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HSE24 Produces Programmes for All Age Groups<br />
12<br />
Sexes Age structure<br />
Company Profile<br />
*An active customer is a person who has placed at least one order in the last 12 months.<br />
Average:<br />
57 years<br />
• About 8 million people have already purchased at HSE24, which is over 10% of all German citizens<br />
over the age of 18.<br />
• 1.4 million active* customers in Germany, Austria and Switzerland<br />
• Mainly women, average age 57, married, living in two-person households<br />
Source: Home <strong>Shopping</strong> Europe GmbH, Jan. – Dec. 2011
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