MEDIA MARKET DATA - World Association of Newspapers
MEDIA MARKET DATA - World Association of Newspapers
MEDIA MARKET DATA - World Association of Newspapers
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United States <strong>of</strong> AmericaFor the six-months reporting period ended March 31, 2006, Chicago Tribune's Monday-Friday individually paid circulation (home delivery plus single copy) was up 2.1% to 547,257.Home Delivery was a key factor behind this growth and was up 3.3 percent. Total averagepaid circulation Monday-Friday was 579,078, up 0.9 percent from the same period last year.Sunday individually paid grew 0.4% to 915,405, also driven by home delivery growth, up 2%.Total average Sunday paid circulation was 957,212, up 0.4 percent from the same time lastyear. In addition, Saturday individually paid was up 0.9%, driven by single copy growth. Allcirculation information is according to Publisher's Statement figures filed by the newspaperwith the Audit Bureau <strong>of</strong> Circulations (ABC), subject to audit. The newspaper also reportedthat readership <strong>of</strong> the Chicago Tribune among adults in the market is approximately 2.7million readers on Sunday and 1.7 million on weekdays. The Chicago Tribune credits theimproving trends in circulation to editorial innovations, as well as increased investment insales and marketing and product enhancements. The paper's news and feature reportingemphasizes content readers can't get anywhere else - including exclusive Tribuneinvestigations, pr<strong>of</strong>ile stories bringing more people and personality, and an across the boardfocus on utility for the reader. Examples <strong>of</strong> these enhancements are: * Expandedentertainment coverage and features - every day <strong>of</strong> the week - including Thursday's At Playsection, the popular On the Town section on Fridays and the Metromix Planner, a daily guideto events and best bets. * More color pages in the newspaper as a result <strong>of</strong> pressenhancements. * Hard-hitting Tribune investigations such as "Pipeline to Peril," a two partaward-winning series that exposed forced labor and human trafficking in privatized U.S.military support operations in Iraq; and a three-part investigative series into high mercurylevels in fish; as well as "What's Your Problem?," a new, twice-weekly feature that providessolutions to challenges faced by local readers, emphasizes our newsroom's strongcommitment to public service journalism. * Subscriber Advantage, a loyalty program forsubscribers, continues to provide members unique benefits such as exclusive access to contenton chicagotribune.com, special discounts from advertisers and VIP access to local events andperformances. Since its launch in January 2005, Subscriber Advantage has gained amembership base <strong>of</strong> more than 125,000.http://www.finanznachrichten.de/nachrichten-2006-05/artikel-6392872.asp; May 8, 2006United States <strong>of</strong> AmericaNews Corp boss Rupert Murdoch says the group's newspapers in Australia and Britain face "adifficult slog" amid slumping advertising markets. The weak performance <strong>of</strong> News Corp'sprint media assets was the only black mark in the conglomerate's strong third-quarter result,reported after the close <strong>of</strong> US trading and before the Australian market opened. Net pr<strong>of</strong>itmore than doubled to $US820 million ($A1.06 billion) on strong earnings from the cable andtelevision divisions, underpinned by the ratings success <strong>of</strong> American Idol and Fox News, aswell as a turnaround at satellite TV business Sky Italia. Operating pr<strong>of</strong>it for the quarter topped$US1 billion for the first time in the company's history. But it was a different story inAustralia and Britain. "It's just hard work in both those places because there is not the growthin newspaper advertising that we've experienced in the past," Mr Murdoch told analysts."The telecommunications industry has cut back on advertising without being replaced byanything else. But we are holding on well and certainly improving our competitive positions."Shares in News Corp jumped 74¢ to $25.06 on the strong result and the announcement thatthe company had decided to double the size <strong>of</strong> its share buyback to $US6 billion. So far thecompany has bought back $US2.5 billion worth <strong>of</strong> shares. "We've been aggressive buyersbecause <strong>of</strong> the value we see in acquiring the stock at such depressed levels," Mr Murdochsaid. "There's frankly been no better use <strong>of</strong> our cash during this period than investing in new12
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