand validate the messages theycommunicate.It should come as no surprise then thatconsumers place more trust in user-generatedonline content than in any othersource except word of mouth (RubiconConsulting). Some 78 percent of consumersbelieve it’s very important to lookup a business online before dealing withthem (Harris Interactive, 2010), and a differenceof one star in an online review canlead to changes in revenue of up to 9 percent(Harvard Business Review, 2011).We’ve crossed a key threshold—reputationis now more important and more visiblethan brand. People have long knownthat brands tell one-sided stories, so nowthat they have more proof points, moredigital breadcrumbs at their fingertips,people increasingly use the Web to get thesum total of all stories. This sum is thebusiness’ online reputation.By Brent FransonTraditional public relations alone can’tsolve crises anymore. The reputationcheckingtechnologies available to consumersare just too powerful. In this era,online reputation management (ORM)needs to become a part of crisis communications.Strong online reputationIn ORM, prevention is the best medicine.If a company has a good reputationto start with, mistakes are less likely toescalate into crises. The key to developingsuch a reputation is to project consistentmessages across all online channels. Thetop search results, the company website,conversations on Twitter and Facebook,reviews of the business or its products,news articles about its activities, discussionsby bloggers — all of this needs totell a different side of the same, positivestory.Building a good online reputation,therefore, depends on cultivating reputationequity among key stakeholders onkey technology platforms. Part of thisprocess involves traditional PR, but it alsoinvolves a strong commitment to communityand customer: conflict resolutionmechanisms, protocols for quickly resolvingany stakeholder issues, and meaningful,sincere outreach in each of the majoronline venues where stakeholders arelikely to congregate.All companies make mistakes, but it’show a company recovers from them thatmakes or breaks its reputation. A commitmentto solving the problems of the company’sstakeholders leads to loyalty, andloyal stakeholders come to the company’sdefense by posting positive reviews (80percent of customer reviews are positive,according to Forrester Research) andspreading direct or indirect word-ofmouthendorsements via social media,blog postings, etc.Monitor landscape, respond fastEven when companies have built a baseof loyal stakeholders, they need to monitortheir online reputations carefully tomake sure unforeseen issues don’t sideswipethem. Thankfully, the same technologythat makes the online world a reputationminefield for businesses also provideseasy tools to monitor what’s goingon. There’s no excuse to not know what’sbeing said about your business online.Also keep in mind that online reputationis not always connected to fact.Internet users are human, so even thoughthey use the Web to validate messages,they don’t always draw the right conclusions.Example: Whole Foods Market andMonsanto squared off over the issue of theregulation of genetically modified food in2011, with the USDA forcing a settlement.Whole Foods lost the battle for regulation,but even worse, a search for“Monsanto Whole Foods” brings up aseries of sensationalist (and incorrect)blog postings about Whole Foods beingbought out by Monsanto.When a reputation issue comes up, itneeds to be addressed expediently — andappropriately. Let’s consider a hypotheticalfranchise business facing reputationproblems. Not every problem requires thesame solution. A negative trending hashtagon Twitter, for instance, probably signifiesa widespread issue, perhaps a productproblem, because of the volume oftweets required to form a trend. The companywould do best to quietly fix the product,use Twitter to contact disgruntled customers,and then offerrefunds/replacements.In contrast, facing prominent blogattacks appearing in the search results, thecompany would need to change the onlineconversation by controlling a wide rangeof online properties. SEO won’t solve thiskind of problem, because it’s not aboutcontrolling the top spot — it’s about controllingthe messages on the top page.Enter ORM firms, who have developedtechnology and expertise specific to thistask.ORM solutions and practices allow acompany to prioritize positive information — an “insurance policy” of sortsagainst future crises. The Web haschanged the nature of the crisis, and nowORM offers solutions to cope and recover.ORM is a long-term process andrequires a good deal of subtley andsophistication. This is the new landscapeof crisis management. So as the Webbecomes even more ubiquitous, companiesthat learn to develop strong onlinereputations will succeed at the expense ofthose that don’t.Brent Franson is Senior Director ofAdvanced Client Solutions ofReputation.com, and President of ORMA(Online Reputation ManagementAssociation). 28JANUARY 2012 WWW.ODWYERPR.COM

Creating film, TV & commercialscontent and writing the publicity releaseis the hard part...Getting it seen & read by the right peopleis the easy part.publicity wireIndustry movers and shakers shown above [L to R]: The Director (member of DGA, AMPAS), the producer (member of PGA, AMPAS, AICP), the cinematographer (member of ASC, ICG, AMPAS), the actor(member of SAG, AMPAS). Not shown: the Screenwriter (member of WGA, AMPAS), the Art Director (member ADG), the Editors (members of ACE, MPEG, AMPAS, AICE), the VFX Animators (member of VES,AMPAS), the Musicians & Audio talent (members (IBT, RMA, CAS, AMP, AMPAS), the Set Director (member SDSA), talent in the Casting department (members of CSA, AMPAS), Locations Scout (member ofLMGA), Warobe & Makeup talent (members MAHS, AMPAS), legal & accounting departments, Studio Management and Agents (members AMPAS), and of course, the PR talent (some members AMPAS).Lights. Camera. Action. Cut. Music. Sound. VFX. Edit. BUZZ.Film, TV and commercial makers’ vocabulary is easier said than done. Except for the last word.After the hard work is done, the SHOOT® Publicity Wire (SPW) is the best place to post your release to amp up the “buzz”among the motion picture industries’ movers and shakers and beyond. SPW offers PR, marketing professionals, companiesand entrepreneurs a powerful, yet economical tool to easily communicate with this hard-to-reach vertical market. SPWoffers guaranteed release publication and exposure via: instant press alerts service; digital feeds to Twitter®, Facebook®, andRSS; placement on SHOOT opt-in ePublications Brand New[s] (weekly), The SHOOT® >e.dition (weekly), SHOOT Daily, andScreenWork (weekly); SHOOTonline.com® homepage placement; search engine optimization (SEO); video uploading & hostingon the SPW Channel for video player embed into releases and/or external social, viral and customer site sharing use; andpermanent placement, archiving and indexing in SHOOTonline’s highly searched “Industry Database of Record.”www.SHOOTonline.com/go/publicitywireThe News Release Distribution Service for the Entertainment & Advertising Industries© 2012 DCA Business Media LLC. All rights reserved. SHOOT and SHOOTonline are registered trademarks of DCA Business Media LLC.All referenced product names, and other marks, are trademarks of their respective owners.

FEATUREEconomics key for political PR in 2012If you’re a PR rep handling a candidate for public office,here’s a few tips that can make your candidate look wellinformed about the economy.By Wes PedersenPrime them with an answer to thisquestion by the media: BenBernanke, the head of the FederalReserve Board, leaves as expected whenthe new year begins, who would you recommendas his replacement? And why?A follow-up question might naturallybe: If you win this race, who will be youreconomic advisers? Are any of them servingin that role now as you’re on thestump? Why did you choose them? Didany of them choose you?Answers to such questions can make orbreak a candidate. The problem is, someof the best known economists have beenjust plain God-awful in the past severalyears. Most of them failed totally to recognizethe Great Recession that was barrelingdown on the country. Most havebeen fumble-mouthed on the massiveproblems of the banks here and the economicwoes of countries around thePR News BriefsBELL DEFENDS POTTINGERTim Bell, the British ad and PR magnate,released a statement December 13 defending hisBell Pottinger PR unit against a series of negativearticles about its operations for domestic and foreignclients while criticizing the two news organizationsat the heart of the “manufactured furor.”The articles, produced by The Independent andthe Bureau of Investigative Journalism, came aboutafter staffers from those entities posed as representativesof Uzbekistan in search of PR support.Bell, who heads BP parent ChimeCommunications, said the news organization’s tacticswere “underhanded, unethical and improper,and that their reporting of the matter has been partial,not even-handed and deliberately slanted.”He said, because of that belief, he will notrespond to any other allegations from the paper,which he said is emailing, calling and writing to BPclients.“I regret that this fuss has occurred, and I amupset at the damage done to our reputation and thewell-being of members of our company,” he said,adding the firm does not take the allegations“lightly” and has instituted an internal review.Bell said BP staffers were clear in the fauxUzbek meetings that they needed assurance thegovernment was committed to positive reformbefore moving forward.Regarding allegations that BP staffers manipulatedWikipedia entries, Bell said he spoke toWikipedia founder Jimmy Wales and “accepted hisoffer to come in and advise our people on how towork with the Wikipedia community.”world.Here, we encounter the core problem:Do you, as a PR practitioner, have enoughknowledge about the economy to guideyour candidate? Probably not. But if yourshop is of any consequence at all, youshould have someone aboard who hasbeen monitoring economic developmentswith great care. He or she (or they) isessential in an election where economicsis the overriding issue in every city in thecountry and in every country abroad.Now here’s a secret: Some economistshave been misleading America, giving outincomplete or flawed information. Theirestimates of the number of workers withoutjobs, for example, have been too low,with critical categories of the unemployedignored.By leaving out the numbers of underemployedand search-exhausted workerswho have given up their fruitless hunts forjobs, they come up with estimates of nineor so percent of the country looking forpaychecks. The true number is more thantwice that. Nearly half of the population isliving at or around the poverty level.It smells of collusion between the federalofficials who want to keep the numbersof unemployed low and the economistswho dope out the numbers and use themto predict the state of the nation’s economy.By the sametoken, the men andwomen who write onfinance in the nation’spress have all toooften swallowedwhatever economicanalyses were handedto them by the numberscrunchers inCongress, the federalagencies, and theWhite House.The economists, meanwhile, are doingtheir best to duck criticism for their massivefailures. Perish the thought that theyshould be reminded that they lacked thevision, and the consumers’ sense of thingsgoing wrong, to predict the failure of thenational economy or to recognize thestrong holding power of the continuingGreat Recession.You may feel well informed on nationaland global affairs but it’s time for andyour clients to remember that unless wedeclare a new war the one truly crucialissue this time is the economy.Wes Pedersen is a retired ForeignService Officer and Principal at WesPedersen Comms. and Public Relations inWashington, D.C. Longtime Vatican comms. chief dies at 76By Greg HazleyCardinal John Patrick Foley, wholed communications for theVatican and shaped media policyand PR responses through threedecades, died Dec. 11 at a retirementhome for priests in Philadelphia. Hewas 76 and suffered from leukemia.Foley, a Pennsylvania native with agraduate degree from ColumbiaJournalism School, was President ofthe Pontifical Council for SocialCommunications during 23 years as akey spokesman for the CatholicChurch. He handled the English-speakingpress for Pope John Paul’s first tripto the U.S. in 1979 and edited thePhiladelphia archdiocese’s newspaperuntil his appointment as an archbishopand transfer to the Vatican PR post in1984.Wes PedersenIn a Dec. 12 statement, PopeBenedict XVI commended Foley forhis service to the church inPhiladelphia, the Vatican, and later in achurch post helping Catholics in theHoly Land.Foley’s statements sometimes drewcontroversy or criticism. Hedenounced Israel’s construction of awall separating Jerusalem andBethlehem in 2009, once suggestedAIDS was a “sanction” against homosexuality,and helped navigate thechurch through sexual abuse scandalsof the past decade. When the church’scardinals assembled in 2005 to select anew pope, Foley told reporters,“Frankly, anyone who wants to be popeis out of his mind. It’s a living martyrdom.”Foley retired in February from theVatican’s Middle East post andreturned to Philadelphia. 30JANUARY 2012 WWW.ODWYERPR.COM

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FEATURECuration services your agency should offerBy Pawan DeshpandeEffective communication requires mastery of social scienceand digital technology, paired with strong writing skills.The Master of Arts in Communication combines allthree elements in a flexible, part-time program with classesavailable in Washington, DC or online.YOU+ JHUChanging attitudes,beliefs, and behaviorsKrieger School of Arts and SciencesAdvanced Academic Programsvisitcommunication.jhu.eduto learn moreSurvey after survey shows marketersare putting content at the top oftheir priority lists. A recentMarketingProfs survey found nine out of10 B2B marketing organizations, regardlessof company size or industry, haveused content as a form of marketing in2011 and my own company, HiveFire,found in our survey that 82% of B2B marketersnow use content marketing — makingit even more popular than search marketing(70%), events (68%) and publicrelations (64%) and over two times morepopular than print, TV or radio advertising(32%).Content marketing is not just another fadfor PR pros to watch come and go. Moreand more marketers are putting moneybehind content marketing programs.MarketingProfs found that some 60% of thesurveyed marketers plan to increase spendingon content marketing over the next 12months. What can public relations do to geta piece of that budget pie in 2012? A lot.One of the easiest, most effective ways isby offering services associated with contentcuration — the process of finding, organizingand sharing content online. Such servicesnot only contribute to clients’ thoughtleadership and social media programs —and ultimately, results — they can alsobring in additional revenue.Curation strategyA content curation strategy should bedeveloped in the same way as a more generalPR strategy: with the audience and keymessages in mind. This begins with topicidentification — finding a topic that thecore audiences will want to read about, butthat is neither too broad nor narrow and hasenough regular content already being producedon it. Counsel can be key herebecause clients often don’t know the mediaoutlets as well as their PR teams and theysometimes are too close to the material toknow what will be compelling to the marketat large. The strategy can evolve fromthere by helping clients identify the sourcesand influencers to follow using existingmedia monitoring lists, Twitter lists andmeasurement programs, as well as advisingclients on how the curated properties willintegrate with the larger communicationsprogram.Daily curation servicesMuch like daily news scanning, contentcuration is a process that many clients preferto hand over to agency partners. Andsimilar to how media monitoring toolshelp PR pros streamline that, technologiesexist that can help them keep the curationprocess to about 20 minutes a day. Bycurating content on behalf of a client, publicrelations teams alleviate the contentmarketing burden from them. In addition,agencies demonstrate their industryknowledge, and can leverage contentfrom the curation process for other PRprograms. From a revenue perspective,daily curation services make perfect sensebecause it’s a recurring activity that providesan on-going revenue stream.Content bureauCurated content provides a steadystream of ready, relevant content, but isonly the foundation of the strategy. Inorder to maximize a client’s key messagesand thought leadership platforms,original content is still critical. PR professionalscan provide critical help with thisaspect of the process, from drafting blogcontent and building editorial calendars,to conducting third-party interviews withinfluencers or creating multimedia in theform of slideshows and videos. Clients—and the audiences visiting their sites—will be thankful.Awareness buildingSimply creating a great destination siteis no guarantee that traffic will flock to it.PR can be key in transforming a curatedsite into a go-to industry destination.Issuing a press release announcing theproperty and requesting other relevantsites to link to the new site are some basictactics to help spread the word. There isalso tremendous opportunity to recruitindustry influencers to contribute content,post content across a client’s social mediachannels to drive users back to the siteand utilize features like Disqus to encourageactive dialogue on the content.MeasurementLike any good PR agency will tell you,measuring success is a critical part of anyprogram. The same holds true for curation.As an offering, this starts by settinggoals: what metrics matter — traffic,engagement, other — and what qualifiessuccess? Once the goals are in place, it iscritical to regularly assess the programagainst those. If agencies are followingthe many curation best practices available,the results should speak for themselves.Metrics will help the client understandthe value of the curation efforts —and the investment in the agency overseeingit.Pawan Deshpande is CEO of HiveFire. 32JANUARY 2012 WWW.ODWYERPR.COM

socialactivationsocialstorytellingsocialnetworkingrfrelate@ruderfi nn.comThe Americas • Europe • Asia Pacific • Middle Eastwww.ruderfinn.com

ProfilesO’Dwyer’sGuide to:CRISIS COMMUNICATIONS FIRMS1.12Andy Getsey, Co-Founder andCEO of Atomic Public Relations.ABERNATHYMACGREGORGROUP501 Madison AvenueNew York, NY 10022212/371-5999Fax: 212/593-1845www.abmac.comJames Abernathy, Chairman &CEOChuck Burgess, Co-PresidentWinnie Lerner, Co-PresidentLex Suvanto, Chief OperatingOfficerThe Abernathy MacGregorGroup is a strategic communicationsfirm that operates in six disciplines:crisis communications,corporate restructuring and bankruptcy,investor relations, transactioncommunications, IPOs andcorporate and financial publicrelations.The firm’s crisis communicationspractice assists clients whenunplanned circumstances threatenpublic perception of their organizationsand businesses. We offersupport to clients in all phases ofThe February issue of O’Dwyer’s willfeature a company profiles section onEnvironmental PR and Public Affairs. Ifyou would like your firm to be listed,contact Editor Jon Gingerich at646/843-2080 or jon@odwyerpr.comcrisis planning and response byadvocating a crisis preparednessdiscipline that involves identifyingareas of vulnerability, establishingprocedures, trainingspokespeople and agreeing tobroad principles of crisis conduct.The firm’s bankruptcy andrestructuring practice — whichincludes restructurings both withinand outside of Chapter 11 protection— has advised on some ofthe largest and most complexrestructurings in corporate history.Working with managementand external legal and financialadvisors, we develop and implementeffective communicationsprograms that help stabilize companiesduring uncertain times.Properly executed, these planscan help maximize the window oftime within which managementand its advisors can successfullyaddress the issues fundamental tosustained recovery.ATOMIC PUBLICRELATIONS735 Market Street, 4th FloorSan Francisco, CA 94013415/593-1400info@atomicpr.comwww.atomicpr.comAndy Getsey, Co-Founder &CEOJames Hannon, Co-Founder &CIOAtomic mixes top flight PRand media relations with socialmedia, events, guerilla programs,video and search engine optimization,enhanced with thesophisticated use of custom communicationsanalytics for strategybuilding, creative planning anddetailed program results measurement.Many Atomic clientsachieve increases of 100% ormore across numerous measuresof PR program impact comparedto pre-Atomic baselines, often onlower budgets than before.Atomic PR has powered numerousbreakthrough campaigns forprogressive consumer, technologyand entertainment brands fromexciting start-ups like Mint.com,LivingSocial, DropBox,Fusion.io and Smule, to largerbrands and leading publicly tradedcompanies including IMAX,SONY, Verizon, Intuit, LinkedIn,Polaroid and Pioneer.Atomic has offices in SanFrancisco, New York, LosAngeles, London and Munich.Atomic is part of Grayling, aleading global agency with 73offices in 40 countries across theworld. More information:www.atomicpr.com. FollowAtomic on Twitter atwww.twitter.com/AtomicPRand like us on Facebook atwww.facebook.com/AtomicPR.BOARDROOMCOMMUNICATIONS1776 N. Pine Island Rd., Ste. 320Plantation, FL 33322954/370-8999www.boardroompr.comDon Silver, Chief OperatingOfficerBoardroom Communications isone of Florida’s top PR agenciesoffering statewide coverage. Thefirm’s experienced staff of publicrelations professionals and formerjournalists routinely handle severalhigh-profile crisis projects andpublic affairs campaigns eachyear. Examples include: investigations;hostile takeovers; litigation;product recalls; criminal charges;safety and environmental compliance;accidental deaths; projectapprovals; legislative campaigns.Whether you’re developing acrisis communications plan orresponding to an urgent threat,Boardroom’s trusted and respectedteam will help you evaluate the situation,mitigate the risks and dealwith your most important audiences,i.e. media, employees,stakeholders, customers, governmentand others. We immediatelyconsult with your executives toassess the situation and develop anappropriate strategy. Our teammonitors traditional media, blogsand social networking sites andhandles all inquiries. Call or emailus if you are faced with a “Bet-the-Ranch” situation where a capable,seasoned team can help guide youto a satisfactory resolution.CHARLESTON |ORWIG515 W. North Shore DriveHartland, WI 53029262/563-5100www.charlestonorwig.comLyle Orwig, CEOMark Gale, President and PartnerAmy Richards, Director,Reputation ManagementCharleston|Orwig is a strategiccommunications consultant on reputationmanagement, especially asit relates to sustainability, corporatesocial responsibility and publicissues. The agency managespublic, media, stakeholder andgovernment perceptions in supportof business objectives by elevatingreputations, often in the face ofactivist, government and mediapressures. Whether formulating acommunications strategy around afood recall, an environmental sustainabilityprogram or a communityrelations initiative,Charleston|Orwig puts its publicrelations, reputation managementand strategic planning expertise towork for clients in many categories.While the Charleston|Orwigstaff are experts in crisis managementand crisis communications,the most important value offered toclients lies in developing strategiesthat will help prevent crisisthrough work that improves relationshipswith stakeholders andcritics alike.CONECOMMUNICATIONS855 Boylston StreetBoston, MA 02116617/227-2111www.coneinc.comJens Bang, CEOMike Lawrence, Chief Rep. OfficerJennifer Sheehy Everett, VicePresident/CrisisCone Communications hasbeen managing sensitive issuesfor diverse clients nationwide34JANUARY 2012 WWW.ODWYERPR.COM ADVERTISING SECTION

PROFILES OF CRISIS COMMUNICATIONS FIRMSfor more than 30 years. Ourdeep history in issue and crisismanagement demonstrates thatthe most effective crisis managementcomes through preparedness.We offer clients avariety of critical crisis preparednessservices, includingrisk assessments and scenarioplanning; issue monitoring,analysis and response supportfor traditional, online and socialmedia; development of crisiscommunication plans; desktopcrisis drills; spokesperson training;and Internet-based crisiscounsel and tools.When a crisis does strike,Cone is available 24/7 to helpclients respond with the speedrequired in today’s onlineworld. We have extensive experiencedeveloping communicationsstrategy and positioningfor clients navigating crises —always with an eye toward preserving,protecting and enhancingorganization and brand reputation.Cone Communications isflexible in the depth of servicewe provide crisis clients. Forsome clients, we serve as thecommunications arm of theirresponse team. And for others,we are an experienced “soundingboard,” reacting to theirresponse plans and ongoingefforts. We’re at the ready,whatever the need.COYNE PUBLICRELATIONS5 Wood Hollow DriveParsippany, NJ 07054973/588-2000www.coynepr.com1065 Avenue of the Americas28th FloorNew York, NY 10018212/938-0166Thomas F. Coyne, CEORich Lukis, PresidentJohn Gogarty, Executive VicePresidentCoyne Public Relations hasestablished itself as one of theleading independent full-servicepublic relations firms in thecountry representing an impressivecollection of internationalcorporations, top nationalbrands, high-profile events andfirst-class organizations. Noagency possesses a better combinationof unbridled creativity,limitless enthusiasm, strategicapproach, impeccable integrityand client service than ournationally recognized firm.Coyne PR’s teams of PR professionalshave extensive experiencedeveloping, executingand supporting crisis communicationplans for clients in the followingcategories: Electronics,Energy, Entertainment, Executiveleadership, Food and Nutrition,Healthcare, Restaurant, Toys &Juvenile, Travel.DAVIESHeadquarters:808 State StreetSanta Barbara, CA 93101805/963-5929jdavies@daviespublicaffairs.comwww.DaviesPublicAffairs.comAdditional Offices:Los Angeles: 310/395-9510Washington, D.C.: 202/580-8930John Davies, CEORobb Rice, EVPTaylor Canfield, EVPLisa Palmer, SVPJoshua Boisvert, VPSasha Boghosian, DirectorCaitlin Bidwell, Office ManagerDavies redefines crisis.Winning today is tied directly toyour ability to rapidly reach out,engage others, and do so whileeveryone watches. To minimizedamage, we quickly reset strategy,redefine your message, andcounsel your messengers. Weprotect your brand integrity bygetting your story out quickly andconcisely. Our clients confirmhow important it is to share theirstory the right way — highlightingthe benefits across all mediumsand inoculating againstopponents. We’ve turned morethan 500 crises into non-events— often transforming them intoopportunities. Many firms simplyoffer advice and sit on the sidelines.Davies has the audacity toact, unafraid to join the fight andwin. To prevent a crisis or make ita win, we’re standing by atDaviesPublicAffairs.com.Since 1983, Davies has consistentlyranked among the topstrategic communications firmsand is the third largest environmentalPR firm in the UnitedStates.PR Specialties: CrisisManagement, Energy, Mining,Real Estate, and Pharma/Biotech.FINEMAN PR330 Townsend St., Ste. 119San Francisco, CA 94107415/392-1000Fax: 415/392-1099www.finemanpr.comMichael Fineman, PresidentFounded in 1988, SanFrancisco-based Fineman PRunites large-agency talent, smallagency responsiveness and strategicplanning. Practice areasinclude Brand PR, crisis communications,issues management,community relations, socialmedia and multicultural outreach.Fineman PR is nationallyrenowned for its expertise andhigh profile work in crisis communications,offering battle-testedexperience and strategic skillsto guide companies through contentioustimes.Agency President MichaelFineman is ranked among thenation’s top crisis counselors.Given the urgent nature of crisiswork, agency representatives areavailable 24 hours a day, sevendays a week to act on any situation.High profile crisis work hasincluded: communications for apreeminent outdoor leadershipschool when its students suffereda grizzly bear attack in theAlaskan wilderness, the AvianInfluenza threat for a large poultryproducer, attacks againstclients by animal activists, a collegefalsely accused in the SantaBarbara fires, community relationsdefense against the dissolutionof a healthcare district, mitigatinga book smear campaignagainst a spiritual organization, aschool outing that resulted inmultiple serious injuries and astudent fatality, the 1990sOdwalla food safety incident,redemption of packaged saladsaccused by media of high bacterialcounts, and refuting allegationsagainst a Truckee, Calif.,rental housing developer after atragic explosion.FINN PARTNERS1667 K Street NW, Suite 950Washington, DC 16006202/974-5045www.finnpartners.comTwitter: @finnpartnersjessica@finnpartners.com1875 Century Park East, Suite 200Los Angeles, CA 90067310/552-4142shelly@finnpartners.comJessica Berk Ross, SeniorPartner (DC)Shelly Holmes, Senior Partner(LA)While we live in a world — andmedia environment — that seemsto thrive on bad news and the crisisdu jour, the Finn Partners approachto crisis management blends bothcommunications and risk management.Finn Partners takes a holisticapproach to crisis communications-consideringall audiences andstakeholders-from employees, tocustomers, to media, to regulators,influencers and the public. Ourobjectives are always to ensurethat we defend and preserve reputation,restore trust and mitigateconcerns about the future whetherthe crises are local, national orinternational in scope. We workwith clients to navigate the dynamicand evolving wildcard of howsocial media networks can create,drive or quell a bad news story orcrisis situation.While a crisis situation is oftencompletely unexpected, we helpour clients to assess potentialthreats and as well as the best waysto prepare for a crisis response andmanage an array of complex situations.This dramatically improvesthe process for dealing with threatsafter they have occurred, andallows for faster assessment,response to the situation, and canshorten the timeline of the arc fromcrisis point to the period of recoveryso brand and daily operationscan either maintain momentum —or renew/recalibrate faster.GOURVITZCOMMUNICATIONS875 Sixth Avenue, Suite 1708New York, NY 10001212/730-4807 Ext.11Fax: 212/730-4811paul@gourvitzcommunications.comwww.gourvitzcommunications.comPaul Gourvitz, PresidentBroadcast Public relations wasinvented for crisis communications.Whether its Exxon, BP, aWall Street firm, a product recall,everyone needs the correct imageon TV. If you can’t tell your storythe way you want, why shouldyou expect the media to tell itContinued on page 36ADVERTISING SECTION JANUARY 2012 WWW.ODWYERPR.COM 35

PROFILES OF CRISIS COMMUNICATIONS FIRMSGRAYLINGBarbara Paynter, APR, PartnerNora Jacobs, APR, VicePresident(Top): Michael Murphy GlobalCEO of Grayling, and (bottom):Christine Boehlke, Founder &CEO, Grayling Connecting Point.GOURVITZ COMMS.Continued from page 35your way? Everyone at Gourvitzcomes from a news background:CBS, CNN, Comcast, NBC,ESPN. Paul Gourvitz, presidentof Gourvitz Communicationsstarted as a page at NBC. Andat Gourvitz Communicationsthere is no consultancy fee. Youtell us your problem and we willtell you how to solve it. And ifyou are not satisfied, you don’tpay. We can deliver video contentfrom the middle of theocean, from the bottom of atrona mine or in the middle of ahurricane.We still use the traditionaltools such as B-roll, Satelliteand radio media tours and integratedmarketing. But we haveadded the Interactive MediaTour (IMT) and the digitaldelivery of content to TV websitesand Newspapers. Its notwhat you do, but how you do itand who you do it with. EastCoast or West Coast, all youhave to do is call or email us.Portland HouseBressenden PlaceLondon SW1E 5BHUnited Kingdom0207 932 1850michael.murphy@grayling.comwww.grayling.comMichael Murphy, Global CEOInsightful, decisive & practical.Our team of board level crisis &issues management specialists hasunrivalled experience and expertiseprotecting brands and managingcorporate reputations forsome of the biggest names in theprivate and public sector.When handling complex issuesand uncertainty, crisis managementin today’s world demandsnothing less than razor sharp clarity.When your business or brandhas a problem, you want to knowyou have the best people, withlive crisis experience and up-todatecontacts working on yourbehalf, who can help you Prepare,Respond and Recover.From emerging issues to helpingin an emergency, we have ateam of experts with decades ofexperience in reputation management,politics and public policy,journalism, and digital available24/7, 365 days a year. With theresources and support of one ofthe world’s largest network ofoffices, no matter where yourproblems are, we can quicklyaccess local, on-the-ground, support.What’s more, our mediatrainers will make sure yourspokespeople are on-message andconfident on camera.We don’t just handle emergencysituations; our team alsoadvises organizations when theyface significant and complex regulatory,political, or social issues,which could commercially impacttheir ability to operate. We havealso represented high profile individualsand public figures.HENNES PAYNTERCOMMUNICATIONS3200 Terminal Tower50 Public SquareCleveland, OH 44113216/321-7774hennes@crisiscommunications.comwww.crisiscommunications.comBruce Hennes, Managing PartnerHennes Paynter Communicationsis one of the few agencies in theU.S. focused exclusively on crisiscommunications. Since 1989, thefirm has served corporations, educationaland health institutions,government entities, nonprofitsand small businesses “on trial” inthe court of public opinion.Services include media training,crisis communication plans, crisisdrills and litigation communications.Bruce Hennes is one of Ohio’sbest-known crisis specialists andmedia trainers. He is an indemandspeaker at law firms, universities,bar and trade associationson the subject of crisis communications.He also frequentlytrains government, safety and educationofficials to communicateeffectively during extreme crisissituations that threaten publicsafety.Barbara Paynter has 20+ yearsexperience helping big-nameclients resolve crisis and reputationalissues. She heads up thefirm’s SWAT Team of battle-tested,seasoned professionals.Nora Jacobs, a three-time SilverAnvil winner, has decades ofexperience with consumer andindustrial products, healthcare,biotechnology, education, chemicalsand plastics.In 2010, Hennes Paynter wonthe Gold Award for CrisisCommunications from PRSACleveland for its work on behalfof a community institution caughtup in a scandal. In 2009, the firmwon the chapter’s “Best in Show”for its work with another agencyon the national peanut butterrecall.ICR761 Main AvenueNorwalk, CT 06851Fax: 203/682-8201www.icrinc.comThomas M. Ryan, CEO, Co-FounderDon Duffy, PresidentICR combines in-depth sectorknowledge with high-level capitalmarkets, media, and corporatecommunications experience to helpcompanies communicate with theircore audiences. ICR brings deepexperience to helping companiesassess risks, plan and prepare forICR Co-Founder and CEO TomRyan.all contingencies and, where necessary,manage those crises. Ourapproach focuses on crisis planning,crisis simulation, and crisismanagement and support. Weassist clients with crisis planningby conducting comprehensive vulnerabilityassessments to determinepotential scenarios and developcontingency plans with completecommunications materials for eachpotentiality. We also help companiesestablish crisis teams anddevelop internal processes and protocols.We also work with clientsby creating realistic scenarios andresponding in turn, to identify thestrengths and weaknesses in theinternal systems to ensure they aresound when the real crises occur.Our crisis management teams workhand-in-hand with senior management,helping define, develop anddeliver the communications thatwill meet the needs of all key stakeholders.Our competitive strengthlies in our professional expertise,integrated approach and commitmentto senior-level client service.JOHNS HOPKINSUNIVERSITY1717 Massachusetts Avenue, NWSuite 10Washington, D.C. 20036202/452-8711erikafalk@jhu.eduDr. Erika Falk, Program DirectorThe Master of Arts inCommunication Program offers aserious, practical, and flexibleContinued on page 3836JANUARY 2012 WWW.ODWYERPR.COM ADVERTISING SECTION

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PROFILES OF CRISIS COMMUNICATIONS FIRMSJOHNS HOPKINS UNIV.Continued from page 36degree program that can be completedonline or at ourWashington, D.C. Center. Theprogram teaches applied knowledgefrom the perspective ofsocial scientists who studyeffective communication andleading practitioners who use it.Students complete 10 classes inthe cutting-edge curriculum thatintegrates digital technologywith strategic communicationand strong writing skills.Combining the study of bestpractices with what researchshows is effective gives ourgraduates a competitive advantagein the workplace. The thesisrequirement is the pinnacleof serious and elite master’sdegree programs. Upon completionof this milestone, studentsin the Communication Programearn a traditional Master of Artsdegree, an established and recognizedcredential that givesthem the flexibility to excel inthe workplace or further theireducation at the doctoral level.You can learn more about theprogram and apply online atcommunication.jhu.edu.KAPLOW19 West 44th Street, 6th FloorNew York, NY 10036212/221-1713www.kaplowpr.comemail-liz@kaplowpr.comKaplow West795 Folsom Street, 1st FloorSan Francisco, CA 94107415/291-2937Liz Kaplow, CEOEvan Jacobs, CFOKaplow is an independent,award-winning full serviceagency dedicated to changing theconversation. For twenty years,Kaplow has helped best-in-classcompanies tell their stories in thebeauty & wellness, fashion,retail, lifestyle, and emergingtechnologies industries. Kaplowexists for a singular reason: toemotionally connect our clients’brand stories with consumerswho matter. We create programsthat integrate a mix of traditionaland social media to reach andinfluence consumers where theylive.Kaplow is creating the communicationsagency of thefuture, redefining the PR practicein the changing media landscape.Kaplow’s digital servicesdivision, Kdrive, pushes PRbeyond the edges of traditionalmedia to build word of mouthbuzz, fueling the conversationswhere they occur. Kstudio,Kaplow’s content creation anddistribution center, uses videodevelopment to allow a brand toact as its own storyteller.Kaplow controls the media messageand uses our stories to helppeople fall in love with ourclients’ brands.L.C. WILLIAMS &ASSOCIATES150 N. Michigan Ave., Ste. 3800Chicago, IL 60601312/565-3900Fax: 312/565-1770info@lcwa.comwww.lcwa.comKim Blazek Dahlborn, Presidentand CEOMary Moster, Senior VicePresidentCrisis communications requiresspeed, sensitivity and strategy.L.C. Williams & Associates(LCWA) has successfully guidedclients — from Fortune 500companies to non-profit organizations— through some of theirworst-case scenarios, includingproduct recalls, lawsuits, Chapter11 bankruptcies, governmentregulations, restructuring andreorganization initiatives,employee and labor relationschallenges, workplace accidents,natural disasters, environmentalcrises and more.A new area of concern forcompanies is how and when torespond to extremely negativechatter and vitriol expressed bybloggers and those on socialmedia networks. LCWA counselsclients on how to best minimizethe impact of such online criticism.Our trained crisis communicationsprofessionals are available24/7 to help prepare executivesand manage communications totargeted audiences and media.We train appropriate spokespeopleto handle a variety of crisissituations. We also work withclients to anticipate potentialcrises — a practice we call“prefense” planning — and preparethem for media interviews.LINDENALSCHULER &KAPLAN1251 Avenue of the AmericasNew York, NY 10020212/575-4545Fax: 212/575-0519llinden@lakpr.comsalschuler@lakpr.comlkaplan@lakpr.comwww.lakpr.comLisa Linden, CEOSteven Alschuler, PresidentLloyd Kaplan, ChairmanWhen a high profile crisis hits,the future operations of a business,the survival of venerableinstitutions, and the careers andreputations of leading individualscan all be on the line. Whethersparked by litigation, governmentinvestigations, financial issues,scandals involving senior executives,environmental hazards, regulatoryor political scrutiny, bankruptcyor a range of other issues,the outcome of the breaking crisiscan be influenced significantly byits communications strategy — asit disseminates key messages duringthe crisis and beyond.LAK’s approach to each situationmelds our experience in legaland business issues, media relations,targeted and internal communications,politics and communityrelations, and our extensivetrack record as strategists forcompanies and organizations inmyriad industries. Our clientsinclude public and private companies,national associations,prominent not-for-profit organizations,high-profile individuals,healthcare institutions, law firmsand property owners, amongmany others.THE MARCUSGROUP, INC.150 Clove Road, Suite 11Little Falls, NJ 07424973/890-9590www.MarcusGroup.comAlan Marcus, President & CEODenise Gassner Kuhn,Executive Vice President & COOTom O’Neil, Executive VicePresidentSince its founding more than40 years ago, The Marcus Grouphas garnered a reputation as problemsolvers. Its skilled crisis managershelp clients before, duringand after a crisis, including developingcommunication contingencyplans for hospitals, utilities,manufacturing plants andvarious other companies. TheMarcus Group – an award-winningboutique agency specializingin advertising, crisis managementand public relations – hassolved a host of communicationchallenges and manages the reputationsof some of the most wellrespectedcompanies. We helpclients with integrated, multimediaplans that leverage key mediumsto effectively communicatewith their audiences. In a 24/7news cycle with constant onlinechatter, The Marcus Group counselscompanies on how to utilizedigital and social media tools forcommunication when a crisisstrikes.MARX LAYNE &COMPANY31420 Northwestern Hwy., #100Farmington Hills, MI 48334248/855-6777 Ext. 105mlayne@marxlayne.comwww.marxlayne.comMichael Layne, ManagingPartnerMarx Layne professionalshave years of experience handlingcrisis communicationsissues. We are frequentlyretained by leading national lawfirms to help them guide theirclients through the media frenzythat often erupts during a company’smost trying times.Critical issues from industrialaccidents, death on the premises,food-borne illness and environmentalpollution, to boycotts,strikes and corporatefraud have all been expertlyhandled by our senior executives.During crisis events, MarxLayne crisis counselors are oncall24/7/365. Our team membersare experienced in workingwith legal advisors, policedepartments and municipalitieswhile keeping company executivesapprised at all times of thecrisis situation as it unfolds.We also train companyspokespersons in the developmentof key speaking points anddelivery of messaging. Usingthe latest media technology, ourContinued on page 4038JANUARY 2012 WWW.ODWYERPR.COM ADVERTISING SECTION

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PROFILES OF CRISIS COMMUNICATIONS FIRMSScott Sobel, President of Media &Comms. Strategies, Inc.MARX LAYNE & CO.Continued from page 38executives tap into the power ofsocial media to monitor sentimentand provide direction on how toprotect and manage the client’sbrand. Additionally, we understandhow to leverage socialmedia tools as part of an arsenalto respond rapidly, whether thecrisis occurs in Detroit or in anyother region of the nation.From privately held entities toFortune 500 companies, MarxLayne has a twenty-year historyof successfully developing proactive,comprehensive crisis communicationsplans that are inplace before, during and after acrisis.MCSHEALTHCAREPUBLIC RELATIONS1420 State Hwy. 206, Suite 100Bedminster, New Jersey 07921908/234-9900www.mcspr.comFor more than 25 years, MCSHealthcare Public Relations hasprepared our healthcare industryclients to effectively communicateduring a crisis. Now with theemergence of social media,events can go global in seconds asamateur reporters begin to shapethe story. The timely disseminationof critical information ismore vital than ever to securingthe trust and confidence of regulatoryauthorities and all otherstakeholders who can influencethe future of your product andyour company.MCS has developed corporateand product crisis communicationplans to support large pharmaceuticalcompanies, biotechs andother healthcare organizations inmanaging a range of issues,including product recalls, manufacturingand labor issues, lawsuits,trial data controversies,management changes and corporaterestructuring.Our experts can help ensurethat your company follows thenew 3 Rs of crisis communication:Rapid Response Required.For more information go towww.mcspr.comMEDIA &COMMUNICATIONSSTRATEGIES, INC.1020 19th Street, NW, Suite 200Washington, D.C. 20036202/449-9801Cell: 301/793-1480ssobel@macstrategies.comwww.macstrategies.comScott Sobel, PresidentMedia & CommunicationsStrategies counsel takes intoconsideration the client’s businessand reputation during andafter a crisis — we are holistic inour approach and provideCritical Relations that getscompelling results for clients.We tell the best and most persuasivestory for clients in theB2B to legal markets, and manymore. Preparing clients throughour media and communicationstraining is crucial.We are a founding member ofthe Public Relations BoutiquesInternational (prboutiques.com)network, for constant and farreachingsupport in the U.S. andinternationally. High profile crisiscommunications is one nichetalent, reputation management isour core expertise and client satisfactionis the predictable outcome.Some client comments aboutMAC Strategies: “They reversednegative press and reshapedimage” — “Handled most sensitivelegal issues before Congressand other governmental bodies”— “I'd like to tell you about myfriends at MAC Strategies.”MONTIETH &COMPANY711 Third Ave., 16th FloorNew York, NY 10017212/284-7625Montieth@montiethco.comwww.montiethco.comMontieth M. Illingworth, PresidentArthur P. Garner III, Senior AdvisorMontieth & Company is a specialsituations communicationsand management advisory consultancy.The firm’s Issues & CrisisManagement and LitigationCommunications practices aredistinguished in the industry forproviding strategic counsel andtactical solutions that help itsclients prevail in the face of theirmost critical challenges.Montieth & Company hasadvised on a wide range of mattersincluding the Madoff Fraud,the DOJ’s insider trading investigation,and a diverse variety oflegal and regulatory issues andevents. The firm has also advisedon business disputes, EEOC andproduct liability cases, classaction litigation, and shareholderactivism, amongst other types ofmatters. It works closely with themanagement and legal teams onintegrating communications considerationsinto the entire courseof litigation through to trial andappeal and in engaging with allcore constituents.Montieth & Company maintainsrelationships with newsmedia, print and electronic,throughout the U.S. and all theworld’s major capital markets.The firm is headquartered in NewYork, NY, and operates globallythrough affiliates in London, SãoPaulo, Berlin, Zurich, Hong Kongand Seoul.MSLGROUP1133 21st St. NW, Suite 300Washington, DC, 20036202/261-2899Mobile: 214/669-7299David Chamberlin, SVP,Director of Issues & CrisisManagementMSLGROUP Americas, partof MSLGROUP, PublicisGroupe’s strategic communications,public relations and eventsnetwork, has more than 800employees in 19 offices spreadacross the US, Canada and LatinAmerica. MSLGROUP is one ofthe world’s top PR and eventsnetworks. With more than 3,000people, its offices span 22 countriesand cover virtually everydiscipline required for clients toengage creatively with theiraudiences. Adding affiliates andpartners into the equation,MSLGROUP’s reach increasesto 4,000 employees in 83 countries.The group offers clientsstrategic advice, insight-guidedthinking and big, compellingideas — followed by thoroughexecution. www.mslgroup.comMWW GROUPOne Meadowlands PlazaEast Rutherford, NJ 07073201/507-9500Fax: 201/507-0092www.mww.comMichael Kempner, Pres. & CEOCarreen Winters, Executive VicePresident, Corporate Comms.Richard Tauberman, ExecutiveVice PresidentWhen trouble hits, in justhours, or even minutes, reputationscan be made or broken.During this critical time, a companycan create a meaningfulbond with its customers andstakeholders, or sustain damagethat is widespread and long-lasting.Counselors at MWW Grouppossess an extraordinary rangeand depth of crisis communicationsexpertise — from contingencyplanning, crisis responsetraining and on-site support forclients in the midst of incidents,to managing the aftermath ofcrises and the restoration of trustand reputations. We approach allcrisis engagements with a blendof traditional reputation managementbest practices and digitalmedia savvy. Using MWWGroup’s proprietary Crisis ActionProtocol, we thoroughly andmeticulously prepare for anypotential crisis, regardless of themagnitude. Our planning carefullyconsiders the impact on allcorporate stakeholders includingconsumers, employees, shareholders,government officials,NGO’s and community leaders.Consequently, when a crisis hits,we can react immediately with amulti-channel and multi-disciplineapproach that addresses thediverse needs of each of thesecritical audiences.40JANUARY 2012 WWW.ODWYERPR.COM ADVERTISING SECTION

