MEDIA MARKET DATA - World Association of Newspapers

include both the employee’s and the promoter’s shares - are syndicated.http://www.eleconomista.es/quienes/somos.php; ANIMA Newsletter, February 20, 2006United KingdomThe Sportsman, the UK's new national newspaper that launched on March 22, is reporting anaverage daily circulation of around 65,000 copies for its first week. The new title, which is thefirst national daily newspaper to appear in the UK for 20 years, is targeting bettingenthusiasts. It is up against Trinity Mirror's Racing Post, which has an ABC circulation of75,908. Earlier today The Sportsman told Brand Republic that it was estimating the figure tobe around 60,000. It has now revised this up and said that first day sales exceeded allexpectations, even when stripping out sample copies. The figure easily beats bearish targets of50,000 with the exact figure being available next week. The 65,000 full sale figure is sure todrop, with The Sportsman team hoping it will settle at around 40,000, the paper's breakevencirculation. Ed Pownall, head of PR at The Sportsman, said: "We're actually reporting figurescloser to the region of 60,000. We think our circulation won't decrease dramatically fromreaders who will only buy it a few times to give it a try." He said the paper was confident ofits circulation because, unlike a traditional national newspaper launch, The Sportsman isdifferent with its niche sports and betting focus. He said: "The Sportsman has a more selectivereadership. We're confident our circulation will either stay the same or increase." TheSportsman has also reported widely varying regional circulation figures for its first week."It's been interesting looking at the regional differences in sales, which have been huge. Salesin Kent have been pretty low but Scotland, Liverpool and Newcastle have seen a particularlyhigh circulation," Pownall said. The Sportsman has backed its launch with a £2m marketingspend, with a campaign created by Vallance Carruthers Coleman Priest.http://www.brandrepublic.com/bulletins/media/article/549273/the-sportsman-claims-dailycirculation-65000/YemenThe Yemen Female Media Forum (YFMF) have joined hands to launch a new newspaper forthe organization. Al-Raidah, which means ‘The Pioneer’, is 16 pages long and is issuedmonthly. It covers the state of women working in the media and the obstacles they face. In thefirst issue YFMF published a summary of the situation of Yemeni women in the media andthe severe conditions they face in practical work and in society. It is considered as one of firstof such studies to be done in the Arab world, and as such is seen as breaking new ground.In another article, Bilqees Hanash, one of the staff, questions why Yemeni women working inmedia are under the men's leadership, even though they are qualified enough to be decisionmakers. Is sexism the criteria for gaining ascendancy or is it qualification and skills, she asks.The impressive accomplishments that YFMF achieve give a tremendous sense of fulfillmentto all those working in the media. http://www.yobserver.com/cgibin/yobserver/exec/view.cgi/22/9411;February 2, 2006Newspaper Closures / AbsorptionsPolandThe Management Board of Agora SA informed that it made the decision to cease publicationof the daily Nowy Dzien. The last issue of the daily appeared on February 23, 2006. NowyDzien started publication on November 14, 2005. In accordance with the businessassumptions, the daily needed to achieve average copy sales of 250,000 for the project to beprofitable. In 2005, copy sales of Nowy Dzien were below 200,000 and showed a declining17