MEDIA MARKET DATA - World Association of Newspapers

http://www.brandrepublic.com/bulletins/media/article/540695/berliner-relaunch-proves-bighit-observer-leaps-25-/;February 10, 2006United KingdomThe Sun and The Mirror hit new lows as the red-top daily market fell below 6m copies inMarch's ABC national newspaper circulation figures. The red-tops were the worst performingmarket sector, down 1.21% from 6.04m copies in February to 5.97m in March. The DailyMirror's plight worsened after it lost 1.33% of its circulation over the month to reach a newlow of 1,634,584. However, there is also cause for concern at News International, which sawThe Sun's relative resilience fade. The tabloid fell 1.09% to 3,110,999 copies, its lowest levelfor since January 1974. A fall of 1.06% to 783,511 for Richard Desmond's Daily Star addedto the category's overall decline. In the mid-markets the Daily Mail suffered a 1.7% drop to2,397,768 copies, but remains above the levels it has shown in recent months. The DailyExpress inched up to 831,923 with a 0.49% rise. In the quality market The Independent wasthe only paper to show a marked swing, as it fell 3.84% to 255,849 copies. The Guardian felljust 0.81%, but its monthly figure of 379,835 is the lowest since its major relaunch inSeptember, when it managed to sell 404,187 copies. The only paper to have a good monthwas the Financial Times, up 1.17% to 445,986. The Times and the Daily Telegraph werehardly changed, both up 0.04% to 669,973 and 901,491 respectively. The News of the World,which last month failed to ensnare George Galloway MP in one of its infamous fake sheikhscams, saw the biggest slump for a Sunday newspaper. The News International Sundaytabloid was down 4.76% during March, a drop from 3,630,176 in February to 3,457,436,marking a continuing downward trend in sales, with the latest figures adding to a year-on-yearfall of 1.87%. Mirror Group Newspapers rival the People also performed poorly, down 3.99%in March to 849,123. Other popular Sunday titles the Daily Star Sunday and Sunday Mirrorheld steady, with only marginal falls. The Daily Star Sunday was down 0.25% to 385,741 andSunday Mirror was down just 0.32% to 1,447,150. Runaway middle market leader, the Mailon Sunday, experienced a dip of 0.64% to 2,270,874, while rival Sunday Express performedbetter with a 3.64% increase to 894,364. The Independent on Sunday was the worstperforming Sunday national broadsheet, slumping 4.54% during March to 233,193, whichwill come as a blow to the title that had managed to achieve a year-on-year increase of 11.8%.Elsewhere among the broadsheet Sundays, The Observer was down 2.19% to 473,732, theSunday Times was down 1.13% to 1,356,042 and the Sunday Telegraph was up by 0.85% to689,572. http://www.brandrepublic.com/bulletins/media/article/553982/tabloid-marketpressure-sales-fall-below-6m/;April 13, 2006United KingdomThe Audit Bureau of Circulations has released circulation figures for national newspapers forApril 2006. National morning popular, total: 6,026,742 (up 0.93% month-on-month and down4.26% year-on-year); national morning mid-market, total: 3,203,595 (down 0.81% month-onmonthand down 3.11% year-on-year); national morning quality, total: 2,781,920 (down0.44% month-on-month and down 0.65% year-on-year); national morning sporting:Racing Post: 81, 228 (down 6.01% month-on-month and down 4.55% year-on-year)The Sportsman: 21,819 (first ABC result); London evening: Evening Standard: 315,800(down 2.57% month-on-month and down 8.01% year-on-year); Standard Lite: 78,895 (up0.81% month-on-month and no change year-on-year); Metro: 1,111,583 (up 7.30% month-onmonthand up 1.76% year-on-year); national Sunday popular, total: 6,887,051 (up 1.26%month-on-month and down 5.57% year-on-year); national Sunday mid-market, total:3,220,213 (up 1.74% month-on-month and down 3.91% year-on-year); national Sundayquality, total: 2,910,070 (up 0.70% month-on-month and up 2.05% year-on-year).7