2Inside SYNERGYE X E C U T I V E C O R N E R6334581112Cover Story<strong>NRTRDE</strong> & fraud managementRegional UpdateWhat’s happening with<strong>Syniverse</strong> globallyEmployee SpotlightMeet Daniel Coheur<strong>Syniverse</strong> FocusProduct ManagementNumber PortabilityUpdate<strong>Syniverse</strong> solutions spreadworldwideCustomer ConnectionSingTel MobileCustomer ServiceOnline ticketing with GEMSEvents Calendar/ContactsWelcome to the inaugural issue of Synergy from <strong>Syniverse</strong>!Many of you have asked us to keep looking for new and better ways to bring you newsabout industry trends, products and solutions that will help solve your business problemsand grow your business. Synergy will address news and developments that are important toyou. This publication also will evolve based on your feedback, so please let us know what you’dlike to see in Synergy going forward by contacting our editor at synergy@syniverse.com.In this issue, we take an in-depth look at the problem of roaming fraud confronting mobileoperators today and the latest way to combat it viaNear Real Time Roaming Data Exchange (<strong>NRTRDE</strong>), anew GSMA initiative that gives operators a dramaticallyimproved ability to detect activities that lead to revenueloss. We’ll also give you insight into our newly revampedproduct management group, provide regional highlightsabout what’s happening at <strong>Syniverse</strong> around the worldand much more.I am pleased to report that 2007 marks 20 years thatour company has been serving the telecommunicationsindustry. What started in 1987 as a business unit of GTEwith 30 employees and 12 customers only in the U.S.market has grown into a hugely successful, truly globaloperation. Today <strong>Syniverse</strong> has close to 1,000 employeesworldwide and almost 400 customers in more than 50countries, and the numbers keep growing.We attribute much of our success to the collaborativerelationships we have built together with theI am pleased to report thatmobile operator community over the last two decades. 2007 marks 20 years that ourIn fact, our customer relationships serve as inspirationfor this publication and its name, Synergy. It is thesecompany has been serving therelationships that have brought us to where we aretelecommunications industry.today and that will take us successfully into the future.Our goal is to leverage the experience and talent at Tony HolcombeCEO & President<strong>Syniverse</strong> to bring you the industry’s best solutions, productsand services, so you may effectively address the challenges and opportunities of mobileoperators. On behalf of the entire <strong>Syniverse</strong> team, I want to thank you for 20 years of steadfastsupport and for 20 years of confidence in our products and our people. J
3R E G I O N A L U P D A T EEmployee SPOTLIGHTAsia Pacific (AP)<strong>Syniverse</strong> continues to expand its presence in AP. One area of significance isthe increasing number of operators in the region for whom we provide dataclearing services. SmarTone-Vodafone of Hong Kong, True Move of Thailandand Reliance Communications Ltd. of India are just a few who are takingadvantage of <strong>Syniverse</strong>’s expertise in this area. This summer was the one-yearanniversary of our acquisition of ITHL. Now called <strong>Syniverse</strong> AP, the teamis well integrated, and we are able to offer <strong>Syniverse</strong>’s complete portfolio ofproducts, including mobile broadband and multimedia solutions, to an evenwider number of operators around the world.Caribbean & Latin America (CALA)In July, <strong>Syniverse</strong> opened a new regional headquarters in Buenos Aires, Argentina,and appointed Giorgio Miano as CALA’s new vice president. <strong>Syniverse</strong>has been serving customers in the region for more than 15 years and has anumber of projects in the works throughout the region. Giorgio also cut theribbon for a new office in Brazil and announced the appointment of MarcioKanamaru as the country’s director of sales.Europe, Middle East & Africa (EMEA)The Middle East and Africa are experiencing tremendous growth in themobile telecom industry, so the decision to establish a new office in Dubai,United Arab Emirates, was a natural step for <strong>Syniverse</strong> as the companycontinues its global expansion. <strong>Syniverse</strong> also expanded its reach into EasternEurope with operators throughout the region who are adding, among otherproducts, ACCESS S&E ® GSM Clearinghouse Services to support internationalGSM data roaming for their subscribers.North America (NA)<strong>Syniverse</strong>’s own Tony Holcombe was re-elected in September to the CTIA-The Wireless Association Board of Directors. This will mark his second yearserving as a member of the board. <strong>Syniverse</strong> also continues its volunteerrole in running and maintaining the platform that makes Wireless AMBERAlerts TM possible. The service notifies registered mobile phone users via freetext alerts when an AMBER Alert has been issued for an abducted child intheir area. At the beginning of September, the notification system had about390,000 subscribers in the United States and was averaging approximately1,800 new mobile numbers registered per week. For more information, visitwww.wirelessamberalerts.org.Daniel CoheurBusiness DevelopmentDirector, EMEAAlthough his title is businessdevelopment directorfor EMEA, Daniel has spenta good portion of the lastyear spearheading thedevelopment of <strong>Syniverse</strong>DataNet, a solution thatprovides operators witha robust, innovative andcost-efficient platform tocombat roaming fraudand ensure compliancewith the GSMA’s NearReal Time Roaming DataExchange (<strong>NRTRDE</strong>) standard.Synergy sat downwith Daniel recently tolearn more about him andhis work with <strong>Syniverse</strong>.Synergy: Tell me a little bitabout yourself.Daniel: I grew up inBelgium where I earnedmy degree in business administration.I also studiedin Spain and the UnitedStates. Although I startedmy career in financialclearing, it wasn’t longbefore I moved to the telecommunicationsindustry.I have had the pleasure ofworking for <strong>Syniverse</strong> forthe last four years.Synergy: What geographicalterritory do you cover?Daniel: I live in Luxembourgbut travel theglobe because <strong>Syniverse</strong>DataNet and <strong>NRTRDE</strong>are important to mobileCont.on page 11