NRTRDE: - Syniverse Technologies

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4S Y N I V E R S E F O C U SProduct management meets global customer needsPRODUCT MANAGEMENTWhen Bud Basu joined Syniverse thispast summer as vice president ofproduct management, he immediately set inmotion a major transformation. In only a fewBud BasuVP, Product Managementof the company’s customers.short months, he has revamped his organization’sstructureand set the stagefor the productmanagementgroup to do businessin a new waythat will allow itto better understandand fullymeet the needs“I’ve discovered that the one constant inthe telecommunications industry is change.This is an industry that continually evolvesand moves forward. Therefore, to be successful,operators must not onlyserve their current subscribersbut also must stay severalsteps ahead of the technologycurve so they are not leftbehind,” he said. “My goal isto create a product managementorganization that meets both the currentand future needs of our customers.”One change Bud made was to realign histeam in a way so it would be better able toserve an increasingly diverse group of Syniversecustomers who operate in different parts ofthe world. This will be accomplished by placingmarket planning managers locally in regionsworldwide. These managers will serve as thevoice of the customer to the product managementorganization.“My goal is to create a productmanagement organizationthat meets both the current andfuture needs of our customers.”“By living and working in close proximity toour customers, these in-region team memberswill be in a much better position to understandthe specific needs of operators around the globe.When the information they learn is relayed toproduct management at the corporate level, mygroup will be able to carry out some real strategicproduct planning to ensure we quickly developproduct enhancements and new offerings thatmeet the needs of our customers,” he said.Bud also is cultivating a cross-product mindsetin his team. He said operators will reap thebenefits when product managers look at Syniverse’sbroad and diverse product offering at themacro level instead of on an individual productbasis. This will help servecustomers better by takingadvantage of the myriadof Syniverse solutions andproduct synergies.“When we do the workto figure out product bundlesand how our solutions will work togetherand complement each other, operators are ableto spend their time concentrating on how tobest serve their own customers,” he said. “I canthink of no better way to deliver value to thosewe value the most.” J
5N U M B E R P O R T A B I L I T Y U P D A T EGlobal success with number portabilityNumber portability solutions designed bySyniverse are being used by an increasingnumber of operators around the globe, includingmost mobile operators in the United States,all mobile operators in Canada and the UnitedKingdom, and select operators in Hong Kong, Taiwanand Macau. The company also was selected thispast summer to implement its solution in Singapore.“I think our success in the number portabilityarena is a testament as to how well Syniverse’snumber portability experts are able to customizesolutions to meet the unique requirements of eachcountry,” said Tony Holcombe, CEO and President,Syniverse. “We have an excellent track record in designing,implementing and maintaining complex solutionsthat interconnect different service providers’networks in a way that’s efficient and cost-effectivefor operators as well as beneficial for subscribers.”Syniverse, which developed its first number portabilitysolution in 1998, will continue to pursue numberportability opportunities around the world as thegovernments in more and more countries requiretheir telecommunications providers to implementnumber portability solutions.Smooth launch for Canadian numberportabilityMarch 14, 2007, marked the day that Canadianoperators and Syniverse successfully launchedwireless number portability (WNP) for thatcountry’s wireless subscribers.To ensure seamless service for Canadian usersand mobile operators, Syniverse and operatorsworked closely for nearly a year before the launchof WNP. The end result was a smooth launch onthe initiative’s first day and porting volumes thatexceeded expectations. No significant problemswere experienced by Syniverse, the operators or,most importantly, the operators’ customers.Singapore selects Syniverse solutionIn June, Syniverse was appointed by the InfocommDevelopment Authority of Singapore (IDA)as the country’s only number portability centralizeddatabase administrator. Syniverse also was awardedthe license to provide number portability solutionsto Singapore’s telecommunications operators andestablish number portability service agreements withall of Singapore’s telecom providers.Also included in the license is the right to providenumber portability services to fixed-line operatorsand others, such as VoIP and wireless broadbandoperators, should the need arise. Singapore’s newcentralized database is expected to be in place by thesecond quarter of 2008, at which time service providerswill be expected to meet the IDA’s new numberportability regulations. JNumber PortabilityLab opened in MexicoJust this past August,Syniverse opened a NumberPortability Lab to offerMexican operators an opportunityfor a hands-onexperience to help themprepare for the launch ofnumber portability in 2008.The operators in Mexicohave not yet selected anyvendors for the central database,which most likely willbe implemented in 2008.The only one of its kindin Mexico, the Number PortabilityLab will familiarizeoperators with porting technologiesfor wireless andwireline numbers, as well asgive them the opportunityto see the programmingtechniques and the userinterface used in Syniverse’ssolutions. The lab is locatedin Hewlett-Packard México’s“Discovery Center” inMexico City.
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NRTRDE: - Syniverse Technologies

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