NRTRDE: - Syniverse Technologies

4S Y N I V E R S E F O C U SProduct management meets global customer needsPRODUCT MANAGEMENTWhen Bud Basu joined Syniverse thispast summer as vice president ofproduct management, he immediately set inmotion a major transformation. In only a fewBud BasuVP, Product Managementof the company’s customers.short months, he has revamped his organization’sstructureand set the stagefor the productmanagementgroup to do businessin a new waythat will allow itto better understandand fullymeet the needs“I’ve discovered that the one constant inthe telecommunications industry is change.This is an industry that continually evolvesand moves forward. Therefore, to be successful,operators must not onlyserve their current subscribersbut also must stay severalsteps ahead of the technologycurve so they are not leftbehind,” he said. “My goal isto create a product managementorganization that meets both the currentand future needs of our customers.”One change Bud made was to realign histeam in a way so it would be better able toserve an increasingly diverse group of Syniversecustomers who operate in different parts ofthe world. This will be accomplished by placingmarket planning managers locally in regionsworldwide. These managers will serve as thevoice of the customer to the product managementorganization.“My goal is to create a productmanagement organizationthat meets both the current andfuture needs of our customers.”“By living and working in close proximity toour customers, these in-region team memberswill be in a much better position to understandthe specific needs of operators around the globe.When the information they learn is relayed toproduct management at the corporate level, mygroup will be able to carry out some real strategicproduct planning to ensure we quickly developproduct enhancements and new offerings thatmeet the needs of our customers,” he said.Bud also is cultivating a cross-product mindsetin his team. He said operators will reap thebenefits when product managers look at Syniverse’sbroad and diverse product offering at themacro level instead of on an individual productbasis. This will help servecustomers better by takingadvantage of the myriadof Syniverse solutions andproduct synergies.“When we do the workto figure out product bundlesand how our solutions will work togetherand complement each other, operators are ableto spend their time concentrating on how tobest serve their own customers,” he said. “I canthink of no better way to deliver value to thosewe value the most.” J