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Multimedia home shopping continues to grow<br />
Company Profile
Home <strong>Shopping</strong> Europe: The Company at a Glance<br />
1995 – 2012<br />
0800<br />
29 888 88<br />
2 Company Profile<br />
Established in 1995 as HOT – the <strong>Shopping</strong> <strong>Channel</strong> (Joint Venture by Pro7 and<br />
Quelle); today: multimedia home shopping company with five shopping channels, online<br />
shop and mobile shopping devices<br />
More than 2,600 employees:<br />
More than 700 employees in Germany, Italy and Russia<br />
+ 1,910 service providers (Call Centers, Logistics)<br />
Reception: in almost every household in Germany, Austria and Switzerland via satellite,<br />
cable, DVB-T, IP-TV and Hbb-TV; range within Italy and Russia is under development (in<br />
Italy: already around 70 %)<br />
Revenue 2011: 470 million Euros (+ 7 %)<br />
Free customer service: 24 / 7/ 365 through all contact media<br />
High-performance, reliable and fast logistics
International <strong>Shopping</strong> <strong>Channel</strong> Family<br />
3 Unternehmenspräsentation
Continuous growth<br />
HSE24 Netsales 2007 - 2011 in Euro m<br />
4 HSE24 Company Company Profile Profile<br />
* Compound annual growth rate (CAGR), Home <strong>Shopping</strong> Europe GmbH, 2007 - 2011
The Teleshopping market is growing:<br />
new media supplement the sales channels<br />
• Teleshopping sector growing at an<br />
average of 7 %<br />
• Revenues: € 1.5 billion in 2011<br />
€ 2 billion in 2016<br />
• Doubling of on-line sales to € 600<br />
million in 2016<br />
• Additional growth through new media<br />
sales channels<br />
• Linear programme and ordering by<br />
telephone will still be used on a priority<br />
basis<br />
5 Company Profile<br />
Source: Goldmedia Study „Future of Teleshopping“, 2011
Teleshopping: the 3rd pillar of the German TV market<br />
• Teleshopping:<br />
� A major player in the German TV market<br />
� The third pillar in the TV scene alongside public<br />
service and private TV broadcasters<br />
� 2010 revenues around € 1.36 billion – still<br />
bigger than the Pay TV market<br />
� One out of ten Germans buys products through<br />
teleshopping<br />
� TV shopping as an important economic factor:<br />
successful business case with 6,600 jobs and<br />
stable growth of revenues<br />
• HSE24 - No 7 among the largest private<br />
broadcasters<br />
*Estimate on the basis of the figures for the previous year. 2010 values not yet<br />
available. Sources: VPRT, ALM, ZAW, ARD, ZDF, KEF and VPRT projections<br />
6 HSE24 Company Company Profile Profile<br />
Sources: Goldmedia Study „Teleshopping in Germany“, 2008; Horizont dated 30.09.2010: “The 20<br />
largest TV stations in Germany“, Goldmedia Study „Future of Teleshopping“, 2011, VPRT sales<br />
projections 2011
European teleshopping industry is growing<br />
� Turnover in key markets will increase from around EUR 4 billion in 2011 to over<br />
EUR 5 billion by 2017<br />
� There are 68 teleshopping channels and around 14,000 jobs in core European<br />
markets<br />
� Germany is the largest market; the second-largest European teleshopping<br />
market is Great Britain, but the market saturation is already making itself felt;<br />
the Italian market offers the greatest growth potential; France is a relatively<br />
more static and smaller market<br />
� Above-average customer acceptance of new media<br />
€ 3.8 bn<br />
€ 0.23 bn<br />
€ 1.7 bn<br />
€ 0.4 bn<br />
2011 2012 2013 2014 2015 2016 2017<br />
7 Unternehmenspräsentation<br />
Source: Goldmedia Studies 2012, published on the Electronic Home <strong>Shopping</strong> Conference in<br />
Berlin, http://www.e-homeshopping.org/home<br />
€ 5.3 bn<br />
€ 0.26 bn<br />
€ 2.4 bn<br />
€ 0.9 bn<br />
€ 1.4 bn € 1.7 bn
HSE24 wherever you are: Smartshopping 2012
HSE24 is the address for modern home shopping<br />
• the first home shopping company with an international teleshopping channel family and<br />