PROFILES OF CRISIS COMMUNICATIONS FIRMSRichard E. Nicolazzo, ManagingPartner of Nicolazzo andAssociates.NICOLAZZO &ASSOCIATES101 Federal Street, Suite 710Boston, MA 02110617/951-0000Fax: 617/439-9980rnicolazzo@nicolazzo.comwww.nicolazzo.comRichard E. Nicolazzo, ManagingPartnerJoe M. Grillo, PartnerLinda Harvey, Client Services Dir.Richard Adler, KathleenBuckley, Lisa-Marie Cashman,Elizabeth Hailer, RobertHughes, Ruth Maron, CraigOrsi, J. Peter Rizzo, Sr.ConsultantsNicolazzo & Associates is anationally-known, award-winningstrategic communications managementfirm that provides highlevelprofessional counsel andservices to a diverse, national, andinternational client base. A boutiqueorganization founded morethan three decades ago by RichardE. Nicolazzo, the firm practices aproprietary counseling modeldesigned to leverage an organization’score strengths to enhancebrand and enterprise value.Services include crisis communicationsmanagement, strategicplanning and communications,investor relations, media relationsand training, management consulting,merger and acquisitionscommunications, corporaterestructurings, issues management,litigation support,labor/employee relations, communityrelations, market research,executive speechwriting, andbranding.The Company provides crisisand strategic communicationscounsel to major regional, national,and international organizations,including legal, financial/accounting,healthcare, education,retail, insurance, corporate,and other entities thatencompass the professional servicesmarketplace. Representativemajor clients served include:Amica Insurance, Aviva USA,Babson College, Bain Capital,Caturano and Company (nowMcGladrey), Children’s Hospital-Boston, Deloitte, DonoghueBarrett & Singal P.C., EdwardsAngell Palmer & Dodge LLP,Ernst & Young, FleetBostonFinancial Group, Foley HoagLLP, Jackson Lewis LLP, JordanHospital, KPMG, Lahey Clinic,LibbyHoopes P.C., MetLifeHealthcare, Nortek, Inc.,Pharmaceutical Research andManufacturers of America(PhRMA), PricewaterhouseCoopers, Ropes & Gray LLP, SaintsMedical Center, Sun Life ofCanada, Tufts Medical Center,UGL Unicco, UniFirst Corporation,Weil Gotshal & Manges LLP, andWentworth Institute of Technology.OGILVY PUBLICRELATIONSWORLDWIDE636 11th AvenueNew York, NY 10036212/880-5280rachel.ufer@ogilvy.comwww.ogilvypr.comRachel Ufer, Vice President,Business Development &External RelationsOgilvy Public Relations is anintegrated communications leaderoperating in more than 80 marketsaround the globe. Over the past 30years, branding — along withbuilding and protecting reputationsand our dedication to clientservice — has been at the heart ofeverything we do.We blend proven PR methodologieswith cutting edge digitalinnovations to craft strategic programsthat give clients winningand measurable results whethermarketing, public education,issues management or crisis communications.We provide strategic publicrelations counsel to a variety ofclients across six core practices:social marketing, public affairs,healthcare, consumer marketing,corporate and technology.Reaching across all practices andregions, Ogilvy PR has been at theforefront of pioneering ways totap and realize the power of socialmedia and word of mouth marketing.Through our 360° DigitalInfluence offering, we identify thedigital channels that can mosteffectively reach our audiences —and then provide roadmaps toengage and influence them.PIERPONTCOMMUNICATIONS1800 West Loop South, Suite 800Houston, TX 77027713/627-2223www.piercom.comPhil Morabito, CEO & PresidentSusan Gramatges, COOPierpont Communications is anationally-recognized full servicecommunications firm, providingexpertise in public relations,investor relations, public affairsand marketing to its diverse clientbase. Pierpont’s impressive historyof success in crisis managementspans more than two decades,assisting clients of all sizes in theprevention and management ofbrand-threatening situations.Successful crisis managementbegins with prevention and preparation,not reaction. One wayPierpont ensures its clients are preparedfor difficult situations isthrough proactive planning andexpert execution. When a crisisbreaks, our team of professionalsworks quickly to minimize reputationdamage and maximize controlover the situation. However, ourwork doesn’t stop when the crisisis resolved; one of the most criticalelements of crisis response isworking to leave behind a strong,positive brand reputation.With experience managingcrises involving the President,Fortune 500 companies and buddingentrepreneurs, Pierpont hasthe unique skills to navigate anycommunications need.REVIVE915 Saint Vincent AvenueSanta Barbara, CA 93101805/617-2832Fax: 805/617-2850wwww.revivepr.comlearnmore@revivepr.com209 10th Ave. South, Suite 404Nashville, TN 37203Brandon Edwards, Founder &Terry Hemeyer, crisis consultantat Pierpont Communications, Inc.PresidentJoanne Thornton, Founder & EVPKriste Goad, SVPMatthew Bassett, SVPNicole Mraz, Founder & VPJeff Speer, VPAmy Murphy, VPWhen healthcare organizationsface a crisis, there’s no time for alearning curve. The complex regulatoryand legal environment,combined with a labyrinth ofbusiness relationships not foundin any other industry, demandsdeep industry expertise and crisisexperience to yield effectivestrategies. Revive has unparalleledHealth Services crisis experience,focused on hospitals,health systems, and providerorganizations.Named “New Agency of theYear” in 2010 by The HolmesReport and “Best Agency toWork For” in 2011, Revive isamong the 15 largest health carePR firms in the country. Revivehas earned a special expertise inmanaging “life events” forHealth Services contract issues,litigation support, crisis communications,union organizing andstrikes, M&A, new service lines,and affiliations. Witha specialized focus and expertise,Revive tackles the convergence ofhealthcare and wellness by workingwith clients who provide solutions to the issues that face healthcareproviders, employers, andconsumers alike.View and download profiles of hundredsof PR firms specializing in more than adozen industry areas at:www.odwyerpr.comADVERTISING SECTION JANUARY 2012 WWW.ODWYERPR.COM 41

PROFILES OF CRISIS COMMUNICATIONS FIRMSThe Schneider Associates Leadership Team (left to right):EVP/Partner Julie Hall, President Joan Schneider, COO/Partner PhilPennellatore.RF | BINDER950 Third AvenueNew York, NY 10022212/994-7600Direct: 212/994-7536amy.binder@rfbinder.comwww.rfbinder.comTwitter: @RFBinderAmy Binder, CEORF|Binder takes a valueaddedapproach to crisis managementthat comes directly outof our experience in usingissues to build brand and corporatereputations. Simply stated,too often, companies approachcrisis management as a zerosumeffort at best. They squandervaluable reputation-buildingopportunities; and, by ‘playingnot to lose,’ they often do.Our approach takes a differenttack. Our thinking on crisismanagement draws inspirationfrom the Chinese, whose symbolfor crisis — wei-ji — isactually the combination of twowords, “danger” and “opportunity.”We have assisted companiesand institutions facing a rangeof issues, from corporate andinvestor crises, to productrecalls, to legal issues. Weunderstand that speed and clarityof initial communications areessential to minimizing damagein any crisis situation. We haveprovided long-term litigationsupport over many years for thefinancial services industry thatbegan in the lower state and federalcourts and culminated inthe U.S. Supreme Court.RUDER FINN, INC.301 East 57th StreetNew York, NY 10022212/593-6387harrisl@ruderfinn.comwww.ruderfinn.comLouise Harris, President-GlobalStrategyRuder Finn has a dedicatedteam of crisis and issues expertsthat can be rapidly deployed ona global basis across the company’sfour pillars of Corporateand Public Trust, Health &Wellness, Technology andInnovation and ConsumerLifestyle Brands. Our work hascovered a wide range of issuesfor corporations, individualsand governments around theworld from class action lawsuits,product withdrawals anddisease outbreaks to IPinfringement, hostile takeoversand employee kidnapping. Thefirm has developed specialexpertise in crisis and issuespreparedness, which includesscenario planning, strategy andcrisis simulation training toprepare senior executives tocommunicate in the face ofadversity. The crisis andissues team works closely withRuder Finn’s award-winningdigital practice, RFI Studios, todesign and deploy innovativeon-line and social media communicationsstrategies and toolsto understand and respond toonline conversations, and tokeep ahead of the rapid spreadof information to protect reputation.SARD VERBINNEN& CO.630 Third Avenue, 9th FloorNew York, NY 10017212/687-8080www.sardverb.comGeorge Sard, Chairman & CEOPaul Verbinnen, PresidentSard Verbinnen & Co is a leadingstrategic corporate and financialcommunications firm withoffices in New York, Chicago,San Francisco and Los Angeles.We provide communicationscounsel and services to clientsincluding multinational corporations,smaller public and privatecompanies, investment firms,financial and professional servicefirms, and high-profile individuals.The firm’s highly experiencedsenior professionals providesound, objective advice and executionsupport to clients across abroad spectrum of industries. Ourwork encompasses corporatepositioning, media relations andinvestor relations, transactioncommunications, litigation support,crisis communications, andother special situations.We are regularly cited as one ofthe top M&A and crisis communicationsadvisors in NorthAmerica.Founded in 1992, our firm isrecognized for delivering candidand thoughtful strategic advice,excellent written product and tacticalexecution, and tireless advocacyon behalf of our clients.Our senior professionals areactively engaged in both counseland implementation. Theirdiverse backgrounds and expertise,unparalleled relationships andcredibility with the media, anddeep understanding of the investmentcommunity drive the firm’sability to help our clients managecomplex situations and communicateto multiple constituenciessuccessfully.SCHNEIDERASSOCIATESMember of the Worldcom PublicRelations Group2 Oliver Street, Suite 901Boston, MA 02109617/536-3300Fax: 617/536-3180launch@schneiderpr.comwww.schneiderpr.comJoan Schneider, President &Creative DirectorPhil Pennellatore, Chief OperatingOfficer/PartnerJulie Hall, Executive Vice President/PartnerA staple of SchneiderAssociates’ 31-year history is ourability to counsel companies andindividuals during a crisis situation.While we hope you neverface one, we want you to knowwe stand ready when a majorissue threatens your company’sgrowth or reputation. SA has beencalled in to handle everythingfrom white collar crime, productrecalls, fires, accidental on-thejobdeaths, securities fraud, sexualharassment, legal issues andother business situations requiringa prompt response. Throughthe years, we have been successfulin averting crises throughpreparation and creating solid,actionable plans before a crisisoccurs. Schneider Associates is afull-service public relations andintegrated marketing firm specializingin Launch PublicRelations ® , a proprietary methodof launching products, services,companies and communities.Learn more atwww.schneiderpr.com.SINGERASSOCIATESINC.47 Kearny St., 2nd FloorSan Francisco, CA 94108Singer@SingerSF.comwww.SingerSF.ComSam Singer, PresidentOne of the nation’s leadingcorporate reputation and crisiscommunications strategists,Singer Associates handles regional,national and internationalcrises and reputation managementissues.Singer was voted to the 50Most Powerful People in SanFrancisco List by San Francisco’s7x7 magazine, which wrote:“Singer’s nickname — ‘TheFixer’ — says it all. If your reputation,fortune or political futureis at stake, he’s the man you callto convince the public, the politiciansor the judge that you’re inthe right.”Continued on page 4442JANUARY 2012 WWW.ODWYERPR.COM ADVERTISING SECTION

ORDER PR’S MOST USEFUL DIRECTORY!Only $95 for the 340-page2011 O’Dwyer’s Directoryof Public Relations FirmsO’Dwyer’s Directory gives you quick access tolarge, medium-sized, and small PR firms and evenexperienced freelancers who work out of theirhomes. Whether you seek a long-term, worldwiderelationship or need extra help on a project,O’Dwyer’s Directory is the place to shop.Listed firms have expertise in:• Public Relations• Social Media• Branding• Investor Relations• Employee Communications• Internet PR• Product Publicity• Crisis Communications• Integrated Marketing• Corporate Advertising• Lobbying• Proxy Solicitation• International PR1,600 FIRMS LISTED IN 2011 DIRECTORY“O’Dwyer’s Directory of PRfirms is the finest source ofinformation on PR firms.”- Howard Rubenstein, President,Rubenstein Assocs.“The first source we turn to whendoing an ad agency search.”- Stan Beals, Jones Lundin Beals“The O’Dwyer Directory is anexcellent tool when searchingfor outside PR counsel.”- Art Stevens, Managing Partner,StevensGouldPincus LLC“Up-to-date, indispensableresource. Saves time and money.Every PR pro should have one.”- Robert L. Dilenschneider, TheDilenschneider Group“A phenominal job-seeking aid.”- Marie Raperto, The CantorConcern“Single most important sourceof information on PR firms.”- Thomas L. Harris, Author,Choosing and Workingwith your PR firmWhy O’Dwyer’s Directory ofPR Firms is so popular ...̌̌̌̌̌̌̌̌Has brought billions of dollars inbusiness to PR firms.Authoritative industry rankings, based onCPA statements, tax returns.Separate rankings for independent andad agency-related PR operations.Firms ranked by 17 geographical regions inthe U.S.Leaders ranked in 12 specialized categories:agriculture, beauty & fashion, entertainment,environmental/PA, financial, food & beverage,healthcare, home furnishings, professionalsvcs., sports/leisure, technology and travel.Easy-to-use, PR firms sorted geographicallyand by 17 types of PR specialties. Firms listedalphabetically.Articles on how to hire and use a PR firm byindustry experts Jack O’Dwyer and FraserSeitel.7,000+ clients are cross-indexed. O’Dwyer’sDirectory of PR firms is the only place youcan look up a company and determine itsoutside counsel.

PROFILES OF CRISIS COMMUNICATIONS FIRMSThe crisis communications team at The Vandiver Group, Inc.includes (L to R): Sr. Account Executive, Shelley Lester; AccountExecutive, Claire Eckelkamp; Director, Andy Likes and President,Donna Vandiver.SINGER ASSOCS.Continued from page 42The agency handles bankruptcies,litigation, indictments, legalmatters, food safety, environmental,healthcare, construction, landdevelopment, union, corporatecampaigns, and provides servicesto high-profile corporate, entertainmentpersonalities and athletes.The San Francisco Chroniclewrote: “For Singer, kicking upsome dust and taking some flakare just part of what goes with theterritory as one of the — if not the— premier mouthpieces and spindoctors for companies doingbusiness.”SLOANE &COMPANY7 Times Square, 17th FloorNew York, NY 10036212/486-9500Fax: 212/486-9094www.sloanepr.comElliot Sloane, CEOSloane & Company is anindustry-leading strategic communicationsfirm specializing incorporate and financial publicrelations, investor relations,transaction support, publicaffairs, crisis and litigation support.Differentiating us from thecrowd, the key to the firm’s successis bringing a fluid andexperienced capital markets orientationto all our assignments.Over the past ten years, thefirm has earned a reputation forproviding strategic counsel to“C” level executives of Fortune500 public companies, as wellas large and mid-sized privatebusinesses and associations.Our clients include leading consumerproducts, pharmaceutical,technology and financialcompanies.Sloane & Company providesexpertise to clients across awide range of industries incrafting their communicationsstrategies. The firm’s diverseportfolio inspires our professionalsto think outside of thetraditional bounds to reachclients’ key constituenciesincluding customers, employees,investors, global and localopinion leaders, industryexperts and political decisionmakers. Sloane’s team recognizesthe dynamic relationshipsbetween these crucial audiencesand knows how to best developand generate value from them.Our professionals understandand recognize the impact thatmedia coverage has on a client’svaluation and reputation, particularlyas it relates to key issuesin national, state and local governments.Sloane & Company’spublic relations programs areeffective because they beginwith a complete understandingof each client’s business fundamentalsand future goals. Everydecision is tied to these strategicobjectives, helping our clientsshape their core positioning inthe marketplace while aggressivelyand creatively pushingthat positioning through global,national and regional media outlets.SOLOMONMCCOWN &COMPANY177 Milk Street, Suite 610Boston, MA 02109617/695-9555Direct: 617/933-5012Fax: 617/695-9505amccown@solomonmccown.comwww.solomonmccown.comTwitter: @CrisisBostonPRHelene Solomon, CEOE. Ashley McCown, PresidentBased in Boston, SolomonMcCown & Company providesstrategic communications and crisismanagement services to mission-focusedbusinesses andorganizations. We leverage all ofour assets — our strategic thinking,considerable experience, successfulalliance building and commitmentto results — to helpclients achieve the recognition,definition and protection theyneed to meet their goals. Webelieve that at the core of advancingan organization’s mission isprotecting it. Crisis management isa defining strength of our organization.Our nationally-recognizedsenior team of crisis managerscomes from journalism and politics.We have developed crisisplans for corporations, institutions,and mission-focused organizations,and have played a key rolein many sensitive and complexissues including those involvingpublic agencies and non-profits,public health issues, labor negotiationsand strikes, bankruptcies andbusiness failures, accusations ofsexual harassment and abuse, stateand federal investigations, andworkplace violence. We excel atworking with in-house and outsidelegal counsel and corporate communicationsteams to devise communicationsstrategies to dovetailwith the legal strategy.TIERNEY200 South Broad Street, 9th Flr.Philadelphia, PA 19102215/790-4100Fax: 215/790-4410www.tierneyagency.comwww.hellotierney.comAt Tierney, we believe in theart of conversation. But giventhis is a magazine, this conversationwill be a bit one-sided.First, a few words about us: Weare a full-service agency withskills in crisis and issues management,public relations,advertising, interactive andmedia. We work with clientsthat are large and small, publicand private to help create andshape their dialogue with consumersacross all channels.Building your image andincreasing sales is only part ofthe story. What happens when acrisis hits? Well, you can’t juststick your head in the sand. Youhave to participate in the conversation,direct the conversationand sometimes even play arole in ending it. Becausesometimes keeping you out ofthe press is maybe more importantthan getting you in it.Learn more and join the conversationat www.hellotierney.comTHE VANDIVERGROUP, INC.510 Maryville Centre Dr., Ste. 320St. Louis, MO 63141314/991-4641Fax: 314/991-4651www.vandivergroup.comvandivergroup.com/threat_assessmentTVG@vandivergroup.comTwitter: @VandiverGroupThe Vandiver Group, Inc.(TVG) helps our clients protecttheir reputation and promote theirbrand. Through our offices, andour Pinnacle Worldwide officesand affiliates, we can assist clientson a global basis.At some point, every organizationfaces a crisis. A fire, recall, oraccident can put your businesssquarely in the public and mediaspotlight.The Vandiver Group Inc.’sThreat Assessment is a quick andeasy tool to determine your organization’sthreat level. Developedby our crisis communicationsteam, this free assessment asks afew short questions to help determineyour “at risk” level. Theassessment covers everythingfrom your crisis communicationsplan to how well prepared yourleaders and spokespeople are.Have they been media trained? Dothey have their key messages preparedand are they ready to deliverthem in the most appropriate way?The assessment calculates yourlevel of risk and suggests ways tolower your risk. It can save youtime and money. During a crisis,TVG works quickly to help youorganize your messages, relayaccurate information to the media,44JANUARY 2012 WWW.ODWYERPR.COM ADVERTISING SECTION

PROFILES OF CRISIS COMMUNICATIONS FIRMSregulatory and enforcementactions, Walek manages crisis situationswith an eye toward preservingand, ultimately, strengtheningclient brand and franchise.In 2011, the Walek global crisisteam advised clients in some ofthe biggest breaking news storiesas well as clients rebuilding brandand market position. In crisiscommunications, relationshipsmatter.Ann Keaton, Graduate ProgramEnrollment Adviser at WestVirginia University’s IntegratedMarketing Communicationsonline graduate program.and uncover potential hazardsbefore they can create problemsfor you, your employees or yourclients.WALEK &ASSOCIATES317 Madison Avenue, Suite 2300New York, NY 10017212/889-4113Fax: 212/889-7174www.walek.com1426 Pearl Street, Suite 210Boulder, CO 80304720/470-3653Fax: 212/889-717431/F, Entertainment Building30 Queen’s RoadCentral, Hong Kong852/2273-5102Fax: 852/3103-1011Thomas Walek, PresidentArmel Leslie and Mary BethKissane, PrincipalsWalek & Associates is a global,independent financial and corporatepublic relations firm specializingin ongoing and crisis communications.With offices in NewYork, Hong Kong, and Boulder,Walek manages media andinvestor relations for clients incapital markets, traditional andalternative asset management,professional and financial technology,and public companies.Whether it is litigation, restructuring,activist shareholder support,earnings or performance shortfalls,management succession, orWEBERSHANDWICK919 Third AvenueNew York, NY 10022212/445-8000www.webershandwick.comMicho Spring, Chair, GlobalCorporate practice and President,New England617/520-7075mspring@webershandwick.comPeter Duda, Executive VP212/445-8213pduda@webershandwick.comLance Morgan, Chief Comms.Strategist202/585-2785lmorgan@webershandwick.comWeber Shandwick helps clientspromote, preserve and protectreputation and brand.Our global crisis practiceencompasses a team of senior professionalswho possess an unparalleledset of experiences in themedia, government, law and corporatemanagement. Working inpartnership with our clients, weunderstand that preserving corporateand brand reputations are thehighest priorities. We ensure thatall constituencies that have a stakein the outcome are addressed, andare expert in managing traditionalas well as social and digitalmedia. As such, WeberShandwick offers the full cycle ofissues and crisis management.Our crisis practice has providedcounsel to many Fortune 500companies and we meet theirneeds with expertise and insight.We have successfully managedcrises in a wide number of areasincluding environmental and safetyissues, litigation, activist campaigns,political pressure at thelocal, regional and state level, regulatoryactions, operational crises,and negative press. We have managedacts of terrorism, environmentaldisasters and productThe award-winning team at Zeppos & Associates, Inc., has helped companiesacross the country successfully communicate in crisis situations.recalls, proxy battles, federalinvestigations, investigativemedia reports and board disputes.In addition to strategic counsel,Weber Shandwick offers tools andtraining to prepare clients for apotential crisis. FireBell, our proprietarysocial crisis simulator,creates an authentic, real-timeexperience of being under attackon social media channels.Additionally, Digital Defense, aproactive approach to protect acompany’s reputation online andoffline, also provides tools to minimizedamage and to promote reputationalrecovery.WEST VIRGINIAUNIVERSITYINTEGRATEDMARKETINGCOMMS. PROGRAM150 Clay Street, P.O. Box 6529Morgantown, WV 26506304/293-5685Ann.Keaton@mail.wvu.eduwww.imc.wvu.eduAnn Keaton, IMC, GraduateProgram Enrollment AdviserIn today’s saturated mediamarketplace it is harder thanever to get the attentionof distracted key audiences.Learn how to mix today’s emergingtrends (like social media andmobile marketing) with traditionalmedia to form an integratedmarketing strategy, focusyour message and break throughthe clutter. Consider a Master ofScience in Integrated MarketingCommunications (IMC). WestVirginia University’s online IMCprogram will give you the practicalskills needed to build, implementand measure integratedcommunication programs intoday’s dynamic digital environment— and it can be completedfrom anywhere in the world. Pickfrom courses such as mobile marketing,social media marketing,measurement and analysis, anddigital storytelling. Don’t want topursue a full master’s degree oralready have an advanceddegree? Enroll in our five-coursegraduate certificate program andpick and choose the courses youneed to stay current with the latesttrends. Learn more athttp://imc.wvu.edu.ZEPPOS &ASSOCS., INC.400 East Mason Street, Suite 200Milwaukee, WI 53202414/276-6237Fax: 414/276-2322www.zeppos.comAward-winning and peerrankedas Wisconsin’s No. 1 crisiscommunications firm, Zeppos& Associates has helped companiesthroughout the country effectivelycommunicate about a varietyof crisis situations, includingconstruction and industrial accidents,legal threats, food recalls,environmental incidents andprotests. The firm’s seasonedexperts — many of them formerreporters — collaborate withattorneys, operations staff and C-level executives to develop andimplement sound crisis communicationstrategy. Zeppos &Associates also helps clientsbefore a crisis to design communicationsplans and train staff towork with mainstream media,social media and other keypublics should the unexpectedoccur. ADVERTISING SECTION JANUARY 2012 WWW.ODWYERPR.COM 45

OPINIONDefining public relationsBy Fraser SeitelAt the risk of Jack O’Dwyer firingme, good for the PRSA!The Public Relations Society ofAmerica (which really shouldn’t beworried aboutJack’s prying eyes)has called for aFraser P. Seitel hasbeen a communicationsconsultant, author andteacher for 30 years. Heis the author of thePrentice-Hall text, ThePractice of PublicRelations.redefinition of“public relations”in the context of the21st century.It’s a timely exercise,particularly inan era when thepractice of publicrelations hasbecome more valuable,more powerful,and moreaccepted by society.That’s not tosay that most people understand what“public relations” is or isn’t. Theydon’t. Presumably, many still harborthe view that public relations is populatedby snake oil salesmen, whose purposeis to “spin” information such thattheir side is right, regardless of fairness,propriety or truth.So shining a spotlight on a redefinitionof the practice of public relations isa real good idea.Here’s how I’d suggest the PRSAattack its assignment.• First, consider the history.From its modern beginnings, practitionersand scholars have attempted todefine public relations.In 1914, Ivy Lee explained the philosophyof the strange art form he practicedwith clients as revolving around“truth”...“because sooner or later the publicwill find it out anyway. And if the publicdoesn’t like what you are doing,change your policies and bring theminto line with what the people want.”The emphasis on “truth” and “policy”were — and remain — key to the practiceof public relations.In 1923, Edward Bernays defined thefunction of his fledgling counselingbusiness as providing:“information given to the public,persuasion directed at the public tomodify attitudes and actions, andefforts to integrate attitudes andactions of an institution with its publicsand of publics with those of that institution.”Not bad; most important, the emphasison persuasion to influence attitudesand action.In 1975, the Foundation for PublicRelations Research and Educationassigned 65 practitioners to study 472definitions and come up with one unifyingdescription of the function; an88-word, kitchen sink sentence that,while waaaay tooooo long, still containedmeritorious elements.“Public relations is a distinctivemanagement function which helpsestablish and maintain mutual lines ofcommunications, understanding,acceptance, and cooperation betweenan organization and its publics;involves the management of problemsor issues; helps management to keepinformed on and responsive to publicopinion; defines and emphasizes theresponsibility of management to servethe public interest; helps managementkeep abreast of and effectively utilizechange, serving as an early warningsystem to help anticipate trends; anduses research and sound and ethicalcommunication techniques as its principaltools.”In 1988, the PRSA formally adoptedthe following simple definition:”Public relations helps an organizationand its publics adapt mutually toeach other.”In considering a new definition, thePRSA should first consider these offeringsof the past.• Second, consider the enduringessentials.Public relations practiced 100 yearsago and public relations practiced todayremains a product of common elementsthat the PRSA must consider in any definition.For example:The practice of public relations carriesout two essential functions: 1) publicity,i.e. marketing and 2) counseling.The essential “skill” or “knowledge” ofpublic relations professionals is communication;both in delivering messagesand listening and acting on feedback.The most essential principle of publicrelations practice is always to “tell thetruth.”The essence of public relations counselis to “do the right thing,” i.e. public relationsmust be ethical.Positive public relations begins withProfessional Developmentsound performance, i.e. without properaction, achieving positive public relationsis virtually impossible.These essentials were the case 100years ago when Ivy Lee and EddieBernays pioneered the field. And theyremain key to defining modern practice.• Third, don’t throw the baby outwith the bath water.PRSA arbiters must be careful in theirnew definition not to impute undue deferenceto social media.Certainly, social media elements — ledby Facebook and Twitter — are importantnew means at the disposal of publicrelations professionals. But that’s allthey are: means to an end, not an “end”in themselves.For example, while it’s true that socialmedia should be used to “facilitate” theunderstanding and acceptance of anorganization’s message, that messagemust still be “managed” by the organization.The role of public relations professionalsremains — even in the age of socialmedia — helping manage management’smessage so that it is embraced by targetpublics. That function hasn’t changed.Similarly, while it’s true that everybodytoday, thanks to the ’Net, is a “publisher,”the role of public relations hasn’tchanged in this new environment.Specifically, the practice of public relationsremains one of “influencing” thecontent of others, not necessarily inimposing content on others.This, after all, is the time-honoredpractice of media relations — attemptingto influence the interpretation by a thirdpartyreporter of the goodness of aclient’s product or action. Few “imposedcontent” news releases get printed verbatim.Whether one uses Facebook orTwitter or a blog or The New York Timesto influence someone else’s opinion, thefunction of the public relations professionalremains the same as whenBernays tried to get the newspapers toratify the acceptance of women smokers,so that his cigarette client could sellmore product.To help jumpstart the PRSA’s efforttoward redefining what we do, here is atextbook definition of public relations,submitted by one aging practitioner:“Public relations is a planned processto influence public opinion, throughsound character and proper performance,based on mutually satisfactorytwo-way communication.” 46JANUARY 2012 WWW.ODWYERPR.COM

Fueling PR firm growth in `12By Richard GoldsteinIremember not too long ago, it seemedthe merger market for PR firms washot and heavy. I thought this areaslowed down. During 2011 there wasdefinitely an uptickin the merger market.It does seemthere is still tremendousinterest in largeragencies acquiringsmaller firms.Crossing industrylines for a moment –Richard Goldsteinis a partner atBuchbinder Tunick &Company LLP, NewYork, Certified PublicAccountants.the acquisition ofCPA firms is aslucrative as ever.There are morebuyers than sellers.Even more interestingis smallerfirms are in great demand. By smaller Imean about $1.5M to $2M in billing. Ihave even noticed larger firms interestedin firms as small as $500,000 in feebilling.The question is why a merger? For CPAfirms I believe it is in part infrastructure,difficulty and cost of attracting newclients.It is very difficult for a smaller CPAfirm to keep up with high rent, especiallyon the west and east coast, highermalpractice premiums, the competitionfor talent, both industry and professionalregulation, technology changes, and thevoluminous changes in the tax laws andaccounting pronouncements, especiallythe potential move to internationalaccounting standards.As overhead started to rise, it becamemore and more difficult to raise marginsto cover costs.However, there may be an even moresignificant reason for merger. CPAs that Ispeak to are concerned with their secondtier management being able to sustainfirm growth and fund partner retirement.I trust this can also be an issue in thePR industry.Thinking about selling, or buying?Here’s what you may need to know.Scanty preliminary reviewsAfter the name of the new firm, its missionand titles of all individuals areagreed upon; compare the books for threeyears, salary and benefits, lawsuits pending,pension and profit sharing plans,billing formulas and client contracts.Decide who will be the managing partner.Be sure there is synergy.Failure to conduct an acquisition reviewDon’t make the mistake of acceptingthe financial statements of the firm withwhich you are buying or selling to. Payfor an acquisition review, which willshow your company is selling to a crediblefirm. The worth assigned to firms willdetermine how much cash you get.You may try and do it yourself, but youjust do not have the experience to maximizethe price.Not looking closely at overheadWhile the operating expenses of theold firms are not that important, theoverhead commitments are. Look atlong-term leases, copiers and computers.Also, look closely at fixed debt suchas loans and profit-sharing plan commitments.The fixed loan and lease commitmentshave been known to nix a merger.Lack of attention to current contractsAnalyze elements of the merging firm,including fee arrangements, longevity,policy on mark-ups of production costsand potential increased fees. Run a Dunand Bradstreet report on selected clients.Insufficient capitalizationTo avoid the danger of cash shortfalls,you must make sure that future billingsand collections will be sufficient to meetpayroll and overhead. Consider an initialcapitalization of at least two months’billing. This will give some room forslower collections due to a start-up lag.Termination issuesThe shareholders or other agreementshould include details that relate to apossible termination form the new firm.Many mergers just do not work out.Avoid confusion and legal complicationby providing for this possibility.Provisions should include life insuranceand disability buyouts, rights of firstrefusal on your stock or other equity, anon-competition clause, buyout agreementsand a demerger clause. Bettermake sure you have a good lawyer whenit comes to these issues.Avoid being submergedEven if you are not the managing partnerin an upscale merger, you still wantto be a valuable member of the managementteam. Maintain your high level anddon’t get submerged to staff status. Thisalso holds true for the staff you bring tothe merger. The merger should giveFinancial Managementeveryone an additional client base.Although most staff gets excited with amerger or acquisition, there is uncertaintythat exists and a dynamic within thegroup that must be achieved.Owners must work closely with allstaff to further the socialization of thenew firm. Once the merger or acquisitionis done, let the public know about it.You went through months of negotiations,due diligence reviews and highlevel meetings. Now the public mustknow about the company and its newcapabilities.Organic growthMany PR agencies are budgeting forincreased growth in 2012, either throughmerger and acquisition or organicgrowth. Organic growth is internalgrowth: new clients or increased workwith existing clients, for example. Willthere be organic growth in 2012?According to a survey conducted by AlCroft, publisher of ManagementStrategies, 68% of respondents expecttheir 2011 operating profits will be up anaverage of 29%. 39% expect their operatingprofits to be in the 15% -20%range with 28% looking for 11% - 15%profit by the end of the year. Tworespondents indicated that “Profits willbe so good I’m ashamed to admit it.”CautionIncreased growth may also require anincrease in working capital. Many firmsseem to overlook this factor. Your workingcapital is used to pay short-termobligations such as accounts payableand the current portion of long-termdebt. If your working capital dips toolow, you may run out of cash. Even avery profitable PR firm can run intotrouble and lose ability to meet shorttermliabilities.By way of example, assume a PR firmis planning 15% growth in 2012.Current assets at December 31, 2011was $200,000 and its current liabilities$150,000; accordingly, working capitalis $50,000. Assume further that the firmwants it target working capital ratio tobe 2 to 1. (A general rule of thumb is tohave a current ratio of 2.0. A currentratio under this may indicate an inabilityto pay current financial obligationswith a measure of safety.)Based on the above facts, our PR firmwill need to increase working capital by$100,000 to fuel a 15% growth rate. Ifyour growth rate is 15% a year, in twelvemonths our PR firm will need $172,500of working capital. This will keep theratio at 2.0. JANUARY 2012 WWW.ODWYERPR.COM 47

OPINIONSorrell should eye PR’s No.1 detractor, PRSABy Jack O’DwyerMartin Sorrell, CEO of WPP, thebiggest ad/PR conglomerate, hasemerged as PR’s No. 1spokesperson, a role that has been abdicatedby leaders and staff of what should bePR’s most visiblebooster — PRSociety of America.Jack O’DwyerThe Sorrellstyle — regularlyengaging in freewheelingbanter withthe press — is theopposite of that ofPRS elected leadersand president BillMurray who don’teven present themselves to rank-and-filemembers for questioning and who are currentlyenforcing a PR trade press boycott.PRS’s last press conference was in1993.WPP has a special duty to take a closelook at PRS because Mickey Nall, thehead of its Atlanta office, is 2012 chairelectand WPP PR units have at least 95members of PRS including 43 at Hill &Knowlton. This gives WPP “clout” withthe Society.H&K PRS members include executiveVPs Claire Koeneman and HopeBoonshaft, executive managing directorHarold Costello, and five senior VPs —James Cox, Jennifer Lee Eidson, HeatherMcNamara, Jennifer Temple and PhyllisTucker.Burson-Marsteller has 19 membersincluding chair Harold Burson; U.S. PApractice chair Michael Lake, and directorsMichael Bleiberg, Jeffrey Krakoff, DavidRosen, Susannah Wesley, Mary Ritti andJenifer Sarver.Ogilvy has 13 PRS members; Cohn &Wolfe, 11, and Public Strategies, 9.Sorrell: future of PR “bright”Sorrell, who released a statement Dec. 1that “The future of PR and PA is bright anddifferent and better than at any time in thepast,” in that same statement championedthe value of “third party endorsement,”words that almost never appear in U.S. PRliterature.“If we can get someone to write or saysomething good in editorial content, particularlyin a trusted newspaper or magazineor on a respected TV channel, thiswill be more effective than placing a paidforad next to the content,” said the Sorrellstatement.He’s dubious about the value of “socialmedia,” a topic that is the subject of endlesswebinars/seminars in the U.S.“There are questions,” he wrote, “aboutwhether social networks are effective indelivering commercial messages. Dofriends or fans appreciate commercialintrusion when they are effectively writingmodern-form letters to their friends orfans?”Credibility is PR’s problemAnother problem with PR and SM isthat PR has virtually no credibility amongconsumers. That was established by the“Credibility Index” study published in1999 after three years of planning and twoyears of fieldwork among 2,500 membersof the public. About 5,000 pages of materialswere created. Professors fromHarvard and Columbia Universities werekey players and head of the study wasRonald Hinckley, Ph.D., formerly with theNational Security Council. The PRS andRockefeller Foundations donated$150,000 to fund the study that found “PRspecialist” ranked 43rd on a list of 45believable information sources.PR pros had long before positionedthemselves as “advocates” and anythingfrom an advocate is going to be taken witha grain of salt. Advertising people did notrate at all in the study, as one PR pro pointedout.PR can bring attention to a subject buttoday’s consumer will prowl the web lookingfor what all sorts of experts say.Wikipedia and other sources will beexplored. Whatever people are saying toeach other on social media will be nomatch for expert opinions found on theweb. Twitter, LinkedIn, etc., often serve astip sheets for knowledgeable articles.Study devastated PRS; PR staff lackingLeaders and staff of PRS, instead ofmounting a campaign to show that PR canbe responsive to the press and public,lapsed into shock.No Society publication ever printed thetable of 45 nor were PR Newswire orBusinesswire used to announce the results.The 1999 board, headed by Sam Waltz,announced a month before the study wasreleased (just before the July 4 break) thatO’Dwyer Co. reporters were taking up toomuch staff time with questions and leadersand staff would no longer answer them.There was only one PR person on thestaff of 40+ PR director Richard George.Patrick Jackson, 1980 president who ledOPINIONthe revolt against New York dominance,had decreed that staff should be almost100% association professionals. His presspolicy (“duck ‘em and screw ‘em”) alsocontinues to be followed.Betsy Kovacs, VP from 1980-94, onlyemployed one experienced PR pro duringher term, Donna Peltier, who worked from1984-94. It took Kovacs four years toappoint Peltier. She was not allowed tolunch with reporters without Kovacs present.We had three such lunches in the tenyears.PRS: hospital without doctorsPRS, hung out to dry by its own study,had virtually no one to counteract it. Waltzheaded a small PR firm.In addition to the Credibility study,George was hit with three other major negativesabout which he could do little ornothing.The College of Fellows published inAugust 1999 a two-year study of 16 PRexecutive recruiters that found that APRhad virtually no impact in the job marketand was even “a negative,” had “no relevance,”or was “a sign of naïveté.”The O’Dwyer Co. reported in detailcharges of the Exterior InsulationFinishing Systems industry (EIFS) that thefirm of PRS treasurer Lee Duffey wasengaged in a negative campaignbankrolled by the brick industry thatemployed a front group called the StuccoHome Owners Coalition.Such charges had enough documentationthat the nominating committee of PRSdecided not to nominate Duffey as chairelectalthough the six previous treasurershad automatically moved up to that post.With normal succession thrown into atizzy, PRS then took the unprecedentedstep of nominating two members whowere not even on the board — KathyLewton as chair-elect and MichaelMcDermott as treasurer. Lewton defeatedDuffey who opposed her on the Assemblyfloor and Joann Killeen defeatedMcDermott by one vote.The parliamentarian ruled another voteshould be taken since several votes weremissing. This was the first year electronicvoting devices were used and they maynot have been used properly. However,PRS lawyer Arthur Abelman over-ruledthe parliamentarian and Killeen wasdeemed elected.George, facing four negative issues byContinued on next page48JANUARY 2012 WWW.ODWYERPR.COM

himself and unable to deal with theO’Dwyer Co. which was covering them indetail, quit in October 1999 just before thenational conference.His predecessor, Steve Erickson, haddone the same thing in October 1996. Hehad only joined PRS in June 1995 butbecame exasperated with the board’s antipresspolicies. He left after a shoutingmatch between him and COO Ray Gaulkeand 1996 president Louis Morales witnessedby several members.The best PR director was LibbyRoberge (Aug. 2001-June 2003) who notonly talked to us but sent 150 memberdirectories to the press and released newand renewal membership stats (5,903 wereadded in 2002 but 5,769 left, a renewalrate of 70.5%; 5,324 joined in 2001 while5,273 left).Two other PR hires, Janet Troy (2004-2008), and Joseph DeRupo (2007-09),were not even members of the Society.Troy told the Bergen Record in 2004 thatshe was “flabbergasted that this organizationwith all these offerings existed and Iwas clueless to it.”Cedric Bess, a 2000 graduate of FloridaInternational University and president ofthe PRS Student Society, served from2002 to March 9, 2007 when he quit suddenlywithout waiting for a replacement.He captured the attitude of the PR dept. ofPRS when he mistakenly e-mailed thisreporter the following in response to aquestion: “Can’t I just e-mail (O’Dwyer) asmart remark to piss him off?”WPP should investigateSorrell’s Dec. 1 statement says that“what we call PR and public affairs” totals$1.3 billion or almost 10% of WPP’s $16billion in revenues.WPP has a lot of ponies in this horserace and should not stand idle while certainslow horses block the track.The firm should assign one of its153,000 employees to visit our offices andexplore the history of PRS and its currentimpact on the field.At a minimum, PRS should be forced tostart employing a large group of PR professionalsat h.q. who will have the time tomount a PR for PR campaign.PRS could have done a lot in 1999 tooffset the results of the survey. It couldhave confessed that the industry hadveered too close to being just advertisingand other one-way messaging.It could have opened a midtown NewYork “PR Information Center” that tookquestions from the press and public. TheCenter could serve as a library for use bythe public and business people, helpingneedy businesses to find the right PR firm.Instead, the Society collapsed into itself,wiping out its Ethics Code in 1999 andcreating a new Code with no enforcementcapability. The cost was $93,229 in 1999and $104,018 in 2000, or a total of$197,247. That sum should have gonetowards a PR for PR program.Rosanna Fiske, 2011 chair, has madetalking about ethics and diversity the cornerstonesof her administration. But theseare two of the weakest links in the PRSchain since the Society (90 FTC 324; 1977FTC LEXIS 49) from its earliest yearsacted as a “conspiracy” to deprive clientsof “free and open competition” in the saleof PR services (barring members frompitching each other’s accounts and forbiddingcontingency fees) and only twoAfrican-Americans have served on itsboard in 65 years.Better would be promoting the marketingknow-how PR firms have developed ina dozen major specialties (healthcare, tech,etc.) as documented by the O’Dwyer Co.Reporters get “duffed” by SorrellThe WPP CEO is referred to in theU.K. press as a “straight talker” whodoes not hesitate to “duff” (rough-up,beat up) any reporter who gets tooaggressive.For instance, mediamonkeyblogreported Oct. 28 that Sorrell, “known forhis unique style of hijacking interviewsby duffing up hacks who may or may nothave a valid question,” told a BBC Newsreporter, “With all due respect, you aretalking to your navel” (after the reportersasked whether a recession was imminent).Reporters have thick skins and cantake it. They much prefer being “duffed”to being snubbed.If Sorrell can engage in repartee withreporters, than so should U.S. PR prosand executives.Sorrell himself well understands howpolitics can undermine PR. He spokeeloquently to the Institute of PR in 2008about the “turf wars” that occur in clientcompanies, saying “You could argue thatmost of the communication we coordinatefor our clients is aimed at internalaudiences rather than external ones. Toexpress it a little more brutally, probablythe biggest block to progress for ourclients is internal politics.”A glance at PRS reveals that accreditedmembers, many from the South,seized control in the mid-1970s andwon’t let anyone else serve on the boardor hold office.Their policies are blatantly anti-press(current boycott), anti-New York (NewYork chapter ousted from headquarters in1992 and only one New York annual conferencein 23 years), and anti-communications.JANUARY 2012 WWW.ODWYERPR.COM 49

