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MEDIA MARKET DATA - World Association of Newspapers

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United Arab EmiratesIn December 2005, The Emirates Evening Post went tabloid and changed the entire designand the treatment <strong>of</strong> stories. As a result, work methods had to change and the staff had to getused to the new concept and develop new skills. “It was conveyed to me that the newnewspaper would be significantly different from the existing, not just in shape but in spiritand tone and, to some extent, content,” says Ron Reason, the American newspaper designercharged with the re-launch. The priority <strong>of</strong> the newspaper was to ensure a more readerfriendlystructure and layout. The Post decided to become “slicker” with shorter stories. Thelong-term vision <strong>of</strong> the daily is to have a unique position as a commuter’s paper with theopening <strong>of</strong> the UAE’s rail network scheduled for 2008. Reason created the new design fromthe ground-up: front-page, typography, color and navigational structures. New changesdemanded new ways <strong>of</strong> working for a maximum <strong>of</strong> efficiency, what forced the staff to adaptthe new concept and methods. “I insisted on improved planning, communication, andcollaboration among reporters-editors-paginators to make a less stressful process while morecreative and efficient at the same time,” says Reason. A tool for improved coordination andplanning has been a tailored-designed style manual created by Reason. Editor-in-Chief SairaMenezes says the manual sets a blueprint that all departments can follow. “Now, with theattending design and copy guidelines in place, the desk and graphics team work closely witheach other; and <strong>of</strong>ten times, even serve as checks for the other,” she says. APN Newsletter No12/2006, April 4, 2006United States <strong>of</strong> AmericaThe front page <strong>of</strong> the nation's second most widely read newspaper will shrink soon. WallStreet Journal Managing Editor Paul Steiger, who was in Naples on Feb. 21 to address theYale Club, said each page will be 20 percent smaller when a redesign is completed later thisyear. Until now, the 2-million circulation daily has held <strong>of</strong>f following a decade-old newspapertrend <strong>of</strong> reducing the width <strong>of</strong> a page to save newsprint. For instance, the Daily News andmost other dailies in Florida have a page that is 121⁄2 inches wide. A page in The Wall StreetJournal is 15 inches wide and 23 inches deep. If you trim an inch or two here and an inch ortwo there, you can save millions and millions <strong>of</strong> dollars a year in newsprint. Steiger also saidhis newspaper has saved millions in newsprint the past few years by reducing the number <strong>of</strong>stock listings — from 15 pages daily to seven. This upset some readers, but his newspapercouldn't justify the expense now that detailed stock listings are available in real-time on homecomputers and even cell phones. Steiger, a Yale grad, concluded his speech by listing the topfive goals for his news room: 1. Focus on what the Journal does best. It gets scoops, he said."Scoops <strong>of</strong> facts and scoops <strong>of</strong> ideas." 2. Remember that while most customers go online eachday for information, not all do. 3. Improve navigation with an index to people and an index tocontent, making it easier for the reader to find information in each day's edition. 4. Smart,graceful, tight writing. 5. Maintain a reputation for fair and accurate reporting. No. 5, Steigersaid, is the most important.http://www.naplesnews.com/news/2006/mar/05/phil_lewis_wall_street_journal_plans_cut_down_widt/?perspective; March 5, 2006Newsprint – EnvironmentBelgiumOne <strong>of</strong> the major Flemish press groups in Belgium - De Persgroep – has invested 100 millionEuros to build a new Eco Print Center, applying the latest ecologically friendly printing andpackaging technologies and waterless <strong>of</strong>fset printing presses. It is among the first newspapergroups in the world to use the new waterless technology. Its De Morgen newspaper, which53

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