MEDIA MARKET DATA - World Association of Newspapers
MEDIA MARKET DATA - World Association of Newspapers
MEDIA MARKET DATA - World Association of Newspapers
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has a new design by Mario Garcia, has been printed on the new presses since April 24.Newsletter for Directors <strong>of</strong> WAN Member <strong>Association</strong>s - N ° 37, May 30, 2006United States <strong>of</strong> AmericaMetro New York launched its newspaper recycling program at Grand Central Terminal onMay 1 morning, and succeeded in recycling roughly 1,000 copies. For riders whose commuteends at Grand Central, Metro promoters are available to collect the read copies, clean themand redistribute them to new readers during the lunchtime hours. Metro’s aim is to recycle40,000 newspapers every month, with the intention <strong>of</strong> expanding the program throughout theyear and open more stations across the city. “The first morning was a huge success and ourreaders really responded well to our initiative,” said Jeremy Bryant, circulation director <strong>of</strong>Metro New York. “We recycled 1,000 papers on day one, which is very promising.”http://ny.metro.us/metro/local/article/Metro_launches_newspaper_recycling_program_in_city_/2357.html; May 2, 2006 ONLINE / DIGITAL PUBLISHINGElectronic / Online <strong>Newspapers</strong> / EditionsUnited States <strong>of</strong> AmericaMicros<strong>of</strong>t and The New York Times have introduced s<strong>of</strong>tware that will allow readers todownload an electronic version <strong>of</strong> the newspaper and view it on a portable device. WithWindows Vista, which will be available in January, virtually any newspaper, magazine orbook can be formatted into an electronic version and read online or <strong>of</strong>f. The s<strong>of</strong>tware willallow The Times to replicate its look - fonts, typeface and layout - more closely than it doeson its Web site. Bill Gates, chairman <strong>of</strong> Micros<strong>of</strong>t, and Arthur Sulzberger Jr., publisher <strong>of</strong> TheTimes, presented the prototype Friday at the annual meeting <strong>of</strong> the American Society <strong>of</strong>Newspaper Editors. <strong>Newspapers</strong> have been trying to develop a stronger online presence asreaders and advertisers continue to move to the Internet. The new s<strong>of</strong>tware is intended tomake it easier to read an electronic version <strong>of</strong> a paper and allow readers to download multiplepapers and magazines to take with them. The Times said that it would charge advertisers toappear on the new version <strong>of</strong> the newspaper, Times Reader, but that it had not decidedwhether to charge readers for the service. For the demonstration on Friday, The Times wasdownloaded onto small tablet computers, about the size <strong>of</strong> a hardcover book. But this printlikeversion <strong>of</strong> the newspaper could also be downloaded onto a home computer or a laptop. Theelectronic paper is displayed in columns, and it formats itself to fit any size screen.http://www.iht.com/bin/print_ipub.php?file=/articles/2006/05/01/business/paper.php; May 2,2006E-PaperJapanE-paper developed by Fujitsu requires so little power that the colour image can be changed bythe energy from a wireless signal, the company has revealed. Wireless power is not in itselfnew: smart cards using active RFID chips, like those in Oyster cards used by Transport forLondon, are powered wirelessly by the machine reading them. But screens are usually thesingle most power-hungry component <strong>of</strong> a portable device and a frugal, usable display wouldconstitute a major advance - paper, after all, draws no power at all. PCW previewed the screen54
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