trend. In 2006, despite editorial changes and new promotional activities, copy sales declinedfurther. The Management Board concluded that the reversal <strong>of</strong> the negative trend andreaching the target copy sales levels was not possible and hence further expendituresconnected with the continued publication <strong>of</strong> the daily were not in the interest <strong>of</strong> the companyand its shareholders. http://www.agora.pl/agora_eng/1,66652,3176726.html; February 21,2006South AfricaThe publication <strong>of</strong> Nova, the four-and-a-half-month-old daily newspaper from the Media24stable based in Johannesburg, is to be suspended, a statement from Red Ink Publishing onbehalf <strong>of</strong> Nova said. Nova was aimed at young, high-income urban pr<strong>of</strong>essionals. Althoughpositive comments were received on its editorial content, sales figures were not up toexpectations. Its publisher, Deon du Plessis, said: " In terms <strong>of</strong> content and style, the paperwas well received; it was seen as innovative. Research showed that most people in the targetmarket enjoyed it when they got it. Some advertisers were beginning to value the paper. Butcirculation remained flat. "As to distribution, we had not yet succeeded in reaching sufficientnumbers <strong>of</strong> people in the niche. Converting our target market <strong>of</strong> high-income non-newspaperreadingmetro people to a regular newspaper-reading habit proved difficult." Staff members <strong>of</strong>Nova (in circulation, advertising, administration or editorial departments) will be affected, butmost will be placed elsewhere in the group, the statement said. "We want to make a specialgesture towards those subscribers and advertisers who joined us in this experiment. To showhow much we valued their custom, we will refund their full contributions," said Du Plessis.In an interview with the Mail & Guardian Online in September last year, Nova editor MinetteFerreira said: "[Nova will survive because] the launch <strong>of</strong> Nova is very much part <strong>of</strong> Media24'swhole strategy <strong>of</strong> exploring newspaper readers. If you look at, for instance, the launch <strong>of</strong>Daily Sun and the launch <strong>of</strong> Die Son, they went for a market that was not previously readingnewspapers, and both <strong>of</strong> them are now amazingly successful. Ferreira said Nova would be"really happy if we start with doing 40 000 to 50 000 [copies] in the first few months"."Nova is an integral part <strong>of</strong> that whole strategy <strong>of</strong> Media24. This means that we've got the fullsupport <strong>of</strong> Media24 and they are [our] financial back-up. What comes with Media24 are aninfrastructure and the knowledge <strong>of</strong> years and years and years <strong>of</strong> experience in the newspapermarket. They have got the distribution channels and the printing capabilities, all <strong>of</strong> that," shesaid. "It is a mixture <strong>of</strong> us and the ideas that we got [with] the back-up that we get fromMedia24. It's a recipe for success.http://www.mg.co.za/articlepage.aspx?area=/breaking_news/breaking_news__national/&articleid=263708; February 8, 2006TaiwanThe Chinese-language Central Daily News (CDN) will temporarily suspend publishingstarting on June 1 after its owner, the opposition Kuomintang (KMT), decided to stopinjecting new funds into the financially-bleeding paper. The CDN, founded in China almost80 years ago, was once Taiwan's most influential and largest newspaper by readership. Butthe daily paper has become deficit-ridden in recent years due to growing competition fromother print media and cable TV news for advertisers. KMT Deputy Secretary-General ChangCho-shen explained yesterday that the newspaper is to fold temporarily and that the KMT isseeking a buyer in the hope that the veteran Chinese-language daily will continue to exist in adigital form on the Internet. Chang revealed at KMT headquarters that the newspaper hasbeen operating at an average monthly deficit <strong>of</strong> around NT$9 million (US$281,000) for a longtime, while carrying millions <strong>of</strong> dollars worth <strong>of</strong> debt. Since the KMT is also beset withfinancial difficulties, the party can no longer sustain the paper's heavy financial losses. The18