WASHINGTON REPORTWPP acquires Glover Park GroupWPP has acquired Glover Park Group, theWashington-based Democratic public affairs operationwith more than 140 people.GPG, which has revenue in the $60 million range, is to operateas a standalone operation.Founding partners and former advisors to Vice President AlGore Carter Eskew, Chip Smith and Mike Feldman are toremain in charge for the “foreseeable future.”Joe Lockhart, the other founding partner and Clinton WhiteHouse spokesperson, exited for Facebook during the summer.GPG works for clients such as Verizon Wireless, Visa, Korea,Toyota, Churchill Downs, Pfizer, News Corp., BNSF,American Postal Workers Union, United Federation ofTeachers and ADP.It also counseled solar power company, Solyndra, the bankruptsolar power company that has been in the news due to its$540M federal loan guarantee.GPG has offices in New York, Los Angeles and Boulder. Xenophon tapped by CDCThe CDC’s Agency for Toxic Substances and DiseaseRegistry, which handles environmental health, has tappedWashington, D.C.-based Xenophon Strategies to handlerapid response communications as needed, following an RFPprocess.The ATSDR, part of the National Center for EnvironmentalHealth, sought pitches to work with its office of communicationsas its scientists and investigators probe hazardous sites around theU.S.The PR contract is capped at $10 million over 60 months,including one base year and four options.Xenophon is led by former Air Transport Assn. PR chief DavidFuscus. Its government clients have included the General ServicesAdministration and U.S. Coast Guard.The CDC unit issued the RFP in July, when it was engaged withthe Environmental Protection Agency on an Exxon crude oil spillin the Yellowstone River. Kaye to head Biden Comms.Melanie Kaye, a former reporter who is a VP at GMMB,has taken over the Director of Communications slot forSecond Lady Jill Biden with the departure of CourtneyO’Donnell.Kaye was as a Director at Dittus Communications before movingto GMMB in 2007. She entered the agency realm after a stintas press secretary to Wisconsin Gov. Jim Doyle, which followedjournalism posts at the Green Bay News-Chronicle, The Hill andWisPolitics.com.O’Donnell, who joined Biden at the outset of the Obamaadministration, headed marketing for the William J. ClintonFoundation and was an account director for FentonCommunications after several Democratic PR posts, includingpress secretary for the late Elizabeth Edwards during the 2004Kerry/Edwards presidential bid.Politico reported O’Donnell is moving to Germany with herfamily. PR pioneer Dukes dies at 79Ofield Dukes, a respected Washington, D.C., PR counselorand pioneering African-American practitioner inthe industry, died Dec. 7 at Henry Ford Hospital inDetroit, where he started his career in journalism and returnedearlier this year. He was 79 and suffered from a prolonged illness.“Ofield was the best communications strategist inWashington,” said Rep. Charles Rangel (D-N.Y.) in a lengthystatement. “His legacy will last throughout Washington and ourcountry.”Dukes was on the staff of Vice President Hubert Humphreyduring the Johnsonadministration and setup his long-runningPR firm, OfieldDukes & Associates,in 1969 with MotownRecords as his firstclient in the capital.Soap manufacturerLever Brothers, thepredecessor toDukesUnilever, was clientNo. 2.“I had a love affair with my work,” he told the Black PRSociety in New York in 2002, crediting his success to hismother, “the epitome of Christianity” who was “bursting withenthusiasm.”Dukes’ agency ran continuously for 42 years as he made amark in D.C. in and out of PR by endeavors like organizing thefirst Congressional Black Caucus dinner and founding theBlack PR Society of Washington. He claimed to have advisedevery Democratic presidential campaign since 1972 andoften ran professional development seminars for PR pros onmulticultural PR and marketing.His federal government PR work included campaigns for theU.S. Census Bureau, Dept. of Defense and U.S. Treasury,while private sector clients were CBS Records, AT&T,Anheuser-Busch and Don King Productions.Later in his career he helped Howard University produce aPR curriculum and he taught the practice at AmericanUniversity. 50JANUARY 2012 WWW.ODWYERPR.COM

Nat Strategies says Pakistanpact is deadNational Strategies has declared null and void a $35,000 amonth contract inked that was supposed to go into effectOct. 1, 2010 with the Committee Supporting Democracyand Justice in Pakistan.The 15-month pact was to “foster fact-based, accurate discussionof U.S./Pakistani relations among American opinion leaders.”Nat Strategies’ k-global unit was to lead the effort.The Washington-based firm had envisioned travels toIslamabad to better familiarize itself about issues facing Pakistanand to build relationships with movers & shakers. It also plannedto support a U.S. visit by President Zardari to the U.S.Nat Strategies, on Nov. 30, informed the Justice Dept. that it“neither performed any services nor received any payments”from the Committee. It deemed the agreement null and void.The original Justice Dept. documentation, it explained, wasmade “in anticipation of memorializing” the agreement.Paul Johnson, k-global chief and former Fleishman-Hillardregional president, told O’Dwyer’s: “We stopped work in March.We were never paid.”Zardari currently is in Dubai for medical treatment but rumorsswirl that the military is poised to move against him.He is slated to appear Dec. 19 before the country’s SupremeCourt to explain why Pakistan’s now former U.S. ambassador,International PR NewsHusain Haqqani, a key Zardari ally, penned a memo in theaftermath of the American raid that killed Osama bin Ladenlooking for U.S. support to prevent a military coup. Fiji signs up with QorvisQorvis Communications has scooped up a $40,000 amonth pact from Fiji to promote business and investmentin that Pacific state. The contract is for a year.Fiji’s government, which was installed following a militarycoup in 2006, has just announced an economic plan thatreduces/drops taxes for 99% of taxpayers and eases rules forforeign investors. It promises elections in 2014 in a moveback to parliamentary democracy.The government, which is not recognized by the U.S., hasbeen criticized by its neighbors for cracking down on humanand labor rights.Fiji, on Dec. 6, distributed — via PR Newswire — news ofa report by the Australian Strategic Policy Institute that criticizedAustralia’s effort to isolate Fiji, both politically andeconomically. The report found that Fiji is advancing byforging fresh partnerships with China and other Asiannations.The Australian government funded that think tank report.The Qorvis contract gives the firm the right to use Fiji’sname in marketing materials, press releases and on its website.FARA News NEW FOREIGN AGENTS REGISTRATION ACT FILINGSBelow is a list of select companies that have registered with the U.S. Department of Justice, FARA Registration Unit, Washington,D.C., in order to comply with the Foreign Agents Registration Act of 1938, regarding their consulting and communications work onbehalf of foreign principals, including governments, political parties, organizations, and individuals.The Franklin Partnership, Washington, D.C., registered November 4, 2011 for Libya Al Hurra Foundation, regarding informing policymakersin Washington, D.C, including members of Congress, Congressional Committee staff, Administration officials, the Departments of Defense andState, White House, and related agencies, and non-governmental organizations and other interested groups about the Foundation's work inLibya on humanitarian support, civil works projects, and infrastructure development..Steptoe &Johnson LLP, Washington, D.C., registered December 1, 2011 for Puntland State of Somalia, to advance collaborativerelationship with U.S. government to address piracy and other security matters and enhance the stability of the Puntland region.Law Office of Bart S. Fisher, Washington, D.C., registered November 10, 2011 for Embassy ofthe Republic of the Sudan, regardingrepresentations (including petitions) which will be made to U.S. government agencies regarding sanctions against the Republic of the Sudan.Lobbying News NEW LOBBYING DISCLOSURE ACT FILINGSBelow is a list of select companies that have registered with the Secretary of the Senate, Office of Public Records, and the Clerkof the House of Representatives, Legislative Resource Center, Washington, D.C., in order to comply with the Lobbying DisclosureAct of 1995. For a complete list of filings, visit www.senate.gov.Akin Gump Strauss Hauer & Feld LLP, Inc., Washington, D.C., registered December 12, 2011 for Nextgen ID, Inc., San Antonio, TX,regarding ssues related to information and infrastructure security.Altrius Group, LLC, Washington, D.C., registered December 5, 2011 for National Confectioner's Association, Washington, D.C., regardingUS sugar policy and the 2012 Farm bill; sugar reform efforts, including the SUGAR Act (S.25); the Free Sugar Act (S.685/H.R.1739); and theFree Market Sugar Act (H.R.1385).Alcalde & Fay, Washington, D.C., registered December 6, 2011 for ATF Group, Miami, FL, regarding the Farm Bill and Sugar Act.Bryan Cave LLP, Washington, D.C., registered December 14, 2011 for BATS Global Markets, Inc., Lenexa, KS, regarding transactiontaxation, the Dodd Frank Act, the Sarbanes-Oxley Act, and regulations and rules issued and enforced by the Commodity Futures TradingCommission and the Securities and Exchange Commission.Mr. Andy Wiessner, Snowmass, CO, registered December 7, 2011 for U.S. Energy, Riverton, WY, concerning possible land exchange.JANUARY 2012 WWW.ODWYERPR.COM 51

Get O'Dwyer's Newsletter, Magazine & 2011 Directory of PR Firms plus ayear's access to all the content on odwyerpr.com for $295/yearYou'll get the news first in the eight-page weekly OʼDwyer letter, the “bible” ofPR according to the New York Times--tips and stories that can lead to jobs, newaccounts, media placements--sent as a PDF to your inbox every Monday afternoon.Plus, youʼll have access to all the news and commentary posted daily on PRʼs#1 website, odwyerpr.com, which has over 10 years of searchable content andOʼDwyerʼs exclusive database of RFPs for PR services.Easily research past issues of OʼDwyerʼsnewsletter on odwyerpr.comGet the latest RFP announcements andpick up new businessO'Dwyer's magazine, now in its 25th year, examines a different area of PR eachmonth. Issues include practice-area specific feature stories as well as profiles of PRfirms with strengths in the focus area. The agency profiles constitute the ideal startingpoint for companies beginning their search for PR counsel.2011 Editorial Calendar:January, PR Buyer's Guide/Crisis Comms.February, Environmental PR & Public AffairsMarch, Food & BeverageApril, Broadcast Media ServicesMay, PR Firm RankingsJune, Multicultural/DiversityJuly, Travel & TourismAugust, Prof. Svcs. & Financial/Investor Rels.September, Beauty & FashionOctober, Healthcare & MedicalNovember, TechnologyDecember, Sports & EntertainmentContact magazine editor Jon Gingerich toprofile your firm in an upcoming issue:jon.gingerich@odwyerpr.comOʼDwyerʼs 2011 Directory of PR Firms gives you quick access to large, medium-sized,and small PR firms and even experienced freelancers who work out of their homes.1,600 firms are listed, including 300 in 42 countries. 7,000 clients are cross-indexed.O’Dwyer’s directory is the only place you can look up a company and determine its outsidecounsel.Listed firms have expertise in:• Public Relations• Social Media• Branding• Investor Relations• Employee Communications• Internet PR• Product Publicity• Crisis Communications• Integrated Marketing• Corporate Advertising• Lobbying• Proxy Solicitation• International PRO’Dwyer’sDirectory ofPR Firms hasbrought billionsof dollars inbusiness toPR firmsSign-up online at odwyerpr.com or call toll free: 866/395-7710

2012 PR Buyer’s GuideAnnual Reports/Design/Branding .......................... 54Associations/Clubs/Societies ................................. 54Awards/Programs ...................................................... 56Books ............................................................................ 58Broadcast Monitoring ............................................... 62Camera-Ready Releases/Art ................................... 63Celebrities .................................................................... 63Clipping Services ....................................................... 64Conventions/Conference Planners ....................... 64Copywriters ................................................................. 64Corporate Image Consultants ................................. 64CPA/Consulting Services ......................................... 64Crisis Management .................................................... 64Directories ................................................................... 64Directory Publishers .................................................. 66E-mail & Fax Services ............................................... 66Editorial Distribution .................................................. 66Editorial Services ....................................................... 66Education ..................................................................... 67Electronic Newsfeeds/Satellite Services .............. 67Employment Services ............................................... 68Executive Search ....................................................... 68Fulfillment .................................................................... 69Graphic Services .........................................................69Information Distribution ........................................... 70Interactive/Multimedia Services .............................. 70Internet Services......................................................... 71Mailing Services ......................................................... 71Management Consultants ....................................... 71Measurement and Evaluation................................. 71Media Lists ................................................................... 71Media Monitoring ....................................................... 72Media (Speech) Training ........................................... 72Media Tours/Roadshows ......................................... 73Mergers & Acquisitions ............................................ 73Newsletters .................................................................. 73Newswires/Press Services ...................................... 73Online Information/Databases ................................ 74Photo Distribution ...................................................... 74Photographers ............................................................ 74Press Release Distribution ...................................... 75Printing ......................................................................... 75Promotions .................................................................. 75Public Relations Networks ...................................... 76Public ServiceAnnouncements ............................. 76Radio ............................................................................. 76Research (Marketing Research) ............................. 78Satellite Media Tours ................................................. 79Search Engine Optimization (SEO) ............. 82Social Media ................................................................ 82Software Products ..................................................... 84Speakers Service (Talent) .........................................84Special Events ............................................................ 85Speechwriting ............................................................. 86TV Production ............................................................. 86Translation Services ...................................................87Video ............................................................................. 87Webcasting .................................................................. 90Website Development ............................................... 91Alphabetical Index ..................................................... 92

ANNUAL REPORTS/BRANDINGANNUAL REPORTS/DESIGN/BRANDINGBernhardt Fudyma Design Group, 408W. 14th St., New York, NY 10014.212/889-9337. www.bfdg.com.Craig Bernhardt, Pres.The Brand Union, 114 Fifth Ave., 11thflr., New York, NY 10011. 212/755-4200.www.thebrandunion.com.Rob Scalea, CEO.Eisenberg & Assocs., 3311 Oak LawnAve., #300, Dallas, TX 75219. 214/528-5990. www.eisenberginc.com.Arthur Eisenberg, Pres.Galperin Design, Inc., 2280 FrederickDouglass Blvd., #9D, New York, NY 10027.212/873-1121. peter@galperindesign.com;www.galperindesign.com.Peter Galperin, Pres.INC Design, 35 West 35th St.,New York, NY 10001. 212/599-2222.WilliamF@incdesign.com;www.incdesign.com.Bill Ferguson, Mng. Partner.Johnson Strategic Comms. Inc., P.O.Box 27227, Overland Park, KS 66225-7227. 913/649-8885; fax: 913/649-5581.www.johnsonstrategic.com.Richard Johnson, Pres.John Kneapler Design, 151 W. 19th St.,#11C, New York, NY 10011. 212/463-9774. www.johnkneaplerdesign.com.John Kneapler.Lippincott, 499 Park Ave., New York,NY 10022. 212/521-0000.www.lippincott.com; info@lippincott.com.Rick Wise, CEO.Point Five Design, 118 E. 25th St., 10thflr., New York, NY 10010. 212/414-4309.alevin@point5.com; www.point5.com.Alissa Levin, Prin.ASSOCIATIONS/CLUBS/SOCIETIESAdvertising Club of New York, 989 Ave.of the Americas, 7th flr., New York, NY10018. 212/533-8080.www.theadvertisingclub.org.Gina Grillo, pres. & CEO.Advertising Specialty Institute, 4800Street Rd., Trevose, PA 19053. 800/546-1350, 215/953-4000. www.asicentral.com.Timothy M. Andrews, Pres. & CEO.2012 PR BUYER’S GUIDEAdvertising Women of New York, 25 W.45th St., #403, New York, NY 10036.212/221-7969; fax: 212/221-8296.www.awny.org. Liz Shroeder, Exec. Dir.Alliance for Women in Media, 1760 OldMeadow Rd., #500, McLean, VA 22102.703/506-3290; fax: 703/506-3266.www.allwomeninmedia.org.Erin Fuller, Pres.American Assn. of Advertising Agencies(4As), 405 Lexington Ave., 18th flr., NewYork, NY 10174-1801. 212/682-2500;fax: 212/682-8391. www.aaaa.org.Nancy Hill, Pres. & CEO.American Assn. of PoliticalConsultants, 8400 Westpark Dr., 2nd flr.,McLean, VA 22102. 703/245-8020.www.theaapc.org. Alana Joyce, Exec. Dir.American Independent Writers, 7817Evening Lane, Alexandria, VA 22306.703/660-9336. www.amerindywriters.org.Donald O. Graul Jr., Exec. Dir.American League of Lobbyists, 2121Eisenhower Ave., #110, Alexandria, VA22314. 703/960-3011. www.alldc.org.Danielle Abe, Exec. Dir.American Marketing Assn., The, 311 SouthWacker Dr., #5800, Chicago, IL 60606.312/542-9000. www.marketingpower.com.Dennis Dunlap, CEO.Arthur W. Page Society, 317 MadisonAve., #2320, New York, NY 10017.212/400-7959. www.awpagesociety.com.Julia Hood, President.ASAE & The Center For Assn.Leadership, 1575 I St., N.W., #1100,Washington, DC 20005. 202/626-2723.www.asaecenter.org.John H. Graham, Pres. & CEO.Assn. for Conflict Resolution, 12100Sunset Hills Rd., #130, Reston, VA 20190.703/234-4141; fax: 703/435-4390.www.acrnet.org. Perri E. Mayes, Pres.Assn. for Education in Journalism andMass Communication, 234 Outlet PointeBlvd., Ste. A, Columbia, SC 29210.803/798-0271; fax: 803/772-3509.www.aejmc.org. Jennifer McGill, Exec.Dir.Assn. of Strategic Alliance Professionals,960 Turnpike St., #3A, Canton, MA 02021.781/562-1630 (membership svcs.)info@strategic-alliances.org;www.strategic-alliances.org.Art Canter, Pres. & CEO.Assn. for Women in Communications,3337 Duke St., Alexandria, VA 22314.703/370-7436. www.womcom.org.Pamela Valenzuela, Exec. Dir.British American Business Inc., 52Vanderbilt Ave., 20th flr., New York, NY10017. 212/661-4060; fax: 212/661-4074.www.babinc.org. Richard Fursland, CEO;Colleen Maloney, Sr. Mgr., Membership& Comms.Business Marketing Assn., 1833 CentrePoint Circle, #123, Naperville, IL 60563.630/544-5054, www.marketing.org.Patrick Farrey, Exec. Dir.Chief Marketing Officer Council, 4151Middlefield Rd., Palo Alto, CA 94303.650/328-5555. www.cmocouncil.org.Donovan Neale-May, Exec. Dir.;Liz Miller, VP, Programs & Operations.The Communication LeadershipExchange, 65 Enterprise, Aliso Viejo, CA92656. 866/463-6226; fax: 949/715-6931.www.thecommunicationexchange.org.Fred Droz, Exec. Dir.Council of PR Firms, 317 Madison Ave.,#2320, New York, NY 10017. 877/773-4767. Kathy Cripps, President.U.S. trade association with 100+member agencies. Mission: build themarket and firms’ value as strategicbusiness partners. See “Find-A-Firm”at www.prfirms.org. Also see RFPBuilder (http://rfp.prfirms.org).CPR, The International Institute ForConflict Prevention and Resolution, 575Lexington Ave., 21st fl., New York, NY10022. 212/949-6490; fax: 212/949-8859.www.cpradr.org. Kathleen Bryan, Pres./CEO.Direct Marketing Assn., 1120 Ave. of theAmericas, 13th flr., New York, NY 10036.212/768-7277. www.the-dma.org.Lawrence Kimmel, CEO.Direct Marketing Club of New York, 54Adams St., Garden City, NY 11530.516/746-6700; fax: 516/294-8141.www.dmcny.org. Stuart Boysen, Exec. Dir.Editorial Freelancers Assn., 71 West23rd St., 4th flr., New York, NY 10010.212/929-5400; fax: 212/929-5439.www.the-efa.org. J.P. Partland, MargaretMoser, Co-Execs.54JANUARY 2012 WWW.ODWYERPR.COM

Electronic Retailing Assn., 2000 N. 14thSt., #300, Arlington, VA 22201. 800/987-6462; 703/841-1751. www.retailing.org.Julie Coons, Pres. & CEO.Entertainment Publicists ProfessionalSociety, P.O. Box 5841, Beverly Hills,CA 90209. 888/399-EPPS (3777);fax: 310/452-9005. www.eppsonline.org.Marilyn Finegold, Admin. Dir.Fair Media Council, c/o BriarcliffeCollege, 1055 Stewart Ave., Bethpage, NY11714. 855/432-4763 (855/4FAIR-ME).www.fairmediacouncil.org.Jaci Clement, Exec. Dir.Florida PR Assn., 40 Sarasota Ctr. Blvd.,#107, Sarasota, FL 34240. 941/365-2135.www.fpra.org. Cheray Keyes-Shima,Christopher Carroll, Co-Exec. Directors.Healthcare Businesswomen’s Assn., 373Route 46 West, Bldg. E, #215, Fairfield, NJ07004. 973/575-0606; fax: 973/575-1445.www.hbanet.org. Carol Davis-Grossman,Exec. Dir.Hospitality Sales & Mktg. Assn. Int’l.,1760 Old Meadow Rd., #500, McLean,VA 22102. 703/506-3280; fax: 703/506-3266. www.hsmai.org. Fran Brasseux,Exec. Dir.Institute for PR, P.O. Box 118400, 2096Weimer Hall, Gainesville, FL 32611-8400.352/392-0280. www.instituteforpr.org.Frank Ovaitt, Pres. & CEO.International Association of BusinessCommunicators, 601 Montgomery St.,#1900, San Francisco, CA 94111.415/544-4700; fax: 415/544-4747.www.iabc.com. Julie Freeman, Pres.International Assn. of BusinessCommunicators, Washington, D.C.Chapter, 10378 Democracy Lane, Ste. A,Fairfax, VA 22030. 703/267-2322;fax: 703/691-0866. www.iabcdcmetro.org.Sherri Core, Dir. of Administration.International Assn. of OnlineCommunicators, Rowan University, 37Bozorth Hall, 201 Mullica Hill Rd.,Glassboro, NJ 08028. iaoc.news@gmail.com;www.onlinecommunicators.org.International Assn. of SpeakersBureaus, 3933 S. McClintock Dr., #505,Tempe, AZ 85282. 480/839-1423; fax:480/603-4141. www.iasbweb.org. MarieFredette, Exec. Dir.2012 PR BUYER’S GUIDEInternational Digital EnterpriseAlliance, 1421 Prince St., #230,Alexandria, VA 22314. 703/837-1070.www.idealliance.org. David Steinhardt,Pres. & CEO.International PR Assn., IPRA, 12Dunley Hill Court, Ranmore Common,Dorking, Surrey, RH5 6SX, U.K. 44 1483280 130. www.ipra.org.International Women’s MediaFoundation, 1625 K St., NW, #1275,Washington, DC 20006. 202/496-1992;fax: 202/496-1977. info@iwmf.org.Liza Gross, Exec. Dir.Issue Management Council, 207 LoudounSt. S.E., Leesburg, VA 20175. 703/777-8450. www.issuemanagement.org.Teresa Yancey Crane, Pres.LACP - League of American Comms.Professionals, 11622 El Camino Real,#100, San Diego, CA 92130. 800/709-LACP. www.lacp.com.Tyson Heyn, Founder.National Assn. of Broadcasters, 1771 NSt., N.W., Washington, DC 20036.202/429-5300. www.nab.org.Dennis Wharton, Exec. VP, Media Rels.National Assn. of Business PoliticalAction Committees, 101 ConstitutionAve., N.W., #L-110, Washington, DC20001. 202/341-3780. www.nabpac.org.Geoff Ziebart, Exec. Dir.National Assn. of GovernmentCommunicators, 201 Park WashingtonCourt, Falls Church, VA 22046. 703/538-1787. www.nagconline.org.Elizabeth Armstrong, Exec. Dir.National Assn. of Personnel Services,6625 Hwy. 53 East, Ste. 410-201,Dawsonville, GA 30534. Tel: 706/531-0060. www.recruitinglife.com.John Sacerdote, Pres.National Black PR Society, 14636Runnymede St., Van Nuys, CA 91405.888/976-0005. www.nbprs.org. WynonaRedmond, Pres.National Foundation for WomenLegislators, 910 16th St., N.W., #100,Washington, DC 20006. 202/293-3040; fax:202/293-5430. www.womenlegislators.org.Robin Read, Pres. & CEO.National Hispanic Media Coalition, 55S. Grand Ave., Pasadena, CA 91105.626/792-6462. info@nhmc.org. AlexNogales, Pres. & CEOASSOCIATIONSNational Investor Relations Institute,225 Reinekers Lane, #560, Alexandria,VA 22314. 703/562-7700. www.niri.org.Jeffrey D. Morgan, Pres. & CEO.National School PR Assn., 15948Derwood Rd., Rockville, MD 20855.301/519-0496; fax: 301/519-0494.www.nspra.org. Rich Bagin, Exec. Dir.National Writers Assn., 10940 S. ParkerRd., #508, Parker, CO 80134. 303/841-0246. www.nationalwriters.com.Sandy Whelchel, Exec. Dir.New England Society for HealthcareComms., PO Box 336, Rowley, MA01969. 978/948-8600. www.neshco.org.Kelly Woodsum, Exec. Dir.New York Financial Writers Assn., P.O.Box 338, Ridgewood, NJ 07451. 201/612-0100. www.nyfwa.org.New York Market Radio Assn., 125 W.55th St., 21st flr., New York, NY 10019.646/254-4493. www.nymrad.org.Deborah Beagan, Exec. Dir.New York Women in Communications,355 Lexington Ave., 15th flr., New York,NY 10017-6603. 212/297-2133; fax:212/370-9047. www.nywici.org;info@nywici.org. Maria Ungaro, Exec.Dir.Online News Assn., P.O Box 65741,Washington, DC 20035. 646/290-7900.director@journalists.org;www.journalists.org. Jane McDonnell,Exec. Dir.Pennsylvania Assn. for Gov’t Relations,PO Box 116, Harrisburg, PA 17108.717/540-4391; fax: 717/657-9708.www.pagr.org.Philadelphia PR Assn., PO Box 579,Moorestown, NJ 08057. 215/557-9865.www.ppra.net. Denise Downing, Exec.Dir.Professional Marketing Forum, 422Salisbury House, London Wall, London,EC2M 5QQ, U.K. 44 20 7786 9786; fax:44 20 7786 9799. Jo Summers, PMForum Regional Dir. – N.Y.www.pmforumglobal.com.Promotional Products Assn. Int’l., 3125Skyway Circle North, Irving, TX 75038-3526. 888/426-7724; 972/258-3041;fax: 972/258-3092. www.ppa.org. AnneLardner, Sr. Mgr., Public Affairs.JANUARY 2012 WWW.ODWYERPR.COM 55

ASSOCIATIONSPublic Affairs Council, 2033 K St.,#700, Washington, DC 20006. 202/872-1790; fax: 202/835-8343. www.pac.org.Douglas Pinkham, Pres.Public Relations Society of America(PRSA), 33 Maiden Lane, 11th flr., NewYork, NY 10038. 212/460-1400.www.prsa.org. Arthur Yann, VP, PR.PRSA/Georgia, 4971 Staverly Lane,Norcross, GA 30092. 770/449-6369; fax:770/449-6589. www.prsageorgia.org.Denise Grant.PRSA/New York Chapter, 41 MadisonAve., 5th flr., New York, NY 10010.212/228-7228; fax: 973/575-1445.www.prsany.org. info@prsany.org.PRSA/National Capital Chapter, 10378Democracy Lane, Ste. A, Fairfax, VA22030. 703/691-9212. www.prsa-ncc.org.Sherri Core, Chapter Mgr.Publicity Club of Chicago, P.O. Box 484,Park Ridge, IL 60068. 773/463-5560;fax: 773/463-5570. www.publicity.org;office@publicity.org. Kim Biederman.Publicity Club of New England, 131DW Hwy., #521, Nashua, NH 03060.603/718-8675. www.pubclub.org.Ani Jigarjian, Pres.Publicity Club of New York, P.O. Box6765, FDR Station, New York, NY10150-6765. 212/978-7269.www.publicityclub.org. Peter Himler, Pres.Radio Television Digital News Assn.,529 14th St., N.W., #425, Washington,DC 20045. 202/659-6510; fax: 202/223-4007. www.rtnda.org. Ryan Murphy,Digital Media Editor.Society for Healthcare Strategy &Market Development, 155 N. WackerDr., #400, Chicago, IL 60606. 312/422-3888. www.shsmd.org. Lauren Barnett,Exec. Dir.Society of American Business Editorsand Writers, Inc., Walter CronkiteSchool of Journalism and MassCommunication, Arizona State Univ., 555N. Central Ave., #302, Phoenix, AZ85004. www.sabew.org. 602/496-7862.Society of American Travel Writers(SATW), 11950 W. Lake Park Dr., #320,Milwaukee, WI 53224. 414/359-1625.www.satw.org. Cindy Lemek, Exec. Dir.2012 PR BUYER’S GUIDESociety of Professional Journalists, 3909N. Meridian St., Indianapolis, IN 46208-4045; 317/927-8000; fax: 317/920-4789.www.spj.org. Joe Skeel, Exec. Dir.Software and Information IndustryAssn., 1090 Vermont Ave., NW, 6th flr.,Washington, DC 20005. 202/289-7442;fax: 202/289-7097. www.siia.net.Ken Wasch, Pres.Texas PR Assn., 1700 Pacific Ave.,#1050, Dallas, TX 75201. 214/379-3701.www.tpra.com.Washington Women in PR, WashingtonSquare, P.O. Box 65297, Washington, DC20035. info@wwpr.org; www.wwpr.org.Word of Mouth Marketing Assn., 65East Wacker Pl., #500, Chicago, IL60601. 312/853-4400. www.womma.org.Kristen Smith, Exec. Dir.Women in Government Relations, 801N. Fairfax St., #211, Alexandria, VA22314. 703/299-8546; fax: 703/299-9233.www.wgr.org. Kimberly Korbel, Exec.Dir.AWARDS/PROGRAMSAdrian Awards, Hospitality Sales &Mktg Assn. Int’l, 1760 Old Meadow Rd.,#500, McLean, VA 22102. 703/506-3280;fax: 703/506-3266. www.hsmai.org.Fran Brasseux, Exec. VP.Advertising Woman of the Year Award,Advertising Women of New York, 25 W.45th St., #403, New York, NY 10036.212/221-7969. www.awny.org.Liz Schroeder, Exec. Dir.AME - Adv. & Marketing EffectivenessAwards, Adv., Marketing and PR campaigns,260 W. 39th St., 10th flr., NewYork, NY 10018. 212/643-4800.www.AMEawards.com.Alisun Armstrong, Exec. Dir.American Hotel & Lodging Assn.’sStars of the Industry Awards, 1201 NewYork Ave., NW, #600, Washington, DC20005. 202/289-3100; 202/289-3199.www.ahla.com. Kathryn Potter, Sr. VP,Mktg. & Comms.ARC Awards, Sponsored by MerComm,Inc. 500 Executive Blvd., Ossining-on-Hudson, NY 10562. 914/923-9400.www.mercommawards.com.Reni L. Witt, Pres.APEX Awards, CommunicationsConcepts, Inc., 7481 Huntsman Blvd.,#720, Springfield, VA 22153-1648;703/643-2200. info@ApexAwards;www.ApexAwards.com. John De Lellis,Editor and Publisher; Anne Lopez, APEXProgram Manager.Association TRENDS Annual All-MediaContest, a division of Columbia Booksand Information Services, 8120Woodmont Ave., #110, Bethesda, MD20814. 202/464-1662. Fee: $85 per entry.www.associationtrends.com.Maggie Kozlov.Associations Advance America Awards,ASAE & The Center for Assn.Leadership, 1575 I St., N.W., #1100,Washington, DC 20005-1103. 202/626-2723; fax: 202/371-8315.www.asaecenter.org. Robert Hay, Mgr.,Public Policy.Astrid Awards, Sponsored by MerComm,Inc., 500 Executive Blvd., Ossining-on-Hudson, NY 10562. 914/923-9400.www.mercommawards.com.Reni L. Witt, Pres.Audio-Visual Awards (AVA), Associationof Marketing and CommunicationProfessionals, 2320 Superior Dr., Ste A,Arlington, TX 76013. 817/276-9829.www.avaawards.com.Bell Ringer Awards, Publicity Club ofNew England, 131 DW Hwy., #521,Nashua, NH 03060. 603/718-8675.www.pubclub.org/bellringer-awards. AniJigarjian, Pres.Big Apple Awards, Public RelationsSociety of America-N.Y. Chapter, 41Madison Ave., 5th flr., New York, NY10010. 212/228-7228. info@prsany.org;www.prsany.org. Harry Zlokower, Pres.Blue Pencil & Gold Screen Awards,National Assn. of GovernmentCommunicators, 201 Park WashingtonCourt, Falls Church, VA 22046. 703/538-1787. www.nagc.com. ElizabethArmstrong, Exec. Dir.Bronze Anvil Award of PR Society ofAmerica, 33 Maiden Lane, 11th flr., NewYork, NY 10038. 212/460-1400.www.prsa.org. Arthur Yann, VP, PR.Bulldog Awards for Media Relations,Bulldog Reporter, 124 Linden St.,Oakland, CA 94607. 510/596-9300.800/959-1059. www.bulldogreporter.com.56JANUARY 2012 WWW.ODWYERPR.COM

Clarion Awards, Assn. for Women inCommunications, 3337 Duke St.,Alexandria, VA 22314. 703/370-7436.www.womcom.org. Pamela Valenzuela,Exec. Dir.CLIO Awards, 770 Broadway, 7th flr.,New York, NY 10003. 212/683-4300.www.clioawards.com. Karl Vontz, Dir.,CLIO Awards.CODiE Awards, Software & InformationIndustry Assn., 1090 Vermont Ave., N.W.,6th flr., Washington, DC 20005. 202/289-7442. www.siia.net/codies.Ken Wasch, Pres.ECHO Awards, Direct Marketing Assn.,1120 Ave. of the Americas, 13th flr.,New York, NY 10036. 212/768-7277.www.dma-echo.org.Lawrence Kimmel, CEO.Excellence in Automotive PR Awards,Automotive PR Council, 1301 W. LongLake, #225, Troy, MI 48098. 248/952-6401, ext 245. www.autopr.org.Greg Janicki.Galaxy Awards, sponsored by MerCommInc., 500 Executive Blvd., Ossining-on-Hudson, NY 10562. 914/923-9400.www.mercommawards.com.Reni L. Witt, Pres.Gold Anvil Award of PR Society ofAmerica, 33 Maiden Lane, 11th flr.,New York, NY 10038. 212/460-1400.www.prsa.org. Arthur Yann, VP, PRGold Circle Awards, ASAE & TheCenter for Assn. Leadership, 1575 I St.,NW, #1100, Washington, DC 20005.202/626-2723. www.asaecenter.org. JohnH. Graham, Pres. & CEO.Gold Ink Awards, North AmericanPublishing Co., 1500 Spring Garden St.,12th flr., Philadelphia, PA 19130.215/238-5300; 888/627-2630; fax:215/409-0100. www.goldink.com.Mike Cooper.Gold Quill Awards, International Assn.of Business Communicators, 601Montgomery St., #900, San Francisco,CA 94111. 415/ 544-4700.www.iabc.com. Julie Freeman, Pres.Golden Trumpet Awards, Publicity Clubof Chicago, P.O. Box 484, Park Ridge, IL60068. 773/463-5560; fax: 773/463-5570.www.publicity.org; office@publicity.org.Kim Biederman.2012 PR BUYER’S GUIDEGolden World Awards, International PRAssn., 12 Dunley Hill Court, RanmoreCommon, Dorking, Surrey RH5 6SX,U.K. 44 1483 280 130. www.ipra.org.Hermes Creative Awards, Association ofMarketing and CommunicationProfessionals, 2320 Superior Dr., Ste A,Arlington, TX 76013. 817/277-4040.www.hermesawards.com.iNova Awards, Sponsored by MerComm,Inc., 500 Executive Blvd., Ossining-on-Hudson, NY 10562. 914/923-9400.www.mercommawards.com.Reni L. Witt, Pres.Jack Felton Golden Ruler Award,Institute for PR, Univ. of Fla., P.O. Box118400, 2096 Weimer Hall, Gainesville,FL 32611-8400. 352/392-0280.www.instituteforpr.org. Frank E. Ovaitt,Pres. & CEO.Magellan Awards, LACP - League ofAmerican Comms. Professionals, 11622El Camino Real, #100, San Diego, CA92130. 858/227-9200; 800/709-LACP.www.lacp.com.MarCom Awards, Association ofMarketing and CommunicationProfessionals, 2320 Superior Dr., Ste A,Arlington, TX 76013. 817/303-2769.www.marcomawards.com.Matrix Awards, NY WICI, 355Lexington Ave., 15th flr., New York, NY10017. 212/297-2133; fax: 212/370-9047.www.nywici.org. Maria Ungaro, Exec. Dir.Mercury Awards, Sponsored byMerComm, Inc., 500 Executive Blvd.,Ossining-on-Hudson, NY 10562. 914/923-9400. www.mercommawards.com.Reni L. Witt, Pres.NAGC Communicator of the YearAward, National Assn. of GovernmentCommunicators, 201 Park WashingtonCt., Falls Church, VA 22046. 703/538-1787. www.nagc.com.Elizabeth Armstrong, Exec. Dir.New Jersey Awards, New Jersey Adv.Club, 199 Prospect Ave., P.O. Box 7250,North Arlington, NJ 07031. 201/998-5133; fax: 201/998-7839.www.njadclub.org.New York Festivals, InternationalTelevision & Film Awards, InternationalAdvertising Awards, and more. 260 W.39th St., 10th flr., New York, NY 10018.212/643-4800. www.newyorkfestivals.com.AWARDSNew York Int’l Assn. of BusinessCommunicators, Communicator of theYear Award, PO Box 7928, FDR Station,New York, NY 10150-7928. 212/253-4092. www.nyiabc.com. Barbara Coen,Chapter Admin.Outstanding Educator Award of PRSociety of America, 33 Maiden Lane,11th flr., New York, NY 10038. 212/460-1400. www.prsa.org. Arthur Yann, VP, PR.PR News Platinum PR Awards, AccessIntelligence LLC, 4 Choke Cherry Rd.,Rockville, MD 20850. 301/354-2000.PRWeek Awards, 114 W. 26th St., NewYork, NY 10001. 646/638-6000.Paul M. Lund Public Service Award ofPR Society of America, 33 Maiden Lane,11th flr., New York, NY 10038. 212/460-1400. www.prsa.org. Arthur Yann, VP, PR.Public Relations Professional of theYear Award of PR Society of America,33 Maiden Lane, 11th flr., New York, NY10038. 212/460-1400. www.prsa.org.Arthur Yann, VP, PR.ReBrand 100 Global Awards, P.O. Box6791, Providence, RI 02940. 401/277-4877. www.rebrand.com.Sigma Delta Chi Awards, c/o Society ofProfessional Journalists, Eugene S.Pulliam National Journalism Center, 3909N. Meridian St., Indianapolis, IN 46208-4045. 317/927-8000. www.spj.org.Joe Skeel, Exec. Dir.Silver Anvil Awards of PR Society ofAmerica, 33 Maiden Lane, 11th flr., NewYork, NY 10038. 212/460-1400.www.prsa.org. Arthur Yann, VP, PRSilver Apple Awards, Direct MarketingClub of New York, 54 Adams St., GardenCity, NY 11530. 516/746-6700, ext. 201.www.dmcny.org. Stuart Boysen, Exec.Dir.Silver Spur/Best of Texas Awards, TexasPR Assn., 1700 Pacific Ave., #1050,Dallas, TX 75201. 214/379-3701.www.tpra.com.Society for Technical Communication,STC Awards, 9401 Lee Hwy., #300,Fairfax, VA 22031. 703/522-4114; fax:703/522-2075. www.stc.org.The Telly Awards, 22 W. 21st St., 7th flr.North, New York, NY 10010. 212/675-3555. www.tellyawards.com.JANUARY 2012 WWW.ODWYERPR.COM 57

