entrepreneurs and tourists – both visitors and Gautengers – will find The Tourist a valuableand interesting read.” This joint initiative between Business Day and the Gauteng TourismAuthority will promote Gauteng’s unique and, to a large extent, unheralded leisure andheritage destinations, and provide a deeper understanding <strong>of</strong> the economic impact <strong>of</strong> thesector at macro and micro level. Although its primary focus will be on Gauteng, this eightpagetabloid publication will circulate nationwide and cover national tourism issues as well.http://www.biz-community.com/Article/196/90/9954.html; April 23, 2006SudanSudanese independent English language daily newspaper, the Khartoum Monitor, hasannounced that it will begin publishing a weekly Arabic language edition <strong>of</strong> the paper on 18May. In an advertisement appearing on its Monday 15 May edition, the newspaper says, withthe Arabic publication, it "hopes to reach those who do not read English so that its message <strong>of</strong>a Sudan <strong>of</strong> justice, balanced development, equitable distribution <strong>of</strong> power and resources reacheveryone in Sudan." Many Sudanese from the Sudanese marginalized regions do not speakEnglish, as result <strong>of</strong> intensive arabization <strong>of</strong> the curricula in the Sudanese school. A foreignobserver who visited Sudan two weeks ago said “Southerners are speaking now Arabic aswell as northerners and wearing the same clothes, to hear Southerners abroad and southernersinside the country you feel a real gap between them”.http://www.sudantribune.com/article_impr.php3?id_article=15682; 16 May 2006United States <strong>of</strong> AmericaThe Wall Street Journal Europe is to launch a style magazine aimed at high-incomeexecutives with former Esquire editor Peter Howarth at the helm, as the financial paper triesto draw in luxury goods advertisers. With a working title <strong>of</strong> Style Journal, the magazine is tobe published by Howarth's contract publishing business, Show Media, and will be launched inApril. Howarth said: "Style Journal will unashamedly talk to executives who wear the bestsuits, drive the best cars and drink the best wines." The 64-page launch issue will bedistributed with The Wall Street Journal Europe with content focusing on fashion andaccessories, fine food and wine, travel and motoring. The launch sees the WSJ follow in thesteps <strong>of</strong> rival the Financial Times, which has long published a similar title called How toSpend It. Jon Housman, managing director <strong>of</strong> The Wall Street Journal Europe, denied that itsattempts to attract luxury goods advertisers were linked to a drop in advertising from otherareas such as IT, telecoms and financial services. Housman said: "It's not that we're trying tocompensate. In fact, our fourth-quarter numbers are way up. We just feel that we are in aunique position because our reader demographics boast a high concentration <strong>of</strong> seniormanagement. Style Journal will provide luxury goods advertisers with a new platform toreach this highly desirable audience." Housman said that Style Journal would be differentfrom the FT's magazine by focusing on grown-up men's style rather than being a pure fashionmagazine. The grown-up approach will, according to Howarth, see men over 40 featureregularly on the front cover. "It is one <strong>of</strong> only very few magazines in the world to feature menover 40 on the cover," he said.http://www.brandrepublic.com/bulletins/media/article/542607/wsj-targets-affluent-men-newstyle-magazine/;February 23, 2006Free <strong>Newspapers</strong> & Pick-Up PublicationsCameroonMessage d’Afrique is the country’s first general interest newspaper that hit the streets free <strong>of</strong>charge in December 2005. Its publisher, Pierre Jules Njawe, wants to appeal to potential32
eaders who cannot, or are not willing to pay for news. The newspaper is distributed in allpublic places - restaurants, hotels, department stores and markets. Message d’Afrique iscurrently a monthly publication but the publisher’s goal is to publish it bi-weekly or evenweekly. Average distribution <strong>of</strong> the newspaper is 15,000 copies per issue. The number <strong>of</strong>pages varies depending on the number <strong>of</strong> advertising pages. Thus far, issues have fluctuatedbetween 8 and 16 pages. The newspaper employs three editorial staff. WAN - The RAP 21Newsletter No 3/2006, February 7, 2006CanadaThe youth-market free newspaper Dose is going out <strong>of</strong> print because it had poor prospects <strong>of</strong>being pr<strong>of</strong>itable, the CanWest MediaWorks Income Fund announced. The Monday-to-Fridaynewspaper was launched in April 2005 and targeted readers aged 18 to 34 in Vancouver,Calgary, Edmonton, Toronto and Ottawa. The publication will continue its run online andmobile editions, which will be a better fit for the product and its market, said Peter Viner,president and CEO <strong>of</strong> CanWest MediaWorks. "In this very competitive newspaper market, wefeel the printed publication will not produce the financial results we expect over the longterm, however, we see a growing product in the Dose online and mobile <strong>of</strong>fering which wewill continue to develop," Viner said. "Going forward, we plan to keep the best elements <strong>of</strong>Dose and weave these into our web, mobile and general content strategies." The companysays about 50 people are affected by the move and 10 will be retained. "The Dose team is avery dedicated and talented group and we regret the impact on the staff which has invested agreat deal in the project over the past year," Viner said. "However, we must continue tomanage our business to ensure we demonstrate a strong value proposition to our customers,advertisers and investors." A former employee who asked not to be named said thenewspaper's staff was shocked by the announcement, saying it came after a one-yearanniversary party just a week ago. "(The news) came totally out <strong>of</strong> nowhere. It seems very,very strange to me that we would throw a huge party . . . a week before this happens," he said."And that's a party where clients come and all kinds <strong>of</strong> deals are made." CanWestMediaWorks is indirectly owned 74 per cent by CanWest Global Communications Corp.(TSX:CGS.A) and 26 per cent by the CanWest MediaWorks Income Fund.http://ca.news.yahoo.com/s/17052006/2/business-canwest-stop-printing-free-newspaper-doseavailable-online-cellphones.html;May 17, 2006Czech RepublicOne month after the launch <strong>of</strong> the afternoon free daily newspaper Kuryr, the owners <strong>of</strong> thepublication continue to remain anonymous — but they’ll show their faces within severalweeks, their representative promised. Jan Hamacek, head <strong>of</strong> the Kuryr project, said that theowners <strong>of</strong> Iditara, the company publishing the daily, are “a group <strong>of</strong> Czech individuals whodon’t want to disclose their identity for now because they’re involved in other acquisitions,some <strong>of</strong> them in the media.” Hamacek vehemently denied any connections between themysterious owners and political circles. “I’m not a politician and there’s no point in beingclose to political parties,” he said. “It’s true that [the ruling Czech Social Democrats] CSSDought advertising in our newspaper, but they paid for it. That doesn’t mean that they own us.”Hamacek added that the opposition Civic Democratic Party (ODS) didn’t buy advertisementsin the paper because they don’t distribute their budget evenly and prefer to spend it all onMladá fronta Dnes, the second-largest newspaper in terms <strong>of</strong> paid circulation. “Does thatmean that [ODS party leader Mirek] Topolánek and [head <strong>of</strong> the party’s political and press<strong>of</strong>fice Marek] Dalík own Mladá fronta Dnes?” he asked rhetorically. Hamacek said thatKuryr, the fourth free daily newspaper on the Czech market, which launched April 20, is asound business project. The newspaper targets “all the people willing to read,” with ages33
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