MEDIA MARKET DATA - World Association of Newspapers

More documents

Recommendations

Info

etween 25 and 50, the middle class, and those with higher income who spend a fair amountof leisure time at home. “Even businessmen want to read something straightforward whenthey come home; [something] short, bringing condensed and consistent information,” saidHamacek, who until April 2005 was the CFO of the Czech unit of Swiss publisher Ringier,which runs the tabloid Blesk, the daily newspaper with the largest circulation. Despitecutthroat competition on a newspaper market where 11 dailies fight for readership, Kuryrfound its niche, they claim. Unlike the other free dailies, which are distributed in the street,Kuryr is an afternoon publication distributed to mailboxes. The newspaper’s initial print run is300,000, which is the optimum amount to cover Prague, according to Hamacek. “Dependingon the success of the newspaper in Prague, we hope to expand to the other regions within thenext seven years,” he said. Hamacek said that the initiators of the newspaper worked on theproject for almost a year. Hamacek was brought in to launch the newspaper under aconsultancy agreement via his own company, JH Finance. So far, the newspaper concludedsome unexpectedly fat ad contracts with companies such as majority state-owned powerutility CEZ. “We were lucky with CEZ,” Hamacek said, explaining that the energy operatorhad some hefty cash available for ads promoting their partnership with the basketball FinalFour European league tournament that took place in Prague from April 28-30. “Our goal wasto lure the greater public, and mostly those people who don’t buy daily media, to come watchthe event,” said CEZ spokeswoman Eva Nováková. The company decided to advertise inKuryr because the newspaper was new on the market and “naturally it stirred larger interest,”she added. Kuryr hopes to start making a regular profit within 16–18 months, according toHamacek. He forecasts hard times for traditional print media. In his opinion, they have tobecome “more reader-friendly” as they are “too thick, and difficult to read,” he said. “Look at,for example, Mladá fronta Dnes. You have to spend half an hour searching for theinformation you need. The newspapers have to offer enough information in a good shape, ona reasonable amount of paper.” Hamacek said he thinks that the traditional media will survive,“but they’ll have to adapt to the faster life.” http://www.cbw.cz/phprs/2006052217.html; May22, 2006Czech RepublicOn January 9, two editions of Metro were launched in the Czech Republic, covering one thirdof the country. A further expansion (South Moravia & West Bohemia) is anticipated. Theseeditions were delayed several times. The Moravia and Bohemia editions (150,000 circulation)differ from the Prague edition (circulation 200,000). 24 Hodin is published in Prague sinceNovember (by Ringier) while Mafra (Dnes) is also thinking about launching a free paper oftheir own. Czech Business Weekly; FDN Newsletter No. 14, February 2006DenmarkThe Icelandic company Dagsbrún, the parent company of of 365 Media which publishesamong other things Fréttabladid, will publish a paper in Denmark this fall. Planning is wellunderway, the paper will be distributed for free into all homes in Denmark similar to thedistribution of Fréttabladid in Iceland. In December, it was reported that Dagsbrún wasconsidering purchasing Orkla Media, a subsidiary of the Norwegian conglomerate Orklawhich publishes the Danish newspapers BT, Urban and Berlingske Tidende but there has beenno additional news on that front.http://icelandreview.com/icelandreview/daily_news/?cat_id=16567&ew_0_a_id=185170;February 16, 200634
* * * * *Plans by Icelandic media house Dagsbrún to break into the Danish market with a free dailydelivered to people's doorsteps have been greeted with plans by one paper to increase itscirculation by 25 percent. The newspaper, Søndagsavisen, itself a free weekly, is already oneof the most widely distributed in Denmark. It said yesterday that increasing its circulationfrom 2 million to 2.5 million would allow it to reach all post districts and help it fend off thecompetition posed by the Dagsbrún newspaper when it hits the streets this autumn. The newscomes after Dagsbrún announced earlier this year that it intends to turn the Danish newspapermarket on its ear with the introduction of a free, 48-page omnibus newspaper with a focus onquality journalism. Their move was greeted with scepticism by established newspapers.However, a similar newspaper's success in Iceland has publishers concerned about the impactthe new newspaper will have on advertising and subscriptions and left them scrambling tofind a way to secure their market share. Søndagsavisen said its new strategy should help itmeet the challenge with a head of steam. 