BOOKSW. Howard Chase Award, IssueManagement Council, 207 Loudoun St.S.E., Leesburg, VA 20175. 703/777-8450.www.issuemanagement.org. TeresaYancey Crane.BOOKSAchieve Sales Excellence: The 7Customer Rules for Becoming the NewSales Professional, by Howard Stevensand Theodore Kinni, Platinum Press, 236pages.The Age Curve: How to Profit from theComing Demographic Storm, byKenneth W. Gronbach, Amacom Books,New York, 2008, 268 pages.Alice: Alice Roosevelt Longworth, fromWhite House Princess to WashingtonPower Broker, by Stacy A. Cordery,Viking Adult, 2007, 608 pages.Alpha Dogs: The Americans WhoTurned Political Spin Into a GlobalBusiness, by James Harding, FarrarStraus and Giroux, 2008, 272 pages.The Anatomy of Buzz Revisited: Real-Life Lessons in Word-of-MouthMarketing, by Emanuel Rosen,Doubleday, New York, NY, 2nd Edition,2009, 360 pages.Arthur W. Page: Publisher, PublicRelations Pioneer, Patriot, by Noel L.Griese, www.anvilpub.com, 427 pages.Author 101: Bestselling Book Publicity,by Rick Frishman and Robyn Spizman,Adams Media, division of F+WPublications, 2006, 256 pages.Beauty Bias, by Deborah Rhode, OxfordUniversity Press, May 2010, 238 pages.Beer and Circus: How Big-TimeCollege Sports is CripplingUndergraduate Education, by MurraySperber, Owl Books, 2000, 352 pages.Benchmarking Basics: Looking for aBetter Way, by James G. Patterson, CrispPublications, 79 pages.Best Practice Measurement Strategies,Melcrum Publishing Ltd., 70 W. Hubbard,#403, Chicago, IL 60610. 1-866/Melcrum.info@melcrum.com.The Best War Ever: Lies, Damned Lies,and the Mess in Iraq, by SheldonRampton, John Stauber, Tarcher/Panquin,New York, Sept. 2006, 241 pages.2012 PR BUYER’S GUIDEBranding Only Works on Cattle: TheNew Way to Get Known (and DriveYour Competitors Crazy), by JonathanSalem Baskin, Business Plus, New York,NY, 2008, 261 pages.Building Buzz: How to Reach andImpress Your Target Audience, byMarisa D’Vari, Career Press, FranklinLakes, NJ, 2005, 253 pages.Bush at War, by Bob Woodward, Simon& Schuster, 416 pages.Business-to-Business CommunicationsHandbook, by Fred Messner, Assn. ofNat’l Advertisers, Publications Dept., 155E. 44th St., New York, NY 10017, 302pages.The Capital Campaign Handbook:How to Maximize Your Fund-RaisingCampaign, by David Hauman, The TaftGroup, 835 Penobscot Bldg., 645 GriswaldSt., Detroit, MI 48226.Caplan Communications LLC, 1700Rockville Pike, Suite 400, Rockville, MD20852. 301/998-6592. Aric Caplan, Pres.ccinfo@caplancommunications.com;www.caplancommunications.com.Specialties:•Publicizes current affairs books,political and business titles.•Launches new,non-fictionbooks for majorpublishers andauthors.•Positionsauthors ondrive timeradio, publicradio and radio networks.In 2006, O’Dwyer’s magazinehonored Caplan Communicationswith “O’Dwyer’s Award for PublicCommunications Excellence.”Capturing Consumers, by PeterFrancese, American Demographics, P.O.Box 68, Ithaca, NY 14851. 607/273-6343.192 pages.CEO Capital, by Leslie Gaines-Ross,John Willey & Sons, 288 pages.The Chief: The Life of WilliamRandolph Hearst, by David Nasaw,Mariner Books, 704 pages.The Clinton Tapes, by Taylor Branch,Simon & Schuster, 2009, 720 pages.The Cluetrain Manifesto: The End ofBusiness As Usual, by ChristopherLocke, Rick Levine, Doc Searls, DavidWeinberger, Perseus Publishing, 190 pages.Complete Publicity Plans: How toCreate Publicity That Will SparkMedia Exposure and Excitement, bySandra Beckwith, Adams Media Corp.,1st edition, 352 pages.Confessions from the Corner Office: 15Instincts That Will Help You Get There,by Scott Aylward and Pattye Moore, JohnWiley & Sons, Inc., 229 pages.The Confessions of an Ink-StainedWretch: An Insider’s Secrets to GettingPress, by John Persinos, LarstanPublishing, Potomac, MD, Sept. 2006,176 pages.Conquering Consumerspace:Marketing Strategies for a BrandedWorld, by Michael Solomon, Amacom.1st edition, April 2003, 276 pages.Corporate Greening 2.0: Create andCommunicate Your Company’s ClimateChange & Sustainability Strategies, byE. Bruce Harrison, PublishingWorks,2008, 256 pages.The Creative Side of Public Relations,Aspatore Books, 107 pages.Crisis Communications: A CasebookApproach, by Kathleen Fearn-Banks,Lawrence Erlbaum Assocs., 368 pages.The Crisis Manager: Facing Risk andResponsibility, by Otto Lerbinger,Lawrence Erlbaum Assocs., 393 pages.Critical 2nd Phase of Your ProfessionalLife, by Robert Dilenschneider, CitadelTrade, 240 pages.Damage Control: Why Everything YouKnow About Crisis Management IsWrong, by Eric Dezenhall and JohnWeber, Penguin Group, 212 pages.Dancing with the Bear: CrisisManagement in Eastern Europe, by J.Michael Willard, Summit Books, 142pages.Deadly Spin, by Wendell Potter,Bloomsbury Press, 2010, 288 pages.Dealing Effectively With The Media, byJohn Wade, Crisp Publications, 83 pages.58JANUARY 2012 WWW.ODWYERPR.COM

Desperate Networks, by Bill Carter,Doubleday, New York, 2006, 404 pages.Developing and Enforcing a Code ofBusiness Ethics, by Gary Ward, PilotBooks, PO Box 2102, Greenport, NY11944. 516/477-1094, 47 pages.Dispensing With the Truth, by AliciaMundy, St. Martin’s Press, 402 pages.E-Mail Selling Techniques: That ReallyWork, by Stephan Schiffman, AdamsMedia, 147 pages.The Elusive Fan: Reinventing Sports ina Crowded Marketplace, by Irving Rein,Philip Kotler and Ben Shields, McGraw-Hill, June 2006, 300 pages.Emotional Branding: How SuccessfulBrands Gain the Rational Edge, byDaryl Travis, Crown Business, 302 pages.Eyewitness to Power: The Essence ofLeadership, Nixon to Clinton, DavidGergen, Simon & Schuster, 2000, 384 pages.Everything You Ever Wanted to KnowAbout Social Media, But Were Afraidto Ask…: Building Your Business UsingConsumer Generated Media, by HilaryJM Topper, iUniverse, Inc., Bloomington,IN, 2009, 172 pages.The Fall of Advertising and the Rise ofPR, by Al Ries and Laura Ries, HarperBusiness Publishers, 320 pages.Father of Spin, by Larry Tye, CrownPublishers, 201 East 50th St., New York,NY 10022.The Flak: A PR Journey, by J. MichaelWillard, Vidalia House Publishing,Ukraine, 1st edition, 393 pages.For Immediate Release: Shape Minds,Build Brands, and Deliver Results withGame-Changing Public Relations, byRonn Torossian, BenBella Books, 2011,296 pages.The Fortune Tellers, by Howard Kurtz,Free Press, 2000, 382 pages.Franklin & Lucy: President Roosevelt,Mrs. Rutherfurd, and the OtherRemarkable Women in His Life, byJoseph E. Perciso, Random House, NewYork, 2008.Free Publicity: A TV Reporter Sharesthe Secrets for Getting Covered on theNews, by Jeff Crilley, Brown Books, 128pages.2012 PR BUYER’S GUIDEFull Frontal: That “Ole Time” PR, byRichard Laermer with MichaelPrinchinello, Bloomberg Press, 256 pages.Getting New Clients, by Richard Connor,Wiley, 1 Wiley Dr., Somerset, NJ 08875,1988, 304 pages.Getting Over Yourself, by Barbara Rocha,Barbara, Bouldin Hill Press, 214 pages.Getting Your 15 Minutes of Fame andMore!, by Edward Segal, John Wiley &Sons.Give and Take: A Candid Account ofCorporate Philanthropy, Levy, Reynold,Harvard Business School Press, 1999.Amazon.com. 235 pages.Guerilla Marketing For Writers, by JayConrad Levinson and Rick Frishman,Larsen. F&W Publishing. 2001, 292 pages.Guerilla PR: How to Wage An EffectivePublicity Campaign..., Without GoingBroke, Michael Levine, HarperBusiness,10 E. 53rd St., New York, NY 10022, 256pages.Guerrilla Publicity, by Jay Conrad, RickFrishman, Jill Lublin, Adams Media Corp,304 pages.Handbook of Management ConsultingServices, by Samuel W. Barcus III andJoseph W. Wilkinson, McGraw-Hill. 11West 19th St., New York, NY 10011.212/337-5945. 800/531-0007, 768 pages.The Hero’s Farewell: What HappensWhen CEOs Retire, by JeffreySonnenfeld, Oxford University, 200Madison Ave., New York, NY 10016.800/334-4249, 1991, 336 pages.High Visibility: Transforming yourPersonal and Professional Brand, byIrving Rein and Philip Kotler, withMichael Hamlin and Martin Stoller,McGraw Hill, New York, NY, January2006, 366 pages.How to Create Winning EmployeePublications, by Patrick Williams, JoeWilliams Comms.How to Find Business Intelligence inWashington, Washington Research Pub.,P.O. Box 19005, Washington, DC 20036-9005. 202/333-3533.How to Get Publicity (And Make theMost of It Once You’ve Got It), byWilliam Parkhurst, HarperBusiness, 2000,287 pages.How to Win in Washington, BlackwellPublishers, c/o AIDC, P.O. Box 20,Williston, VT 05495, 800/488-2665, #27,161 pages.How to Write and Give a Speech, byJoan Detz, St. Martin’s Press, 175 FifthAve., New York, NY 10010. 800/288-2131, 1992, 204 pages.Idea Selling, by Sam Harrison, HowBooks, Cincinnati, 2010, 248 pages.BOOKSIdeawise: How to Transform yourIdeas, by Steven Rivkin and Fraser P.Seitel, HarperJohnWiley & Sons, 256 pages.Image Marketing: Using PublicPerception to Attain Business Objectives,by Joe Marconi, McGraw-Hill, 256 pages.In The Court Of Public Opinion:Winning Your Case with Public Relations,John Wiley & Sons, 1st edition, 258 pages.In the Line of Fire: How to HandleTough Questions...When it Counts, byJerry Weissman, Pearson/Prentice Hall,Upper Saddle River, NJ, 2005, 185 pages.The Inside Advantage: The StrategyThat Unlocks the Hidden Growth inYour Business, by Robert H. Bloom withDave Conti, McGraw-Hill, 222 pages.Integrated Marketing Communications:Putting it Together & Making it Work,by Done E. Schultz, Stanley Tannenbaum,Robert F. Lauterborn, McGraw-Hill, 218pages.Integrity: The Courage to Meet theDemands of Reality, by Dr. Henry Cloud,Collins, an imprint of HarperCollinsPublishers, New York, 2006, 292 pages.International CommunicationsStrategy: Developments in Cross-Cultural Communications, PR andSocial Media, by Silvia Cambie and Yang-May Ooi, Kogan Page, London andPhiladelphia, 2009, 222 pages.International Libel & PrivacyHandbook: A Global Reference forJournalists, Publishers, Webmasters,and Lawyers, by Charles J. Glasser Jr.,Bloomberg Press, New York, 2006, 391pages.Investor Relations: The Art ofCommunicating Value, Four BasicSteps to a Successful IR Program &Creating the Ultimate CommunicationsPlatform, by Jeffrey Corbin, AspatoreBooks, www.aspatore.com.JANUARY 2012 WWW.ODWYERPR.COM 59

BOOKSA Journalistic Approach to Good Writing:The Craft of Clarity, by Robert M. Knight,Iowa State Univ. Press, 269 pages.Law of Public Communication, 2nd ed.,by Kent Longman Middleton, Allyn &Bacon. 624 pages.Lesly’s Handbook of PR &Communications, by Philip Lesly,McGraw-Hill, 224 pages.Lipstick on a Pig: Winning in the No-Spin Era by Someone Who Knows theGame, by Torie Clarke, Free Press, ADivision of Simon & Schuster, New York,NY, 2006, 254 pages.The Little Green Marketing Book, byTim McMahon, Spring Rain Publishing,New York, 2004, 89 pages.The Lost Art of the Great Speech: Howto Write One-How to Deliver it,American Mgmt. Assn., 288 pages.Make Your Events Special: How toPlan and Organize Successful SpecialEvents for Non-profit Organizations, byTed Geier, Cause Effective, 1986, 39 W.14th St., #408, New York, NY 10011.212/807-6896, 127 pages.Making News in the Digital Era, byDavid E. Henderson, iUniverse, Inc.,Bloomington, IN, 2009, 170 pages.Making the News: A Guide for Activistsand Non Profits, by Jason Salzman,Perseus Books Group, 304 pages.Making Your Point: CommunicatingEffectively with Audiences of One toOne Million, by David Bartlett, St.Martins’ Press, New York, NY, 2008, 259pages.Manage the Media: (Don’t Let theMedia Manage You), by WilliamHolstein, Harvard Business School Press,2008, 112 pages.Managing a PR Firm for Growth andProfit, Second Edition, by A.C. Croft.Amazon.com or from the author, 140Cathedral Rock Drive, Sedona, AZ 86351.(928/284-9054) alcroft@npgcable.com.Managing Crises Before They Happen:What Every Executive and ManagerNeeds to Know About CrisisManagement, by Ian Mitroff, GusAnagnos, Oct. 2000.Managing for Results, by Peter Drucker,Peter, Harper Business, 256 pages.2012 PR BUYER’S GUIDEManaging Public Relations, JamesGrunig, HBJ College Publishers, 301Commerce, #3700, Fort Worth, TX 76102.800/447-9479, 550 pages.Managing the Corporate Image: TheKey to Public Trust, by James G. Gray,Jr., Quorum Books,174 pages.Managing the Professional ServiceFirm, by David H. Maister, The FreePress, 1230 Ave. of the Americas, NewYork, NY 10020, 384 pages.The Marketer’s Guide to PR in the 21stCentury, by Thomas L. Harris & PatriciaT. Whalen, Thomson, New York, NY,2006, 287 pages.Marketing: An Introduction, PrenticeHall, P.O. Box 11071, Des Moines, IA50336-1071, 800/947-7700, 714 pages.Marketing Myths that are KillingBusiness: The Cure for Death WishMarketing, by Kevin J. Clancy andRobert S. Shulman, McGraw-Hill, 11 W.19th St., New York, NY 10019. 212/337-5945, 308 pages.Marketing PR: The Hows That Make itWork, by Rene A. Henry Jr., Iowa StatePress. 2121 S. State Ave., Ames, IA50014-8300, 800/862-6657, 296 pages.Marketing With Newsletters, EFGCommunications, 6614 Pernod Ave., St.Louis, MO 63139-2149. 800/264-6305.Marketing Your Consulting andProfessional Services, by RichardConnor Jr., Richard A. Crisp Publications.Marketing Your Practice: A PracticalGuide to Client Development, by AustinG. Anderson, 1986, American Bar Assn.,750 N. Lake Shore Dr., Chicago, IL60611, 312/988-5555, 204 pages.Media Relations - From a Journalist’sPerspective, by David Henderson,iUniverse, Inc., Lincoln, Neb., March2005, 118 pages.Media Relations Strategies DuringEmergencies, A Crisis CommunicationManagement Guide, LukaszewskiGroup, Ten Bank St., White Plains, NY10606, 213 pages.The Media Savvy Leader: Visibility,Influence, and Results in a CompetitiveWorld, by David Henderson, Robert D.Reed Publishers, Bandon, OR, 2009, 272pages.Media Training: A Complete Guide ToControlling Your Image, Message, &Sound Bites, by TJ Walker, MediaTraining Worldwide, New York, N.Y., 1stEdition, December 2004, 176 pages.Milestones in Mass CommunicationsResearch, by Shearon Lowery, AddisonWesley Publishing, 1987, 415 pages.Mind Your X’s & Y’s: Satisfying the 10Cravings of a New Generation ofConsumers, by Lisa Johnson with CheriHanson, Free Press, 275 pages.Moses: CEO, Lessons in Leadership, byRobert Dilenschneider, New Millennium,2004, 192 pages.Networking Magic: Find the Best -from Doctors, Lawyers, andAccountants to Homes, Schools, andJobs, by Rick Frishman and Jill Lublinwith Mark Steisel Adams Media, Avon,Mass., 2004, 264 pages.New Dimensions in Investor Relations,by Bruce Marcus and Sherwood Wallace,1700 2nd St., #202, Highland Park, IL60035, 847/296-4200.The New PR: An Insider’s Guide toChanging the Face of Public Relations,by Phil Hall, Larstan Publishing, 181 pages.No Such Thing As Over-Exposure:Inside the Life and Celebrity of DonaldTrump, by Robert Slater, Prentice-Hall,Upper Saddle River, N.J., 247 pages.Nonprofit Organization Handbook, byTracy Connors, McGraw-Hill, 1221 Ave.of Americas, New York, NY 10020.800/262-4729, 1988, 784 pages.Office Emails That Really Click, byMaureen Chase and Sandy Trupp, AegisPublishing Group, 796 Aquidneck Ave.,Newport RI, 02842, 800/828-6961, 150pages.Official PR Salary & Bonus Survey, SpringAssociates, 10 East 23rd St., New York, NY10010. 212/777-JOBS. Dennis Spring.On Deadline: Managing MediaRelations, by Carole Howard, WilmaMathews, Waveland PR Inc., 346 pages.140 Characters: A Style Guide for theShort Form, by Dom Sagolla, John Wiley& Sons, Inc., Hoboken, NJ, 2009, 179 pages.Online Public Relations: A Handbookfor Practitioners, by James Horton,Quorum Books, 328 pages.60JANUARY 2012 WWW.ODWYERPR.COM

Online Public Relations: A PracticalGuide to Developing an Online Strategyin the World of Social Media, by DavidPhillips and Philip Young, Kogan Page,London and Philadelphia, 2nd Edition,2009, 274 pages.A Passion for Winning: Fifty Years ofPromoting Legendary People andProducts, by Aaron D. Cushman,Lighthouse Point Press, Pittsburgh, PA,2004, 263 pages.Perfecting the Pitch: Creating PublicityThrough Media Rapport, by BenjaminLewis, Larstan Publishing, N. Potomac,MD, 2007, 186 pages.Permission Marketing: Turning Strangersinto Friends, and Friends into Customers,by Seth Godin, Simon & Schuster, 256pages.The Persuasion Explosion, by ArtStevens, Acropolis Books Ltd., 202/334-4927, 224 pages.Planned Television Arts (PTA) andPTA*Satellite, 1110 Second Ave.,New York, NY 10022. 212/583-2718.feinblumb@plannedtvarts.com;www.plannedTVarts.com. Brian Feinblum,VP.Polls and Surveys, by Norman Bradburn,Jassey-Bass, 350 Sansome St., SanFrancisco, CA 94104, 1988, 249 pages.The Portfolio Bubble: SurvivingProfessionally at 60, by J. MichaelWillard, Vidalia House, Charlotte, N.C.,February 2005, 196 pages.Power and Influence, by RobertDilenschneider, Prentice-Hall, P.O. Box11071, Des Moines, IA 50336-1071.The Power House: Robert Keith Grayand the Selling of Access and Influencein Washington, by Susan B. Trento, St.Martin’s Press, New York, NY.Power Public Relations, by LeonardSaffir, NTC Publishing Group, 4255 WestTouhy Ave., Lincolnwood, IL 60646-1975.Power PR: A Street Fighters Handbookof Winning PR, by Dennis Cole Hill.,Lifetime Books, Fell Publishers, 2131Hollywood Blvd., #204, Hollywood, FL33020. 305/925-5242.Powerlines: Words That Sell Brands,Grip Fans & Sometimes ChangeHistory, by Steve Cone, BloombergPress, New York, 2008, 251 pages.2012 PR BUYER’S GUIDEPractical Public Relations, by SamBlack, Prentice-Hall, Box 11071, DesMoines, IA 50336, 800/947-7700.The Practice of PR, Fraser P. Seitel,Macmillan Publishing Co., 201 West103rd St., Indianapolis, IN 46290,800/428-5331.Publicity: 7 Steps to Publicize JustAbout Anything, by David Carriere,Glitterati Incorporated, New York, NY,2008, 144 pages.2011: Trendspotting for the NextDecade, by Richard Laermer, McGraw-Hill, New York, 2008, 304 pages.The PR Crisis Bible: How to TakeCharge of The Media When All HellBreaks Loose, by Robin Cohn, TrumanTalley Books, 2000, 304 pages.PR Handbook, by Robert Dilenschneider,Dartnell, 4660 No. Ravenswood Ave.,Chicago, IL 60640. 800/621-5463.Presentation Training A - Z, by TJWalker, Media Training Worldwide, Feb.2005, 181 pages.Primal Branding, by Patrick Hanlon,Free Press, New York, 2006, 246 pages.Privileged Son: Otis Chandler and theRise and Fall of the L.A. TimesDynasty, by Dennis McDougal. Da CapoPress, 528 pages.Product Life Cycle and ProductManagement, by Sak Onkvist and JohnShaw, Quorum Books, 172 pages.Public Relations In The IntegratedHealth Care Organization, by TomVitelli, Tom, Health Academy Press, 300pages.Public Relations Kit for Dummies, byEric Yaverbaum and Bob Bly, IDG BooksWorldwide, 384 pages.Public Relations: Strategies & Tactics,by Dennis Wilcox, Allyn & Bacon, 640pages.Public Relations: The Necessary Art, byDavid Haberman, Blackwell Publishing,424 pages.Public Relations and the Social Web:How to Use Social Media and Web 2.0in Communications, by Rob Brown,Kogan Page, London and Philadelphia,2009, 182 pages.The Public Relations Writer’s Handbook,by Mary Aronson, Don Spetner and CarolJames, Jossey-Bass, 368 pages.Public Relations Writing: The Essentialsof Style and Format, by Thomas Bivins,McGraw-Hill College, 385 pages.Publicity for Nonprofits: GeneratingMedia Exposure That Leads toAwareness, Growth and Contributions,by Sandra L. Beckwith, KaplanPublishing, Chicago, 242 pages.Pyro Marketing: The Four-StepStrategy to Ignite Customer Evangelistsand Keep Them for Life, by GregStielstra, HarperBusiness, New York,2005, 238 pages.Read at Your Own Risque: A Treasuryof America’s 200 Most Offensive AdultHumor Classics, by Ted Pincus, JonesHarvest Publishing, 2008, 252 pages.Rebuilding Brand America, by DickMartin, AMACOM/American Mgmt.Assn., 296 pages.The Reporter’s Handbook, by JohnUllman and Jan Colbert, Bedford/StMartins, 457 pages.BOOKSReputation Management: The Key toSuccessful PR and CorporateCommunication, by John Doorley andHelio Fred Garcia, Taylor & FrancisGroup, 432 pages.Revenge of Brand X: How To Build aBig Time Brand on the Web orAnywhere Else, by Rob Frankel. Frankel& Anderson, 275 pages.Revolt in the Boardroom: The NewRules of Power in Corporate America,by Allan Murray, HarperCollins, 268pages.Rousing Creativity: Think New Now, byFloyd Hurt, Crisp Publications, 163 pages.Rules of Thumb for Business Writers,by Diana Roberts Wienbroer, ElaineHughes and Jay Silverman, McGraw-Hill,New York, May 2005, Paperback, 2ndEdition, 240 pages.A Scientist’s Guide to Talking with theMedia: Practical Advice from the Unionof Concerned Scientists, by RichardHayes and Daniel Grossman, RutgersUniversity Press, New Brunswick, 2006,200 pages.JANUARY 2012 WWW.ODWYERPR.COM 61

BOOKSSearching For A Corporate Savior: TheIrrational Quest for Charismatic CEOs,by Rakesh Khurana, Princeton Univ.Press, 320 pages.The Skinny About Best Boys, Dollies,Green Rooms, Leads, and Other MediaLingo: The Language of the Media, byRichard Weiner, Random House, 2006,304 pages.So Wrong for So Long: How the Press,the Pundits – and the President – Failedon Iraq, by Greg Mitchell, Union SquarePress, New York, NY, 2008, 298 pages.Spinning Dixie, by Eric Dezenhall,Thomas Dunne Books, 336 pages.Sports Marketing, The Money Side ofSports, by Kermit Pemberton, SportsService of America Publishing, 330 pages.Steal These Ideas! Marketing SecretsThat Will Make You a Star, by SteveCone, Bloomberg Press, New York,September 2005, 1st Edition, 188 pages.Stop the Presses: The Crisis andLitigation PR Dist Reference, byRichard Levick and Larry Smith, WatershedPress, 2nd edition, 2008, 233 pages.Strategic Issues Management, by RobertHealth, Sage Publications, 424 pages.A Time for Heroes, by RobertDilenschneider, Phoenix Press, 2005, 244pages.The Trillion Dollar Meltdown: EasyMoney, High Rollers. and the GreatCredit Crash, by Charles R. Morris,PublicAffairs, 2008, 224 pages.The Truth About Getting Your PointAcross...And Nothing But the Truth, byLonnie Pacelli, Prentice Hall, UpperSaddle River, NJ, February 2006, 247pages.TJ Walker’s Secret to FoolproofPresentations, by TJ Walker with JessTodtfeld, Greenleaf Book Group Press,Austin, TX, 2009, 193 pages.Today’s Public Relations: AnIntroduction, by Robert L. Heath and W.Timothy Coombs, Sage Publications,Thousand Oaks, CA, 2006, 539 pages.Too Many Geese; Too Few Swans: PRSovereignty Held Hostage by‘Communications,’ by John F. Budd, Jr.,AuthorHouse, 2008, 112 pages.2012 PR BUYER’S GUIDETrust: The Secret Weapon of EffectiveBusiness Leaders, by KathyBloomgarden, St. Martin’s Press, 223 pages.Value Added Public Relations, byHarris, Thomas. McGraw-Hill Trade. 336pages.Waiting for Your Cat to Bark?Persuading Customers When TheyIgnore Marketing, by Bryan and JeffreyEisenberg, Nelson Business, division ofThomas Nelson Publishers, 2006, 226 pages.Weapons of Mass Deception: The Usesof Propaganda in Bush’s War on Iraq,by Sheldon Rampton and John Stauber,2003, 176 pages.What Happened: Inside the Bush WhiteHouse and Washington’s Culture ofDeception, by Scott McClellan,PublicAffairs, 2008, 368 pages.What’s Keeping Your Customers Up AtNight?, by Steven Cody and RichardHarte, McGraw-Hill Cos. 208 pages.Where’s Your Wow? 16 Ways to MakeYour Competitors Wish They WereYou, by Robyn Spizman and RickFrishman, McGraw-Hill, New York, 2008,169 pages.Why She Buys: The New Strategy forReaching the World’s Most PowerfulConsumers, by Bridget Brennan, CrownBusiness, New York, NY, 2009, 309pages.Why Should the Boss Listen to You?:The 7 Disciplines of the TrustedStrategic Advisor, by James E.Lukaszewski, Jossey Bass/Wiley 2008,184 pages.Why Smart Executives Fail: And WhatYou Can Learn From Their Mistakes, bySydney Finkelstein, Portfolio, 1st edition,318 pages.Why Some Companies EmergeStronger and Better From a Crisis: 7Essential Lessons for SurvivingDisaster, by Ian I. Mitroff, AMACOM, adiv. of American Management Assn., NewYork, 2005, 238 pages.Why Terrorism Works: Understandingthe Threat, Responding to theChallenge, by Alan Dershowitz, YaleUniv. Press, 256 pages.Winning, by Jack Welch with SuzyWelch, HarperBusiness, April 2005, 384pages.Winning at the Grassroots, PublicAffairs Council, 2033 K St., NW, #700,Washington, DC 20006. 202/872-1790;www.pac.org, 291 pages.Winning PR in the Wired World, byDon Middleberg, McGraw-Hill, 236 pages.Women in Public Relations: HowGender Influences Practice, by LarissaA. Grunig, Elizabeth Lance Toth, andLinda Childers Hon, Guilford Press, 424pages.The Wow Factor: The 33 Things YouMust (and Must Not) Do to GuaranteeYour Edge in Today’s Business World,by Frances Cole Jones, Ballantine Books,New York, NY, 2009, 184 pages.Write Right: 26 Tips To Improve YourWriting Dramatically, by Roger A.Shapiro. AuthorHouse, Bloomington, Ind.,July 2005, 86 pages.Writing About Business: The NewKnight-Bagehot Guide to Economicsand Business Journalism, by TerriThompson (editor), Columbia UniversityPress, 422 pages.You Want to Go Where?: How to GetSomeone to Pay for the Trip of YourDreams, by Jeff Blumenfeld, SkyhorsePublishing, New York, NY, 2009, 216pages.Your Attention, Please: How to Appealto Today’s Distracted, Disinterested,Disengaged, Disenchanted, and BusyAudiences, by Paul B. Brown and AlisonDavis, Adams Media, 224 pages.You’re Too Kind: A Brief History ofFlattery, by Richard Stengel, Simon &Schuster, 320 pages.BROADCASTMONITORINGBroadcast Monitors, P.O. Box 101,Dumont, NJ 07628. 888/887-1684.robc@broadcastmonitors.net.Rob Carpenter, Owner.BurrellesLuce, 75 East Northfield Rd.,Livingston, NJ 07039. 800/368-8070.www.burrellesluce.com.Campaign Media Analysis Group, 2800Shirlington Rd., #700, Arlington, VA 22206.703/379-8906. www.politicsontv.com.Evan Tracey, Pres.62JANUARY 2012 WWW.ODWYERPR.COM

2012 PR BUYER’S GUIDECELEBRITIESCision, 332 S. Michigan Ave., Chicago,IL 60604. 888/422-2667. www.cision.com.Critical Mention, Inc., 521 Fifth Avenue,16th fl., New York, NY 10075, 877/262-5477. www.criticalmention.com.Critical Mention provides real-timesearching, viewing, alerting andreporting on global broadcast coverage.Our comprehensive and industryleading CriticalTV platform lets youmonitor your organization, client,competitors, industry news and more.Edit and download broadcast qualityfiles minutes after your segments air.Our account management team isalways ready to help you succeed.DigiClips, Inc., 819 Beauprez Ave.,Lafayette, CO 80026. 303/926-0334.www.digiclipsinc.com. Paula Shapiro.Keep in Touch, 30 Lafayette Sq., #118,Vernon, CT 06066. 860/871-6500.www.keepintouchmedia.com.Drew Crandall, Pres.Magnolia Broadcast MonitoringService, 298 Commerce Park Dr., Ste. A,Ridgeland, MS 39157. 601/856-0911; fax:601/856-3340. www.magnoliaclips.com.Dred Porter Sr., Owner.CAMERA-READYRELEASES/ARTECES, Inc., 1476 Labrador Circle,Corona, CA 92882. 951/808-9100.www.eces.com. John Janik, Owner/Creative Dir.Home Improvement Time Inc., 7425Steubenville Pike, P.O. Box 247, Oakdale, PA15071-0247. 412/787-2881; fax: 412/787-3233. www.homeimprovementtime.com.Carole Stewart, James Stewart.News North America, 784 Morris Tpke.,#305 K1S 5K9, Short Hills, NJ 07078. 888/855-6397. www.pr.newsnorthamerica.com.NewsUSA Inc., 2841 Hartland Rd., #301,Falls Church, VA 22043. 703/462-2041.www.newsusa.com. Rick Smith, CEO.North American Precis Syndicate, Inc., 415Madison Ave., 12th flr., New York, NY 10017.800/222-5551. freeproposal@napsnet.com;www.napsinfo.com. Dorothy York, President.GET 100 to 400+ placements fromU.S. dailies and weeklies. We cover10,000+ newspapers and thousandsof online publications. We send in avariety of formats including CDs,repro proofs, e-mail and RSS Feedsvia our www.napsnet.com Web sitefor editors.CLIPS: Receive clips from severalclipping bureaus including the NAPSinternal clipping service that readsthousands of newspapers that othersdon’t.REPORTS: Receive color printoutsof a usage map, bar charts and piecharts showing success in majormarkets. Nearly all placements arefrom the top 100 markets.GUARANTEE: Complete satisfactionwith the results of each release oranother one free.NAPS is used by most Fortune 500companies, nearly all the 100 largestnational advertisers, all top-20 PRfirms, over 100 associations andmany government agencies.CELEBRITIESCavanaugh & Assocs., Inc., 14350Addison St., #222, Sherman Oaks, CA91423. 818/907-5210; fax: 818/907-5217.tim@cavanaughassociates.com;www.cavanaughassociates.com.Tim Cavanaugh.Celeb Brokers, 3435 Ocean Park Blvd.,#107, Santa Monica, CA 90405. 310/268-1476; fax: 310/388-1341.info@celebbrokers.com;www.celebbrokers.com. Jack King, Pres.Celebrity Access, Inc., 4247 Kraft Ave.,Studio City, CA 91604. 818/508-1300; fax:888/367-7574. glenn@celebrityaccessinc.com;www.celebrityaccessinc.com.Glenn Rosenblum.Celebrity Access, Inc. a one-stopshop for corporations seeking theservices of a celebrity for almost anyoccasion. We run the gamut from promotionalevents to product launches,product endorsements, media tours,direct response marketing andinfomercials. No upfront costs, competitivepricing and A to Z personalservice.Celebrity Endorsement Network, 23679Calabasas Rd., #728, Calabasas, CA 91302.818/225-7090. www.celebrityendorsement.com.Noreen Jenney.CelebrityFOCUS, 3357 Commercial Ave.,Northbrook, IL 60062. 847/291-0095.generalinformation@celebrityfocus.com;www.celebrityFOCUS.com.Ric Bachrach, CEO.Celebrity Service Int’l Inc., 1680 N.Vine St., #904, Los Angeles, CA 90028.323/957-0508; fax: 323/957-0559.www.celebrityservice.com.Karen Abouab, Mng. Dir.The Celebrity Source, 8033 SunsetBlvd., #2500, Los Angeles, CA 90046.323/651-3300. info@celebritysource.com;www.celebritysource.com.Rita Tateel, Pres.Celebrity Suppliers, 2756 N. Green ValleyPkwy., #449, Las Vegas, NV 89014. 702/451-8090. www.entertainmentservices.com.Greater Talent Network, 437 Fifth Ave.,New York, NY 10016. 212/645-4200;fax: 212/627-1471. www.greatertalent.com.Don R. Epstein.Hollywood-Madison Group, 11684Ventura Blvd., #258, Studio City, CA91604. 310/956-1098; fax: 310/861-1153.Jonathan Holiff, Pres.Lloyd Kolmer Enterprises, 65 West 55thSt., New York, NY 10019. 212/582-4735.Lloyd Kolmer, Pres.JANUARY 2012 WWW.ODWYERPR.COM 63

CELEBRITIESGina Lennon Associates, Inc., 190 W.Merrick Rd., #4P, Freeport, NY 11520.516/546-3554. gina@ginalennon.com;www.ginalennon.com. Gina Lennon, Pres.Mattgo Enterprises Inc., 185 E. 85th St.,New York, NY 10028. 212/427-4444;fax: 212/427-1144.Rx Entertainment Inc., 419 N. LarchmontBlvd., Los Angeles, CA 90004. 323/461-3205; fax: 323/461-3285. Nancy Caravetta,Pres. nancy@rxentertainmentinc.com;www.rxentertainmentinc.com.Speakers On Healthcare, 10870 NWLaurinda Court, Portland, OR 97229. 503/345-9164; 800/697-7325.www.speakersonhealthcare.com;info@speakersonhealthcare.com.Westport Entertainment Assocs., 1700Post Rd., #C-15, Fairfield, CT 06824. 203/319-4343. www.westportentertainment.com.Mary Lalli, Bill Stankey.CLIPPING SERVICESBurrellesLuce, 75 East Northfield Rd.,Livingston, NJ 07039. 800/368-8070.www.burrellesluce.com.Cision, 332 S. Michigan Ave., Chicago,IL 60604. 888/422-2667.www.cision.com.CompetitivEdge, 196 S. Main St.,Colchester, CT 06415. 860/537-6731.Ellen Sharon, Owner.CustomScoop, 130 Pembroke Rd., Ste.150, Concord, NH 03301. 603/410-5000.www.customscoop.com. Chip Griffin, CEO.Newz Group, P.O. Box 873, Columbia,MO 65205; 800/474-1111; 573/474-1000;fax: 573/474-1001. www.newzgroup.com.Sarah Frieling, Dir., Customer Service.CONVENTIONS/CONF. PLANNERSAmerican Strategic ManagementInstitute, 805 15th St., N.W., 3rd flr.,Washington, DC 20005. 877/992-9522.www.asmiweb.com.Karin Bacon Enterprises, 311 W. 43rdSt., 13th flr., New York, NY 10036.212/307-9641. www.kbenyc.com.Karin Bacon, Pres.The Conference Board, 845 Third Ave.,New York, NY 10022. 212/759-0900;212/980-7014. www.conference-board.org.Jonathan Spector, CEO.2012 PR BUYER’S GUIDEE.J. Krause & Assocs. Inc., 6430Rockledge Dr., #200, Bethesda, MD20817. 301/493-5500; fax: 301/493-5705.www.ejkrause.com. Ned Krause, Pres. & CEO.COPYWRITERSMarket it Write, 106 Central Park South,New York, NY 10019. 212/757-7572.mistina@marketitwrite.com;www.marketitwrite.com. Mistina Picciano.Have an experienced writing teamat your disposal, as needed:Blogging, web copy, press releases,bylined articles, white papers, casestudies, ghostwritten books.Word Assembly, 3549 N. University Ave.,#325, Provo, UT 84604. 801/318-0191; fax:801/812-2870. todd@wordassembly.com.Todd Swensen.CORPORATE IMAGECONSULTANTSMary Dawne Arden, 135 E. 50th St., Ste.7B, New York, NY 10022. 212/644-8199.mda@marydawnearden.com;www.marydawnearden.com.Camille Lavington, 1009 Muirfield Dr.,Newport Beach, CA 92660. 949/706-7846. camille.lavington@gmail.com;www.executive-image.com.CPA/CONSULTINGSERVICESBuchbinder Tunick & Company LLP,One Pennsylvania Plaza, Suite 5335,New York, NY 10119. 212/695-5003.www.buchbinder.com.Richard Goldstein, Partner.EHM Group LLC, 630 9th Ave., Suite412, New York, NY 10036. 212/397-8357.www.ehmgroup.com.EHM Group, a full-service professionalbookkeeping and controllershipcompany, specializes in the PR industry.We provide bookkeeping, systemset-ups, profitability reporting, cashflowmanagement, budgeting and forecastingto help your business becomemore profitable and productive.StevensGouldPincus LLC, 1 Penn Plaza,Suite 5335, New York, NY 10119.212/779-2800; cell: 917/783-4500.rgould@stevensgouldpincus.com;www.stevensgouldpincus.com. Art Stevens,Rick Gould CPA, J.D., Mng. Partners.CRISIS MANAGEMENT(Also see profiles of crisis comms. firms)Institute for Crisis Management, 455 S.Fourth St., #1490, Louisville, KY 40202.502/587-0327; fax: 502/587-0329.larrysmith@crisisexperts.com;www.crisisexperts.com. Larry Smith, Pres.JCH Enterprises, Community & MediaRelations Consulting, 116 NelsonLane, Clayton, NC 27527. 919/550-8302.www.judyhoffman.com.Judy Hoffman, Princ.The Lukaszewski Group Inc., 100 SouthBedford Rd., #340, Mount Kisco, NY10549. 914/681-0000; fax: 914/681-0047.tlg@e911.com; www.e911.com.James E. Lukaszewski, Chmn.Reputation Management Assocs., 2079West Fifth Ave., Columbus, OH 43212.614/486-5000. www.media-relations.com.Anthony Huey, Pres.Ron Sachs Communications, 114 S.Duval St., Tallahassee, FL 32301.850/222-1996. rsachs@ronsachs.com;www.ronsachs.com. Ron Sachs, Pres. &CEO.Sard Verbinnen & Co., 190 S. LaSalleSt., #1600, Chicago, IL 60603. 312/895-4700. www.sardverb.com.Brad Wilks, Mng. Dir.DIRECTORIESAdweek Directory, Adweek Media, 770Broadway, New York, NY 10003-9595.646/654-5000. www.adweek.com.All-In-One Media Directory, Gebbie Press,P.O. Box 1000, New Paltz, NY 12561.845/255-7560. www.gebbiepress.com.Mark Gebbie, Editor and Publisher.AP Books/The Associated Press, PO Box415458, Boston, MA 02241-5458.212/621-1852. www.apstylebook.com.Cable & TV Station Coverage Atlas,Warren Comms., 2115 Ward Ct., NW,Washington, DC 20037. 800/771-9202.www.warren-news.com.Daniel Warren, Pres. & Editor.64JANUARY 2012 WWW.ODWYERPR.COM

