Annual report 2005-06.indd - Antarctic Climate and Ecosystems ...

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communication strategyThe ACE CRC Communication Strategy was developed early in 2004 to provide a framework for bothinternal and external communication activities. The first year of communications activity established thefoundation, including the necessary processes and frameworks, for effective communication. The secondyear continued to build on this foundation to achieve the stated goals and resulted in an increasedcommitment and support for communications initiatives from program leaders and other research staff.Communication GoalsThe major goals as outlined in theCommunication Strategy are:1. To promote a sense of community andcommon purpose among researchersinvolved in the ACE CRC, strengthening staffand student commitment to the organisationand fostering collaborative work amongparticipants.2. To develop and maintain effectivemultidirectional communication among allstaff and students within the ACE CRC,enabling the flow of knowledge aboutresearch and other activities between andacross programs and people.3. To promote awareness of the work of the ACECRC among partner organisations and helppartners gain value from their involvementwith ACE CRC and benefit from ACE CRCresearch.4. To promote awareness among keystakeholders of the ACE CRC and its role,achievements and value to Australia.5. To attract high quality students to the ACECRC postgraduate education program.6. To strengthen links between the ACE CRCand other relevant national and internationalresearch and development initiatives,including those in the private sector.7. To ensure that ACE CRC research contributesto evidence-based decision-making by local,state and federal government in the realmsof Antarctica, the Southern Ocean, global andregional climate changes and their impacts.8. To encourage private industry in Australiato use ACE CRC research in planning for theimpacts of climate change.9. To increase awareness and understandingamong the Australian community aboutAntarctica, the Southern Ocean and climatechange.10. To promote the CRC Programme and itsobjectives.Approaches to CommunicationTo address the above goals, the followingapproaches were identified in the CommunicationStrategy:• The web site will be a core means ofcommunication with staff, students and otherkey stakeholders.• Communication tools and frameworks willbe available to help staff and studentscommunicate their work effectively.• Personal contact will be used whereverpossible, especially when interacting withsenior decision-makers, and strong personalrelationships with key stakeholders willbe established and maintained by seniormembers of the ACE CRC.• Multidirectional knowledge flow within theACE CRC will be encouraged through useof e-mail lists, newsletters, web pages,workshops, forums and meetings.• Publications will be developed on current andemerging research/issues that are tailored tothe specific needs of the target audience.• The ACE CRC will work collaborativelywith other Partner organisations via theCommunications Advisory Committee tomaximise communication opportunities.• ACE CRC will monitor the environment (viamedia scanning, personal contact, networksand so on) and respond to emerging issuesas appropriate.• Redundancy will be used in all communicationtactics to reach stakeholders (that is, reachstakeholders using a variety of mediums,repeating messages as often as possible).• The media will be used to reach a broadrange of stakeholders and raise awareness ofthe CRC and its work.84 Antarctic Climate & Ecosystems CRC - Annual Report 2005-06
communication strategyCommunication Activities in2005-06During the past year, we expanded our focuson liaison with end-users of our research. Inaddition to conducting the second ResearchUsers’ Forum for government agencies inCanberra, we held a local stakeholders’ workshopon sea-level rise and extreme events in Hobart.This workshop provided interested parties fromstate and local government with informationon climate change, sea-level rise and sea-levelextremes relevant to the Australian coastline,and gathered information from stakeholdersabout the way they would like to get statisticalinformation about sea-level extremes. Theworkshop was supported by the TasmanianDepartment of Primary Industries and Water.We also involved research users in our annualACE CRC Symposium. The first day of thesymposium centred on the question ‘Climatechange: What will happen to the ocean andwhat will be the impacts?’ ACE CRC researchersshared their latest research findings, andrepresentatives from the Australian GreenhouseOffice, the Bureau of Meteorology, DPIW, ACILTasman and the Insurance Australia Group (IAG)informed us about their particular researchneeds.More emphasis was put on public outreachefforts in 2005-06. ACE CRC researchers gavemore than 50 talks to general or non-scientistaudiences. Audiences included the generalpublic, politicians, teachers, and primary andsecondary school students. These talks aredetailed in Appendix B.Among the public outreach programs, wecollaborated with the CSIRO Discovery Centrein Canberra in a thematic program on ‘TheSouthern Ocean: Linking Antarctica andAustralia’. ACE CRC scientist Will Howard gavea public lecture on global climate change thatwas attended by more than 75 people. Thefollowing day, we conducted a related handsonprofessional development workshop for anadditional 21 teachers.Five ACE CRC people gave presentations duringthe Antarctic Midwinter Festival in Hobart in mid-June. Tony Worby and Guy Williams spoke aboutsea ice during a public luncheon at Hadley’sHotel, Vin Morgan and Shavawn Donoghuetalked about their perspectives of Antarcticaat the ‘Ice Cold Words’ literary event and JuliaJabour participated in a panel discussion, also at‘Ice Cold Words’.The website continued to attract an increasingnumber of visitors. The website use statisticsshowed an average of 1,633 unique visitors permonth during 2005-06, compared to an averageof 806 per month in 2004-05. The website hasbeen improved by the addition of more detailedinformation about the ACE CRC research,as well as links to national and internationalcollaborative projects.Media coverage was maintained and included theparticipation of a John Hunter from the Sea-levelRise Program in a television special on globalclimate change co-produced by the BBC and theDiscovery Channel in the United States. A list ofmedia contacts is included in Appendix C.ACE CRC publications included 63 articles inrefereed journals, 3 books, 10 book chapters,4 conference articles, 29 published conferenceabstracts, 2 technical reports and 14 otherpapers. (Appendix E)ACE CRC researchers also gave 82 nationaland 94 international presentations at scientificconferences, seminars or workshops. (AppendixA)Antarctic Climate & Ecosystems CRC - Annual Report 2005-06 85
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