MEDIA MARKET DATA - World Association of Newspapers

entrepreneurs and tourists – both visitors and Gautengers – will find The Tourist a valuableand interesting read.” This joint initiative between Business Day and the Gauteng TourismAuthority will promote Gauteng’s unique and, to a large extent, unheralded leisure andheritage destinations, and provide a deeper understanding of the economic impact of thesector at macro and micro level. Although its primary focus will be on Gauteng, this eightpagetabloid publication will circulate nationwide and cover national tourism issues as well.http://www.biz-community.com/Article/196/90/9954.html; April 23, 2006SudanSudanese independent English language daily newspaper, the Khartoum Monitor, hasannounced that it will begin publishing a weekly Arabic language edition of the paper on 18May. In an advertisement appearing on its Monday 15 May edition, the newspaper says, withthe Arabic publication, it "hopes to reach those who do not read English so that its message ofa Sudan of justice, balanced development, equitable distribution of power and resources reacheveryone in Sudan." Many Sudanese from the Sudanese marginalized regions do not speakEnglish, as result of intensive arabization of the curricula in the Sudanese school. A foreignobserver who visited Sudan two weeks ago said “Southerners are speaking now Arabic aswell as northerners and wearing the same clothes, to hear Southerners abroad and southernersinside the country you feel a real gap between them”.http://www.sudantribune.com/article_impr.php3?id_article=15682; 16 May 2006United States of AmericaThe Wall Street Journal Europe is to launch a style magazine aimed at high-incomeexecutives with former Esquire editor Peter Howarth at the helm, as the financial paper triesto draw in luxury goods advertisers. With a working title of Style Journal, the magazine is tobe published by Howarth's contract publishing business, Show Media, and will be launched inApril. Howarth said: "Style Journal will unashamedly talk to executives who wear the bestsuits, drive the best cars and drink the best wines." The 64-page launch issue will bedistributed with The Wall Street Journal Europe with content focusing on fashion andaccessories, fine food and wine, travel and motoring. The launch sees the WSJ follow in thesteps of rival the Financial Times, which has long published a similar title called How toSpend It. Jon Housman, managing director of The Wall Street Journal Europe, denied that itsattempts to attract luxury goods advertisers were linked to a drop in advertising from otherareas such as IT, telecoms and financial services. Housman said: "It's not that we're trying tocompensate. In fact, our fourth-quarter numbers are way up. We just feel that we are in aunique position because our reader demographics boast a high concentration of seniormanagement. Style Journal will provide luxury goods advertisers with a new platform toreach this highly desirable audience." Housman said that Style Journal would be differentfrom the FT's magazine by focusing on grown-up men's style rather than being a pure fashionmagazine. The grown-up approach will, according to Howarth, see men over 40 featureregularly on the front cover. "It is one of only very few magazines in the world to feature menover 40 on the cover," he said.http://www.brandrepublic.com/bulletins/media/article/542607/wsj-targets-affluent-men-newstyle-magazine/;February 23, 2006Free Newspapers & Pick-Up PublicationsCameroonMessage d’Afrique is the country’s first general interest newspaper that hit the streets free ofcharge in December 2005. Its publisher, Pierre Jules Njawe, wants to appeal to potential32