MEDIA MARKET DATA - World Association of Newspapers

and, above all, "wanted," heralding a new direction in the marketing of the medium. Thestudy found: * People rarely skip over the ads in a local newspaper. Ad avoidancewas most common with TV (47%), followed by national newspapers (27%), theinternet (25%) and magazines (23%). Local newspaper and radio ads were onlyavoided by 17% of respondents. * Regional newspaper advertising was noticed more thanadvertising in all other media, and national brands have a huge resonance. * Four out of fivelocal press readers act on the advertising, including the highest income groups. There is asimilar level of action across all ages. Newsletter for Directors of WAN Member Associations- N ° 36, April 24, 2006United States of AmericaThe Newspaper Association of America has launched a 50-million-dollar advertisingcampaign designed to "surprise advertisers with the truth" about how consumers are deeplyengaged with newspaper advertising. The campaign will also remind advertisers of the reachof newspaper media in all its forms -- print, online, niche publications, wireless, kiosks andeven podcasts. The campaign's print and online advertising, aimed at media planners andbuyers, is being placed in newspapers across America as well as trade magazines and online.You can view the ads at http://www.naa.org/advertiser. Newsletter for Directors of WANMember Associations - N ° 35, March 15, 2006United States of AmericaA retail study, for the third consecutive survey, reveals that advertising insert readershiplevels are consistently at 85 percent or above. Additionally, the Vertis proprietary CustomerFocus® 2006 study finds Web savvy individuals still rely on advertising inserts, as 88 percentof Sunday newspaper readers surveyed via the Web said they read Sunday newspaper inserts,while 79 percent of those surveyed by phone read them. The study finds consumers useadvertising inserts of all forms to help decide where they shop or to learn about availablesegments. More specifically, 52 percent of those surveyed by phone and 71 percent of thosesurveyed via the Web use inserts to decide where they buy groceries. Additionally, 29 percentof those surveyed by phone and 41 percent surveyed by Web use inserts to decide where toshop for health and beauty care products, while 28 percent and 39 percent, respectively, usethem for office supply decisions. The Vertis Customer Focus® 2006: Retail study, whichsurveyed respondents for the first time via both the telephone and Web, shows the followingadditional findings, which provide insight into the purchasing trends and importance ofadvertising inserts across a variety of retail sectors.http://webfiles.vertisinc.com/webfiles.nsf/GraphicsLU/AD6E94C1A73EC5788525710200704642/$FILE/060126PR_VCF_Retail_Survey.pdf; January 26, 2006 CIRCULATIONWeekend / Sunday Editions / SupplementsSouth AfricaSouth Africa's BDFM publishing business, jointly owned by Johnnic Communications and theUK's Pearson Group, is to launch a Saturday broadsheet newspaper aimed at the top end ofthe market, it said. BDFM, which publishes South Africa's main financial daily Business Dayand weekly magazine Financial Mail, said it would launch "The Weekender" in March andhoped to fill a gap in the market for a highbrow Saturday paper. Business Day editor Peter29