MEDIA MARKET DATA - World Association of Newspapers

are brands as well. They depend on credibility and it grows over time,” he said. “A strongbrand image for a newspaper brings more advertising revenue which can be invested back forstrong editorial content and which will bring in more loyal readers. It is a virtuous cycle.”http://biz.thestar.com.my/news/story.asp?file=/2006/4/9/business/13735744&sec=business;April 9, 2006SpainMetro’s Spanish national edition expanded to 15 more cities in January and is now availablein 37 of the 48 provincial capitals. Circulation, however, will not be increased, whichprobably means that the copies of the national edition distributed before the new launch werenot picked up in full. Metro International; FDN Newsletter No. 14, February 2006SpainAfter 20 Minutos, Metro and Qué!, ADN will be the 4th national Spanish free daily. ADN islaunched in Madrid, Barcelona (in both cities also as ADN2 in the afternoon), Valencia,Castellón, Bilbao, A Coruña, Huesca, Málaga, Palma de Mallorca, Pamplona, Sevilla, Teruel,Vigo and Zaragoza. The print run of the paper is 1.1 million – comparable to 20 Minutosand higher than Metro and Qué! The paper will be published by the Planeta group (Barcelona)together with local publishers Grupo La Información (Diario de Navarra), Grupo PromotorSalmantino (La Gaceta Regional de Salamanca), Grupo Joly, Grupo Serra (Última Hora),Heraldo de Aragón and La Voz de Galici. In Pamplona free daily Vivir Pamplona isconverted to an ADN edition. Headquarters will be in Barcelona with a staff or 30, inMadrid 15 people will be working and in Valencia 10; the other editions will have a staff of 6people or less. With El Mundo moving to free weeklies (see left), the only major group notinvolved in free papers is Prisa (El País). It is no suprise that rumors are spreading about ElPaís also exploring this market. Total free paper circulation is 4.7m, meaning more than 50%of total circulation in Spain is free. PRNoticias, El Mundo, AND; FDN Newsletter No. 15,March 2006SpainAnother free daily, Dicen, is to be launched in Madrid and Barcelona, according toPeriodistaDigital. Distributing a total of 200,000 copies between the two cities, the 24-pagecolorful paper claims to be the first Spanish free daily to cover “themes of the heart.” It willbe distributed using traditional freebie methods, at metro stops, hair stylists and supermarkets.Although the editorial staff has not yet been chosen, the new daily plans to launch inSeptember. PeriodistaDigital (in Spanish) Via Editorsweblog;http://blog.newspaperindex.com/2005/05/13/another-free-newspaper-in-spain/; May 13, 2005SwedenMetro Sweden has expanded their national (Riks) edition, the paper is now distributed in 67cities. The national edition raised its circulation by 50,000 to 180,000. According to the latestOrvesto audit Metro is now the best-read paper in Sweden. FDN Newsletter No. 14, February2006SwitzerlandThe second free daily ‘20 Minutes’ was launched in French-speaking Switzerland (west),competing directly with ‘Le Matin Bleu’, another free newspaper launched last October. ‘20Minutes’ is the French version of ‘20 Minuten’, a German language free daily launched fiveyears ago by the Zurich press group Tamedia. The new newspaper is printing 120,000 copies,39