party's policy-making Central Standing Committee passed a resolution recently to stopprinting the paper at the end <strong>of</strong> May. It will settle accounts and deal out severance paymentsfor its more than 70 editorial staff at the same time. The CDN was founded in February 1928in Shanghai and relocated to Taiwan in 1949. During the 1928-1949 period, it was regardedas the <strong>of</strong>ficial mouthpiece <strong>of</strong> the KMT-run government <strong>of</strong> the Republic <strong>of</strong> China. KMTChairman Ma Ying-jeou has expressed deep sorrow over the decision to suspend publishing<strong>of</strong> the historic paper. But he said the decision was a pragmatic one. As a stop-gap measure, asmall team <strong>of</strong> the CDN staff will try to maintain the electronic edition <strong>of</strong> the daily until a newbuyer or investor is found to inject new capital to revive the print edition, according to asource close to the CDN.http://www.chinapost.com.tw/taiwan/detail.asp?ID=83160&GRP=B; May 30, 2006Broadcasting CompaniesFranceFrance's television dream <strong>of</strong> mounting a challenge to CNN and the BBC has suffered anembarrassing setback after claims that the new channel would broadcast most <strong>of</strong> its output inEnglish. Starved <strong>of</strong> realistic funding for a 24-hour news station, CII is due to be launched inDecember for transmission initially to Africa, the Middle East and Europe. Its annual budget,met by the French taxpayer, will be £50 million, about an eighth <strong>of</strong> CNN's. President JacquesChirac promised a "CNN à la française" in the 2002 election campaign and is committed to astation that will "spread the values <strong>of</strong> France and its global vision throughout the world". Itwas always known that part <strong>of</strong> the channel's output would be in English and Arabic butchampions <strong>of</strong> the French language were appalled at suggestions that its output in the languagebe less than four hours a day. The satirical weekly Le Canard Enchainé quoted Jean-PierrePaoli, right-hand man to CII's head, Alain de Pouzihac, as saying: "It could be half in English,half in French or a different proportion." But it added that CII executives told counterparts atthe state-owned France Televisions, a partner with the private TF1 network in the venture,that French language transmissions would be limited to three hours each morning. The rest,Le Canard Enchainé said, would be "in the language <strong>of</strong> Shakespeare". Mr Paoli was reportedto have defended the proposal on the grounds that English was a universal language, adding:"We are hardly committing an act <strong>of</strong> high treason." Marc Favre d'Echallens, <strong>of</strong> the<strong>Association</strong> for the Defence <strong>of</strong> the French Language (DLF), expressed outrage that a stationdesigned to give a "French vision" <strong>of</strong> world affairs would contain so little in French. "Aftercelebrating Trafalgar with the English and making light <strong>of</strong> our own great victory <strong>of</strong> Austerlitz,it probably follows that a publicly-funded French television channel should end upbroadcasting in English," he said. "If all we get is a poor man's version <strong>of</strong> what is alreadyavailable, what is the point <strong>of</strong> doing it at all?" A spokesman for the new channel said: "Eightyper cent <strong>of</strong> our target audience will be anglophone. If we want pluralism in the field <strong>of</strong>international television news, we cannot ignore this. Our viewers will be opinion formers,journalists and people who travel a lot, and the language most common to them is English."http://www.telegraph.co.uk/news/main.jhtml;jsessionid=B0V01YUXE2SUNQFIQMGSFGGAVCBQWIV0?xml=/news/2006/03/16/wcnn16.xml&sSheet=/news/2006/03/16/ixworld.htmlPoland-BelarusAn EU-funded radio broadcaster began beaming news, music and information into Belarus onFebruary 26 to counter state-controlled media three weeks before a tense presidential election."We are putting out truthful and current information about events in Belarus and abroad. Weare for freedom and objectivity," said a written statement on the European Radio for Belaruswebsite. The Vilnius-based Baltic Waves service broadcasts on short wave from the nearby19
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