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HSE24 – Growth Potential Today and in the Future<br />
• Core target group: women 40-69 years<br />
• An affluent target group with a substantial<br />
potential representing 42% of the overall<br />
population*<br />
• The average age within the population is<br />
continuing to increase<br />
• The group of silver or best agers commands<br />
significant financial means<br />
• The plus-50 group is becoming the most<br />
revelant group of viewers<br />
13 Company Profile<br />
Sources: *,** Statistisches Bundesamt, 2011<br />
thousand<br />
Age Structure 2010<br />
in Germany<br />
**<br />
Men Women<br />
thousand
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