Congressional Yellow Book, LeadershipDirectories, 1001 G St., NW, #200East, Wash., DC 20001. 202/347-7757.www.leadershipdirectories.com. ImogeneAkins Hutchinson, VP, Washington, DC.Consultants and Consulting OrganizationsDirectory, Gale, Part of CengageLearning, 27500 Drake Rd., FarmingtonHills, MI 48831. 800/877-4253; 248/699-4253. www.gale.com.Patrick C. Sommers, Pres.Directory of Business InformationResources, Grey House Publishing, 4919Route 22, P.O. Box 56, Amenia, NY12501. 800/562-2139; 518/789-8700.www.greyhouse.com.Leslie Mackenzie, Publisher.Directory of Executive Recruiters,Kennedy Information, 1 Phoenix MillLane, 3rd flr., Peterborough, NH 03458.800/531-0007; 603/924-1006.www.kennedyinfo.com.Directory of Major Mailers & WhatThey Mail, North American PublishingCo., 1500 Spring Garden St., 12th flr.,Philadelphia, PA 19130. 1-800/777-8074;215/238-5300. www.napco.com;www.majormailers.com.Editor & Publisher Int’l Yearbook, andEditor & Publisher Market Guide, Editor& Publisher, 17782 Cowan, Suite A, Irvine,CA 92614. 949/660-6150.; 800/641-2030.www.editorandpublisher.com.The Emergency Public RelationsManual, PASE, 3001 Shallcross Way,Louisville, KY 40222. 502/394-0822.Alan B. Bernstein, Pres.Encyclopedia of Associations:International Organizations, Gale, partof Cengage Learning, 27500 Drake Rd.,Farmington Hills, MI 48331-3535.800/877-4253. 248/699-4253.www.gale.com. Patrick C. Sommers, Pres.Encyclopedia of Int’l Media andComms., Academic Press, Elsevier,Customer Svc. Dept., 3251 Riverport Lane,Maryland Heights, MO 63043. 800/545-2522; 314/447-8010. www.elsevier.com.The Entertainment MarketingSourcebook, EPM Communications Inc.,19 W. 21st St., #303, New York, NY10010. 212/941-0099; 888/852-9467.www.epmcom.com.The Federal Yellow Book, LeadershipDirectories, 1001 G St., NW, #200 East,Washington, DC 20001. 202/347-7757.www.leadershipdirectories.com. ImogeneAkins Hutchinson, VP, Washington DC.2012 PR BUYER’S GUIDEGale Directory of Publications andBroadcast Media, Gale, part of CengageLearning, 27500 Drake Rd., FarmingtonHills, MI 48331. 248/699-4253. 800/877-4253. www.gale.com.Patrick C. Sommers, Pres.Government Phone Book USA (2008Edition only), Omnigraphics, P.O. Box31-1640, Detroit, MI 48231. 800/234-1340, 313/961-1340; fax: 313/961-1383.www.omnigraphics.com.GreenBook Directory of MarketingResearch and Focus Group Companies,New York American Marketing Association,116 E. 27th St., 6th fl., New York, NY10016. 212/687-3280. www.nyama.org.Diane Liebenson, Publisher.Headquarters USA 2010, Omnigraphics,P.O. Box 31-1640, Detroit, MI 48231.313/961-1340, 800/234-1340.info@omnigraphics.com;www.omnigraphics.com.Hispanic Americans: A StatisticalSourcebook, Information Publications, 2995Woodside Rd., PO Box 400-182, Woodside,CA 94062. 877/544-4636; 650/568-6170.www.informationpublications.com.Hispanic Market Weekly, SolemarkMedia Group, Inc., 2332 Galliano St.,Coral Gables, FL 33134. 305/448-5838;www.hmwonline.com.Arturo Villar, Publisher.Hudson’s Washington News MediaContacts Directory, Grey HousePublishing, 4919 Route 22, P.O Box 56,Amenia, NY 12501. 800/562-2139;518/789-8700. www.greyhouse.com.Leslie Mackenzie, Publisher.IEG Sponsorship Sourcebook, IEG Inc.,640 N. LaSalle, #450, Chicago, IL 60654.800/834-4850. www.sponsorship.com.Bill Chipps, Media Relations.Law Firms Yellow Book, LeadershipDirectories, 1001 G St., N.W., #200, East,Washington, DC 20001. 202/347-7757.Imogene Akins Hutchinson, VP,Washington, DC.M Guide Services Directory (MarketingServices Directory), American MarketingAssn., 311 South Wacker Dr., #5800,Chicago, IL 60606. 312/542-9000.www.marketingpower.com.Media Pro (Online Media Directory),Infocom Group, 124 Linden St., Oakland,CA 94607. 510/596-9300; 800/959-1059;fax: 510/596-9331.DIRECTORIESNational Directory of Corporate PublicAffairs, Columbia Books, 8120Woodmont Ave., #110, Bethesda, MD20814. 202/464-1662; 888/265-0600.www.columbiabooks.com.National Directory of Magazines,Oxbridge Comms., 186 Fifth Ave.,New York, NY 10010. 212/741-0231.www.oxbridge.com; www.mediafinder.com.Trish Hagood, Pres.New Jersey Business Source Book, andNew Jersey Media Guide, ResearchCommunications Inc., 6818 Oasis Pass,#101, Austin, TX 78732. 512/266-0067.New York Publicity Outlets, Cision, 332S. Michigan Ave., #900, Chicago, IL60604. 866/639-5087. www.cision.com.O’Dwyer’s Directory of PR Firms,O’Dwyer’s, 271 Madison Ave., New York,NY 10016. 212/679-2471.www.odwyerpr.com.Oxbridge Directory of Newsletters,Oxbridge Communications, 186 Fifth Ave.,New York, NY 10010. 212/741-0231.www.oxbridge.com; www.mediafinder.com.Trish Hagood, Pres.Pennsylvania Newspaper Directory,Pennsylvania Newspaper Assn., 3899 N.Front St., Harrisburg, PA 17110. 717/703-3000. www.pa-newspaper.org.Society of American Travel Writers’Directory, 11950 W. Lake Park Dr., #320,Milwaukee, WI 53224. 414/359-1625.www.satw.org. Cindy Lemek, Exec Dir.Sorkins Directory of Business &Government, Sorkins Inc., PO Box411067, St. Louis, MO 63141. 800/758-3228. www.sorkins.com.Standard Periodical Directory, OxbridgeCommunications, 186 Fifth Ave., N.Y., NY10010. 212/741-0231. www.oxbridge.com;www.mediafinder.com. Trish Hagood, Pres.Tekrati Industry Analyst Reporter, POBox 5109, Belmont, CA 94002. 650/839-1000. www.tekrati.com.Barbara French, Pres.Television & Cable Factbook, WarrenCommunications News, 2115 Ward Ct.,NW, Washington, DC 20037. 800/771-9202. www.warren-news.com. DanielWarren, Pres. & Editor.Texas Media Directory, DirectoryPublishing Ltd., 3112 Windsor Rd.,#A123, Austin, TX 78703. 800/256-5931.512/474-8313. www.texasmedia.com.JANUARY 2012 WWW.ODWYERPR.COM 65

DIRECTORIESVeronis Suhler StevensonCommunications Industry Forecast,Veronis Suhler Stevenson, 55 E. 52nd St.,Park Ave. Plaza, 33rd flr., New York, NY10055. 212/935-4990. www.vss.com.Jeffrey T. Stevenson, Partner.Ward’s Business Directory of U.S.Private and Public Companies, Gale,part of Cengage Learning, 27500 DrakeRd., Farmington Hills, MI 48831.248/699-4253; 800/347-4253.www.gale.com. Patrick C. Sommers, Pres.Washington Representatives Directory,Columbia Books, 8120 Woodmont Ave.,Ste. 110, Bethesda, MD 20814. 202/464-1662. 888/265-0600.www.columbiabooks.com.Western New York Who’s WhoDirectory, Travers, Collins & Co., 726Exchange St., #500, Buffalo, NY 14210.www.traverscollins.com. 716/842-2222.Who’s Who in America, Marquis Who’sWho, 890 Mountain Ave., #300, NewProvidence, NJ 07974. 908/673-1000;800/473-7020. www.marquiswhoswho.com.World Radio TV Handbook, WRTHPublications Ltd., 8 King Edward St.,Oxford, OX1 4HL, U.K. 44 (0) 1865514405. sales@wrth.com; www.wrth.com.Yearbook of Experts, BroadcastInterview Source, Inc., 2500 WisconsinAve., N.W., Washington, DC 20007.202/333-5000; fax: 202/342-5411.www.expertclick.com. Mitchell P. Davis,Editor & Publisher.DIRECTORYPUBLISHERSAdweek Directories, Nielsen BusinessMedia, 770 Broadway, New York, NY10003. 646/654-5000. www.adweek.com.BurrellesLuce, 75 East Northfield Rd.,Livingston, NJ 07039. 800/368-8070.www.burrellesluce.com.Cambridge Information Group, 7200Wisconsin Ave., #601, Bethesda, MD20814. 800/843-7751; 301/961-6700.www.cambridgeinformationgroup.com.Robert M. Snyder, Chmn. & Founder.Career Press, 220 W. Parkway, Unit 12,Pompton Plains, NJ 07444. 201/848-0310.www.careerpress.com.2012 PR BUYER’S GUIDEFacts on File Publications, Inc., 132 W.31st St., 17th flr., New York, NY 10001.800/322-8755. www.factsonfile.com.Laurie Katz, Publicity Dir.Gale, part of Cengage Learning, 27500Drake Rd., Farmington Hills, MI 48331.248/699-4253. www.gale.com.Leadership Directories, 104 5th Ave.,3rd flr., New York, NY 10011. 212/627-4140. Adam Bernacki, VP, Sales &Marketing.J.R. O’Dwyer Co., Inc., 271 Madison Ave.,New York, NY 10016. 212/679-2471;fax: 212/683-2750. www.odwyerpr.com.Omnigraphics, P.O Box 31-1640,Detroit, MI 48231. 313/961-1340.www.omnigraphics.com.Oxbridge Communications Inc., 186Fifth Ave., 6th flr., New York, NY 10010.800/955-0231. www.mediafinder.com;www.oxbridge.com. Trish Hagood, Pres.E-MAIL & FAXSERVICESPIMS, 245 West 17th St., 4th floor,New York, NY 10011. 212/279-5112.info@pimsinc.com; www.pimsinc.com.PIMS understands the importanceof “presentation” when it comes tothe distribution of your materials.Whether your campaign is intendedto reach 50 or 50,000 contacts, PIMS’experienced staff will guide youtowards reaching the maximumamount of people in the mostcost-effective manner possible.PIMS specializes in Fueling BrandPerformance. For over 20 years ourcompany has been one of the world’sleading production and distributionservice providers catering to marketingand communications professionals.We offer a wide array of productsand services that provide optimumsolutions for all of your campaignneeds.Our business is built on makingyour business succeed!NEW YORK * CHICAGOWASHINGTON * ATLANTA * BOSTONVoiceLogic, 662 King St. W., #205,Toronto, ONT Canada M5V 1M7.800/973-1870.EDITORIALDISTRIBUTIONFamily Features, 5825 Dearborn St.,Mission, KS 66202-2745. 800/800-5579;fax: 913/789-9228. www.familyfeatures.com.Brian Agnes, VP, Sales & Mktg.IMN (iMakeNews, Inc.), 200 Fifth Ave.,Waltham, MA 02451. 866-964-NEWS.www.imninc.com; sales@imninc.com.Ben Levitan, CEO.EDITORIAL SERVICESFamily Features, 5825 Dearborn St.,Mission, KS 66202-2745. 800/800-5579; fax:913/789-9228. www.familyfeatures.com.Brian Agnes, VP, Sales & Mktg.Full Spectrum Comms., 27 SouthgateRd., Loudonville, NY 12211. 518/785-4416. www.fullspectrumcommunications.com.Lela R. Katzman.Peter Haas/Company and ExecutiveProfiles, 59 E. 54th St., New York, NY10022. 212/727-1402; fax: 212/727-2654.prhaas@aol.com.Hansen Comms., 2550 West Jeffery St.,Kankakee, IL 60901. 815/937-1778;fax: 815/937-8855. Pat Hansen, Pres.www.hansencommunications.com.Jenkins Group, 1129 Woodmere Ave.,Suite B, Traverse City, MI 49686.800/644-0133. www.jenkinsgroupinc.com;publish@jenkinsgroupinc.com. Jerrold R.Jenkins, Chmn. & CEO.Jenkins Group assists PR firms andmarketing professionals in all phasesof book development and production.Leading marketers understand thatbooks are targeted marketing toolsthat impact brand awareness.Jenkins Group publishes books forthe largest PR companies in theworld to position the company leadersas renowned experts. Whetheryou have a finished manuscript or justan idea that requires a ghostwriter,Jenkins Group can make your book areality.66JANUARY 2012 WWW.ODWYERPR.COM

Metro Editorial Services, 519 EighthAve., New York, NY 10018. 800/223-1600;fax: 212/714-9139. mes@metro-email.com;www.metroeditorialservices.com. Salescontact: Jennifer Flack, 917/339-0486.EDUCATIONASAE & The Center for Assn.Leadership, 1575 I St., NW, 11th flr.,Washington, DC 20005. 202/626-2723.www.asaecenter.org. John Graham, Pres.& CEO.American University, School ofCommunication, 4400 MassachusettsAve., N.W., Washington, DC 20016.202/885-2060. www.american.edu.Larry Kirkman, DeanCCI at Baruch College/CUNY, 55Lexington Avenue, B 8-233, New York,NY 10010. 646-312-3749.cci@corporatecomm.org.Michael B. Goodman, Ph.D., Director.Corporate CommunicationInternational at Baruch College/CUNY - a global research centerfor information and knowledge oncorporate communication; offeringpublications, conferences, symposia,briefings and seminars for practitioners,scholars, students, policy makersand the general public and associatedwith the Master of Arts in CorporateCommunication, a 36-credit program,for aspiring and practicing corporatecommunication professionals.CCI-Corporate CommunicationInternational at Baruch College/CUNY:http://www.corporatecomm.org.Master of Arts in CorporateCommunication: http://www.baruch.cuny.edu/wsas/academics/corporatecommunication.htm.ExecuRead, 5617 Providence Glen Rd.,Charlotte, NC 28270. 704/844-1064;fax: 980/225-0149. dianne@ExecuRead.com.Dianne Stewart.The George Washington University,The Graduate School of PoliticalManagement, Online Master ofProfessional Studies in Strategic PublicRelations, 805 21st St., N.W., #401,Washington, DC 20052. 202/994-6000.www.gwu.edu.2012 PR BUYER’S GUIDENew York University, School ofContinuing and Professional Studies,145 4th Ave., Rm. 201, New York, NY10003. 212/998-7200. www.scps.nyu.edu.Seton Hall University, Master of Arts inStrategic Comm., 400 So. Orange Ave.,So. Orange, NJ 07079. 973/761-9000.www.shu.edu.Simmons College, Masters Degree inCommunications Mgmt., 300 TheFenway, Boston, MA 02115. 617/521-2845.www.simmons.edu. Joan Abrams, ProgramDir.Syntaxis Inc., 2109 Broadway, #16-159,New York, NY 10023. 212/799-3000;fax: 212/799-3021. info@syntaxis.com;www.syntaxis.com. Brandt Johnson,Ellen Jovin.Syracuse University, S.I. Newhouse Schoolof Public Communications, 215 UniversityPlace, Syracuse, NY 13244-2100. 315/443-2302. http://newhouse.syr.edu.Lorraine Branham, Dean.University of Maryland, College Park,The Department of Communication, 2130Skinner Bldg., College Park, MD 20742.301/405-0862. www.comm.umd.edu.Elizabeth L. Toth, Professor & Chair.USC Annenberg School forCommunications and Journalism, 3502Watt Way, Los Angeles, CA 90089.213/740-6180. www.annenberg.usc.edu.Larry Gross, Director.West Virginia University, IntegratedMarketing Communications OnlineGraduate Program, 150 Clay Street, POBox 6529, Morgantown, WV 26506.304/293-5685. www.imc.wvu.edu;Ann.Keaton@mail.wvu.edu. Ann Keaton,IMC Graduate Program Enrollment Adviser.Earn a master’s degree in IntegratedMarketing Communications (IMC)online from West Virginia University’sP.I. Reed School of Journalism. Ourprogram is perfect for working professionalswith curriculum designed toteach you skills today that you canuse tomorrow. Enhance your careerand learn emerging trends such asmobile marketing, social media marketing,measurement and analysis,and digital storytelling. Learn more athttp://imc.wvu.edu.ELEC. NEWSFEEDS/SATELLITE SVCS.ELEC. NEWSFEEDS/SATELLITE SERVICESDietrich Nelson & Associates, Inc., 7510Sunset Blvd., #1401, Los Angeles, CA90046. 323/845-9608; fax: 323/883-1821.dnelson@dnaepr.com. Dietrich Nelson.See full listing under SatelliteMedia Tours.DSN Communications, 376 15th St., Ste.1C, Brooklyn, NY, 11215. 718/499-9068.Dani Newman at dani@dsncomm.com orwww.dsncomm.com.See full listing under SatelliteMedia Tours.New York: 212.736.2727Los Angeles: 310.939.7041Chicago: 312.255.0240Washington: 202.400.1412www.dssimon.comE-mail: news@dssimon.comUtilizing satellite and digital media,D S Simon Productions will pitch anddeliver your content to the editorial systemsof hundreds of broadcast outlets,newspapers, magazines, newswires,websites, online databases and verticaltrade publications. By expanding thereach of the content, you are able torepurpose it for multiple platforms.D S Simon Productions is an awardwinningbroadcast PR and socialmedia video firm specializing inSatellite Media Tours, Internet MediaTours, B-Roll production and distribution,Corporate and Web Video, VideoPlayers, Ground Tours, Co-Ops andRadio. Established in 1986, our headquartersand HD studio are in NewYork with offices in Los Angeles,Chicago and Washington DC.Medstar Television, 5100 Tilghman St.,#365, Allentown, PA 18104. 610/395-1300;fax: 610/391-1556. www.medstar.com.Ron Petrovich, VP-Med News.Microspace Communications Corp.,3100 Highwoods Blvd., Suite 120,Raleigh, NC 27604. 919/850-4500.www.microspace.com;bsouthard@microspace.com.Bonnie J. Southard, Video Svcs. Mgr.Sports Newssatellite, Phoenix Comms. 3Empire Blvd., South Hackensack, NJ07606. 201/807-0888. Tim Roberts.JANUARY 2012 WWW.ODWYERPR.COM 67

ELEC. NEWSFEEDS/SATELLITE SVCS.Strauss Radio Strategies Inc., 529 14thSt., N.W., #1163, National Press Bldg.,Washington, DC 20045. 202/638-0200;fax: 202/638-0400; info@straussradio.com.New York: 262 W 38th St., Ste. 803, NewYork, NY 10018. 212/302-1234;newyork@straussradio.com. Los Angeles:323/343-0300; losangeles@straussradio.com.www.straussradio.com. Richard Strauss, Pres.See full listing under Radio.VISTA Satellite Communications,73-104 SW 12th Ave., Dania Beach, FL33004. 954/838-0900. www.vistasat.com.EMPLOYMENTSERVICESPaladin Staffing Services, 10 SouthLaSalle, #1310, Chicago, IL 60603.312/654-2600; fax: 866/858-2296.www.paladinstaff.com.Jadey Ryndak, Reg. Dir.EXECUTIVE SEARCHAllerton, Heneghan & O’Neill, 1415 W.22nd St., Tower Fl., Oakbrook Terrace, IL60523. 630/645-2294; fax: 630/645-2298.Donald Heneghan, Partner.Peter Bell & Assocs., LLC, 51 E. 42nd St.,#500, New York, NY 10017. 212/371-0992,ext. 206. www.peterbellassociates.com;peter@peterbellassociates.com.Peter Bell, Pres.Bloom, Gross & Assocs., 625 No.Michigan Ave., #200, Chicago, IL 60611.312/654-4550; fax: 312/654-4551.www.bloomgross.com.Karen Bloom, Principal.Cantor Integrated Marketing Search,115 E. 57th St., 11th flr., New York, NY10022 646/202-9651. Marie Raperto, Pres.Charet & Associates, P.O. Box 435,Cresskill, NJ 07626. 201/894-5197.sandy@charet.com; www.charet.com.Sandra Charet, Pres.Toby Clark Associates Inc., 405 East54th St., New York, NY 10022. 212/752-5670. Sharon Davis.Judith Cushman & Assocs., 15600 NE8th St., Suite B1, PMB 128, Bellevue,WA 98008. 425/392-8660; fax: 425/644-9043. Judith Cushman, Pres.2012 PR BUYER’S GUIDEDHR International, 280 Park Ave., 43rdflr. W, New York, NY 10017. 212/883-6800. www.dhrinternational.com.Frank Spencer, Mng. Dir.DRG (Development Resource Group),130 E. 40th St., #800, New York, NY10016. 212/983-1600; fax: 212/983-1687.www.drgnyc.com. David Hinsley Cheng,Mng. Partner.Elion Associates, 55 Brook Farm Road,Bedford, NY 10506. 914/234-0386; fax:914/729-0916. selion@optonline.net.Susan Elion.Flesher & Assocs., 445 S. San Antonio Rd.,#103, Los Altos, CA 94022. 650/917-9900.www.flesher.com. Susan Flesher, Pres.The Forum Group, 260 Madison Ave., #200,New York, NY10016. 212/687-4050; fax:917/256-0314. www.forumpersonnel.com.Frank Fusaro, Pres.Neil Frank & Co., Box 3570, RedondoBeach, CA 90277-1570. 310/543-1611.www.neilfrank.com. Neil Frank.The Fry Group, 369 Lexington Ave.,New York, NY 10017. 212/557-0011.fry@frygroup.com; www.frygroup.com.John M. Fry, Pres.Lynn Hazan & Assocs. Inc., 55 E.Washington, #715, Chicago, IL 60602;312/863-5401. lynn@Lhazan.com;www.Lhazan.com; LinkedIn: Lynn Hazan.Heidrick & Struggles, 1114 Ave. of theAmericas, New York, NY 10036.212/867-9876; fax: 212/370-9035. JoryMarino, Mng. Partner.Heyman Associates Inc., 11 Penn Plaza,22nd fl., New York, NY 10001. 212/784-2717; fax: 212/244-9648.info@heymanassociates.com;www.heymanassociates.com.William C. Heyman, Maryanne Rainone,Lisa Ryan, Jessamyn Katz.The Howard-Sloan-Koller Group, 300E. 42nd St., New York, NY 10017.212/661-5250; fax: 212/557-9178.Edward R. Koller Jr., Pres.Integrity Search, P.O. Box 76,Wallingford, PA 19086; 610/891-8440.jlong@ integritysearchinc.com.Janet Long, Pres.Intersource Recruiting, 4131 SpicewoodSprings Rd., Austin, TX 78759. 512/457-0883. www.intersourcerecruiting.com;patti@intersourcerecruiting.com.Patti Halladay, Owner/ Principal.J Tech, 372 North St., Hyannis, MA 02601.508/790-0400. www.capejobs.com.Joan Rezendes, VP.Joy Reed Belt Search Consultants, P.O.Box 54410, Oklahoma City, OK 73154.405/842-5155. Joy Reed Belt, Owner.Korn-Ferry International, 1900 Avenueof the Stars, Suite 2600, Los Angeles, CA90067.Lee Hecht Harrison, 500 W. Monroe St.,#1818, Chicago, IL 60661. 312/377-2300;fax: 312/930-9035. Keith Emerson, Mng.Dir.Lloyd Staffing, 445 Broadhollow Rd.,#119, Melville, NY 11747. 631/777-7600.www.lloydstaffing.com. Nancy Schuman,VP, Mktg.Management Recruiters Internationalof Boston, 607 Boylston St., Boston, MA02116. 617/262-5050. David Leshowitz,Mgr.Marshall Consultants, LLC, 330 EastButler Lane, Ashland, OR 97520.541/488-3121; marshcons@aol.com.www.marshallconsultants.com.Larry Marshall, CEO/ Mng. Partner.Herbert Mines Associates, 375 ParkAve., New York, NY 10175. 212/355-0909; fax: 212/223-2186. Harold Reiter,President.Laurie Mitchell & Company, Inc.Marketing & Comms. Executive Search,21849 Shaker Blvd., Cleveland, OH 44122.216/292-9936. MitchellCo17@aol.com;www.LaurieMitchellCompany.com. LinkedIn/Laurie Mitchell/ClevelandMarketingHeadhunter. Laurie Mitchell, CertifiedPersonnel Consultant, Pres.Discreet, ethical and straightforwardExecutive Search Services forclassical and digital/direct Marketing,PR, Corporate Communications,Internal Communications, Brand/Product Strategy, Media, Researchpositions at PR/AD/Digital Agencies,F/1000s, Closely Held Companies &Professional Services Firms in theMidwest. Laurie has personallyplaced 1325 FT candidates over thelast 27 years.68JANUARY 2012 WWW.ODWYERPR.COM

2012 PR BUYER’S GUIDEGRAPHIC SERVICESMoyer, Sherwood Assocs. Inc., 65 HighRidge Rd., #502, Stamford, CT 06905.203/622-1074. www.moyersherwood.com.David S. Moyer.PR Talent, 117 Main St., Suite 208,Huntington Beach, CA 92648.www.prtalent.com.Pile & Co., 177 Huntington Ave., 17th flr.,Boston, MA 02115. 617/267-5000; fax:617/536-4800. www.pileandcompany.com.Rick Hooker, CEO.Rene Plessner Assocs., 200 E. 74th St.,Penthouse A, New York, NY 10021.212/421-3490; fax: 212/421-3999.Russell Reynolds Assocs., 200 ParkAvenue, 23rd flr. New York, NY 10166-0002, 212/351-2000; fax: 212/370-0896.www.russellreynolds.com. Sandra Galvin,Dir., Global Mktg. & Comms.SC Search Consultants, 1100 BeecherCrossing North, Suite A, Columbus, OH43230. 614/939-4240.www.scsearchconsultants.com.Cindy Hilsheimer.SJ Miller Group, 668 Stonyhill Rd., #14,Yardley, PA 19067. 215/355-1600.sjmiller@sjmillergroup.com;www.sjmillergroup.com.Shelley Miller, CPC, Pres.Spencer Stuart & Assocs., 277 Park Ave.32nd flr., New York, NY 10172. 212/336-0200; fax: 212/336-0296. David Daniel,CEO.The Stowe Co., 21 West 58th St., NewYork, NY 10019; 212/207-8289.beverly@stowecompany.com;www.stowecompany.com.Beverly Stowe, Pres.Talent U Seek, 13547 Ventura Blvd.,#212, Sherman Oaks, CA 91423. 818/817-0683. www.talent-u-seek.com;cyndi@talent-u-seek.com. Cyndi Katz.Tesar-Reynes Inc., 333 N. MichiganAve., Ste. 2226, Chicago, IL 60601.312/726-1900. www.tesar-reynes.com.Tony Reynes, Pres.Travaille Executive Search, 1730 RhodeIsland Ave., N.W., #401, Washington, DC20036. 202/463-6342; fax: 202/331-7922.benlong@travaille.com. Ben Long, Pres.Gilbert Tweed Assocs., 415 MadisonAve., 20th flr., New York, NY 10017.212/758-3000; fax: 212/832-1040.Janet Tweed, CEO.The Ward Group, 8 Cedar St., Woburn,MA 01801. 781/938-4000; fax: 938-4100.info@wardgroup.com. Jim Ward, Pres.Wills Consulting Assocs., Inc., Two SoundView Dr., Ste. 100, Greenwich, CT 06830.203/622-4930. jcw@wca-search.com;www.wca-search.com.James C. (Jim) Wills, Pres.Serving the corporate communicationsand public relations executivesearch and recruitment needs ofclients engaged in pharmaceuticalsand the life sciences, financial services,technology, publishing, and managementconsulting--for more than twentyyears.FULFILLMENTPIMS, 245 West 17th St., 4th floor,New York, NY 10011. 212/279-5112.info@pimsinc.com; www.pimsinc.com.PIMS is the prime source for allyour assembly, sampling & fulfillmentneeds. Whether your campaignconsists of 100’s or hundreds ofthousands, no fulfillment is too smallor too large. PIMS assembles yourpress kits, product mailers, giftbaskets and event packages quickly,accurately and cost-effectively.PIMS specializes in Fueling BrandPerformance. For over 20 years ourcompany has been one of the world’sleading production and distributionservice providers catering to marketingand communications professionals.We offer a wide array of productsand services that provide optimumsolutions for all of your campaignneeds.Our business is built on makingyour business succeed!NEW YORK * CHICAGOWASHINGTON * ATLANTA * BOSTONZing How Design, 57 E Delaware Pl., No2901, Chicago, IL 60611. 888/529-0998.www.zinghowdesign.com. Contact JoeyBuffalo Portuese, zingLeader, buffalo@zinghowdesign.com.We Design, Source and Create artfulexecutions that always garnerattention. It starts with our brandsavvy design, enhanced by cleverproduction methods, and topped offwith promotional premiums that addthat extra dimension. Art meets actionin our production centers to fulfill andproduce brand promotions thatelevate excitement.Zing How Design – Custom fulfillment,traditional and specializedproduction, mailings, blogger kits,e-media, branded premiums, digitalprinting, and brand savvy design.GRAPHIC SERVICESANEW Marketing Group, 811 W.Jericho Turnpike, #109E, Smithtown, NY11787. 631/982-4000.www.anewmarketinggroup.com.Judy Bellem, Principal.Addison Design Company, 20 ExchangePlace, 9th flr., New York, NY 10005.212/229-5000. www.addison.com.Artworks Design, PO Box 693,Chesterfield, MO 63006. 636/777-4300.www.artworksdesign.com.Astron Systems Inc., 2800 Palisades Dr.,Corona, CA 92882. 951/739-7005.www.astronsys.com. Carol Crawford, Pres.FastSigns Int’l Inc., 2542 HighlanderWay, Carrollton, TX 75006. 214/346-5600. www.fastsigns.com.Catherine Monson, CEOFinger Design Assocs., 330 15th St.,Oakland, CA 94612. 510/465-0505.www.fingerdesign.com. Arlene Finger, Owner.Group IV Graphics, 89 Fifth Ave., NewYork, NY 10003. 212/242-4000.www.gfourg.com. Barry Hassel, Pres.JANUARY 2012 WWW.ODWYERPR.COM 69

GRAPHIC SERVICESJohn Kneapler Design, 151 W. 19th St.,#11C, New York, NY 10011. 212/463-9774. www.johnkneaplerdesign.com.John Kneapler.Steven Olken Digital Design, 136 E.76th St., #10D, New York, NY 10021.cell: 917/331-5779. fax: 212/744-6501.solkendd@aol.com. Steven Olken.Prowolfe Partners, 1121 Olivette Exec.Pkwy., #100, St. Louis, MO 63132.314/983-9600. www.prowolfe.com.Jo Kincaid, Dir., New Bus.Dev.Rappy & Co. Inc., 150 W. 25th St., #502,New York, NY 10001. 212/989-0603;fax: 212/989-0419. www.rappyco.com.Floyd Rappy, Pres. & Creative Dir.Wechsler Ross & Partners, 11 MadisonAve., 14th flr., New York, NY 10010.212/924-3337. www.wechsler.com.Dan Ross, Pres.Zing How Design, 57 E Delaware Pl., No2901, Chicago, IL 60611. 888/529-0998.www.zinghowdesign.com. Contact JoeyBuffalo Portuese, zingLeader, buffalo@zinghowdesign.com.Our artful approach revs up excitement.It starts with a great idea,extended by conceptual designs thatdeliver the oomph of the program.Key visual asset design, programthemes, concept boards, sketches,promotions, witty copy, mock ups —digital & real. Create excitement withfresh creative, right when you need it.Zing How Design – Artful design,specialized production, celebrity kitsand gifts, printing, e-media, uniqueprops, branded premiums and customfulfillment.INFORMATIONDISTRIBUTIONNat’l Telecommunications Svcs., 800North Carolina Ave. SE, Washington, DC20003. 202/638-4500. www.ntsdc.com.Mac Hansbrough, Pres.2012 PR BUYER’S GUIDEINTERACTIVE/MULTIMEDIA SVCS.New York: 212.736.2727Los Angeles: 310.939.7041Chicago: 312.255.0240Washington: 202.400.1412www.dssimon.comE-mail: news@dssimon.comA MultiMedia News Release withInternet Media Tour (IMT) is a comprehensive,targeted approach to promotinga campaign or initiative to theonline world. Increasingly, they arebeing used in conjunction with a satellitemedia tour, to turn a press conferenceinto a video press junket, with B-Roll oras a standalone service.D S Simon Productions is an awardwinningbroadcast PR and socialmedia video firm specializing inSatellite Media Tours, Internet MediaTours, B-Roll production and distribution,Corporate and Web Video, VideoPlayers, Ground Tours, Co-Ops andRadio. Established in 1986, our headquartersand HD studio are in NewYork with offices in Los Angeles,Chicago and Washington DC.IMC2, 12404 Park Central, #400, Dallas,TX 75251. 214/224-1000. www.imc2.com.Doug Levy, Pres.KEF Media, 512 Means St., Suite 102,Atlanta, GA 30318. 404/605-0009.www.kefmedia.com.Yvonne Goforth-Hanak.KEF handles everything fromInternet Media Tours to MultimediaReleases, Webcasts to Webinars andLive, Streaming Video. And things wehaven’t even thought of yet! We’recommitted to remaining ahead of thecurve in order to get you the resultsyou want.MHP/Mark Haefeli Productions, 333Hudson St., #303, New York, NY 10013.212/334-2164. www.mhp3.com.Mark Haefeli.National Press Club, 529 14th St., N.W.,Washington, DC, 20045. 202/662-7580.www.press.org. Joshua Funk. Dir., Bus. Dev.The National Press Club, a privateclub for journalists and communicators,has been “Where NewsHappens” for more than a century.Each year, the Club hosts over250,000 visitors at more than 2,000events that are conveyed to globalaudiences in print, television andonline. Our journalist members workwith the NPC staff to create an idealfacility for news coverage – from a fullservice broadcast operation, to fiberand wireless connectivity, to audiovisualservices.PIMS, 245 West 17th St., 4th floor, NewYork, NY 10011. 212/279-5112.info@pimsinc.com; www.pimsinc.com.PIMS technical design team willguide you from conception & designthrough production & distribution inbuilding an effective, attractiveElectronic Press Kit (EPK). An EPKaffords you the opportunity to sendyour materials quickly & efficiently,allowing recipients access to yourdocuments, photos, videos and moreat the touch of a button. PIMS creativestaff will tailor the perfect EPK tosuit your specific project requirement.PIMS specializes in Fueling BrandPerformance. For over 20 years ourcompany has been one of the world’sleading production and distributionservice providers catering to marketingand communications professionals.We offer a wide array of productsand services that provide optimumsolutions for all of your campaign needs.Our business is built on makingyour business succeed!NEW YORK * CHICAGOWASHINGTON * ATLANTA * BOSTONRepEquity DC, 1025 Vermont Ave,N.W., 12th fl., Washington, DC 20005.202/654-0800. Tripp Donnelly, founder &CEO. www.repequity.com.70JANUARY 2012 WWW.ODWYERPR.COM

Synaptic Digital, 708 Third Ave., NewYork, NY 10017; 212/682-8300.www.synapticdigital.com; learnmore@synapticdigital.com.See full listing under Video.WestGlen Communications, 1430Broadway, 9th floor, New York, NY 10018.212/921-2800. www.westglen.com.Ed Lamoureaux, Sr. VP.Wieck Media Services, 12700 ParkCentral Dr., #510, Dallas, TX 75251.972/392-0888; fax: 972/934-8848.info@wieck.com; www.wieck.com.Tim Roberts, Pres.INTERNET SERVICESBurrellesLuce, 75 East Northfield Rd.,Livingston, NJ 07039. 800/368-8070.www.burrellesluce.com.Cision, 332 S. Michigan Ave., Chicago, IL60604. 888/422-2667. www.cision.com.Dialog, 2250 Perimeter Park Dr., #300,Morrisville, NC 27560. 919/804-6400;800/3-Dialog. www.dialog.com.Dietrich Nelson & Associates, Inc., 7510Sunset Blvd., #1401, Los Angeles, CA90046. 323/845-9608; fax: 323/883-1821.dnelson@dnaepr.com. Dietrich Nelson.See full listing under SatelliteMedia Tours.DSN Communications, 376 15th St., Ste.1C, Brooklyn, NY, 11215. 718/499-9068.Dani Newman at dani@dsncomm.com orwww.dsncomm.com.See full listing under SatelliteMedia Tours.KEF Media, 512 Means St., Suite 102,Atlanta, GA 30318. 404/605-0009.www.kefmedia.com.Yvonne Goforth-Hanak.Need an Internet Media Tour orMultimedia Release? We’ve gotit…and more! We handle everythingfrom IMTs to MMRs, Webcasts toWebinars and Live, Streaming Video.Working on a project with digitalstrategies no one’s even heard of?We’re there for you!2012 PR BUYER’S GUIDEPlanned Television Arts (PTA) andPTA*Satellite, 1110 Second Ave.,New York, NY 10022. 212/583-2718.feinblumb@plannedtvarts.com;www.planned TVarts.com.Brian Feinblum, VP.TEKgroup International Inc., 1280 SW36th Ave., Ste. 204, Pompano Beach, FL33069. 954/351-5554; fax: 954/351-9099.www.tekgroup.com.MAILING SERVICESAutomatic Mail Services, 45-01 34th St.,Long Island City, NY 11101. 718/361-3091.www.automatic-mail.com.Mike Waskover, Pres.PIMS, 245 West 17th St., 4th floor, NewYork, NY 10011. 212/279-5112.info@pimsinc.com; www.pimsinc.com.PIMS understands the importanceof “presentation” when it comes tothe distribution of your materials.Whether your campaign is intendedto reach 50 or 50,000 contacts, PIMS’experienced staff will guide youtowards reaching the maximumamount of people in the mostcost-effective manner possible.PIMS specializes in Fueling BrandPerformance. For over 20 years ourcompany has been one of the world’sleading production and distributionservice providers catering to marketingand communications professionals.We offer a wide array of productsand services that provide optimumsolutions for all of your campaignneeds.Our business is built on makingyour business succeed!NEW YORK * CHICAGOWASHINGTON * ATLANTA * BOSTONMANAGEMENTCONSULTANTSAdMedia Partners, Inc., Three ParkAve., 31st flr., New York, NY 10016.212/759-1870; fax: 212/888-4960.info@admediapartners.com;www.admediapartners.com.Gregory Smith, Seth Alpert, Mng. Dirs.A.C. Croft and Assocs. Inc., 140Cathedral Rock Dr., Sedona, AZ 86351.928/284-9054; fax: 928/284-1791.alcroft@npgcable.com. A.C. Croft, Pres.Louw’s Management Corp., P.O. Box130, Vail, AZ 85641. 520/664-1881.toni@louwsmanagement.com;www.louwsmanagement.com. Toni Louw.R3:JLB, 500 N. Michigan Ave., #300,Chicago, IL 60611. 312/396-4155. MaryConrad, Mng. Dir., North America.Select Resources Int’l., 3000 Ocean ParkBlvd., #3000, Santa Monica, CA 90405.310/450-5777. Catherine Bension, Pres./CEOStevensGouldPincus LLC, 1 Penn Plaza,Suite 5335, New York, NY 10119.212/779-2800; cell: 917/783-4500.rgould@stevensgouldpincus.com;www.stevensgouldpincus.com.Art Stevens, Rick Gould CPA, J.D.,Managing Partners.Swerling & Assocs., 1721 Monte VientoDr., #200, Malibu, CA 90265. 310/456-8045. www.swerlingassociates.com.Jerry Swerling.Towers Watson, 335 Madison Ave., NewYork, NY 10017-4605. 212/309-3400; fax:212/309-0975. www.towerswatson.com.MEASUREMENTAND EVALUATIONBurrellesLuce, 75 East Northfield Rd.,Livingston, NJ 07039. 800/368-8070.www.burrellesluce.com.Carma International, 1615 M St., NW,Washington, DC 20036. 202/842-1818.info@carma.com; www.carma.com.Cision, 332 S. Michigan Ave., Chicago, IL60604. 888/422-2667. www.cision.com.R.L. Repass & Partners, Inc., 10101Alliance Road, Suite 190, Cincinnati, OH45242-4747. 513/772-1600; fax: 513/772-8088. rex@repasspartners.com;www.repass partners.com. Rex Repass,Pres./CEO.MEDIA LISTSMEDIA LISTSCision, 332 S. Michigan Ave., Chicago, IL60604. 888/422-2667. www.cision.com.Dow Jones & Co., 1211 Avenue of theAmericas, New York, NY 10036.800/369-0166. www.dowjones.com;diane.thieke @dowjones.com.Diane Thieke, Mktg. Dir.JANUARY 2012 WWW.ODWYERPR.COM 71

