MEDIA MARKET DATA - World Association of Newspapers

(Liverpool Echo & Daily Post and South Wales Echo) participates in both new operations.Brand Republic; FDN Newsletter No. 15, March 2006United States of AmericaSpanish language paper Al Día, launched in 2003 by Belo (Dallas Morning News), wasconverted to a free daily on January 23, following the example of Hoy in Chicago, L.A.and New York. The paper has circulation of 36,500 and is published Monday to Saturday;a substantial part of the circulation was already free. Belo also publishes free paperQuick in Dallas. In the Dallas area also La Estrella (Knight Ridder) is distributed for freeTuesday to Saturday. Editor & Publisher; FDN Newsletter No. 14, February 2006Readership & Marketing Research / SurveysEuropeEuropean Leaders’ Readership: Top 10 Press Titles, EMS Winter 2005EMSRegular*EMSSelect**Universe 000 39,582 8,2741 National Geographic Local editions 31.3% 37.1%2 TIME 17.6% 27.0%3 Financial Times 16.2% 32.4%4 Reader’s Digest Local Editions 16.0% 16.1%5 National Geographic English version 15.1% 21.6%6 Newsweek 12.2% 21.3%7 The Economist 10.5% 20.3%8 USA Today 8.2% 15.1%9 International Herald Tribune 7.6% 15.0%10 Business Week 5.6% 13.5ù* Main income earner in Households with top 20% of income** 6+ int’l air trip, € 80,000+, Senior managers in companies of 10+ employeesCountries: Austria, Belgium/Luxembourg, Denmark, Finland, France, Germany, Ireland,Italy, Netherlands, Poland, Portugal, Spain, Sweden, Switzerland, UK,Source: EMS Winter 2005 - Interview NSS; ANIMA Newsletter, February 6, 2006AustraliaRival newspaper publishers News Limited and John Fairfax Holdings have joined forces tohit back at magazine industry claims that newspaper magazines fail to build strongrelationships with their readers. A survey commissioned by Fairfax and News, publisher ofThe Australian, found newspaper magazines absorb readers more deeply than newsstandrivals and build up greater trust and loyalty. Phil Barker, managing director of NewsMagazines, News's magazine arm, said the survey of 700 readers also found there was roomfor growth in the newspaper magazine segment. Four new newspaper magazines have beenlaunched in Australia over the past 12 months, swelling the ranks to 16. The survey,conducted by Hemisphere Group and Ipsos in NSW, Victoria and Queensland, foundnewspaper magazines scored higher marks among readers for value, credibility, relevance andinspiration, the newspaper publishers said. Mr Barker said the results dispelled claims by theMagazine Publishers of Australia that newspaper magazines had a weaker relationship with44