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Teleshopping: the 3rd pillar of the German TV market<br />
• Teleshopping:<br />
� A major player in the German TV market<br />
� The third pillar in the TV scene alongside public<br />
service and private TV broadcasters<br />
� 2010 revenues around € 1.36 billion – still<br />
bigger than the Pay TV market<br />
� One out of ten Germans buys products through<br />
teleshopping<br />
� TV shopping as an important economic factor:<br />
successful business case with 6,600 jobs and<br />
stable growth of revenues<br />
• HSE24 - No 7 among the largest private<br />
broadcasters<br />
*Estimate on the basis of the figures for the previous year. 2010 values not yet<br />
available. Sources: VPRT, ALM, ZAW, ARD, ZDF, KEF and VPRT projections<br />
6 HSE24 Company Company Profile Profile<br />
Sources: Goldmedia Study „Teleshopping in Germany“, 2008; Horizont dated 30.09.2010: “The 20<br />
largest TV stations in Germany“, Goldmedia Study „Future of Teleshopping“, 2011, VPRT sales<br />
projections 2011
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