MEDIA MARKET DATA - World Association of Newspapers

Online Audience Research & MeasurementInternationalAbout one third of South Koreans or 34 percent consider the Internet as their primary sourceof news, according to an international poll. The figure is considerably higher than the 9percent world average and the second-ranked U.S., where 14 percent choose to go online first.Using interviews conducted between March 10 and April 4, the BBC/Reuters/Media Centerpolled 10,230 people in 10 countries to survey issues of trust in and of the media. The pollresults were announced in London on Wednesday. Among countries polled were the UnitedKingdom, the United States, Egypt, Germany, India, Indonesia, Nigeria and South Korea.The poll indicates a strong demand for news and an increasing awareness of the use ofInternet news sources, which are becoming particularly popular in South Korea. About 56percent of those surveyed said TV news is the most important sources of news. Newspaperscame second with 21 percent, followed by the Internet and radio with 9 percent, respectively.Concerning blogs among the online sources, only a few respondents trusted in their content,according to the poll. Some 25 percent of those polled said they trust blogs, while 23 percentdistrust them. Just 3 percent of all respondents said blogs are their main news source.However, South Korea with 17 percent trusting blogs is the only exception as the nationboasts a soaring popularity of online news. When asked which media is the most importantnews source, 41 percent of South Korean respondents chose television, followed by theInternet with 34 percent, the highest proportion of the 10 countries. Newspapers followedwith 19 percent, then radio with 4 percent in South Korea. Asked which specific news sourcethey consider most trustworthy, 18 percent of South Koreans chose KBS television, 13percent the Web site NAVER, 10 percent Chosun Ilbo and 9 percent MBC television.The survey indicates South Korea is the only country where Web sites enjoy hightrustworthiness. National TV got the highest trust numbers of any media on the planet at 82percent, followed by newspapers, public radio, and international satellite TV. The poll alsoshows 48 percent of the respondents across the 10 countries selected the BBC as the mosttrusted global news brand, while 44 percent backed CNN. About 61 percent said they trustedthe media, compared to 52 percent who said they believe government’s explanations more.Some 88 percent of Nigerians said they trust journalists with 34 percent trusting thegovernment. In Indonesia, 86 percent said they trust journalists, while 71 percent replied theytrust the government. Among U.S. respondents, the most trusted media were Fox News andCNN with 11 percent of respondents naming each, followed by ABC and NBC each with 4percent, NPR 3 percent, CBS with 3 percent, Microsoft/MSN, USA Today and the New YorkTimes, each with 2 percent, and CNN.com and Time Magazine each with 1 percent.http://www.asiamedia.ucla.edu/article.asp?parentid=44785; May 4, 2006FinlandAccording to TNS Gallup, Finnish tabloid Iltalehti's online newspaper had 824,049 readers inweek 4 of 2006 representing an all time record for online newspapers in Finland. The secondmost popular online newspaper was tabloid Ilta-Sanomat with 790,636 readers, and third wasonline newspaper Helsingin Sanomat with 590,751 readers. (Ilta-Sanomat and HelsinginSanomat are published by media group SanomaWSOY's Sanoma.)http://e.finland.fi/netcomm/news/showarticle.asp?intNWSAID=47379; February 6, 2006GermanyThe Federation of German Publishers (VDZ) has run a survey of 700 Internet users. Resultsindicate that sites from print media are more popular to web users than those from TV46