NRTRDE: - Syniverse Technologies

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8C U S T O M E R C O N N E C T I O NE X E C U T I V E C O R N E RSyniverse platform allows SingTel Mobile to offerrevenue-generating video surveillance serviceAs the leading mobileoperator in Singapore,SingTel Mobile has a reputationof providing its almosttwo million subscribers withsome of the world’s mostadvanced services. One ofthose services is LIVECam,a real-time video monitoringservice that allows subscribersto view what is happening intheir homes via a simple videocall, a service that aims toprovide a higher lifestyle valueto its 3G and fixed-line videocall customers.The technology thatmakes LIVECam possiblefor SingTel Mobile is theSyniverse Interactive VideoResponse System (IVDRS), amultimedia delivery applicationplatform that gives operators an opportunity to generate revenue by extending video-basedservices to their 3G subscribers. The video surveillance application that SingTel Mobile has deployedas LIVECam is one of several ready-made, easily customizable multimedia applications that are ableto reside on the IVDRS platform.“Syniverse has provided us with network and roaming solutions for more than 10 years withgreat success, so it was not a difficult decision to select its IVDRS platform and video surveillanceapplication as the foundation for our LIVECam offering,” said David Ng, Director of
9Consumer Products, SingTel. “The solution has the functional completeness we desired, and itclearly met all our requirements.”David said SingTel Mobile launched LIVECam for its residential segment in July 2006 and thattake-up of the service has been encouraging. “We expect even greater momentum in the market asmore of our Singapore subscribers realize the peace of mind that results by having a home surveillanceservice that’s available at an affordable price,” he said.LIVECam allows subscribers to connect up to three specially configured cameras in a single residentiallocation. The subscribers then have the ability to see what’s happening in their homes via alive feed, no matter where they might travel or work. In fact, the ability to view a home camera’s liveimages spans across 3G mobile phones, video phones and laptop computers. The customer also mayassign access rights to friends and family members who are subscribers of SingTel 3G Mobile, SingTelVideo Call and SingTel Video Call on Broadband.Raymond Cheung, Executive Vice President and CEO-Asia Pacific,Syniverse, said he is pleased that SingTel Mobile has had a good experiencethus far with IVDRS and its surveillance application.“Syniverse has providedus with network androaming solutions formore than 10 yearswith great success, so itwas not a difficultdecision to select itsIVDRS platform andvideo surveillanceapplication as thefoundation for ourLIVECam offering.”David NgDirector of ConsumerProducts, SingTel“Syniverse understands the many facets of service creation, deliveryand management challenges that operators face when they aretrying to garner subscriber interest through truly compelling multimediaservices,” Raymond said. “Through its open technology, seamlessintegration and extensive connectivity, IVDRS enables an operatorRaymond CheungExecutive VP, CEO-APto easily integrate with available technologies and deploy new applicationsall while lowering maintenance costs and opening additionalsales channels. The platform has been developed with the latest industry standards and technologiesto future-proof an operator’s investment.”SingTel Mobile, who won the Singapore Operator of the Year award at the Asian Mobile-News Awards 2007 for the third year running, reports that implementation of IVDRS and itssurveillance application went smoothly.“The LIVECam team from Syniverse was highly professional in executing the project and is committedin post-launch support,” David said. “We could not be more pleased with the outcome.” J
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