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The Teleshopping market is growing:<br />
new media supplement the sales channels<br />
• Teleshopping sector growing at an<br />
average of 7 %<br />
• Revenues: € 1.5 billion in 2011<br />
€ 2 billion in 2016<br />
• Doubling of on-line sales to € 600<br />
million in 2016<br />
• Additional growth through new media<br />
sales channels<br />
• Linear programme and ordering by<br />
telephone will still be used on a priority<br />
basis<br />
5 Company Profile<br />
Source: Goldmedia Study „Future of Teleshopping“, 2011
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