'We expect our 'national reach' strategy to win us asignificant market share in a market that is already very competitive,' said Gorm WesingFlyvholm, Søndagavisen's general manager. http://www.cphpost.dk/get/95152.html; April 19,2006* * * * *Two of the country's major newspapers have announced plans to publish a free daily,becoming the latest media house to cast their hat in the free media ring. The media group incharge of two leading daily newspapers, Jyllands-Posten and Politiken, announced Tuesdaythat it will produce a free newspaper delivered directly to reader's mailboxes. The group'sdecision offered a counterattack to the free newspaper under development by Icelandic mediahouse Dagsbrún. The freesheet wave began in Denmark in 2001 when MetroXpress, a MetroInternational publication, and Urban, the free version of daily newspaper Berlingske Tidende,were introduced. The addition of another free newspaper could radically change the mediamarket, said Per Lyngby, the chairman of the national newspaper association. 'Circulationshave fallen for 15 years,' he said. 'That tendency will most likely be reinforced, especially inthe areas where the free newspapers will be delivered to people's homes.' Anker Brink Lund, amedia professor at Copenhagen Business School, predicted that the country was only bigenough for one free daily. 'The winner will be the newspaper that can document that it reachesthe entire country and - just as importantly - is actually read. The new paper, on the other,hand will be able to compete with the strongest media to date, TV2.' The Copenhagen Post;http://www.denmark.dk/portal/page?_pageid=374,610572&_dad=portal&_schema=PORTAL&ic_itemid=924311; 24 May 2006GermanyNorwegian 20 Minutes publisher Schibsted announces that it has shelved its project to launcha free paper in Germany, the top newspaper market in Europe. The launch of a Germanversion of 20 Minuten was expected before the football World Cup. It appears that thepublisher was unable to convince any of its potential local partners to participate in a jointventure. Also Metro is reported to have given up on its German projects. ANIMA Newsletter,April 3, 2006IndiaWhy are there no free newspapers in India? ‘Mumbai Mirror’ is distributed free along withthe main edition of ‘The Times of India’ (‘TOI’). Similarly, the Mumbai based daily, ‘DNA’,35
Page 1 and 2: SFN Flash March-June 2006Monthly up
Page 3 and 4: Qassim, General Manager of the news
Page 5 and 6: Schibsted, which owns the largest n
Page 7 and 8: http://www.brandrepublic.com/bullet
Page 9 and 10: for mobile content, putting us in t
Page 11 and 12: 14.9 percent. Ad sales at the unit
Page 13 and 14: shares, particularly because we con
Page 15 and 16: FranceAxel Springer said it is mull
Page 17 and 18: include both the employee’s and t
Page 19 and 20: party's policy-making Central Stand
Page 21 and 22: United KingdomThe Financial Times r
Page 23 and 24: Search-engine-linked advertising co
Page 25 and 26: GermanyHeads of Baden-Wuerttemberg
Page 27 and 28: ZambiaThe overwhelming success of a
Page 29 and 30: and, above all, "wanted," heralding
Page 31 and 32: Khalifa to discuss the editorial pl
Page 33: eaders who cannot, or are not willi
Page 37 and 38: advertisers. That’s why such a bu
Page 39 and 40: are brands as well. They depend on
Page 41 and 42: UkraineIn March, Dutch publisher TM
Page 43 and 44: debate in the Forum. http://www.bra
Page 45 and 46: eaders than traditional magazines.
Page 47 and 48: channels (+8%) or even Internet por
Page 49 and 50: Ilbo (21.2 percent), DongA Ilbo (19
Page 51 and 52: status warned that they might destr
Page 53 and 54: United Arab EmiratesIn December 200
Page 55 and 56: last year but Fujitsu has shown a p
Page 57 and 58: EDITORIAL CONTENTImage & Credibilit
Page 59 and 60: http://www.redherring.com/Article.a
Page 61 and 62: WeddingsChinaMany newly-weds in Nan
Page 63 and 64: and editorial strategies with publi
Page 65 and 66: Vucinic believes the fratricidal co
Page 67 and 68: COPYRIGHTDigital Environment / Onli
Page 69 and 70: United States of AmericaAmerican me
Page 71 and 72: * * * * *Russia's state-run energy
Page 73 and 74: newspaper business. http://www.them
Page 75 and 76: Fair CompetitionKorea, Republic ofT

MEDIA MARKET DATA - World Association of Newspapers

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?