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Business Case<br />
• Products: attractive and in great demand<br />
• Entertaining and emotional: on TV and online, via mobile, tablet,<br />
video on demand and Hbb-TV<br />
• International <strong>Shopping</strong> <strong>Channel</strong> Family: five TV channels, 24<br />
hours/365 days<br />
HSE24, HSE24 EXTRA, HSE24 TREND, HSE24 Italy and<br />
<strong>Shopping</strong> Live in Russia<br />
• Precision: commitment and performance<br />
How it works:<br />
• Salestainment: generating purchase demand live<br />
• Sales: oriented to demand and stock available<br />
• <strong>Customer</strong> dialog: active information and communication 24/365<br />
• Excellent service<br />
10 Company Profile
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