IMEDIA LISTSMyMediaInfo, 375 Totten Pond Rd.,Suite 402, Waltham, MA 02451. 888/901-3332. sales@mymediainfo.com;www.mymediainfo.com.News Analysis Institute, 818 LibertyAve., 4th flr., Pittsburgh, PA 15222.412/471-9411; fax: 412/471-9417.www.newsanalysis.com. Colleen Rodgers.NewsBios, A division of TJFR Group,2020 Arapahoe St., Lower Level, Denver,CO 80205-2548; 866/639-7070.www.newsbios.com.Fred Woolf List Co. Inc., PO Box 346,Somers, NY 10589-0346. 914/694-4466;fax: 914/694-1710. sheila@woolflist.com;www.woolflist.com. Sheila Woolf, Sr. VP,Sales.MEDIA MONITORINGBurrellesLuce, 75 East Northfield Rd.,Livingston, NJ 07039. 800/368-8070.www.burrellesluce.com.Cision, 332 S. Michigan Ave., Chicago,IL 60604. 866/639-5087. www.cision.com.Critical Mention, Inc., 521 Fifth Avenue,16th fl., New York, NY 10075, 877/262-5477. www.criticalmention.com.No media monitoring program iscomplete without broadcast coverage.Pew research in 2011 revealedtwo-thirds of Americans rely on televisionfor breaking news. CriticalMention provides real-time searching,viewing, alerting and reporting onglobal broadcast coverage. Ourcomprehensive and industry leadingCriticalTV platform lets you monitoryour organization, client, competitors,industry news and more. Edit anddownload broadcast quality filesminutes after your segments air. Ourcontent integrates into leading PRsoftware platforms.Dow Jones & Co., 1211 Avenue of theAmericas, New York, NY 10036.800/369-0166. www.dowjones.com.National Aircheck, 338 S. Edgewood, WoodDale, IL 60191. 888/206-9662; fax: 928/438-3333. aircheck@national-aircheck.com;www.national-aircheck.com.Robb Wexler, Pres.2012 PR BUYER’S GUIDEVisible Technologies, 3535 Factoria Blvd.SE, Suite 400, Bellevue, WA 98006. 888/852-0320. info@visibletechnologies.com;www.visibletechnologies.com.Mr. Kelly Pennock, CEO.MEDIA (SPEECH)TRAININGMary Dawne Arden, 135 E. 50th St., Ste.7B, New York, NY 10022. 212/644-8199.mda@marydawnearden.com;www.marydawnearden.com.Cameron Communications Inc., 55Dubois St., Darien, CT 06820. Office:203/655-0138; Cell: 203/952-5758.Jim Cameron, Pres.; Amy Fond, Trainer.CMG Productions, 495 West St., 2nd flr.,New York, NY 10014. 212/691-5611.www.cmgproductions.com.Colleen M. Growe, Founder.CommCore, Inc., 1901 L St., NW, Ste.707, Washington, DC 20036. 202/659-4177.agilman@commcoreconsulting.com.Andrew Gilman.Feintuch Communications, 245 ParkAve., 39th fl., New York, NY 10167.212/808-4901. info@feintuchpr.com;www.feintuchcommunications.com.Henry Feintuch, Pres.Feintuch Communications’ takes aholistic approach to media trainingengagements. Whether conductedon a project basis or as part of a PRcampaign, we work with our clients tounderstand their key business objectivesand media targeting in order tohelp prepare their spokespersons tomaximize each press encounter.Our courses are both deliveredin-person, with live video cameraexercises, as well as on-line formulti-national organizations withspokespersons spread out across thetime zones. We educate our clients tothe nuances of working with the media,getting their messages across, bridgingtechniques and more. Quotationsavailable upon request.Karen Friedman Enterprises, Inc., P.O.Box 224, Blue Bell, PA 19422. 610/292-9780. karen@karenfriedman.com.www.karenfriedman.com. KarenFriedman, Pres.The Hampton Group, 5335 WisconsinAve., N.W., #440, Washington, DC 20015.202/686-2020. www.hamptongroup.com.Lou Hampton, Pres.Impact Communications, 11 Bristol Place,Wilton, CT 06897-1524. (203)529-3047;cell (917)208-0720; fax: (203)529-3048.JRImpact@aol.com. Jon Rosen, President.BE PREPARED! Impact Communicationstrains your spokespeople tosuccessfully communicate criticalmessages to your targeted audiencesduring print, television, and radionews interviews. Your customizedworkshops are issue-driven and roleplaybased. Videotaping / critiquing.Groups / privately. Face-to-face / telephoneinterviews / news conferences.Private label seminars for publicrelations agencies. Make your nextnews interview your best by callingJon Rosen, Impact Communications.Over 25 years of news media/trainingexpertise.Kundell Communications, 210 West 89thSt., #1N, New York, NY 10024. 212/877-2798. publicspeaking4u@aol.com;www.publicspeaking4u.com.Linda Kundell.Laskin Media, Inc., 220 East 23rd St.,New York, NY 10010. 212/777-9092.www.laskinmedia.com. Barbara Laskin,Founder.What’s the difference between amediocre TV performance and a masterfulone? Media training. It’s the bestinvestment you or your clients will evermake. Laskin Media expertly preparespeople for their turn in the spotlight.Clients include PR firms, celebrityspokespeople, athletes, & high-levelexecutives from companies such asIBM, Pfizer, The History Channel, PoloRalph Lauren, Land’s End, Holland &Knight, and MasterCard.Media Training Worldwide, 34 W. 38thSt., 5th flr., New York, NY 10018. 212/764-4955. www.mediatrainingworldwide.com.TJ Walker, CEO.72JANUARY 2012 WWW.ODWYERPR.COM

Medianet, 305 Madison Ave., #1166,New York, NY 10165. 212/682-2250.www.medianet-ny.com. Tom Mucciolo, Pres.MediaPrep, 17412 Ventura Blvd., #711,Encino, CA 91316. 213/276-6300.www.mediaprep.com. Tom Alderman.The Newman Group Inc., 220 E. 63rdSt., New York, NY 10065. 212/838-8371.info@newmangroup.com;www.newmangroup.com.Joyce Newman, Pres.Reputation Group, 1398 Goodale Blvd.,Suite 200, Columbus, OH 43212. 614/282-4141. jnmillen@gmail.com;www.reputationgroup.com. John Millen,Managing Dir.Reputation Management Assocs., 2079West Fifth Ave., Columbus, OH 43212.614/486-5000; fax: 614/487-7203.www.media-relations.com. Anthony Huey.Nikki Richardson, 3 Lancaster Ave.,Chelmsford, MA 01824. 978/256-1651;fax: 978/256-0751.nikki@nikkirichardson.com;www.nikkirichardson.com.StreetSpeak®, Inc., 51 E. 42nd St., #306,New York, NY 10017. 212/221-1079; fax:212/221-2345. streetspeak@wtblase.com;www.wtblase.com. Bill Blase, pres.MEDIA TOURS/ROADSHOWSCaplan Communications LLC, 1700Rockville Pike, Suite 400, Rockville, MD20852. 301/998-6592. Aric Caplan, Pres.ccinfo@caplancommunications.com;www.caplancommunications.com.Our advance team:•Designs on-the-ground mediasupport and news coverage.•Schedulesregional earnedmediaacrosspriority citiesand targetedstates.•Assemblesrapid-responsepress activitiesand other measurable coverage.In 2006, O’Dwyer’s magazinehonored Caplan Communicationswith “O’Dwyer’s Award for PublicCommunications Excellence.”2012 PR BUYER’S GUIDECelebrities Plus, Inc., 8899 BeverlyBlvd., #406, Los Angeles, CA 90048.310/860-1955; fax: 310/860-1255.tom@celebritiesplusinc.com;catalano77@aol.com. Michael Catalano,and Tom Cestaro.Dietrich Nelson & Associates, Inc., 7510Sunset Blvd., #1401, Los Angeles, CA90046. 323/845-9608; fax: 323/883-1821.dnelson@dnaepr.com. Dietrich Nelson.See full listing under SatelliteMedia Tours.Strauss Radio Strategies Inc., 529 14thSt., N.W., #1163, National Press Bldg.,Washington, DC 20045. 202/638-0200;fax: 202/638-0400; info@straussradio.com.New York: 262 W 38th St., Ste. 803,New York, NY 10018. 212/302-1234;newyork@straussradio.com. Los Angeles:323/343-0300; losangeles@straussradio.com.www.straussradio.com. Richard Strauss, Pres.See full listing under Radio.MERGERS &ACQUISITIONSStevensGouldPincus LLC, 1 Penn Plaza,Suite 5335, New York, NY 10119.212/779-2800; cell: 917/783-4500.rgould@stevensgouldpincus.com;www.stevensgouldpincus.com.Art Stevens, Rick Gould CPA, J.D., Mng.Partners.NEWSLETTERSBizBash Media, 21 W. 38th St., 13th flr.,New York, NY 10018 646/638-3600.www.bizbash.com. David Alder, CEO.Bulldog Reporter, c/o Infocom Group,124 Linden St., Oakland, CA 94607.800/959-1059. www.bulldogreporter.com.Jim Sinkinson, CEO.Communication Briefings, BriefingsMedia Group, PO Box 787 Williamsport,PA 17703. 800/722-9221.www.briefingsmediagroup.com.Kathleen Hoots, Editor.Competitive Edge Newsletter, Pachter &Assocs., PO Box 3680, Cherry Hill, NJ08034. 856/751-6141. www.pachter.com.Barbara Pachter, Pres.Consultants News, Kennedy Information,1 Phoenix Mill Lane, 3rd flr.,Peterborough, NH 03458. 800/531-0007.www.kennedyinfo.com.NEWSWIRES/PRESS SERVICESCorporate Public Issues, Issue ActionPublications, Inc., 207 Loudoun St. SE,Leesburg, VA 20175. 703/777-8450.www.issueactionpublications.com.Teresa Yancey Crane.IMN (iMakeNews, Inc.), 200 Fifth Avenue,Waltham, MA 02451. 866-964-NEWS.sales@imninc.com; www.imninc.com.Jack O’Dwyer’s Newsletter, 271Madison Ave., New York, NY 10016.212/679-2471. www.odwyerpr.com.Management Strategies for PublicRelations Firms, $225 annually. A.C.Croft & Associates, 140 Cathedral RockDr., Sedona, AZ 86351. 928/284-9054.Sample issue available on request.alcroft@npgcable.com.The Measurement Standard, KDPaine &Partners, 177 Main St., 3rd flr., Berlin, NH03570. 603/752-5111. www.kdpaine.com.Katie Delahaye Paine, CEO.PR News, Access Intelligence, LLC, 4Choke Cherry Rd., 2nd flr., Rockville,MD 20850. 888/707-5814.www.prnewsonline.com. Diane Schwartz,Sr. VP & Group Publisher.The Ragan Report, Lawrence RaganComms., 111 E. Wacker Dr., #500,Chicago, IL 60601. 800/878-5331.www.ragan.com.Speechwriter’s Newsletter, LawrenceRagan Comms., 111 E. Wacker Dr., #500,Chicago, IL 60601. 800/878-5331.www.ragannewsletters.com.Travelwriters.com, Marco Polo Publications,360 Central Ave., #1260, St.Petersburg, FL 33701. 800/523-7274;727/894-3343. www.travelwriters.com.NEWSWIRES/PRESS SERVICESAScribe Public Interest Newswire, 5464College Ave., Ste. B, Oakland, CA 94618.510/653-9400; fax: 510/597-3625.The Associated Press InformationServices, 450 W. 33rd St., New York, NY10001. 212/621-1585. Ted Mendelsohn.Black PR Wire, Inc., 975 N. MiamiBeach Blvd., N. Miami Beach, FL 33162.877/252-2577. www.blackprwire.com.Bernadette Morris.JANUARY 2012 WWW.ODWYERPR.COM 73

NEWSWIRES/PRESS SERVICESCreators News Service/CreatorsSyndicate, 5777 W. Century Blvd., #700,Los Angeles, CA 90045. 310/337-7003.www.creators.com.EurekAlert!, a service of the AmericanAssn. for the Advancement of Science,1200 New York Ave., N.W., Washington,DC 20005. 202/326-6716; fax: 202/898-0391. webmaster@EurekAlert.org;www.EurekAlert.org.EurekAlert!, a program of AAAS,offers an effective means to disseminatenews to reporters and the public.As a science-based press releasedistribution service it serves as aninvaluable resource for press officersto reach the media worldwide.Thousands of reporters rely onEurekAlert! for information fromleading research organizations.MarketWire, 100 N. Sepulveda Blvd.,#325, El Segundo, CA 90245. 800/774-9473. www.marketwire.com.SHOOT Publicity Wire, The NewsRelease Distribution Service for theMotion Picture Industries, 256 Post RoadEast, Ste. 206, Westport, CT 06880.203/227-1699, ext12; fax: 203/227-2787.publicitywire@shootonline.com;www.shotonline.com/go/publicitywire.ONLINE INFO/DATABASESCision, 332 S. Michigan Ave., Chicago, IL60604. 888/422-2667. www.cision.com.EBSCO Information Services, 30 Park Rd.,#2, Tinton Falls, NJ 07724. 800/753-2726.www.ebsco.com. Roy Reinalda, Gen. Mgr.Select Information Exchange/QualifiedMedia, 800/743-9346. Matthew Wein,Pres., Qualified Media.2012 PR BUYER’S GUIDEPHOTO DISTRIBUTIONAP Images, 450 West 33rd St., New York,NY 10001 212/621-1997. assignments@ap.org;www.apimages.com.Discover why media outlets, corporationsand PR companies aroundthe world rely on AP ImagesAssignment Services. We will takeany PR project, sponsored event,tradeshow or product launch andcapture it with your vision and needsin mind. Whether the job is large orsmall, mainstream or offbeat - you getthe benefit of our knowledge, accessand integrated services for an end-toendproject solution.Custom Medical Stock Photo, Inc., 3660W. Irving Park Rd., Chicago, IL 60618.800/373-2677. www.cmsp.com.Mike Fisher.Feature Photo Service Inc., 320 W. 37thSt., #301, New York, NY 10018.212/944-1060; fax: 212/944-7801.www.featurephoto.com. Oren Hellner, Pres.Getty Images, 75 Varick St., 5th flr., NewYork, NY 10013. 646/613-4000; 800-IMAGERY. www.gettyimages.com.PHOTOGRAPHERSKatharine Andriotis Photography LLC,Westchester, NY. 914/997-1967.kaphotollc@yahoo.com;www.kaphotollc.com. Katharine Andriotis.AP Images, 450 West 33rd St., New York,NY 10001 212/621-1997; assignments@ap.org;www.apimages.com.Discover why media outlets, corporationsand PR companies aroundthe world rely on AP ImagesAssignment Services. We will takeany PR project, sponsored event,tradeshow or product launch andcapture it with your vision and needsin mind. Whether the job is large orsmall, mainstream or offbeat - you getthe benefit of our knowledge, accessand integrated services for an end-toendproject solution.Dianne Arndt Photography, 400 CentralPark West, New York, NY 10025.212/866-1902. www.diannearndt.com;arndtpix@rcn.com.Ben Asen Photography, 56 E. 87th St.,New York, NY 10128. 212/348-0496.benasen@gmail.com; www.benasen.com.Black Star, 1 Water St., White Plains,NY 10601. 212/679-3288. BenjaminChapnick, Pres.Brown Brothers, P.O. Box 50, Sterling,PA 18463. 570/689-9688.www.brownbrothersusa.com.Raymond A. Collins, Pres.Camera One, 62 West 45th St., NewYork, NY 10036. 212/827-0500; fax:212/944-9536. larry@nycphoto.com;www.nycphoto.com. Larry Lettera, Pres.Janet Charles, 20 Jane St., #3B, NewYork, NY 10014. 212/675-2211.jcharles@nyc.rr.com.Feature Photo Service Inc., 320 W. 37thSt., #301, New York, NY 10018.212/944-1060; fax: 212/944-7801.www.featurephoto.com. Oren Hellner, Pres.David Gordon Photography, 212/989-9329. david@dgordonphoto.com;www.dgordonphoto.com.Rich Green Photography, 128 WindsorAve., Hopatcong, NJ 07843. 201/924-2003.rich@rjgreenphoto.com;www.rjgreenphoto.comNewscast US, 526 West 26th St., Suite515 New York, NY 10001. 212/206-0055;866/734-NEWS. jsulley@newscastus.com;www.newscastus.com. Jim Sulley, VP.PhotoBureau Inc., 172 Blvd., Scarsdale,NY 10583. 914/725-7500.www.photobureau.com. Joe Vericker,Pres./Chief Photographer.Maryanne Russell Photography Inc.,PO Box 1329, FDR Station, New York,NY 10150 212/308-8722.www.maryannerussell.com.Paul Schneck PR Photography, 4Stuyvesant Oval, New York, NY 10009.212/505-6443. www.PaulSchneck.com.Paul Schneck.Wagner International Photos, 62 W.45th St., 6th flr., New York, NY 10036.212/944-7744.Ron Wyatt Photography, 15 AtlantaAve., Piscataway, NJ 08854. 732/868-9095. ron@ronwyattphotos.com;www.ronwyattphotos.com. Ron Wyatt.74JANUARY 2012 WWW.ODWYERPR.COM

PRESS RELEASEDISTRIBUTION24-7PressRelease.com, 203-901 West 3rdSt., North Vancouver, BC, V7P 3P9 Canada.646/417-8294. www.24-7PressRelease.com.Philip Louie.24-7PressRelease.com is thepremier provider of effective andaffordable press release distribution.We deliver news content across traditional,digital and social channelsincluding search engines and GoogleNews.Since 2004, 24-7PressRelease.comhas a client base numbering morethan 60,000, and has distributedmore than 200,000 press releases.AScribe Public Interest Newswire, 5464B College Ave., Oakland, CA 94618.510/653-9400; fax: 510/597-3625.BurrellesLuce, 75 East Northfield Rd.,Livingston, NJ 07039. 800/368-8070.www.burrellesluce.com.Cision, 332 S. Michigan Ave., Chicago,IL 60604. 888/422-2667. www.cision.com.Collegiate Presswire by Marketwire, 51Madison Ave., 21st flr., New York, NY10010. 888/621-7721. info@cpwire.com;www.cpwire.com.MarketWire, 100 N. Sepulveda Blvd.,#325, El Segundo, CA 90245. 800/774-9473. www.marketwire.com.Michael Nowlan, CEO.Multicultural Marketing News,Multicultural Mktg. Resources Inc., 150 W.28th St., #150, New York, NY 10001.212/242-3351. www.multicultural.com.Lisa Skriloff, Pres. & Founder.NewsWare, Track Data, 95 RockwellPlace, Brooklyn, NY 11217. 212/612-2050. www.newsware.com.readMedia, 418 Broadway, 4th flr.,Albany, NY 12207. 800/552-2194;fax: 518/429-2801. sales@readmedia.com;www.readmedia.com. Colin Mathews, CEO.RushPR Newswire, 3630 Avenue Laval,Montreal, Quebec H2X 3C9.866/982-1116, #1 for editorial/sales.news@rushprnews.com;www.rushprnews.com. Anne Howard.2012 PR BUYER’S GUIDESend2Press® Newswire, a service ofNeotrope®, 4332 W. 230th St., Torrance,CA 90505. 310/373-4856.support2@Send2Press.com;www.Send2Press.com.Christopher Simmons, CEO, member PRSA.Affordable press release servicessince 1983, including news writing,targeted newswire and Direct-to-Editors distribution, searchoptimization, eMediaKit, socialnetworks and media opt-in. Exclusivenews distribution via NeotropeNews Network including CaliforniaNewswire®, and eNewsChannels.Top placement of news contentin search since 1997 using proprietaryContextEngine technology.Accredited staff. Member BBB.PRINTINGPIMS, 245 West 17th St., 4th floor,New York, NY 10011. 212/279-5112.info@pimsinc.com; www.pimsinc.com.PIMS provides the highest qualitydigital & offset printing available.Whether for brochures, flyers, presentationbooklets or color reprints,count on PIMS to bring yourcampaign to life! With no minimumquantities, you can benefit from theimpact of digital printing technology tomarket to an audience of one orthousands!PIMS specializes in Fueling BrandPerformance. For over 20 years ourcompany has been one of the world’sleading production and distributionservice providers catering to marketingand communications professionals.We offer a wide array of productsand services that provide optimumsolutions for all of your campaignneeds.Our business is built on makingyour business succeed!NEW YORK * CHICAGOWASHINGTON * ATLANTA * BOSTONZing How Design, 57 E Delaware Pl., No2901, Chicago, IL 60611. 888/529-0998.www.zinghowdesign.com. Contact JoeyBuffalo Portuese, zingLeader, buffalo@zinghowdesign.com.We Design, Source and Create artfulexecutions that always garnerattention. It starts with our brandsavvy design, enhanced by cleverproduction methods, and topped offwith promotional premiums that addthat extra dimension. Art meets actionin our production centers to fulfill andproduce brand promotions thatelevate excitement.Zing How Design – Custom fulfillment,traditional and specializedproduction, mailings, blogger kits,e-media, branded premiums, digitalprinting, and brand savvy design.PROMOTIONSPROMOTIONSAllhealth Public Relations, 10109Thornwood Rd., Kensington, MD 20895.301/948-1709. br@allhealthpr.com;www.allhealthpr.com. Brian Ruberry.Lagrant Communications, 600 WilshireBlvd., #1520, Los Angeles, CA 90017.323/ 469-8680; fax: 323/469-8683.www.lagrant communications.com. KimL. Hunter, pres./CEO; Keisha N. Brown,Gen. Mgr./Sr. VP.Marketing Werks - Mobile & EventMarketing, 130 East Randolph St., #2400,Chicago, IL 60601. 312/228-0800; fax:312/228-0801. www.marketingwerks.com.Bonnie Ott Promotions, now Partneredwith AIA New Dimensions in Marketing,Inc. 305 East 40th Street, New York, NY10016. 212/338-0333; fax; 212/338-0330.bonnie@bonnieott.com;www.effectivepromos.com.Bonnie Ott, Contact.We are the leading source for promotionalproducts and premiumsimprinted with your company name,logo or message. We provide qualityproducts, exceptional service, creativeideas, competitive pricing, overseasimporting, graphic design, directmail & fulfillment and online corporatestore programs.JANUARY 2012 WWW.ODWYERPR.COM 75

PROMOTIONSPIMS, 245 West 17th St., 4th floor,New York, NY 10011. 212/279-5112.info@pimsinc.com; www.pimsinc.com.PIMS is the premiere source forcorporate and event promotional giftitems. From memory sticks & mugs tohats, pens & t-shirts, we can customizeany number of items for conventions,trade shows, businessmeetings and mailings. PIMS offersthe most unique assortment using thehighest quality materials available toensure your brand is enhanced.PIMS specializes in Fueling BrandPerformance. For over 20 years ourcompany has been one of the world’sleading production and distributionservice providers catering to marketingand communications professionals.We offer a wide array of productsand services that provide optimumsolutions for all of your campaignneeds.Our business is built on makingyour business succeed!NEW YORK * CHICAGOWASHINGTON * ATLANTA * BOSTONZing How Design, 57 E Delaware Pl., No2901, Chicago, IL 60611. 888/529-0998.www.zinghowdesign.com. Contact JoeyBuffalo Portuese, zingLeader, buffalo@zinghowdesign.com.More Fabulous in Every Budget.We turn white paper into premiumpromotions - From t-shirts that turnheads, social media prizes with sweetrewards, to chic designs that speak.Our Promotional Services will addstyle and great taste to any initiative.Take advantage of our brand experience,along with the use our vastproduction capabilities and theexcitement of added creativity.Zing How Design – Creative services,promotional design, event giveaways,celebrity gifts, social mediakits, branded premiums and customfulfillment.2012 PR BUYER’S GUIDEPUBLIC RELATIONSNETWORKSBella PR, 545 8th Ave., #670, New York,NY 10018. 212/868-8183. www.bellapr.com.Marla Russo, Pres.IPREX, Worldwide corporation ofindependent PR firms. AdministrativeHeadquarters: 4524 N. Wildwood Ave.,Shorewood, WI 53211. 414/755-2170.experts@iprex.com. www.iprex.com.Carol Clinkenbeard, Global Administrator.National Assn. of GovernmentCommunicators, 201 Park WashingtonCourt, Falls Church, VA 22046. 703/538-1787. www.nagconline.org.Elizabeth Armstrong, Exec. Dir.Public Relations Global Network(PRGN), U.S./Worldwide Contact:Stevens Strategic Communications, Inc.Gemini Towers, 1991 Crocker Rd., Suite500, Cleveland, OH 44145. 440/617-0100.estevens@stevensstrategic.com;www.prgn.com. Edward Stevens.Worldcom Public Relations Group, 500Fifth Ave., #1010, New York, NY 10110.800/955-9675. 212/286-9550.coo@worldcomgroup.com;www.worldcomgroup.com.Daisy Guthin, COO, APR.PUBLIC SERVICEANNOUNCEMENTSDietrich Nelson & Associates, Inc., 7510Sunset Blvd., #1401, Los Angeles, CA90046. 323/845-9608; fax: 323/883-1821.dnelson@dnaepr.com. Dietrich Nelson.See full listing under SatelliteMedia Tours.Megaphone Media, 26 Perry Street, NewYork, NY 10014. 646/452-8404.info@megaphone-mediacom;www.megaphone-media.com.Kyle Carmone, Mng. Dir.RCM Broadcast Comms. Inc., 20 West22nd St., #1510, New York, NY 10010.212/924-1006. Russell@rcmbroadcast.com;www.rcmbroadcast.com.Russell Cheek, Pres.Strauss Radio Strategies Inc., 529 14thSt., N.W., #1163, National Press Bldg.,Washington, DC 20045. 202/638-0200;fax: 202/638-0400; info@straussradio.com.New York: 262 W 38th St., Ste. 803,New York, NY 10018. 212/302-1234;newyork@straussradio.com. Los Angeles:323/343-0300; losangeles@straussradio.com.www.straussradio.com. Richard Strauss, Pres.See full listing under Radio.TV Access, division of FilmComm,800/944-9134. Keith Hempel, President.Experienced Corporation With 30+Years In Television And RadioDistribution. Specializing In ProductionAnd Distribution Of PSAs. LeadingDistributor Of PSAs (Over 100 TVAnd Radio PSAs Released PerYear). Comprehensive Services ForTV, Radio, Print, Out-Of-HomeAnd Internet. Customized ServicesTailored To Your Needs. InternetReporting Available. Chapter PlacementAnd Coordination Services Available.RADIOAuritt Communications Group, 555 8thAve., Suite 709, New York, NY 10018.212/302-6230. www.auritt.com;info@auritt.com. Joan Auritt, Pres.ACG is a high-quality, resultsorientedmultimedia production companyspecializing in electronic anddigital P.R. and marketing services.Staffed by innovative and relationship-focusedexperts, we customizeyour project needs with the mostcost-effective solutions to increaseyour brand awareness and to maximizeyour audience reach. ACG’s“one-stop-shop” approach providesyou with the attentive services of aboutique: from creative consultationand media coaching through productionand results reporting, everyproject receives the full focus of ourattention.ACG’s outstanding range of servicesinclude:•Video Production and Distribution•Media TrainingContinued at top of next page76JANUARY 2012 WWW.ODWYERPR.COM

Auritt Communications Group continued•TV Satellite, Radio and OnlineMedia Tours•Integrated Media Tours•Social Media Campaigns, BloggerConnect and Twitter Parties•Web Videos, Webcasts and EventCoverage•Video, Audio and Multimedia NewReleases•B-roll Packages•PSAs•Corporate Videos (sales, productlaunches, branding, training andhighlight reels)ACG offers creative solutions forall business categories from healthcareand food to hi-tech and entertainment.Caplan Communications LLC, 1700Rockville Pike, Suite 400, Rockville, MD20852. 301/998-6592. Aric Caplan, Pres.ccinfo@caplancommunications.com;www.caplancommunications.com.Specialties:•Designs radio media tours usingdrive time radio, public radio andradio networks.•Representsnonprofitadvocacygroups, NGOs.•Canvasses keystates. Reachestarget audiences.•Launches new,non-fiction books for majorpublishers and authors.In 2006, O’Dwyer’s magazinehonored Caplan Communicationswith “O’Dwyer’s Award for PublicCommunications Excellence.”Critical Mention, Inc., 521 Fifth Avenue,16th fl., New York, NY 10075, 877/262-5477. www.criticalmention.com.Critical Mention provides real-timesearching, viewing, alerting andreporting on global broadcast coverage.Our comprehensive and industryleading Web platform lets you monitoryour organization, client, competitors,industry news and more. Edit anddownload broadcast quality filesminutes after your segments air. Ouraccount management team is alwaysready to help you succeed.2012 PR BUYER’S GUIDEDSN Communications, 376 15th St., Ste.1C, Brooklyn, NY, 11215. 718/499-9068.Dani Newman at dani@dsncomm.com orwww.dsncomm.com.See full listing under SatelliteMedia Tours.New York: 212.736.2727Los Angeles: 310.939.7041Chicago: 312.255.0240Washington: 202.400.1412www.dssimon.comE-mail: news@dssimon.comRadio reaches 230 million listenersor 94% of the population in the UnitedStates. Let D S Simon Productionshelp strategically deliver your keymessaging to targeted sections ofthis massive audience using RadioMedia Tours (RMTs), podcasting andother audio distribution formats.Video Redefined. D S SimonProductions is an award-winningbroadcast PR and social media videofirm specializing in Satellite MediaTours, Internet Media Tours,B-Roll production and distribution,Corporate and Web Video, VideoPlayers, Ground Tours, Co-Ops andRadio. Established in 1986, our headquartersand HD studio are in NewYork with offices in Los Angeles,Chicago and Washington DC.EMS Incorporated, 1127 Grove St.,Clearwater, FL 33755. 1-800-881-7342.www.emsincorporated.com.Marsha Friedman, CEO.Hedquist Productions, P.O. Box 1475,Fairfield, IA 52556. Jeffrey Hedquist, Pres.641/472-6708. jeffrey@hedquist.com;www.hedquist.com.KEF Media, 512 Means St., Suite 102,Atlanta, GA 30318. 404/605-0009.www.kefmedia.com.Yvonne Goforth-Hanak.With a radio media tour (RMT), yourspokesperson conducts interviewswith stations from the convenienceof... wherever! As long as there's alandline phone, the location works.When you need to deliver an exactRADIOmessage, we can produce an AudioNews Release (ANR) that typicallyruns from 30 to 60 seconds. We thenplace it to air on targeted networks.Liv Davick, a Publicity and ProductionBoutique, Inc., 88 South Broadway, Suite#1206, Millbrae, CA 94030. 650/689-5479and 661/600-2254. Liv Davick, President,liv@livdavick.com and Shana Davick, VicePresident, shana@livdavick.com;www.livdavick.com.Liv Davick, a Publicity andProduction Boutique, Inc. specializesin all of your broadcast public relationsand social media needs. Ourexpertise includes satellite mediatours, radio media tours, audio newsreleases, public service announcements(PSAs), Internet media tours(IMTs), Spanish smts/rmts/anrs,integrated marketing, ground tours,aircheck and airings’ monitoringservices, and video production anddistribution.All pitching, booking, and follow-upis done in-house, and we handle all ofyour production needs for yoursatellite and radio media tours. Weoffer the highest-quality, most personalizedservicing with unparalleledorganization and a strict attention toevery detail. We provide superiorresults in everything we do, areavailable to our clients at all times,and work within every budget.MediaTracks Communications, Inc., 2250E. Devon Ave., Suite 150, Des Plaines, IL60018. 847/299-9500; fax: 847/299-9501.info@mediatracks.com. Shel Lustig, Pres.Your Message-On-Air and Online•Guaranteed Placement ANRson-air and online through RadioHealth Journal and Viewpoints.Reach over 850 stations in majormarkets. Streaming and iTunesplacement included.•Radio Media Tours – Benefit fromour contacts at major stations andnetworks.•La Red Conectado – Guaranteedplacement Spanish language ANRs.•Custom Feed Radio NewsContinued at top of next pageJANUARY 2012 WWW.ODWYERPR.COM 77

RADIOMediaTracks Communications continuedReleases – National, regional and localmarket outreach. Minority targeting-Spanish and African-American.•Podcasts – Customized production:writing, hosting, voiceover, music,RSS, and directory placement.•PSAs – Distribute your public servicemessage to thousands of U.S. stations.National Aircheck, 338 S. Edgewood, WoodDale, IL 60191. 888/206-9662; fax: 928/438-3333. aircheck@national-aircheck.com;www.national-aircheck.com.Robb Wexler, Pres.North American Precis Syndicate, Inc., 415Madison Ave., 12th flr., New York, NY 10017.800/222-5551. freeproposal@napsnet.com;www.napsinfo.com. Dorothy York, President.NAPS sends Radio FeatureReleases (RFRs) on CDs withscripts. We cover over 6,500 stations.Each RFR gets 300 to 400 on-airradio placements and includes a colorusage report, including demographicinformation, number of listenersreached, maps, graphs and barcharts. Information comes from directories,signed usage cards, e-mailsand faxes.GUARANTEE: Complete satisfactionwith the results of each release oranother one free.Strauss Radio Strategies Inc., 529 14thSt., N.W., #1163, National Press Bldg.,Washington, DC 20045. 202/638-0200;fax: 202/638-0400; info@straussradio.com.New York: 262 W 38th St., Ste. 803,New York, NY 10018. 212/302-1234;newyork@straussradio.com. Los Angeles:323/343-0300; losangeles@straussradio.com.www.straussradio.com. Richard Strauss, Pres.Celebrating our seventeenth year,Strauss Radio Strategies, Inc. (SRS),is the nation’s premier public relations,communications, and mediarelations firm specializing in radio andtelevision. Not just another "crank itout booking service," SRS works2012 PR BUYER’S GUIDEclosely with its clients to developcampaign-specific strategies andtactics that get results. Collectively,our staff brings more than 137 yearsof broadcast experience andjudgment to our clients.We specialize in booking radiotours with national news networks,nationally syndicated shows,statewide, regional, and local radiooutlets in each of the nation's nearly300 radio markets. SRS can alsotarget your television SMT to localstations, national broadcast andcable networks, and syndicatedprograms. We can manage your SMTand provide a complete solutionincluding the booking of all of theinterviews, studio rental and equipment,satellite uplink, make-up andcatering services, and all of thetechnical and production needs tomake your SMT the most successfulit can be.Moreover, we script, produce, anddistribute targeted audio news releasesto the nation's largest radionetworks with the best "guaranteedplacement"in the industry. In addition,SRS provides audio actualitypitching and placement systems,radio promotions, public serviceannouncements, podcasts, videopodcasts, radio advertising productionand placement, live remotebroadcasts and customized broadcaste-mailing to our customizeddatabase of 12,000+ radio outlets,stations and show contacts.Among the hundreds of clients wehave worked with, we routinely workwith political groups such as the DNCand the DLC; advocacy groups likethe Natural Resources DefenseCouncil (NRDC) and ACLU; awardwinningPR firms like Burson-Marsteller, Edelman, Hill & Knowlton,and Ketchum; non-profit clients likethe International Diabetes Foundation(IDF), the American JewishCommittee (AJC) and the PewTrusts: government agencies like theDept. of Energy and Dept. of Labor;associations such as the USConference of Mayors, NationalUrban League, and the National LawEnforcement Officers Memorial Fund(NLEOMF); large-scale events suchas the Clinton Global Initiative andthe major auto shows; Fortune-500companies like Google, Capital One,Nike and General Motors; and wehave worked on dozens of local, stateand federal political campaigns. SRSis also a GSA Schedule contractor.When your campaign calls for radioor television, SRS delivers the bestresults in the industry. You'll enjoyworking with our friendly staff of experiencedpublic relations professionals.Contact us today to discuss a customizedsolution for your nextbroadcast outreach campaign!Synaptic Digital, 708 Third Ave.,New York, NY 10017; 212/682-8300.www.synapticdigital.com; learnmore@synapticdigital.com.See full listing under Video.Tobin Communications, Inc., P.O. Box 1268,White Plains, MD 20695-1268. 301/392-9173.mt@tobincommunications.com;www.tobincommunications.com.Maury Tobin, Pres.WestGlen Communications, 1430Broadway, New York, NY 10018.212/921-2800. www.westglen.com.Ed Lamoureaux, Sr. VPzcomm, 7830 Old Georgetown Rd.,Bethesda, MD 20814. 240/395-0225.rise@zpr.com; www.zpr.com.Risë Birnbaum, CEO.RESEARCH(MKTG. RESEARCH)Arbitron Inc., 142 W. 57th St., NewYork, NY, 10019-3300. 800/543-7300.www.arbitron.comBurke Marketing Research Inc., 500 W.7th St., Cincinnati, OH 45203. 513/241-5663. www.burke.com. Jeff Miller, CEO.Cision, 332 S. Michigan Ave., Chicago,IL 60604. 888/422-2667. www.cision.com.Cogent Research, 125 Cambridge ParkDr., Cambridge, MA 02140. 617/441-9944;fax: 617/441-9966. info@cogentresearch.com;www.cogentresearch.com. Christy White,Principal & Co-Founder.Council of American Survey ResearchOrganizations, 170 N. Country Rd., Ste. 4,Port Jefferson, NY 11777. 631/928-6954.casro@casro.org; www.casro.org.Diane Bowers, Pres.Creative Civilizations, 106 AuditoriumCircle, 2nd flr., San Antonio, TX 78205.210/227-1999. www.ccagency.com. GiselaGirard, Pres./COO.78JANUARY 2012 WWW.ODWYERPR.COM

D.K. Shifflet & Assocs., 1750 OldMeadow Road, #620, McLean, VA 22102.703/536-0933. www.dksa.com.Echo Research, 110 E. 30th St., 4th flr.,New York, NY 10016. 212/901-0455.www.echoresearch.com. Dan Soulas, Pres.Factiva, a Dow Jones Co., 30 Wall St.,5th fl., New York, NY 10005. 800/369-0166. www.factiva.com.Gallup Organization, The Gallup Bldg.,901 F St., N.W., Washington, DC 20004.202/715-3030. www.gallup.com.GfK Custom Research North America,75 Ninth Ave., 5th fl., New York, NY10011. 212/240-5300. www.gfkamerica.com.GfK Roper Public Affairs &Corporate Communications, a divisionof GfK Custom Research NorthAmerica, specializes in customizedpublic affairs and public opinionpolling, media and corporate communicationsresearch, and corporatereputation measurement in the USand globally. In addition to deliveringa broad range of customizedresearch studies, the team drawsfrom GfK’s syndicated consumertracking services, GfK RoperReports® US and GfK RoperReports® Worldwide, which monitorconsumer values, beliefs, attitudesand behaviors in the US and morethan 25 other countries. The divisionalso serves as the official pollingpartner of the Associated Pressconducting the AP-GfK Poll(www.ap-gfkpoll.com).Harris Interactive, PR Practice, 161Sixth Ave., New York, NY 10013. 877/919-4765. info@harrisinteractive.com;www.harrisinteractive.com.International Comms. Research, 53West Baltimore Pike, Media, PA 19063.484/840-4300. www.icrsurvey.com.Bob Thomas, EVP.J.D. Power & Assocs., 2625 TownsgateRd., #100, Westlake Village, CA 91361.805/418-8000; fax: 805/418-8900;www.jdpower.com; information@jdpa.com.KRC Research, 700 13th St., N.W., #800,Washington, DC 20005. 202/628-1118.www.krcresearch.com. Peter Shafer, CEO.2012 PR BUYER’S GUIDELCWA Research, L.C. Williams &Assocs., 150 N. Michigan Ave., #3800,Chicago, IL 60601. 312/565-3900. GregGordon, Sr. VP-Research & Strategy.LexisNexis, PO Box 933, Dayton, OH45401. 800/227-4908. www.lexisnexis.com.M|A|R|C Research, 1660 NorthWestridge Circle, Irving, TX 75038.800/884-6272. www.marcresearch.com.Maritz Research, 1375 N. Highway Dr.,Fenton, MO 63099. 877-4-MARITZ.www.maritzresearch.com.Millward Brown Int’l., 501 King’s Hwy.East, Fairfield, CT 06825-4867. 203/335-5222; fax: 203/333-6307;www.millwardbrown.com;simon.moody@millwardbrown.com.The Nielsen Company, 770 Broadway,New York, NY 10003. 646/654-5000.www.nielsen.com.Opinion Research Corp., WorldwideHeadquarters, P.O. Box 183, Princeton, NJ08540; 800/444-4ORC; 609/452-5400; fax:609/419-1892. www.opinionresearch.com.Gerard J. Miodus, Pres.Oxbridge Communications Inc., 186Fifth Ave., 6th flr., New York, NY 10010.800/955-0231, ext. 202. www.oxbridge.com;www.mediafinder.com.Penn, Schoen and Berland Assocs., 230Park Ave. South, 2nd flr., New York, NY10003. 212/534-4000. www.psbresearch.com.ny@ps-b.com. Michael Penn, CEO.Proof Advertising, 114 W. 7th St., #500,Austin, TX 78701. 512/345-6658.www.kolaradvertising.com;bryan.christian@proof-advertising.com.Bryan Christian, Gen. Mgr.R.L. Repass & Partners, Inc., 10101Alliance Road, Suite 190, Cincinnati, OH45242-4747. 513/772-1600; fax: 513/772-8088. rex@repasspartners.com;www.repass partners.com.Rex Repass, Pres./CEO.Spring Inc., 130 N. Presidential Blvd.,Bala Cynwyd, PA 19004. 610/668-9303;fax: 610/668-9395.info@springforsuccess.com;www.springforsuccess.com.Standard & Poor’s Research Reports,55 Water St., New York, NY 10041.212/438-2000. www.standardandpoors.com.SATELLITE MEDIA TOURSStrategyOne, 250 Hudson St., 16th flr.,New York, NY 10013. 212/704-8286.www.strategyone.net;Laurence.Evans@StrategyOne.net.Laurence Evans, Pres.Toluna, 21 River Rd., Wilton, CT 06897.866/296-3049.www.greenfield-ciaosurveys.com.Towers Watson, 335 Madison Ave., NewYork, NY 10017-4605. 212/309-3400; fax:212/309-0975. www.towerswatson.com.Yankelovich Inc., 400 MeadowmontVillage Circle, #431, Chapel, NC 27517.919/932-8600. www.yankelovich.com;info@thefuturescompany.com.J. Walker Smith, Ph.D, Exec. Vice Chmn.SATELLITEMEDIA TOURSABC Radio/Lincoln Square Media, 125West End Ave., 6th flr., New York, NY 10023.212/456-5541. heidi.b.oringer@abc.com;www.abcmediatours.com. Heidi Oringer,Manager Affiliate Relations, Station Prep& Promotions.AKA Media Inc., 142 East Ontario, 16thfl., Chicago, IL 60611. 800/996-9432.www.akamediainc.com;info@akamediainc.com. Andrew Krause,Executive Producer, CEO.Why do the world’s most amazingbrands trust us to tell their stories?It’s simple. Your audience wants tobe inspired. Good storytelling is howyou get there. Our producers, editorsand web designers develop and executevideo, radio, web, TV and socialmedia campaigns – that’s what we do.Follow us on Twitter @AKAMEDIAINCor Facebook/AKAMEDIAINC.•Video, Radio, Web, TV and SocialMedia Campaigns•Satellite Media Tours (SMTs)•Social Media News Releases(SMNRs)•Web Video Production andDistribution (Viral Videos)•Internet Media Tours (IMTs)•Expert Celebrity Treatment•Digital Video Distribution (VideoSharing)Continued at top of next pageJANUARY 2012 WWW.ODWYERPR.COM 79

