MEDIA MARKET DATA - World Association of Newspapers

oadsheet Rzeczpospolita controlled by Norway's Orkla. "Springer is ready to start a mediacampaign in the second half of next week and the new daily should hit the newstands afterEaster holidays," one media business source familiar with Springer's plans told Reuters.Another source confirmed the Polish version of Die Welt was expected to be launched aroundApril 18. The Polish branch of Springer declined to comment. The new title will be Springer'ssecond newspaper in the biggest central European market after tabloid Fakt, which waslaunched in 2003 and quickly became a best-selling daily. Media analysts have been split onwhether they think Springer's new project could be successful after Agora recently shut downa loss-making daily Nowy Dzien after just three months. But many say that with its hugepromotion budget and a team of experienced journalists lured away from leading titles inPoland, Springer may grab a solid foothold on the market. Sources earlier said the Germancompany originally planned to start the newspaper at the beginning of April, but delayed itslaunch, waiting for Orkla to decide on the future of its media business, including its stake inPoland's Rzeczpospolita. Orkla was expected to disclose details of its media assets by the endof March but so far has not announced any plans. "You cannot wait too long because you canlose. This is a good time for Springer. There's a chance to begin building a readership basebefore the start of the summer holiday season, when newspaper sales tend to fall," the sourcesaid. http://today.reuters.com/business/newsArticle.aspx?type=media&storyID=nL07660794;April 7, 2006SamoaThe first copies of the newest daily newspaper in the Pacific Islands, the American SamoaTribune, have gone on sale in American Samoa. The bilingual (English and Samoan)newspaper is being compiled and printed from a new production centre set up at Tafuna,American Samoa, by the Samoa Observer Newspaper Group. The group's flagship is the 27-year-old Samoa Observer, a bilingual daily newspaper printed at its headquarters in Vaitele,in suburban Apia, Samoa. Previously copies of the Samoa Observer were also flown fromSamoa to American Samoa each morning. Publisher Muliagatele Jean Malifa said of thegroup's setting up in Tafuna and launching the American Samoa Tribune: "We want to thinkthat we can help enhance the good relationship being enjoyed by the two Samoas, and worktowards making it even better. "Because despite being separated politically by a quirk ofhistory, we are still one. We share the same language, culture, customs and traditions, andmost important of all we're linked by blood." Editor-in-chief Savea Sano Malifa said in aneditorial in the first American Samoa Tribune: "We promise to do the best we can to serveAmerican Samoa." Last year the Samoa Observer Newspaper Group also launched a NewZealand edition of the Samoa Observer. It compiles and prints this at a production centre ithas established in South Auckland. A team of journalists and production and advertising stafffrom both the Samoa headquarters and New Zealand production centre have been inAmerican Samoa with Savea and Muliaga helping launch the Tribune.http://www.pacificislands.cc/pina/pinadefault2.php?urlpinaid=19973; February 1, 2006SpainA new business daily, El Economista, was launched in Spain on February 28. It is publishedfive days a week, from Tuesday to Saturday, with a print run of 250,000, and the cover price1€ for an average of 40 pages. Published by Editorial Ecoprensa SA, it was launched underthe leit motiv “delivering a new concept of financial journalism”. elEconomista.es, the digitalversion, starts on March 31. The company’s equity is 20 million euros, distributed among 18shareholders. The main investor, with a 15% share, is the Italian business newspaper Il Sole24 Ore, Europe’s biggest financial daily. Twenty five percent of the voting rights –which16