systematically networked sales platforms<br />
9<br />
Umbrella brand HSE24<br />
TV Online Print<br />
HSE24 in GER,<br />
AUT, SUI, ITA<br />
Company Profile<br />
Live-Streaming,<br />
Video-on-Demand<br />
Cross-Promotion<br />
<strong>Customer</strong> Magazine,<br />
Newsletter<br />
Interactive<br />
and mobile
Business Case<br />
• Products: attractive and in great demand<br />
• Entertaining and emotional: on TV and online, via mobile, tablet,<br />
video on demand and Hbb-TV<br />
• International <strong>Shopping</strong> <strong>Channel</strong> Family: five TV channels, 24<br />
hours/365 days<br />
HSE24, HSE24 EXTRA, HSE24 TREND, HSE24 Italy and<br />
<strong>Shopping</strong> Live in Russia<br />
• Precision: commitment and performance<br />
How it works:<br />
• Salestainment: generating purchase demand live<br />
• Sales: oriented to demand and stock available<br />
• <strong>Customer</strong> dialog: active information and communication 24/365<br />
• Excellent service<br />
10 Company Profile
Teleshopping ist a complex business model<br />
<strong>Supplier</strong> <strong>Shopping</strong> <strong>Channel</strong> <strong>Customer</strong><br />
Purchasing/<br />
Planning<br />
Product<br />
Brands<br />
Quality<br />
Assurance<br />
Price<br />
11 Company Profile<br />
Programme/<br />
Sales<br />
Show<br />
Sales<br />
Expert Guest<br />
Marketing<br />
Production Distribution Service Logistics<br />
Technical<br />
Systems<br />
Studios<br />
Cable<br />
Satellite<br />
DVB-T<br />
Internet<br />
Availability<br />
Call Centers<br />
hse24.de<br />
CRM<br />
Delivery<br />
Service<br />
Warehousing<br />
Returns<br />
Management
HSE24 Produces Programmes for All Age Groups<br />
12<br />
Sexes Age structure<br />
Company Profile<br />
*An active customer is a person who has placed at least one order in the last 12 months.<br />
Average:<br />
57 years<br />
• About 8 million people have already purchased at HSE24, which is over 10% of all German citizens<br />
over the age of 18.<br />
• 1.4 million active* customers in Germany, Austria and Switzerland<br />
• Mainly women, average age 57, married, living in two-person households<br />
Source: Home <strong>Shopping</strong> Europe GmbH, Jan. – Dec. 2011
HSE24 – Growth Potential Today and in the Future<br />
• Core target group: women 40-69 years<br />
• An affluent target group with a substantial<br />
potential representing 42% of the overall<br />
population*<br />
• The average age within the population is<br />
continuing to increase<br />
• The group of silver or best agers commands<br />
significant financial means<br />
• The plus-50 group is becoming the most<br />
revelant group of viewers<br />
13 Company Profile<br />
Sources: *,** Statistisches Bundesamt, 2011<br />
thousand<br />
Age Structure 2010<br />
in Germany<br />
**<br />
Men Women<br />
thousand
HSE24: Purchasing & Planning<br />
<strong>Supplier</strong> <strong>Shopping</strong> <strong>Channel</strong> <strong>Customer</strong><br />
Purchasing/<br />
Planning<br />
Product<br />
Brands<br />
Quality<br />
Assurance<br />
Price<br />
14 Company Profile<br />
Programme/<br />
Sales<br />
Show<br />
Sales<br />
Expert Guest<br />
Marketing<br />
Production<br />
Technical<br />
Systems<br />
Studios<br />
Distribution Service<br />
Cable<br />
Satellite<br />
DVB-T<br />
Internet<br />
Availability<br />
Call Centers<br />
hse24.de<br />
CRM<br />
Logistics<br />
Delivery<br />
Service<br />
Warehousing<br />
Returns<br />
Management
The Ideal Teleshopping Product<br />
Products particularly suitable for sale by HSE24<br />
� stand for innovation<br />
� are suitable for TV<br />
� have features requiring explanation<br />
� are exclusive<br />
15 Company Profile<br />
� offer the customer suprising solutions<br />
� are appropriate for the target group<br />
� are suitable for mailing<br />
� come in the price range from approx 20 -<br />
1,000 Euro
Fashion, Jewellery, and Cosmetics designed for our customers<br />
