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makes it great for places with no mobile coverage like the tube.http://www.techdigest.tv/2004/07/tmobile_launche.html; March 24, 2006Weblogs / BlogsUnited KingdomTelegraph.co.uk has produced an editorial style guide for its growing band of bloggers. Thenews site launched its first blog in 2005 and now boasts 14 journals following a relaunch ofits blogs commentary portal in April. Now the editorial team has launched a style bible, adocument common to most newsdesks, to ensure consistency of output in the new medium."Many of our journalists wanted to start a blog but were new to the medium," news editorShane Richmond told journalism.co.uk. "They wanted to engage more with readers, to shareobservations and thoughts about their work and the field in which they operate as reporters -but they needed a little guidance. "The style guide sets the parameters for our blogs and offersa few pointers about how to approach this new medium. What it doesn't do is specify worduse or set a standardised structure for blog posts." The publication encourages staff to maketheir message clear in the first three paragraphs of a post and to frequently direct readers tobackground posts on other blogs using hyperlinks. It suggests using personal opinions,anecdotes, backgrounders and replies to readers as fodder for new material. The guide will bedistributed to new writers as a Microsoft Word document, but was also published on thenewsroom's public blog, Upload, to give readers an insight into the processes behindproduction. "I wanted to show it to readers to invite comment on our in-house practices," MrRichmond added. "After all, there is far more collected experience of blogging 'out there' thanthere is 'in here'. "And also to demonstrate our ongoing commitment to transparency, of whichthe Upload blog is a key component." Telegraph.co.uk is expected to build on its multimedianewspaper ambitions, having recently advertised more vacancies for podcast production staff.http://www.journalism.co.uk/news/story1863.shtml; May 23, 2006PodcastingSwedenSwedish tabloid Expressen on February 1 launched a series of vodcasts, or pod-tv feeds. SVTannounced earlier this week that it will launch pod-tv on Monday, but Expressen managed tobeat SVT. Four local daily shows will be available for video mp3-players or for viewing on aPC: Stockholm, Göteborg, Skåne region and Östergötland region.http://www.kullin.net/arkiv/2006_02_01_mc.html#113897131622235008United KingdomMore than half of publishers surveyed said their business intends to launch a podcast in thenext 12 months. Of the polled delegates of the Association of Online Publishers recentconference, some 35 per cent said their businesses had already taken advantage of theopportunity to engage with their audience via the podcasting platform. More than half (52 percent) said their business intended to launch a podcast in the next 12 months to enable theirbrands to reach consumers on the move – anytime, anyplace, anywhere. The remaining 13 percent of delegates indicated that their businesses would not be experimenting with podcastingand cited factors such as the perceived cost of entry; a lack of relevant skills within thebusiness and the lack of a clear business model as the key barriers to entry.http://www.ukaop.org.uk/cgi-bin/go.pl/research/article.html?uid=843; February 10, 200656