SATELLITE MEDIA TOURSAKA Media Inc. continued•Broadcast B-Roll Packages(B-Roll)•Public Service Announcements(PSAs)•Internet Press Kits (IPKs)•Corporate Storytelling (Image,Sales, Marketing, Web Videos)•Video Editing, Graphics andEffects (Highlights Reels)•Webcasting (Live Video Streamingto Facebook)SOCIAL MEDIASocial Media News Releases helpyou share your story with influentialbloggers and websites. Our clientsuse SMNRs to launch web campaigns,promote live webcasts andshare viral video. We use a traditionalmedia relations approach to personallyresearch and engage eachand every blogger or website on aone-to-one basis.SATELLITE MEDIA TOURSWith celebrity Satellite Media Tours,behind-the-scenes adventures, premierevents and locations, our latestdemo reel speaks for itself.Auritt Communications Group, 555 8thAve., Suite 709, New York, NY 10018.212/302-6230. www.auritt.com;info@auritt.com. Joan Auritt, Pres.ACG is a high-quality, resultsorientedmultimedia production companyspecializing in electronic anddigital P.R. and marketing services.Staffed by innovative and relationship-focusedexperts, we customizeyour project needs with the mostcost-effective solutions to increaseyour brand awareness and to maximizeyour audience reach. ACG’s“one-stop-shop” approach providesyou with the attentive services of aboutique: from creative consultationand media coaching through productionand results reporting, everyproject receives the full focus of ourattention.ACG’s outstanding range of servicesinclude:•Video Production and Distribution•Media Training•TV Satellite, Radio and OnlineMedia Tours•Integrated Media Tours•Social Media Campaigns, Blogger2012 PR BUYER’S GUIDEConnect and Twitter Parties•Web Videos, Webcasts andEvent Coverage•Video, Audio and Multimedia NewReleases•B-roll Packages•PSAs•Corporate Videos (sales, productlaunches, branding, training andhighlight reels)ACG offers creative solutions for allbusiness categories from healthcareand food to hi-tech and entertainment.Broadcast Direct Communications, Inc.,130 Shore Road, Suite 185, PortWashington, NY 11050. 516/570-2369.info@broadcastdirectpr.com.Irene Minett, Patricia Ruth Kresner.Broadcast Direct Communications,Inc. specializes in media relations for:•Satellite Media Tours•Radio Media Tours•In-Market Tours•The WebAs television, radio and web professionals,we offer media strategy,creative writing and pitching, strongmedia relationships and over 30years of experience in broadcastpublic relations.Caplan Communications LLC, 1700Rockville Pike, Suite 400, Rockville, MD20852. 301/998-6592. Aric Caplan, Pres.ccinfo@caplancommunications.com;www.caplancommunications.com.Via satellite from anywhere in theUSA, our SMTs reach your targetedaudiences.Specialties:•Canvasses keystates. Reachestarget audiences.•Championsissues in thepublic interestusing advocacyPR campaigns.•Represents nonprofit advocacygroups, NGOs and authors.In 2006, O’Dwyer’s magazinehonored Caplan Communicationswith “O’Dwyer’s Award for PublicCommunications Excellence.”Communications Plus Digital, 102Madison Ave., New York, NY 10016-7417. 212/686-9570; fax: 212/686-8425.Bruce Cohen, VP-Production, Sr. Editor.Dietrich Nelson & Associates, Inc., 7510Sunset Blvd., #1401, Los Angeles, CA90046. 323/845-9608; fax: 323/883-1821.dnelson@dnaepr.com. Dietrich Nelson.If budgets and deadlines are tightyou need experienced pros, callDNA. With 20 years experience weoffer expert advice, strategic planning,quality production and distributionfor all your broadcast andInternet PR needs. Our servicesinclude satellite media tours, Internetand viral video production anddistribution, Internet media tours,webcasts, radio tours, corporatevideos and many other services. Callor email for ideas, quotes andtestimonials from our satisfied clients.DSN Communications, 376 15th St., Ste.1C, Brooklyn, NY, 11215. 718/499-9068.Dani Newman at dani@dsncomm.com orwww.dsncomm.com.FULL-SERVICE BROADCAST PR•SMTs•RMTs•IMTs•VNRs/B-roll packages•ANRs•Corporate, Network andBroadband TV Productions•Satellite EventsClients: PR Agencies, TV Networks,Consumer Brands, Non-profits andCelebrities.From concept to final report, individualizedstrategic thinking to achievemaximum exposure for your story.New York: 212.736.2727Los Angeles: 310.939.7041Chicago: 312.255.0240Washington: 202.400.1412www.dssimon.comContinued at top of next page80JANUARY 2012 WWW.ODWYERPR.COM

D S Simon Productions continuedE-mail: news@dssimon.comSatellite Media Tours are amongthe most effective ways to deliver aspecific, controlled message to viewersthrough spokesperson interviewson local newscasts. We help you crafta segment that will appeal to televisionproducers while allowing you tocommunicate your key messages.Video Redefined. D S SimonProductions is an award-winningbroadcast PR and social media videofirm specializing in Satellite MediaTours, Internet Media Tours, B-Rollproduction and distribution,Corporate and Web Video, VideoPlayers, Ground Tours, Co-Ops andRadio. Established in 1986, our headquartersand HD studio are in NewYork with offices in Los Angeles,Chicago and Washington DC.Gourvitz Communications, Inc., 875Sixth Ave., Suite 1708, New York, NY10001. 212/730-4807; fax: 212/730-4811.Los Angeles: Robert Gourvitz, 310/569-5602. www.gourvitzcommunications.com.Paul Gourvitz, President.Once again Gourvitz Communicationsis providing its public relationsclients with a new, cost effective andunique way of getting media coverage.It's called an Interactive MediaTour. And what makes it different fromwhat is currently being called anInternet or blogger tour is that it actuallyincludes video and is a digitaldelivery to only major Internet sites.In just two years, GSH, a division ofGCI, has not only set the standardfor this service, it is the standard. Andthe co-op SMT business, created andinvented by GCI, is now doing morebusiness than ever before.The key is using only major talent,booking mainly big markets, and havingevery co-op available to view liveon Ustream.TV. GCI's core businessis still SMTs/RMTs. Now more thanever before TV stations, want, needand will do satellite interviews if yougive them a good spokesperson, acompelling story, sprinkle in someb-roll, use two cameras and create aset. B-rolls are now being done againwith a unique angle to TV stationwebsites, newspaper chains and2012 PR BUYER’S GUIDEblogs. There is very little actual TVplacement for a b-roll. GCI shootsand edits everything in HD and nowhas added a fourth edit bay to accommodateits clients' needs for comp,sizzle and in-house video reels. Andwhen GCI says it's 24/7, it means 24/7.KEF Media, 512 Means St., Suite 102,Atlanta, GA 30318. 404/605-0009 x303.www.kefmedia.com.Yvonne Goforth-Hanak.Satellite Media Tours, or SMTs, aswe affectionately call ‘em. Efficient,cost-effective and a great place tostart your TV coverage.Once you sign up for an SMT, wecover every detail from the strategybehind the news angle to the reporting.During a typical morning tour, wecan usually accommodate between18 and 35 live or live-to-tapeinterviews.We also have a full calendar ofCo-op SMTs!Liv Davick, a Publicity and ProductionBoutique, Inc., 88 South Broadway, Suite#1206, Millbrae, CA 94030. 650/689-5479and 661/600-2254. Liv Davick, President,liv@livdavick.com and Shana Davick, VicePresident, shana@livdavick.com;www.livdavick.com.Liv Davick, a Publicity andProduction Boutique, Inc. specializesin all of your broadcast public relationsand social media needs. Ourexpertise includes satellite mediatours, radio media tours, audio newsreleases, public service announcements(PSAs), Internet media tours (IMTs),Spanish smts/rmts/anrs, integratedmarketing, ground tours, aircheck andairings’ monitoring services, and videoproduction and distribution.All pitching, booking, and follow-upis done in-house, and we handle all ofyour production needs for yoursatellite and radio media tours. Weoffer the highest-quality, most personalizedservicing with unparalleledorganization and a strict attention toevery detail. We provide superiorresults in everything we do, areavailable to our clients at all times,and work within every budget.SATELLITE MEDIA TOURSLive Star Entertainment, 379 ParkAvenue South, 4th flr., New York, NY10016. 212/505-7666. Eric Drath.•Satellite Media Tours•EPK’s•Press Conferences•Radio tours•Product Launches•Camera crews Beta SP/DVCam/HD•In house production and editing•Duplication DVD/Beta SP/VHS•Red carpet crews•Marketing tapesEntire Staff with major networknews experience.Specializing in newsworthy eventproduction.Guaranteed results, on any budget.Contact: Eric at 212-505-7666www.livestartv.comericdrath@lsetv.comMicrospace Communications Corp.,3100 Highwoods Blvd., Suite 120,Raleigh, NC 27604. 919/850-4500.www.microspace.com;bsouthard@microspace.com.Bonnie J. Southard, Video Svcs. Mgr.Murray Hill Studios, 248 East 35th St.,New York, NY 10016. 212/889-4200; fax:212/889-9413. murrayhill@mindspring.com;www.murrayhillstudios.com.Jahaneen Johnsen.See full listing under Webcasting.National Press Club, 529 14th St., N.W.,Washington, DC, 20045. 202/662-7580.www.press.org. Joshua Funk. Dir., Bus.Dev.Planned Television Arts (PTA) andPTA*Satellite, 1110 Second Ave., NewYork, NY 10022. 212/583-2718.feinblumb@plannedtvarts.com;www.plannedTVarts.com.Brian Feinblum, VP.Incredible value provided by thefirm that trademarked satellite radioand television tours over 20 yearsContinued at top of next pageJANUARY 2012 WWW.ODWYERPR.COM 81

SATELLITE MEDIA TOURSPlanned Television Arts (PTA) continuedago! We’re proficient at promotingexperts, authors, CEOs, non-profits,and topics focused on books, entertainment,health, business, consumerand advocacy.RCM Broadcast Communications Inc.,20 West 22nd St., #1510, New York, NY10010. 212/924-1006.russell@rcmbroadcast.com;www.rcmbroadcast.com.Russell Cheek, Pres.Synaptic Digital, 708 Third Ave., NewYork, NY 10017; 212/682-8300.www.synapticdigital.com; learnmore@synapticdigital.com.See full listing under Video.VideoLink, Inc., 1230 Washington St.,Newton, MA 02465. 800/452-5565; fax:617/340-4201. kendra.dennis@videolink.tv;www.videolink.tv. Kendra Dennis.VideoLink, Inc (videolink.tv) offersHigh Definition live and on-demandvideo production services and transmissionservices, studios, post-production,web-casting and a fleet of satellite trucks.VideoLink also offers ReadyCam, acustom, remotely operated studio thatcan be installed in your office. Locatedin Boston, Philadelphia, Baltimore,Manchester NH and Irvine CA.zcomm, 7830 Old Georgetown Rd.,Bethesda, MD 20814. 240/395-0225.rise@zpr.com; www.zpr.com.Risë Birnbaum, CEO.SEARCH ENGINEOPTIMIZATION (SEO)Monument Optimization, Washington,DC. 202/904-5763.john@monumentoptimization.com;www.monumentoptimization.com.John Stewart, President.Monument Optimization helpsorganizations achieve their goalsonline through an analytics-basedapproach to search engine marketingand online reputation management.2012 PR BUYER’S GUIDESOCIAL MEDIAAKA Media Inc., 142 East Ontario, 16thfl., Chicago, IL 60611. 800/996-9432.www.akamediainc.com;info@akamediainc.com. Andrew Krause,Executive Producer, CEO.Why do the world’s most amazingbrands trust us to tell their stories?It’s simple. Your audience wants tobe inspired. Good storytelling is howyou get there. Our producers, editorsand web designers develop and executevideo, radio, web, TV and socialmedia campaigns – that’s what we do.Follow us on Twitter @AKAMEDIAINCor Facebook/AKAMEDIAINC.•Video, Radio, Web, TV and SocialMedia Campaigns•Satellite Media Tours (SMTs)•Social Media News Releases(SMNRs)•Web Video Production andDistribution (Viral Videos)•Internet Media Tours (IMTs)•Expert Celebrity Treatment•Digital Video Distribution (VideoSharing)•Broadcast B-Roll Packages(B-Roll)•Public Service Announcements(PSAs)•Internet Press Kits (IPKs)•Corporate Storytelling (Image,Sales, Marketing, Web Videos)•Video Editing, Graphics andEffects (Highlights Reels)•Webcasting (Live Video Streamingto Facebook)SOCIAL MEDIASocial Media News Releases helpyou share your story with influentialbloggers and websites. Our clientsuse SMNRs to launch web campaigns,promote live webcasts andshare viral video. We use a traditionalmedia relations approach topersonally research and engageeach and every blogger or website ona one-to-one basis.SATELLITE MEDIA TOURSWith celebrity Satellite Media Tours,behind-the-scenes adventures, premierevents and locations, our latestdemo reel speaks for itself.Big Voice Unlimited, 20 West 23rd St.,3rd fl., New York, NY 10010, 212/675-5740; fax: 212/206-8168.www.bigvoiceunlimited.com;vlang@bigvoiceunlimited.com.Victoria Lang.Critical Mention, Inc., 521 Fifth Avenue,16th fl., New York, NY 10075, 877/262-5477. www.criticalmention.com.What came first, the TV news storyor the tweet? In a crisis, your ability tolisten and respond effectively can behampered without the proper tools.Critical Mention provides real-timesearching, viewing, alerting andreporting on global broadcast coverage.Our comprehensive and industryleading CriticalTV platform lets youmonitor your organization, client,competitors, industry news and more.Edit and download broadcast qualityfiles minutes after your segmentsair. Social media coverage is notcomplete without Critical Mention.New York: 212.736.2727Los Angeles: 310.939.7041Chicago: 312.255.0240Washington: 202.400.1412www.dssimon.comE-mail: news@dssimon.comConsumers are increasingly gettingtheir information through online videoand social media. An Internet MediaTour (IMT) is a comprehensive,targeted approach to promoting acampaign or initiative to the onlineworld. IMTs are growing in popularityas a communications tool amongboth marketers and the media websites and bloggers.D S Simon Productions is anaward-winning broadcast PR andsocial media video firm specializing inSatellite Media Tours, Internet MediaTours, B-Roll production and distribution,Corporate and Web Video,Video Players, Ground Tours,Co-Ops and Radio. Established in1986, our headquarters and HDstudio are in New York with officesin Los Angeles, Chicago andWashington DC.82JANUARY 2012 WWW.ODWYERPR.COM

Digital Park, a division of rbb PublicRelations, 355 Alhambra Circle, Suite800, Miami, FL 33134. 305/448-7450.www.rbbpr.com. Christine Barney, CEO& Mng. Partner; Christine de la Huerta,VP, Digital Park.Digital Park is the new mediadivision of rbb Public Relations,three-time “PR Agency of the Year”.Employing best practices, DigitalPark delivers measureable businessresults for strategic social and interactiveprograms to consumer,corporate and B2B clients. Servicesinclude:•Online Reputation Management•Web Site Assessment &Development•Search Engine Optimization withiPR, a proprietary SEO SyndicationTool•Social Media Marketing andMonitoring•Blogger Relations & Blog Creation•Podcasts & VidcastsCheck out Digital Park’s blog atwww.rbbdigitalpark.com.rbb Public Relations is an awardwinningmarketing public relationsfirm with a national reputation fordelivering results on par with thelargest national firms, but with theindividual attention of a boutiqueagency. The firm’s capabilitiesencompass a variety of practiceareas, including B2B, consumerproducts, financial and professionalservices, travel & leisure, health andfitness, and food and beverage.2012 PR BUYER’S GUIDEFeintuch Communications, 245 ParkAve., 39th fl., New York, NY 10167.212/808-4901. info@feintuchpr.com;www.feintuchcommunications.com.Henry Feintuch, Pres.Social media has become an increasinglyimportant part of the medialandscape. Now, b-to-b companies arelooking for ways to incorporate socialmedia into their marketing arsenal.Feintuch Communications offersb-to-b companies a comprehensivemethodology and hands-on implementationfor strategically movinginto social media. Programs includecontent creation, publishing a calendarfor tweets and facebook updates,uploading attention getting videos toYouTube and researching and followingkey players in target markets tobuild an audience. We create andplace online profiles in relevant onlinecommunities, engage bloggers andtarget the latest social networks--alltying back to your PR/marketingobjectives.Get LinkedIn Help, 152 Hickory CornerRd., Suite 110, Hightstown, NJ 08520. 609/306-6205. kristina@getlinkedinhelp.com,www.getlinkedinhelp.com.Kristina Jaramillo.Hunter Public Relations, 41 MadisonAve., 5th fl., New York, NY 10010-2202.212/679-6600. smormar@hunterpr.com;www.hunterpr.com. Grace Leong,Managing Partner; Donetta Allen, AgencyPartner, Social Media Practice Leader.Social media offers a rich, continuallyexpanding platform to build strongerand more meaningful relationshipsamong consumers, products andbrands. Hunter Public Relations —an independently-owned, mid-sizedmarketing communications firm —harnesses the enormous power ofTwitter, Facebook, the blogosphere,social communities, online video andan ever-evolving roster of other socialand digital media channels to revitalizemature brands, create buzz aroundnew products and build awarenessamong key influencer groups. Theaward-winning firm’s unmatchedacumen and insights into social anddigital media — coupled with thoughtfullytailored programming and precisetactical execution — benefit some ofthe most respected companies inAmerica, including Hasbro, Diageo,Johnson & Johnson, Kraft Foods,Campbell’s Soup Company, E&J GalloWinery and 3M.JB Cumberland Public Relations, 133W. 25th St., fl. 9E, New York, NY 10001.646/230-6940; fax: 646/230-6935.jcumberland@jbcumberland.com;www.jbcumberlandpr.com.Joanna Cumberland, President;Cristina Villa, Digital Strategist.JB Cumberland PR (JBCPR) isrecognized as one of the first fullservice,boutique PR agencies to fullySOCIAL MEDIAcapitalize on all forms of social mediafor their clients, winning industryawards for ground-breaking onlinecampaigns.From developing a highly interactivecommunity for clients’ Facebookpages to generating chatter aboutgreen, charitable and challengeinitiatives online, JBCPR identifiesyour target audiences and bringsthem together. At JB Cumberland PRwe capitalize on what we do best withwhat we are: social media users andenthusiasts!JSH&A, Ltd., 2 TransAm Plaza Drive,#450, Oakbrook Terrace, IL 60181630/932-4242; fax: 630/932-1418.jonni@jsha.com; www.jsha.com.Known for its innovative, crossmediaPR strategies, JSH&A’s SocialLIF approach drives fully integratedcampaigns that launch brands andsupport marketing promotions bothonline and offline.While the social media landscaperapidly evolves, the digital team atJSH&A is leading the way with breakthroughprogramming. The Hershey’sS’Mores Snacktivity Suite at BlogHerdrew crowds and chatter. CelebrityTwitter Parties, such as Alexia’s tweetfest with chef Tyler Florence, createdconversation with consumers. AMaster Lock video series for teens onFacebook and YouTube successfullylaunched an innovative lock targetingthe school locker set. Facebook contestsfor recipes, tool tips, and sharedexperiences generated fans forJSH&A clients such as Hershey’s,Jim Beam Global Brands, DremelRotary Tools, Master Lock, ConAgra,Life Fitness and Purina.At JSH&A, our digital team workswith clients to customize social andnew media marketing initiatives toensure programs are strategic andalign with business objectives.JSH&A Social LIF services include:social media monitoring, digital businessintelligence research, contentmarketing, establishing a digitalpresence on key social networks,integrating location-based servicessuch as foursquare, influencer andambassador programs, local-marketContinued at top of next pageJANUARY 2012 WWW.ODWYERPR.COM 83

SOCIAL MEDIAJSH&A, Ltd. continuedevents and home parties, and more.The results can be seen in the customizedJSH&A measurement modelsand the growth of a brand’s loyalcustomer base.As a member of the IPREX network,JSH&A offers best-in-class PR& New Media capabilities for clientsaround the globe.Quinn & Co. Public Relations, 520Eighth Ave., New York, NY 10018.212/868-1900; fax 212/465-0849.www.quinnandco.com; @Quinnandco;fquinn@quinnandco.com.Florence Quinn.Quinn & Co. was the PR firmfor Queensland’s groundbreakingTHE BEST JOB IN THE WORLDcampaign, a viral marketing phenomenonthat generated blockbusterworldwide attention. In addition toconceiving and running campaignsthat include large digital-media components,we handle the daily socialmedianeeds of many of our clients inour core areas of Food, Wine +Spirits, Real Estate and Travel. Webring our signature creative to everything we do to develop dynamic andhighly effective integrated PR programsthat help clients achieve goals,reach target audiences and ultimatelydrive business. Our in-house digitalmedia team keeps us operating in theforefront; we attend conferences andhave been written up in books onsocial-media best practices.Schneider Associates, Member of theWorldcom Public Relations Group, 2Oliver St., Suite 901, Boston, MA 02109.617/536-3300; fax: 617/536-3180.launch@schneiderpr.comwww.schneiderpr.com.Joan Schneider, Pres. & Creative Dir.;Phil Pennellatore, COO/Partner; Julie Hall,Exec. VP/Partner.The intersection of earned, ownedand paid media is where consumersare making important decisions aboutyour brand, service, program orproject. At SA, we integrated socialmarketing and digital influence into2012 PR BUYER’S GUIDEour traditional public relations effortsin 2004.As Social Businesses continue torethink and refine the way they listento and collaborate with their customers,incorporating social marketingis an integral component of everycampaign we develop for clients inconsumer food and retail, consumertechnology, home products, professionalservices and public affairs.We apply core components of listening,engagement, measurementand evaluation, while constantlyscanning the horizon for new waysto influence consumer behavior–whether it’s crowd-sourcing, socialloyalty benchmarking, mommyblogger engagement, professionalcommunity cultivation, location basedsocial programs, digital couponing oraugmented reality.At SA, we help clients navigate theever-changing social landscape,coupling social efforts with importantlegacy marketing tactics to strengthencampaigns. Schneider Associates isa full-service public relations andintegrated marketing firm specializingin Launch Public Relations®, aproprietary method of launchingproducts, services, companies,organizations and communities.Learn more at www.schneiderpr.com.Stephanie Schwab Consulting, 29 HighlandAve., #202, Yonkers, NY 10705. 646/543-5511. stephanie@stephanieschwab.com;www.stephanieschwab.com.Stephanie Schwab.SOFTWARE PRODUCTSCision, 332 S. Michigan Ave., Chicago, IL60604. 888/422-2667. www.cision.com.Deltek Maconomy, Inc., 195 State St.,Boston, MA 02109. 800/456-2009.www.deltek.com. Kevin Parker, Pres.TEKgroup International Inc., 1280 SW36th Ave., Ste. 204, Pompano Beach, FL33069. 954/351-5554; fax: 954/351-9099.www.tekgroup.com. Eric Benson, Partner/Co-Founder.Vocus, Inc., 12051 Indian Creek Court,Beltsville, MD 20705. 301/459-2590;800/345-5572. www.vocus.com.Votenet Solutions Inc., 1420 K St., N.W.,Washington, DC 20006. 202/737-2277.www.votenet.com.SPEAKERS SERVICE(TALENT)All American Speakers Bureau, 4717Knights Arm Dr., Durham, NC 27707.919/403-7004. Greg Friedlander.greg@allamericanspeakers.com;www.allamericanspeakers.com.American Program Bureau, Inc., 313Washington St., Ste. 225, Newton, MA02458. 800/225-4575; 617/965-6600.www.apbspeakers.com.Authors Unlimited, 31 E. 32nd St., #300,New York, NY 10016. 212/481-8484.Arlynn Greenbaum, Pres.Eagles Talent Connection, 57 West SouthOrange Ave., South Orange NJ 07079.973/313-9800. info@eaglestalent.com;www.eaglestalent.com. Esther Eagles, Pres.Get Ahead Productions Speakers Bureau,36 Back Canaan Rd., Strafford, NH 03884.800/943-7747. info@getaheadpro.com;www.getaheadpro.com. Chris Reagan, Pres.Greater Talent Network, 437 Fifth Ave.,New York, NY 10016. 212/645-4200;fax: 212/627-1471. www.greatertalent.com.Don R. Epstein.IMG Speakers, 304 Park Ave., S. NewYork, NY 10010. 212/774-6735; fax:212/246-1596. speakers@imgworld.com;www.imgspeakers.com. Lisa Reiter.Keppler Speakers, 3030 ClarendonBlvd., 7th flr., Arlington, VA 22201.703/516-4000. info@kepplerspeakers.com;www.kepplerspeakers.com.Katherine Woods, Office Mgr.Keynote Speakers Inc., 1301 ShorewayRd., #325, Belmont, CA 94002. 650/325-8711; fax: 650/325-8737.www.keynotespeakers.com.Leading Authorities Inc., 1990 M St.,N.W., #800, Washington, DC 20036. 1-800-SPEAKER. www.leadingauthorities.com.The Leigh Bureau, 92 E. Main St., #200,Somerville, NJ 08876. 908/253-8600.info@leighbureau.com;www.leighbureau.com.Mastermedia Speakers Bureau, 14 LaurelDr., Easthampton, MA 01027-2577.800/453-2887. tonycolao@prodigy.net;www.mastermediaspeakers.com.Tony Colao, Pres.84JANUARY 2012 WWW.ODWYERPR.COM

National Speakers Bureau, 14047 W.Petronella Drive, #102, Libertyville, IL60048. 847/295-1122.www.nationalspeakers.com.Royce Carlton Inc., 866 United NationsPlaza, Suite 587, New York, NY 10017.212/355-7700. www.roycecarlton.com.Carlton S. Sedgeley, Pres.Speakers Guild, P.O. Box 1540, Sandwich,MA 02563. 800/343-4530. Phil Frankio,Pres. info@speakersguild.com;www.speakersguild.com.Speakers On Healthcare, 10870 NWLaurinda Ct., Portland, OR 97229. 503/345-9164. info@speakersonhealthcare.com;www.speakersonhealthcare.com.SPOKESPERSONS PLUS NETWORKLLC, 518 Old Santa Fe Trail, Suite 1,Box 600, Santa Fe, NM 87505. 505/310-2848. Deborah Durham, Pres.Your list or ours! The one-stopsource for hundreds of media savvyexperts and celebrities for anyconsumer campaign. User-friendly,speedy turnaround!www.spokespersons.com.E-mail: deb@spokespersons.com.Harry Walker Agency, 355 LexingtonAve., 21st flr., New York, NY 10017.646/227-4900; fax: 646/227-4901.www.harrywalker.com. Don Walker, Pres.Washington Speakers Bureau, 1663Prince St., Alexandria, VA 22314. 703/684-0555. bswain@washingtonspeakers.com;www.washingtonspeakers.com.Bernard Swain, Chmn.World Class Speakers & Entertainers,5200 Kanan Rd., #210, Agoura Hills, CA91301; 818/991-5400; fax: 818/991-2226.wcse@wcSpeakers.com;www.wcSpeakers.com;Joseph I. Kessler, Pres.SPECIAL EVENTSAspen Marketing Services, 1240 NorthAvenue, West Chicago, IL 60185.800/848-0212. clang@aspenms.com;www.aspenms.com. Cathy Lang, COO.Bravo Productions, 110 W. Ocean Blvd.,#537, Long Beach, CA 90802. 562/435-0065; fax: 562/435-4421. Greg Jenkins.staff@bravoevents-online.com;www.bravo events-online.com.2012 PR BUYER’S GUIDEBusiness Dev. Institute, 40 Exchange Pl.,Ste. 1702, New York, NY 10005.212/765-8043. setzler@bdionline.com;www.bdionline.com. Steve Etzler, Founder.CW& Co., 535 5th Ave., New York, NY10017. 212/379-4024. carrie@cwandco.com;www.cwandco.com. Carrie Waible, Pres.Company Agenda, 107 Grand St., #7S,New York, NY 10013. 212/358-9516.info@companyagenda.com;www.companyagenda.com.John Maroney, Partner.The Conference Board, 845 Third Ave.,New York, NY 10022. 212/759-0900.www.conference-board.org.Corporate Events, 7431 114th Ave. No.,#102, Largo, FL 33773. 727/548-7200.corporateevents@tampabay.rr.com;www.corporateeventsandexpos.comEdelman, 250 Hudson St., 9th flr., NewYork, NY 10013. 212/768-0550.www.edelman.com.Entertainment Consultants, 530 LightSt., Baltimore, MD 21202. 410/547-1800;fax: 410/547-2497. showtime@entrcon.com;www.entrcon.com.Event Planners Plus!, 80 Wall Street,Suite 720, New York, NY 10005.212/571-6559; fax: 212/571-1943.www.eventplannersplus.com.Debert Cook, Pres.Eventage, 18 South Orange Ave., 3rd flr.,South Orange, NJ 07079 . 973/530-3900;fax: 973/530-3901. www.eventage.net.Matt Glass, Partner.P.W. Feats Inc., Special Events, Design &Production, 3 East Read St., Baltimore, MD21202. 410/727-5575. contactus@featsinc.com;www.featsinc.com.Formula PR, 1215 Cushman Ave., SanDiego, CA 92110. 619/234-0345. MichaelOlguin, Pres. info@formulapr.com;www.formulapr.com.Fusia Comms., 45 Main St., #212,Brooklyn, NY 11201. 718/643-0311.www.fusia.net.Goldstein Comms., 231 W. 29th St., #1002,New York, NY 10001. 212/838-0822.www.goldsteincom.com. Linda Goldstein.Helping Hands Network Inc., 817Broadway, 10th flr., New York, NY 10003.212/251-0900. staffing@hhnetwork.net;www.hhnetwork.net. Carol Scarano, Pres.SPECIAL EVENTSIEG, Inc., 350 North Orleans St., Suite1200, Chicago, IL 60654. 800/834-4850.ieg@sponsorship.com;www.sponsorship.com.George P. Johnson Co., 711 AtlanticAve., 6th fl., Boston, MA 02111. 617/535-9800; fax: 617/535-9796. sales@gpj.com;www.gpj.com. Jeff Rutchik, Exec. VP,Client Svcs. Worldwide.C. Lewis Shows & Events, 343 E. MapleRd., Troy, MI 48083. 248/619-9696.info@clewis.com; www.clewis.com.Carol Lewis, Pres.Lipari Production Group, 244 W. 54thSt., Ste. 711, New York, NY 10019.212/247-3331. info@lpgny.com;www.lpgny.com. Chris Lipari, Owner.London Misher PR, 120 E. 56th St., #330,New York, NY 10022. 212/759-2800.info@londonmisherpr.com;www.londonmisherpr.com.Lauren London, Princ.MEII Enterprises Inc., A Music &Media Company, 235 Adams St., Ste. 7A,Brooklyn, NY 11201. 718/858-3384.meiienterprises@aol.com;www.eugenemarlow.com.Eugene Marlow, Pres.Merri Makers Catering, 97 SunfieldAve., Edison, NJ 08837. 732/225-0009.www.merrimakers.com. Bill Burrows, Pres.MVP Collaborative, 1751 E. LincolnAve., Madison Heights, MI 48071. 248/591-5100. info@mvpcollaborative.com;www.mvpcollaborative.com. Dan Sundt, VP.National Press Club, 529 14th St., N.W.,Washington, DC, 20045. 202/662-7580.www.press.org. Joshua Funk. Dir., Bus. Dev.The National Press Club, a privateclub for journalists and communicators,has been “Where NewsHappens” for more than a century.Each year, the Club hosts over250,000 visitors at more than 2,000events that are conveyed to globalaudiences in print, television andonline. Our journalist members workwith the NPC staff to create an idealfacility for news coverage – from a fullservice broadcast operation, to fiberand wireless connectivity, to audiovisualservices.JANUARY 2012 WWW.ODWYERPR.COM 85

SPECIAL EVENTSnVision, 265 W. 37th St., 8th flr., NewYork, NY 10008. 212/947-9095.contact@nvision-ny.com;www.nvision-ny.com. Michael Magnani.P&V Enterprises, 185 E. 85th St., #28H,New York, NY 10028. 212/534-3052.pahaesy@pnventerprises.com;www.pnventerprises.com.Patricia Ahaesy, Pres.PMTV, 681 Moore Rd., #100, King ofPrussia, PA 19406. 610/768-1770.info@pmtv.com; www.pmtv.com.Paulette Wolf Events & Entertainment,1165 N. Clark St., #613, Chicago, IL 60610.312/981-2600. Lombardo@pwe-e.com;www.pwe-e.com. Adam Lombardo.Regatta Inc., 304 Park Ave. South, #211,New York, NY 10010. 212/475-1290.skaufman@regattanyc.com;www.regattanyc.com. Sam Kaufman,Principal.Schwartz PR, 30 Lincoln Plaza, #19M,New York, NY 10023. 212/677-8700.www.schwartzpr.com. Barry Schwartz, Pres.TBA Global Events, 220 W. 42nd St.,10th flr., New York, NY 10036. 646/445-7000. www.tbaglobal.com.Very Special Events, 12182-B RoyalBirkdale Row, San Diego, CA 92128.858/485-1171; fax: 858/485-0389.nancy@ veryspecialevents.com;www.veryspecialevents.com.Nancy Walters, Pres.VISTA Satellite Communications, 73-104 SW 12th Ave., Dania Beach, FL33004. 954/838-0900. traffic@vistasat.com;www.vistasat.com.Workhouse Publicity, 133 W. 25th St.,#3W, New York, NY 10001. 212/645-8006. info@workhousepr.com;www.workhousepr.com. Adam Nelson, CEO.SPEECHWRITINGCreative Communications & Training,Inc., 1614-0 Union Valley, Rd., #140,West Milford, NJ 07480. 973/697-3455.debra@businesslunchandlearn.com;www.businesslunchandlearn.com.Debra Hamilton, Pres.Joan Detz Speechwriting, 73 Harvey Ave.,Doylestown, PA 18901. 215/340-9752.jdetz@joandetz.com; www.joandetz.com.Peter Haas/Business Writer, 59 E. 54thSt., New York, NY 10022. 212/727-1402;fax: 212/727-2654. prhaas@aol.com.2012 PR BUYER’S GUIDEJohn McHugh, 28870 Forest Lake Lane,Libertyville, IL 60048. 847/362-8389;fax: 847/680-1930. johnmcq@aol.com.McMurry, 1010 E. Missouri Ave.,Phoenix, AZ 85014. 888-MCMURRY.www.mcmurry.com. Robert O. Skovgard,Editor.TV PRODUCTIONAccent Media, 1657 Strine Dr., McLean,VA 22101. 703/356-9427. jackjorgens@accentmediainc.com;www.accentmediainc.com.Dr. Jack Jorgens, VP.AKA Media Inc., 142 East Ontario, 16thfl., Chicago, IL 60611. 800/996-9432.www.akamediainc.com;info@akamediainc.com. Andrew Krause,Executive Producer, CEO.Why do the world’s most amazingbrands trust us to tell their stories? It’ssimple. Your audience wants to beinspired. Good storytelling is how youget there. Our producers, editors andweb designers develop and executevideo, radio, web, TV and social mediacampaigns — that’s what we do.Follow us on Twitter @AKAMEDIAINCor Facebook/AKAMEDIAINC.•Video, Radio, Web, TV and SocialMedia Campaigns•Satellite Media Tours (SMTs)•Social Media News Releases(SMNRs)•Web Video Production andDistribution (Viral Videos)•Internet Media Tours (IMTs)•Expert Celebrity Treatment•Digital Video Distribution (VideoSharing)•Broadcast B-Roll Packages(B-Roll)•Public Service Announcements(PSAs)•Internet Press Kits (IPKs)•Corporate Storytelling (Image,Sales, Marketing, Web Videos)•Video Editing, Graphics andEffects (Highlights Reels)•Webcasting (Live VideoStreaming to Facebook)SOCIAL MEDIASocial Media News Releases helpyou share your story with influentialbloggers and websites. Our clientsuse SMNRs to launch web campaigns,promote live webcasts and share viralvideo. We use a traditional media relationsapproach to personally researchand engage each and every blogger orwebsite on a one-to-one basis.SATELLITE MEDIA TOURSWith celebrity Satellite Media Tours,behind-the-scenes adventures, premierevents and locations, our latestdemo reel speaks for itself.Cover Edge Television News Service,4325 Dean Martin Dr., #375, Las Vegas,NV 89103. 800/822-6397. bookings@coveredge.com;www.coveredge.com. Rich Travis, CEO.DSN Communications, 376 15th St., Ste.1C, Brooklyn, NY, 11215. 718/499-9068.Dani Newman at dani@dsncomm.com orwww.dsncomm.com.See full listing under SatelliteMedia Tours.New York: 212.736.2727Los Angeles: 310.939.7041Chicago: 312.255.0240Washington: 202.400.1412www.dssimon.comE-mail: news@dssimon.comEffectively deliver your messagingthrough compelling TV and videoproduction. With an award-winningproduction team, state-of-the-art editingfacilities, HD studio and in-housemedia relations team, D S SimonProductions strategically delivers yourkey messaging to both internal andexternal audiences. We deliver highquality HD TV production for use bybroadcast and online news outlets.D S Simon Productions is an awardwinningbroadcast PR and socialmedia video firm specializing inSatellite Media Tours, Internet MediaTours, B-Roll production and distribution,Corporate and Web Video, VideoPlayers, Ground Tours, Co-Ops andRadio. Established in 1986, our headquartersand HDstudio are in New York with officesin Los Angeles, Chicago andWashington DC.86JANUARY 2012 WWW.ODWYERPR.COM

Engel Entertainment, Inc., 535 8th Ave.,7th flr., New York, NY 10018. 212/413-9200. inquiry@engelentertainment.com;www.engelentertainment.com.Steven Engel, Pres./Exec. Producer.Murray Hill Studios, 248 East 35th St.,New York, NY 10016. 212/889-4200; fax:212/889-9413. murrayhill@mindspring.com;www.murrayhillstudios.com.Jahaneen JohnsenSee full listing under Webcasting.Robert McWilliams Productions, Inc.,811 Buckingham Pl., Danville, CA 94506.925/736-9570; fax: 925/736-0593.rob@mcwilliamsproductions.com;www.mcwillamsproductions.com.Kristin McWilliams.Parallax Productions, Inc., 119 BraintreeStreet, Suite 603, Boston, MA 02134.617/787-1415; fax: 617/787-1416.www.parallaxproductions.comProvideo Productions, Inc., 870 CampusDr., Apt. 103, Daly City, CA 94015.650/355-1601. info@provideoprod.com;www.provideoprod.com.Brandon Hamilton, Pres.RPM Media Inc., 5-28 51st Ave., 2nd flr.,Long Island City, NY 11101. 718/729-2408;fax: 718/729-1512. info@rpmmedia.com;www.rpmmedia.com. Roberto Mitrotti.Shannon Prompting Service, 3306Cheverly Ave., Cheverly, MD 20785.202/256-3344. PrompterDC@aol.com;shannonprompting.com.Michael Shannon, Pres.T-Line TV Inc., 450 Park Ave. South, 3rdflr., New York, NY 10016. 212/686-3737.todd@tlinetv.com; www.tlinetv.com.Todd Ehrlich, Pres.Teen Kids News, LLC, 182 Sound BeachAve., Old Greenwich, CT 06870.203/637-0044; fax: 203/698-0812.www.teenkidsnews.com; feedback@teenkidsnews.com.Al Primo, Pres.2012 PR BUYER’S GUIDEHigh Definition live and on-demandvideo production services and transmissionservices, studios, postproduction,web-casting and a fleet ofsatellite trucks. VideoLink also offersReadyCam, a custom, remotelyoperated studio that can be installedin your office. Located in Boston,Philadelphia, Baltimore, ManchesterNH and Irvine CA.VISTA Satellite Communications, 73-104 SW 12th Ave., Dania Beach, FL33004. 954/838-0900. traffic@vistasat.com;www.vistasat.com.Alan Weiss Productions, 270 WhitePlains Rd., #2N, Eastchester, NY 10709.212/974-0606 x313. myacoub@awptv.com.Marilou Yacoub.TRANSLATIONSERVICESFrench Into English, P.O. Box 1275,Washington, DC 20013. 202/546-0898;fax: 202/546-4152.cvoss@frenchintoenglish.com;www.frenchintoenglish.com. Chari Voss.Iverson Language Assocs. Inc., 1661 N.Farwell Ave., Milwaukee, WI 53202.414/271-1144; fax: 414/271-0144.www.iversonlang.com.Language Bank, 34W056 Wagner Rd.,Batavia, IL, 60510. 630/406-1277; fax:630/406-0917. www.language-bank.com;info@language-bank.com. Dennis Merritt.MultiLingual Solutions, 11 NorthWashington St., Suite 300, Rockville, MD20850. 301/424-7444. www.mlsolutions.com.O’Sullivan Comms., 1 Fairfield Crescent,W. Caldwell, NJ 07006. 973/227-5112.info@oneworldonestop.com;www.oneworldonestop.com.VIDEOVIDEOIt’s simple. Your audience wants tobe inspired. Good storytelling is howyou get there. Our producers, editorsand web designers develop and executevideo, radio, web, TV and socialmedia campaigns – that’s what we do.Follow us on Twitter @AKAMEDIAINCor Facebook/AKAMEDIAINC.•Video, Radio, Web, TV and SocialMedia Campaigns•Satellite Media Tours (SMTs)•Social Media News Releases(SMNRs)•Web Video Production andDistribution (Viral Videos)•Internet Media Tours (IMTs)•Expert Celebrity Treatment•Digital Video Distribution (VideoSharing)•Broadcast B-Roll Packages(B-Roll)•Public Service Announcements(PSAs)•Internet Press Kits (IPKs)•Corporate Storytelling (Image,Sales, Marketing, Web Videos)•Video Editing, Graphics andEffects (Highlights Reels)•Webcasting (Live Video Streamingto Facebook)SOCIAL MEDIASocial Media News Releases helpyou share your story with influentialbloggers and websites. Our clientsuse SMNRs to launch web campaigns,promote live webcasts andshare viral video. We use a traditionalmedia relations approach to personallyresearch and engage each andevery blogger or website on a one-toonebasis.SATELLITE MEDIA TOURSWith celebrity Satellite Media Tours,behind-the-scenes adventures, premierevents and locations, our latestdemo reel speaks for itself.Allied Vaughn, 7951 Computer Ave.,Minneapolis, MN 55435. 952/832-3100;800/323-0281; fax: 952/832-3179.www.alliedvaughn.com.VideoLink, Inc., 1230 Washington St.,Newton, MA 02465. 800/452-5565; fax:617/340-4201. kendra.dennis@videolink.tv;www.videolink.tv. Kendra Dennis.VideoLink, Inc (videolink.tv) offersAKA Media Inc., 142 East Ontario, 16thfl., Chicago, IL 60611. 800/996-9432.www.akamediainc.com;info@akamediainc.com. Andrew Krause,Executive Producer, CEO.Why do the world’s most amazingbrands trust us to tell their stories?AP Images, 450 West 33rd St., New York,NY 10001 212/621-1997; assignments@ap.org;www.apimages.com.Discover why media outlets, corporationsand PR companies aroundthe world rely on AP ImagesContinued at top of next pageJANUARY 2012 WWW.ODWYERPR.COM 87