Assortment Shares by Product Groups in D/AU/CH (floor sales)<br />
16 Company Profile<br />
Source: Home <strong>Shopping</strong> Europe GmbH, Jan. – Dec. 2011<br />
• 20,000 different<br />
products a year<br />
• More than 50% of all<br />
products are on air for<br />
the first time
Brand Strategy with Star Quality<br />
17 Company Profile
Strong Brands at HSE24<br />
18 Company Profile
HSE24: Programme & Sales<br />
<strong>Supplier</strong> <strong>Shopping</strong> <strong>Channel</strong> <strong>Customer</strong><br />
Purchasing/<br />
Planning<br />
Product<br />
Brands<br />
Quality<br />
Assurance<br />
Price<br />
19 Company Profile<br />
Programme/<br />
Sales<br />
Show<br />
Sales<br />
Expert Guest<br />
Marketing<br />
Production Distribution Service Logistics<br />
Technical<br />
Systems<br />
Studios<br />
Cable<br />
Satellite<br />
DVB-T<br />
Internet<br />
Availability<br />
Call Centers<br />
hse24.de<br />
CRM<br />
Delivery<br />
Service<br />
Warehousing<br />
Returns<br />
Management
On Air Mask – Clear and Informative<br />
20 Company Profile<br />
Insert and show logo<br />
Product info graphic with<br />
name, short description,<br />
order number and price<br />
of article<br />
HSE24 service- and order hot line<br />
HSE24 Shop URL<br />
Programme info bar<br />
Station logo
Expert Guest in Sales Show<br />
• <strong>Supplier</strong> delegates an expert to the show for his product<br />
• Product expert and presenter form an ideal selling team<br />
• Entertaining presentation of technical knowledge – with competent advice and expertise<br />
• Expert guest advises customers during and after the show: live, on the phone or chat<br />
21 Company Profile
Cross Media for Excellent <strong>Customer</strong> Management<br />
TV<br />
TV-Show<br />
Crawls<br />
Teletext<br />
Call-In<br />
Order<br />
Processing<br />
Call Center<br />
22 Company Profile<br />
Counseling<br />
<strong>Customer</strong> Data<br />
<strong>Customer</strong> Info<br />
Counseling by<br />
Experts<br />
<strong>Customer</strong><br />
Requests<br />
Live<br />
Streaming<br />
Video on<br />
Demand<br />
Newsletter<br />
Chat<br />
Online<br />
<strong>Customer</strong><br />
Feedback<br />
Direct Marketing<br />
Mailings<br />
<strong>Customer</strong>-<br />
Magazine<br />
TV-Mail<br />
Clubs<br />
Lottery<br />
Classic Advertisement<br />
Ads<br />
Radiospots<br />
Imagespots<br />
Show-Advertisement<br />
Meet & Greet
Production<br />
<strong>Supplier</strong> <strong>Shopping</strong> <strong>Channel</strong> <strong>Customer</strong><br />
Purchasing/<br />
Planning<br />
Product<br />
Brands<br />
Quality<br />
Assurance<br />
Price<br />
23 Company Profile<br />
Programme/<br />
Sales<br />
Show<br />
Sales<br />
Expert Guest<br />
Marketing<br />
Production<br />
Technical<br />
Systems<br />
Studios<br />
Distribution Service<br />
Cable<br />
Satellite<br />
DVB-T<br />
Internet<br />
Availability<br />
Call Centers<br />
hse24.de<br />
CRM<br />
Logistics<br />
Delivery<br />
Service<br />
Warehousing<br />
Returns<br />
Management
TV Production on the Spot, from One Source<br />
Ismaning<br />
• 3 studios with an overall area over 1,000 m2<br />
• 1 outdoor set for flexible production of all formats<br />
• 8 cameras in remote operation by joystick and<br />
three manned cameras<br />
• 3 command centres with digital video consoles<br />
• Production server with approx 17 TB memory for programme feeds, images and<br />
product packshot recordings with more than 40,000 video clips<br />
• Video server with approx 1,800 hours recording capacity for broadcasting<br />
• Digital copy generator network for on-air product screens<br />
• 3 online editing workstations for cutting trailers and playout editing<br />
24 Company Profile
Distribution<br />
<strong>Supplier</strong> <strong>Shopping</strong> <strong>Channel</strong> <strong>Customer</strong><br />
Purchasing/<br />
Planning<br />
Product<br />
Brands<br />
Quality<br />
Assurance<br />
Price<br />