VIDEOAP Images continuedAssignment Services. We will takeany PR project, sponsored event,tradeshow or product launch andcapture it with your vision and needsin mind. Whether the job is large orsmall, mainstream or offbeat - you getthe benefit of our knowledge, accessand integrated services for an end-toendproject solution.At (@) Large Films, 807 N.E. Couch St.,Portland, OR 97232. Juliana Lukasik. 503/287-5387. juliana.lukasik@largefilms.com;www.atlargefilms.com.Audio Productions Inc., 1102 17th Ave.S., #200, Nashville, TN 37212. 615/321-3612. info@audioproductions.com;www.audioproductions.com.Jim Reyland, Pres.Auritt Communications Group, 555 8thAve., Suite 709, New York, NY 10018.212/302-6230. www.auritt.com;info@auritt.com. Joan Auritt, Pres.ACG is a high-quality, resultsorientedmultimedia production companyspecializing in electronic anddigital P.R. and marketing services.Staffed by innovative and relationship-focusedexperts, we customizeyour project needs with the mostcost-effective solutions to increaseyour brand awareness and to maximizeyour audience reach. ACG’s“one-stop-shop” approach providesyou with the attentive services of aboutique: from creative consultationand media coaching through productionand results reporting, everyproject receives the full focus of ourattention.ACG’s outstanding range of servicesinclude:•Video Production and Distribution•Media Training•TV Satellite, Radio and OnlineMedia Tours•Integrated Media Tours•Social Media Campaigns, BloggerConnect and Twitter Parties•Web Videos, Webcasts and EventCoverage•Video, Audio and Multimedia NewReleases•B-roll Packages2012 PR BUYER’S GUIDE•PSAs•Corporate Videos (sales, productlaunches, branding, training andhighlight reels)ACG offers creative solutions for allbusiness categories from healthcareand food to hi-tech and entertainment.Bader TV News, 25 W. 52nd St., 16thflr., New York, NY 10019. 212/744-5380.www.badertv.com. mike@badertv.com.Mike Leventhal, VP.Boom Broadcast Media Relations, 4Hill Spruce, Littleton, CO 80127.303/904-2100. Barbara Kelly-Gutjahr,Joan Winkler, Founding Partners.info@boombroadcast.com;www.boombroadcast.com.Broad Street Productions, 28 W. 22ndSt., 12th flr., New York, NY 10010. 212/780-5700. newyork@broadstreet.com;www.broadstreet.com.Broadcast Productions, 44 BeechwoodDr., Robbinsville, NJ 08691. 609/443-1199. Dick Cunningham, Pres.dick@broadcastproductions.tv;www.broadcastproductions.tv.Buckalew Media, Inc., 11675 Jollyville,Ste. 100, Austin, TX 78759. 512/236-8181; fax: 512/236-1989.sales@buckalewmedia.com;www.buckalewmedia.com.Bob Buckalew, Owner & Pres.Carpe VM, 234 5th Ave., Suite 505, NewYork, NY 10001. 646/867-1856.Info@CarpeVM.com; www.CarpeVM.com.Charles DeBenedittis, President.We are a Video Marketing company inNew York City.More than video production alone, westart with strategy and scripting. Fromthere, we can include everything frombranding to eye-catching graphics andanimation.And leverage the web with trackingand analytics.At Carpe VM, we bring a uniquecombination of boutique style creativeservices at a value price point.Center City Film & Video, 1501-1503Walnut St., Philadelphia, PA 19102.Jordan Schwartz. 215/568-4134;fax: 215/568-6011. info@ccfv.com;www.ccfv.com.Coastal Media Group, P.O. Box 8751,Calabasas, CA 91372. 818/880-9800;888/570-LIVE. www.coastalmediagroup.com.Bob Adler, Pres./CEO.Communications Plus Digital, 102 MadisonAve., 7th flr., New York, NY 10016-7417.212/686-9570. dkern@cpdigital.com;www.cpdigital.com. Doug Kern.Conch Republic Media Group, PO Box6164, Key West, FL 33041. 305/393-7000.www.conchtv.com. Gail Hollenback, Pres.The Conus Archive, 3415 UniversityAve., St. Paul, MN 55114. 651/642-4576.cbridson@conus.com; www.conus.com.Chris Bridson, Sr. A/E.Crews Control, 8161 Maple Lawn Blvd.,#120, Fulton, MD 20759. 301/604-1200;1-800-545-CREW. info@crewscontrol.com;www.crewscontrol.com. Andrea Keating,Founder/CEO.Dietrich Nelson & Associates, Inc., 7510Sunset Blvd., #1401, Los Angeles, CA90046. 323/845-9608; fax: 323/883-1821.dnelson@dnaepr.com. Dietrich Nelson.See full listing under SatelliteMedia Tours.Dominion Productions, 2936 BallahackRd., Chesapeake, VA 23322. KevinO’Sullivan. 757/424-4523.dominionproductions@yahoo.com;www.dominionproductions.tv.Double R Productions, 1621 Conn. Ave.,N.W., Ste. 400, Washington, DC 20009. 202/797-7777. info@doublerproductions.com;www.doublerproductions.com.Rosemary Reed, Pres.DSN Communications, 376 15th St., Ste.1C, Brooklyn, NY, 11215. 718/499-9068.Dani Newman at dani@dsncomm.com orwww.dsncomm.com.See full listing under SatelliteMedia Tours.New York: 212.736.2727Los Angeles: 310.939.7041Chicago: 312.255.0240Washington: 202.400.1412www.dssimon.comE-mail: news@dssimon.comD S Simon Productions effectivelyContinued at top of next page88JANUARY 2012 WWW.ODWYERPR.COM

2012 PR BUYER’S GUIDE VIDEOD S Simon Productions continueddelivers your messaging throughcompelling video. With an award-winningproduction team, state-of-the-artediting facilities, HD studio andin-house media relations team, D SSimon Productions strategically deliversyour key messaging to bothinternal and external audiences.Equipped with mobile editing, we canfacilitate even the quickest ofturnarounds on projects.Video Redefined. D S SimonProductions is an award-winningbroadcast PR and social media videofirm specializing in Satellite MediaTours, Internet Media Tours,B-Roll production and distribution,Corporate and Web Video, VideoPlayers, Ground Tours, Co-Ops andRadio. Established in 1986, we areheadquartered in New York withoffices in Los Angeles and Chicago.EFX Media, 2300 Ninth St. South, Ste.136, Arlington, VA 22204. 703/486-2303.sales@efxmedia.com; www.efxmediatv.com.Robin Evans, Media Specialist.Edelman PR Worldwide, 200 E.Randolph Dr., 63rd flr., Chicago, IL60601. 312/240-3000. www.edelman.com.Feature Photo Service Inc., 320 W. 37thSt., #301, New York, NY 10018. 212/944-1060; fax: 212/944-7801.www.featurephoto.com. Oren Hellner, Pres.Gordon Productions, 1730 Pacheco St.,San Francisco, CA 94116. 415/776-7484.john@gpvideo.com; www.gpvideo.com.John Gordon, Pres.GRS Systems Inc., 216 E. 45th St., NewYork, NY 10017. 212/286-0299.grs@grsv.com; www.grsv.com. Mitch Gak.Henninger Media Services, 2601-AWilson Blvd., Arlington, VA 22201.888/243-3444; 703/243-3444.hmsquotes@henninger.com;www.henninger.com. Rob Henninger.Interface Media Group, 1233 20th St., NW,Washington, DC 20036. 202/861-0500.info@interfacemedia.com;www.interfacemedia.com.Jeff Weingarten, Pres.Ivanhoe Broadcast News Inc., 2745 WestFairbanks Ave., Winter Park, FL 32789.407/740-0789. webdoctor@ivanhoe.com;www.ivanhoe.com. Marjorie B. Thomas,Pres.KEF Media, 512 Means St., Suite 102,Atlanta, GA 30318. 404/605-0009.www.kefmedia.com.Yvonne Goforth-Hanak.B-roll works great with an SMT oras a stand-alone tactic. Big celebrityevents, new product launches, anythingout of the ordinary are greatcandidates. We’ve filmed flash mobson Bourbon Street, created behindthe-scenesvideos for computergames and even groundbreakingFDA announcements.Don’t forget to call us for corporatepackages, online video (we can usethe b-roll footage), public serviceannouncements and more!Lovett Productions, 17 Van Dam St.,Ground Floor, New York, NY 10013.212/242-8999. Joseph F. Lovett, Pres.info@lovettproductions.com;www.lovettproductions.com.Manning Productions, Inc., 224 NorthDes Plaines, #250, Chicago, IL 60661.312/756-1100; fax: 312/756-1200.dmanning@manningproductions.com.Douglas Manning, Exec. Producer.Robert McWilliams Productions, Inc.,811 Buckingham Pl., Danville, CA94506. 925/736-9570; fax: 925/736-0593.rob@mcwilliamsproductions.com;www.mc willamsproductions.com.Kristin McWilliams.Mercury Labs, 3118 Locust St., St.Louis, MO 63103. 314/645-4244.justin@mercury-labs.com;www.mercury-labs.com. Justin Clerc.Murray Hill Studios, 248 East 35th St.,New York, NY 10016. 212/889-4200; fax:212/889-9413. murrayhill@mindspring.com;www.murrayhillstudios.com.Jahaneen JohnsenSee full listing under Webcasting.National Press Club, 529 14th St., N.W.,Washington, DC, 20045. 202/662-7580.www.press.org. Joshua Funk. Dir., Bus. Dev.Newscast US, 526 West 26th St., Suite515 New York, NY 10001. 212/206-0055;toll free 866/734-NEWS;contact@newscastus.com;www.newscastus.com.North American Precis Syndicate, Inc.,415 Madison Ave., 12th flr., New York, NY10017. 800/222-5551. freeproposal@net.com;www.napsinfo.com. Dorothy York, President.NAPS produces a 23 minuteprogram monthly and sends VideoFeature Releases (VFRs) in varioustape formats. We cover 1,000+ TVstations. Each VFR gets 100 to 150on-air TV placements and includesimpressive color usage reports.GUARANTEE: Complete satisfactionwith the results of each release oranother one free.Online VNR, P.O. Box 355, EastBrunswick, NJ 08816. 609/989-1000.Ernest Landante, Jr. www.onlinevnr.com;landante@onlinevnr.com.Osprey Communications, 1010Washington Blvd., Stamford, CT 06901.203/905-1600. www.osprey.com.Parallax Productions, Inc., 119 BraintreeStreet, Suite 602 Boston, MA 02134.617/787-1415; fax: 617/787-1416.www.parallaxproductions.com.Park Avenue Post Inc., 419 Park Ave.South, #600, New York, NY 10016.212/689-7678. nigel@parkavenuepost.com;www.parkavenuepost.com. Nigel Kettle.Production Masters Inc., The BuhlBldg., 202 Fifth Ave., Pittsburgh, PA15222. 412/281-8500. dcase@pmi.tv;www.pmi.tv. David Case, Pres./CEO.Provideo Productions, Inc., 870 CampusDr., Apt. 103, Daly City, CA 94015.650/355-1601. info@provideoprod.com;www.provideoprod.com.Brandon Hamilton, Pres.Rainbow Video Productions, 23803 S.162nd St., Adams, NE 68301. 402/430-7343. ptroupe@rainbowvideo.com;www.rainbowvideo.com.Phil Troupe, Gen. Mgr.RCM Broadcast Communications Inc.,20 West 22nd St., #1510, New York, NY10010. 212/924-1006.russell@rcmbroadcast.com;www.rcmbroadcast.com.Russell Cheek, Pres.JANUARY 2012 WWW.ODWYERPR.COM 89

VIDEORobin Lewin Productions, 3219 CanyonLake Dr., Los Angeles, CA 90068-1605.323/464-3232; fax: 323/464-3631.rlewin@lewinproductions.com.Robin Lewin, Exec. Producer.Sadler Productions, 1170 BarksdaleBlvd., Bossier City, LA 71111. Bill Sadler.318/221-8909. info2@sadlervideo.com;www.sadlervideo.com. Bill Sadler.2012 PR BUYER’S GUIDEVentana Productions, 1819 L St., NW,#100, Washington, DC 20036. 202/785-5112. info@ventanadc.com;www.ventanadc.com.Armando Almanza, Pres.Video Image Productions, 51 Quail Close,Irvington, NY 10533. 212/979-7433.viptv@vip-tv.com; www.vip-tv.com.Wayne Ferguson, Pres.Alan Weiss Productions, 270 WhitePlains Rd., #2N, Eastchester, NY 10709.212/974-0606 x313. myacoub@awptv.com.Marilou Yacoub.WestGlen Communications, 1430Broadway, 9th floor, New York, NY10018. 212/921-2800. www.westglen.com.Ed Lamoureaux, Sr. VP.WEBCASTINGSynaptic Digital, 708 Third Ave., NewYork, NY 10017; 212/682-8300.www.synapticdigital.com; learnmore@synapticdigital.com.Synaptic Digital connects brandswith their audiences across an evolvingmedia landscape through thepower of video. It is the premiercontent creation and multichanneldistribution platform for brands,organizations and their agenciesglobally. Clients rely on our newsexpertise, video services, interactivenews releases, satellite mediatours, digital media centers, andthenewsmarket.com, the world'slargest content exchange, to managetheir messages across on-air, online,social media and syndicationnetworks. Our underlying CODE forsuccess is: Create Once, DeployEverywhere.Take One Productions, 17581 IrvineBlvd., #107, Tustin, CA 92780. 877/825-3146. info@takeonedigital.com;www.take onedigital.com.TANE Digital Video, 555 Eighth Ave.,#1203, New York, NY 10018. 212/279-3150; fax: 212/279-3152. info@tanedv.com;www.tanedv.com. Brian Tane, Pres.Teatown Comms. Group, 1560Broadway, New York, NY 10036.212/302-0722. info@teatown.tv;www.teatown.tv. Marlen Hecht, Pres.TED-TV Productions, 570 Seventh Ave.,9th flr., New York, NY 10018. 212/651-4222. ted@ted-tv.com; www.ted-tv.com.Ted Smits, Producer/Director.TVA Productions, 3950 Vantage Ave.Studio City, CA 91604. 888/322-4296.info@tvaproductions.com;www.tvaproductions.comJeffrey Goddard, CEO/Exec. Producer.VideoLink, Inc., 1230 Washington St.,Newton, MA 02465. 800/452-5565; fax:617/340-4201. kendra.dennis@videolink.tv;www.videolink.tv. Kendra Dennis.VideoLink, Inc (videolink.tv) offersHigh Definition live and on-demandvideo production services and transmissionservices, studios, post-production,web-casting and a fleet ofsatellite trucks. VideoLink also offersReadyCam, a custom, remotelyoperated studio that can be installedin your office. Located in Boston,Philadelphia, Baltimore, ManchesterNH and Irvine CA.Vidicom, Inc., 3 Columbus Circle, #401,New York, NY 10019. 212/895-8300.www.vidicom.com. Christy Ferer, Founder.VISTA Satellite Communications, 73-104SW 12th Ave., Dania Beach, FL 33004.954/838-0900. traffic@vistasat.com;www.vistasat.com. Roy Liemer, Pres.VNR-1 Communications, Inc., 16415Addison Rd., #500, Addison, TX 75001.800/937-8671. sales@vnr1.com;www.vnr1.com. Jack Trammell, Pres.Washington Independent Productions,1819 L St., N.W., Suite 100, Washington,DC 20036. 202/638-3400. SusanStolov@WashingtonIndependentProductions.com.Susan Stolov, Pres.Share. Post. Tweet. Tell a Friend.Washington Independent Productionsproduces video that make peopletalk. That’s what makes us different.AKA Media Inc., 142 East Ontario, 16thfl., Chicago, IL 60611. 800/996-9432.www.akamediainc.com;info@akamediainc.com. Andrew Krause,Executive Producer, CEO.Why do the world’s most amazingbrands trust us to tell their stories?It’s simple. Your audience wants tobe inspired. Good storytelling is howyou get there. Our producers, editorsand web designers develop and executevideo, radio, web, TV and socialmedia campaigns – that’s what we do.Follow us on Twitter @AKAMEDIAINCor Facebook/AKAMEDIAINC.•Video, Radio, Web, TV and SocialMedia Campaigns•Satellite Media Tours (SMTs)•Social Media News Releases(SMNRs)•Web Video Production andDistribution (Viral Videos)•Internet Media Tours (IMTs)•Expert Celebrity Treatment•Digital Video Distribution (VideoSharing)•Broadcast B-Roll Packages(B-Roll)•Public Service Announcements(PSAs)•Internet Press Kits (IPKs)•Corporate Storytelling (Image,Sales, Marketing, Web Videos)•Video Editing, Graphics andEffects (Highlights Reels)•Webcasting (Live Video Streamingto Facebook)SOCIAL MEDIASocial Media News Releases helpyou share your story with influentialbloggers and websites. Our clientsuse SMNRs to launch web campaigns,promote live webcasts andContinued at top of next page90JANUARY 2012 WWW.ODWYERPR.COM

2012 PR BUYER’S GUIDE WEBSITE DEVELOPMENTAKA Media Inc. continuedshare viral video. We use a traditionalmedia relations approach to personallyresearch and engage each andevery blogger or website on a one-toonebasis.SATELLITE MEDIA TOURSWith celebrity Satellite Media Tours,behind-the-scenes adventures, premierevents and locations, our latestdemo reel speaks for itself.Connex International, Inc., 50 FederalRd., Danbury, CT 06810. 800/426-6639.Karen@connexintl.com;www.connexintl.com.KEF Media, 512 Means St., Suite 102,Atlanta, GA 30318. 404/605-0009.www.kefmedia.com.Yvonne Goforth-Hanak.Have employees all over the worldwho want to hear your CEO speak?Got a major event coming up? We’llset up a streaming webcast, andeverybody can watch live.Looking for more action? Need avirtual press conference? Try awebinar so participants can submitquestions, take polls, and even helpanswer questions along the way. Wecan archive the webcast or webinarso people can watch later or evencreate a short online video for yourYouTube channel.Murray Hill Studios, 248 East 35th St.,New York, NY 10016. 212/889-4200; fax:212/889-9413. murrayhill@mindspring.com;www.murrayhillstudios.com.Jahaneen Johnsen.Murray Hill Studios is a full-serviceproduction and post productionfacility in New York City providinghigh-speed web video streamingservices and traditional broadcastproduction to the Entertainment, PR,Educational, Political, Corporate,Financial, Legal, and Medical industries.Our services include highspeedInternet webcasts, in-studioand location shooting, internationaland domestic broadcast transmission,satellite and Internet mediatours, Skype integration for interviews,editing and many more. Please visit usat murrayhillstudios.com.National Press Club, 529 14th St., N.W.,Washington, DC, 20045. 202/662-7580.www.press.org. Joshua Funk. Dir., Bus. Dev.The National Press Club, a privateclub for journalists and communicators,has been “Where NewsHappens” for more than a century.Each year, the Club hosts over250,000 visitors at more than 2,000events that are conveyed to globalaudiences in print, television andonline. Our journalist members workwith the NPC staff to create an idealfacility for news coverage – from a fullservice broadcast operation, to fiberand wireless connectivity, to audiovisualservices.Online Video Service, 815 First Ave.,Suite 157, Seattle, WA 98104. 206/652-5360. info@onlinevideoservice.com;www.onlinevideoservice.com.Tim Treanor, Chmn./CEO.P&V Enterprises, 185 E. 85th St., #28H,New York, NY 10028. 212/534-3052.pahaesy@pnventerprises.com;www.pnventerprises.com.Patricia Ahaesy, Pres.PrecisionIR Group, 601 Moorefield ParkDr., Richmond, VA 23235. 804/327-3400.info@precisionir.com; www.precisionir.com.Synaptic Digital, 708 Third Ave., NewYork, NY 10017; 212/682-8300.www.synapticdigital.com; learnmore@synapticdigital.com.See full listing under Video.VideoLink, Inc., 1230 Washington St.,Newton, MA 02465. 800/452-5565; fax:617/340-4201. kendra.dennis@videolink.tv;www.videolink.tv. Kendra Dennis.VideoLink, Inc (videolink.tv) offersHigh Definition live and on-demandvideo production services and transmissionservices, studios, postproduction,web-casting and a fleet ofsatellite trucks. VideoLink also offersReadyCam, a custom, remotely operatedstudio that can be installed inyour office. Located in Boston,Philadelphia, Baltimore, ManchesterNH and Irvine CA.WEBSITEDEVELOPMENTAt Point, Inc., P.O. Box 361, Roseland,NJ 07068. 973/324-0866; fax: 973/324-0778. services@atpoint.com;www.atpoint.com. Mick Gyure.At Point provides the services ofdeveloping websites and managingthe Internet operations of businesses,both small and large, that do not havethe experience or the resourcesin-house to perform these functions.Clients receive personalized andhigh quality customer service, solutionsthat fit their budgets, and theassurance of At Point’s reliability.Corchia Woliner Rhoda, 130 West 56thSt., Penthouse, NewYork, NY 10019.212/977-9778. www.cleverdesign.com.Todd Rhoda, Mng. Partner.Digital Positions, Inc., 2289 PeachtreeRd., NE, Atlanta, GA 30309-1101.404/351-2366; fax: 404/ 351-4055.info@d-p.com; www.d-p.com. Beth Cooper.Genex, 800 Corporate Pointe, CulverCity, CA 90230. 424/672-9500.losangeles-info@genex.com;www.genex.com.Kinetic Comms., 2017 Morris Ave.,Birmingham, AL 35203. 205/324-5858.info@kinetic.com; www.kinetic.com.Jay Brandrup, Pres.Trinity Marketing, 180 Canal St.,Boston, MA 02114. 617/292-7300.info@trinitynet.com; www.trinitynet.com.Dan Logan, Founder & Mng. Partner.Alan Weiss Productions, 270 White PlainsRd., #2N, Eastchester, NY 10709.212/974-0606 x313. myacoub@awptv.com.Marilou Yacoub.JANUARY 2012 WWW.ODWYERPR.COM 91

ALPHABETICAL INDEX0-924-7PressRelease.com: Press ReleaseDistributionAA.C. Croft and Assocs. Inc.: Mgmt.ConsultantsABC Radio/Lincoln Square Media: SatelliteMedia ToursAccent Media: TV ProductionAddison Design Company: Graphic ServicesAdMedia Partners, Inc.: Mgmt. ConsultantsAdrian Awards: Awards/ProgramsAdvertising Club of New York: Assns./Clubs/SocietiesAdvertising Specialty Institute: Assns./Clubs/SocietiesAdvertising Woman of the Year Award:Awards/ProgramsAdvertising Women of New York: Assns./Clubs/SocietiesAdweek Directories: Directory PublishersAKA Media Inc.: Satellite Media Tours,Social Media, TV Production, Video,WebcastingAlan Weiss Productions: TV Production,Video, Website DevelopmentAll American Speakers Bureau: SpeakersService (Talent)Allerton, Heneghan & O’Neill: ExecutiveSearchAllhealth Public Relations: PromotionsAlliance for Women in Media: Assns./Clubs/SocietiesAllied Vaughn: VideoAME - Adv. & Marketing EffectivenessAwards: Awards/ProgramsAmerican Assn. of Advertising Agencies(4As): Assns./Clubs/SocietiesAmerican Assn. of Political Consultants:Assns./Clubs/SocietiesAmerican Hotel & Lodging Assn.’s Stars ofthe Industry Awards: Awards/ProgramsAmerican Independent Writers: Assns./Clubs/SocietiesAmerican League of Lobbyists: Assns./Clubs SocietiesAmerican Marketing Assn.: Assns./Clubs/SocietiesAmerican Program Bureau, Inc.: SpeakersService (Talent)American Strategic Management Institute:Conventions/Conf. PlannersAmerican University: EducationANEW Marketing Group: Graphic ServicesAP Images: Photo Distribution,Photographers, VideoAPEX Awards: Awards/ProgramsArbitron Inc.: Mktg. ResearchARC Awards: Awards/ProgramsArthur W. Page Society: Assns./Clubs/SocietiesArtworks Design: Graphic ServicesASAE & The Center For Assn. Leadership:Assns./Clubs/Societies, EducationAScribe Public Interest Newswire:Newswires/Press Services, Press ReleaseDistributionAspen Marketing Services: Special EventsAssn. for Conflict Resolution: Assns./Clubs/SocietiesAssn. for Education in Journalism and MassCommunication: Assns./Clubs/SocietiesAssn. for Women in Communications:Assns./Clubs/Societies2012 PR BUYER’S GUIDEAssn. of Strategic Alliance Professionals:Assns./Clubs/SocietiesAssociated Press Information Services, The:Newswires/Press ServicesAssociation TRENDS Annual All-MediaContest: Awards/ProgramsAssociations Advance America Awards:Awards/ProgramsAstrid Awards: Awards/ProgramsAstron Systems Inc.: Graphic ServicesAt (@) Large Films: VideoAt Point, Inc.: Website DevelopmentAudio Productions Inc.: VideoAudio-Visual Awards (AVA): AwardsAuritt Communications Group: Radio,Satellite Media Tours, VideoAuthors Unlimited: Speakers ServiceAutomatic Mail Services: Mailing ServicesBBader TV News: VideoBarks Communications: Media (Speech)TrainingBell Ringer Awards: Awards/ProgramsBella PR: PR NetworksBen Asen Photography: PhotographersBernhardt Fudyma Design Group: AnnualReports/Design/BrandingBig Apple Awards: Awards/ProgramsBig Voice Unlimited: Social MediaBizBash Media: NewslettersBlack PR Wire, Inc.: Newswires/Press Svcs.Black Star: PhotographersBloom, Gross & Assocs.: Executive SearchBlue Pencil & Gold Screen Awards:Awards/ProgramsBonnie Ott Promotions: PromotionsBoom Broadcast Media Relations: VideoBrand Union, The: Annual Reports/Design/BrandingBravo Productions: Special EventsBritish American Business Inc.: Assns./Clubs/SocietiesBroad Street Productions: VideoBroadcast Direct Communications, Inc.:Satellite Media ToursBroadcast Monitors: Broadcast MonitoringBroadcast Productions: VideoBronze Anvil Award of PR Society ofAmerica: Awards/ProgramsBrown Brothers: PhotographersBuchbinder Tunick & Company LLP:CPA/Consulting ServicesBuckalew Media, Inc.: VideoBulldog Awards for Media Relations:Awards/ProgramsBulldog Reporter: NewslettersBurke Marketing Research Inc.: Mktg.ResearchBurrellesLuce: Broadcast Monitoring,Clipping Services, Directory Publishers,Internet Services, Measurement &Evaluation, Media Monitoring, PressRelease DistributionBusiness Dev. Institute: Special EventsBusiness Marketing Assn.: Assns./Clubs/SocietiesCC. Lewis Shows & Events: Special EventsCambridge Info Group: Directory PublishersCamera One: PhotographersCameron Communications Inc.: Media(Speech) TrainingCamille Lavington: Corp. Image ConsultantsCampaign Media Analysis Group: BroadcastMonitoringCantor Integrated Marketing Search:Executive SearchCaplan Communications LLC: Books, MediaTours/Roadshows, Radio, Satellite MediaToursCareer Press: Directory PublishersCarma International: Measurement &EvaluationCarpe VM: VideoCavanaugh & Assocs., Inc.: CelebritiesCCI - Corporate Communications Int’l atBaruch College: EducationCeleb Brokers: CelebritiesCelebrities Plus, Inc.: Media Tours/RoadshowsCelebrity Access, Inc: CelebritiesCelebrity Endorsement Network: CelebritiesCelebrity Service Int’l Inc.: CelebritiesCelebrity Source, The: CelebritiesCelebrity Suppliers: CelebritiesCelebrityFOCUS: CelebritiesCenter City Film & Video: VideoCharet & Associates: Executive SearchChief Marketing Officer Council: Assns./Clubs/SocietiesCision: Broadcast Monitoring, ClippingServices, Internet Services, Measurement& Evaluation, Media Lists, MediaMonitoring, Mktg. Research, OnlineInfo/Databases, Press ReleaseDistribution, Software ProductsClarion Awards: Awards/ProgramsCLIO Awards: Awards/ProgramsCMG Productions: Media (Speech) TrainingCoastal Media Group: VideoCODiE Awards: Awards/ProgramsCogent Research: Mktg. ResearchCollegiate Presswire by Marketwire: PressRelease DistributionCommunication Briefings: NewslettersCommunication Leadership Exchange, The:Assns./Clubs/SocietiesCommunications Plus Digital: SatelliteMedia Tours, VideoCompany Agenda: Special EventsCompetitive Edge Newsletter: NewslettersCompetitivEdge: Clipping ServciesConch Republic Media Group: VideoConference Board, The: Conventions/Conf.Planners, Special EventsConnex International, Inc.: WebcastingConsultants News: NewslettersConus Archive, The: VideoCorchia Woliner Rhoda: Website Dev.Corporate Events: Special EventsCorporate Public Issues: NewslettersCouncil of American Survey ResearchOrganizations: Mktg. ResearchCouncil of PR Firms: Assns./Clubs/SocietiesCover Edge Television News Service: TVProductionCPR, The International Institute For ConflictPrevention and Resolution: Assns./Clubs/SocietiesCreative Civilizations: Mktg. ResearchCreators News Service: Newswires/PressServicesCrews Control: VideoCritical Mention, Inc.: Media Monitoring,Radio, Social Media, Broadcast Monitoring92JANUARY 2012 WWW.ODWYERPR.COM

Custom Medical Stock Photo, Inc.: PhotoDistributionCustomScoop: Clipping ServciesCW& Co.: Special EventsDD.K. Shifflet & Assocs.: Mktg. ResearchDavid Gordon Photography: PhotographersDeltek Maconomy, Inc.: Software ProductsDHR International: Executive SearchDialog: Internet ServicesDianne Arndt Photography: PhotographersDietrich Nelson & Associates, Inc.: Elec.Newsfeeds/Satellite Services, InternetServices, Media Tours/Roadshows, PublicSvc. Announcements, Satellite MediaTours, VideoDigiClips, Inc.: Broadcast MonitoringDigital Park: Social MediaDigital Positions, Inc.: Website DevelopmentDirect Marketing Assn.: Assns./Clubs/SocietiesDirect Marketing Club of New York: Assns./Clubs/SocietiesDominion Productions: VideoDouble R Productions: VideoDow Jones & Co.: Media Lists, MediaMonitoringDRG (Development Resource Group):Executive SearchDS Simon Productions: Elec. Newsfeeds/Satellite Services, Interactive/MultimediaServices, Radio, Satellite Media Tours,Social Media, TV Production, VideoDSN Communications: Elec. Newsfeeds/Satellite Services, Internet Services, Radio,Satellite Media Tours, TV Production, VideoEE.J. Krause & Assocs. Inc.: Conventions/Conf. PlannersEagles Talent Connection: Speakers Service(Talent)EBSCO Information Services: OnlineInfo/Databases.ECES, Inc.: Camera-Ready Releases/ArtECHO Awards: Awards/ProgramsEcho Research: Mktg. ResearchEdelman PR: Video, Special EventsEditorial Freelancers Assn.: Assns./Clubs/SocietiesEFX Media: VideoEHM Group LLC: CPA/Consulting ServicesEisenberg & Assocs.: Annual Reports/Design/BrandingElectronic Retailing Assn.: Assns./Clubs/SocietiesElion Associates: Executive SearchEMS Incorporated: RadioEngel Entertainment, Inc.: TV ProductionEntertainment Consultants: Special EventsEntertainment Publicists ProfessionalSociety: Assns./Clubs/SocietiesEurekAlert!: Newswires/Press ServicesEvent Planners Plus!: Special EventsEventage: Special EventsExcellence in Automotive PR Awards:Awards/ProgramsExecuRead: EducationFactiva: Mktg. ResearchFacts on File Publications, Inc.: DirectoryPublishersF2012 PR BUYER’S GUIDEFair Media Council: Assns./Clubs/SocietiesFamily Features: Editorial Distribution,Editorial ServicesFastSigns Int’l Inc.: Graphic ServicesFeature Photo Service Inc.: PhotoDistribution, Photographers, VideoFeintuch Communications: Media (Speech)Training; Social MediaFlesher & Assocs.: Executive SearchFlorida PR Assn.: Assns./Clubs/SocietiesFormula PR: Special EventsForum Group, The: Executive SearchFred Woolf List Co. Inc.: Media ListsFrench Into English: Translation ServicesFry Group, The: Executive SearchFull Spectrum Comms.: Editorial ServicesFusia Comms.: Special EventsGGalaxy Awards: Awards/ProgramsGale: Directory PublishersGallup Organization: Mktg. ResearchGalperin Design, Inc.: Annual Reports/Design/BrandingGenex: Website DevelopmentGeorge P. Johnson Co.: Special EventsGeorge Washington University, The:EducationGet Ahead Productions Speakers Bureau:Speakers Service (Talent)Get LinkedIn Help: Social MediaGetty Images: Photo DistributionGfK Custom Research North America: Mktg.ResearchGilbert Tweed Assocs.: Executive SearchGina Lennon Associates, Inc.: CelebritiesGold Anvil Award of PR Society of America:Awards/ProgramsGold Circle Awards: Awards/ProgramsGold Ink Awards: Awards/ProgramsGold Quill Awards: Awards/ProgramsGolden Trumpet Awards: Awards/ProgramsGolden World Awards: Awards/ProgramsGoldstein Comms.: Special EventsGourvitz Communications, Inc.: SatelliteMedia ToursGreater Talent Network: Celebrities,Speakers Service (Talent)Group IV Graphics: Graphic ServicesGRS Systems Inc.: VideoHHampton Group, The: Media (Speech)TrainingHansen Comms.: Editorial ServicesHarris Interactive: Mktg. ResearchHarry Walker Agency: Speakers Service(Talent)Healthcare Businesswomen’s Assn.: Assns./Clubs/SocietiesHedquist Productions: RadioHeidrick & Struggles: Executive SearchHelping Hands Network Inc.: Special EventsHenninger Media Services: VideoHerbert Mines Associates: Executive SearchHermes Creative Awards: Awards/ProgramsHeyman Associates Inc.: Executive SearchHollywood-Madison Group: CelebritiesHome Improvement Time Inc.: Camera-Ready Releases/ArtHospitality Sales & Mktg. Assn. Int’l: Assns./Clubs/SocietiesHoward-Sloan-Koller Group, The:Executive SearchHunter Public Relations: Social MediaALPHABETICAL INDEXIIEG, Inc.: Special EventsIMC2: Interactive/Multimedia ServicesIMG Speakers: Speakers Service (Talent)IMN (iMakeNews, Inc.): Editorial Distribution,NewsletterImpact Communications: Media (Speech)TrainingINC Design: Annual Reports/Design/BrandingiNova Awards: Awards/ProgramsInstitute for Crisis Management: Crisis Mgmt.Institute For Public Relations: EducationIntegrity Search: Executive SearchInterface Media Group: VideoInternational Assn. of BusinessCommunicators: Assns./Clubs/SocietiesInternational Assn. of OnlineCommunicators: Assns./Clubs/SocietiesInternational Assn. of Speakers Bureaus:Assns./Clubs/SocietiesInternational Comms. Research: Mktg.ResearchInternational Digital Enterprise Alliance:Assns./Clubs/SocietiesInternational PR Assn.: Assns./Clubs/SocietiesInternational Women’s Media Foundation:Assns./Clubs/SocietiesIntersource Recruiting: Executive SearchIPREX: PR NetworksIssue Management Council: Assns./Clubs/SocietiesIvanhoe Broadcast News Inc.: VideoIverson Language Assocs. Inc.: TranslationServicesJJ Tech: Executive SearchJ.D. Power & Assocs.: Mktg. ResearchJ.R. O’Dwyer Co., Inc.: Directory PublishersJack Felton Golden Ruler Award: Awards/ProgramsJack O’Dwyer’s Newsletter: NewslettersJanet Charles: PhotographersJCH Enterprises: Crisis Mgmt.Jenkins Group: Editorial ServicesJoan Detz Speechwriting: SpeechwritingJohn Kneapler Design: Annual Reports/Design/Branding, Graphic ServicesJohn McHugh: SpeechwritingJohnson Strategic Comms. Inc.: AnnualReports/Design/BrandingJoy Reed Belt Search Consultants:Executive SearchJSHA, Ltd.: Social MediaJudith Cushman & Assocs.: ExecutiveSearchKKaren Friedman Enterprises, Inc.: Media(Speech) TrainingKarin Bacon Enterprises: Conventions/Conf.PlannersKatharine Andriotis Photography LLC:PhotographersKeep in Touch: Broadcast MonitoringKEF Media: Interactive/Multimedia Services,Internet Services, Radio, Satellite MediaTours, Video, WebcastingKeppler Speakers: Speakers Service(Talent)Keynote Speakers Inc.: Speakers Service(Talent)JANUARY 2012 WWW.ODWYERPR.COM 93

ALPHABETICAL INDEXKinetic Comms.: Website DevelopmentKorn-Ferry Int’l: Executive SearchKRC Research: Mktg. ResearchKundell Communications: Media (Speech)TrainingLLACP - League of American Comms.Professionals: Assns./Clubs/SocietiesLagrant Communications: PromotionsLanguage Bank: Translation ServicesLaskin Media, Inc.: Media (Speech) TrainingLaurie Mitchell & Company, Inc.: ExecutiveSearchLCWA Research: Mktg. ResearchLeadership Directories: Directory PublishersLeading Authorities Inc.: Speakers Service(Talent)Lee Hecht Harrison: Executive SearchLeigh Bureau, The: Speakers Service (Talent)LexisNexis: Mktg. ResearchLipari Production Group: Special EventsLippincott: Annual Reports/Design/BrandingLiv Davick: Radio, Satellite Media ToursLive Star Entertainment: Satellite Media ToursLloyd Kolmer Enterprises: CelebritiesLloyd Staffing: Executive SearchLondon Misher PR: Special EventsLouw’s Management Corp.: Mgmt.ConsultantsLovett Productions: VideoLukaszewski Group Inc., The: Crisis Mgmt.Lynn Hazan & Assocs. Inc.: ExecutiveSearchMM|A|R|C Research: Mktg. ResearchMagellan Awards: Awards/ProgramsMagnolia Broadcast Monitoring Service:Broadcast MonitoringManagement Recruiters International ofBoston: Executive SearchManagement Strategies for Public RelationsFirms: NewslettersManning Productions, Inc.: VideoMarCom Awards: Awards/ProgramsMaritz Research: Mktg. ResearchMarket it Write: CopywritersMarketing Werks: PromotionsMarketWire: Newswires/Press Services,Press Release DistributionMarshall Consultants, LLC: ExecutiveSearchMary Dawne Arden: Corp. ImageConsultants, Media (Speech) TrainingMaryanne Russell Photography Inc.:PhotographersMastermedia Speakers Bureau: SpeakersService (Talent)Matrix Awards: Awards/ProgramsMattgo Enterprises Inc.: CelebritiesMcMurry: SpeechwritingMeasurement Standard, The: NewslettersMedia Training Worldwide: Media (Speech)TrainingMedianet: Media (Speech) TrainingMediaPrep: Media (Speech) TrainingMediaTracks Communications, Inc.: RadioMedstar Television: Elec. Newsfeeds/Satellite ServicesMegaphone Media: Public Svc.AnnouncementsMEII Enterprises Inc.: Special EventsMercury Awards: Awards/ProgramsMercury Labs: Video2012 PR BUYER’S GUIDEMerri Makers Catering: Special EventsMetro Editorial Services: Editorial ServicesMHP/Mark Haefeli Productions:Interactive/Multimedia ServicesMicrospace Communications Corp.: Elec.Newsfeeds/Satellite Services, SatelliteMedia ToursMillward Brown Int’l.: Mktg. ResearchMonument Optimization: Search EngineOptimizationMoyer, Sherwood Assocs. Inc.: ExecutiveSearchMulticultural Marketing News: PressRelease DistributionMultiLingual Solutions: Translation ServicesMurray Hill Studios: Satellite Media Tours,TV Production, Video, WebcastingMVP Collaborative: Special EventsMyMediaInfo: Media ListsNNAGC Communicator of the Year Award:Awards/Programs.Nat’l Telecommunications Services:Information DistributionNational Aircheck: Media Monitoring, RadioNational Assn. of Broadcasters: Assns./Clubs/SocietiesNational Assn. of Business Political ActionCommittees: Assns./Clubs/SocietiesNational Assn. of GovernmentCommunicators: Assns./Clubs/Societies,PR NetworksNational Assn. of Personnel Services: Assns./Clubs/SocietiesNational Black PR Society: Assns./Clubs/SocietiesNational Foundation for Women Legislators:Assns./Clubs/SocietiesNational Hispanic Media Coalition: Assns./Clubs/SocietiesNational Investor Relations Institute: Assns./Clubs/SocietiesNational Press Club: Interactive/MultimediaServices, Satellite Media Tours, SpecialEvents, Video, WebcastingNational School PR Assn.: Assns./Clubs/SocietiesNational Speakers Bureau: SpeakersService (Talent)National Writers Assn.: Assns./Clubs/SocietiesNeil Frank & Co.: Executive SearchNew England Society for HealthcareComms.: Assns./Clubs/SocietiesNew Jersey Awards: Awards/ProgramsNew York Festivals, International Television& Film Awards: Awards/ProgramsNew York Financial Writers Assn.: Assns./Clubs/SocietiesNew York Int’l Assn. of BusinessCommunicators, Communicator of the YearAward: Awards/ProgramsNew York Market Radio Assn.: Assns./Clubs/SocietiesNew York University: EducationNew York Women in Communications:Assns./Clubs/SocietiesNewman Group Inc., The: Media (Speech)TrainingNews Analysis Institute: Media ListsNews North America: Camera-ReadyReleases/ArtNewsBios: Media ListsNewscast US: Photographers, VideoNewscast US: VideoNewsUSA Inc.: Camera-Ready Releases/ArtNewsWare: Press Release DistributionNewz Group: Clipping ServciesNielsen Company, The: Mktg. 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