25 Company Profile<br />
Programme/<br />
Sales<br />
Show<br />
Sales<br />
Expert Guest<br />
Marketing<br />
Production<br />
Technical<br />
Systems<br />
Studios<br />
Distribution<br />
Cable<br />
Satellite<br />
DVB-T<br />
Internet<br />
Service<br />
Availability<br />
Call Centers<br />
hse24.de<br />
CRM<br />
Logistics<br />
Delivery<br />
Service<br />
Warehousing<br />
Returns<br />
Management
Smartshopping multi-channel store:<br />
The right offer at any time and anywhere<br />
26<br />
Company Profile
27<br />
• „Live now on TV”: the current programme of the family of channels at a glance.<br />
• “TV-Programme”: overview of all products, product information and programmes<br />
for the selected day – For the next/last 7 days.<br />
• Via Push News the customer can set a reminder for his/her favourite programme.<br />
27<br />
Highlights of the app<br />
Company Profile
• Initial view for all product specials<br />
• Order confirmation<br />
• Current programmes for the next/last 7 days<br />
• Livestream<br />
• Article number search<br />
28<br />
Highlights of the app<br />
Company Profile
• The Teleshopping shopping experience: your purchase request is executed directly via the<br />
remote control without a media break<br />
• Availability of HSE24, HSE24 Extra and HSE24 Trend.<br />
• <strong>Channel</strong> switching with a preview function and split screen.<br />
• Top offers from every station at a glance.<br />
• All product descriptions, product and show videos on demand.<br />
29<br />
HbbTV – Highlights<br />
Company Profile
Service<br />
<strong>Supplier</strong> <strong>Shopping</strong> <strong>Channel</strong> <strong>Customer</strong><br />
Purchasing/<br />
Planning<br />
Product<br />
Brands<br />
Quality<br />
Assurance<br />
Price<br />
30 Company Profile<br />
Programme/<br />
Sales<br />
Show<br />
Sales<br />
Expert Guest<br />
Marketing<br />
Production<br />
Technical<br />
Systems<br />
Studios<br />
Distribution<br />
Cable<br />
Satellite<br />
DVB-T<br />
Internet<br />
Service<br />
Availability<br />
Call Centers<br />
hse24.de<br />
CRM<br />
Logistics<br />
Delivery<br />
Service<br />
Warehousing<br />
Returns<br />
Management
HSE24: The <strong>Customer</strong> is King<br />
Calls received in D/AU/CH (daily) Parcels shipped in D/AU/CH (every weekday)<br />
2011 2011<br />
• 13.8 million calls in 2011<br />
31 Company Profile<br />
Source: Home <strong>Shopping</strong> Europe GmbH, Jan. – Dec. 2011<br />
• 10 million parcels shipped in 2011
Always available in country-specific Call Centers<br />
32<br />
Company Profile<br />
Moscow
HSE24: Logistics<br />
<strong>Supplier</strong> <strong>Shopping</strong> <strong>Channel</strong> <strong>Customer</strong><br />
Purchasing/<br />
Planning<br />
Product<br />
Brands<br />
Quality<br />
Assurance<br />
Price<br />
33 Company Profile<br />
Programme/<br />
Sales<br />
Show<br />
Sales<br />
Expert Guest<br />
Marketing<br />
Production<br />
Technical<br />
Systems<br />
Studios<br />
Distribution Service<br />
Cable<br />
Satellite<br />
DVB-T<br />
Internet<br />
Availability<br />
Call Centers<br />
hse24.de<br />
CRM<br />
Logistics<br />
Delivery<br />
Service<br />
Warehousing<br />
Returns<br />
Management
Logistic Processes Fulfilling Demanding Targets<br />
34 Company Profile<br />
<strong>Customer</strong> Expectations<br />
Service Quality<br />
Reliability in Supply<br />
Flexibility in Supply<br />
Returns Management<br />
Success Parameters<br />
Low<br />
Costs<br />
Supply Features<br />
Delivery Times<br />
Quality Assurance<br />
Logistic Strengths of HSE24<br />
Scalability IT-Systems Transparency Reliability Innovation<br />
Consignments<br />
tailored<br />
to Teleshopping
35 Unternehmenspräsentation<br />
Home <strong>Shopping</strong> Europe GmbH<br />
Corporate Communications<br />
Münchener Straße 101 h<br />
85737 Ismaning<br />
Tel. 089 – 9 60 60 308<br />
E-Mail: presse@hse24.de<br />
www.hse24.net
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