GO GUINNESS - Origlio Beverage

ProgramsHeineken and Heineken LightQuality Advances to the Next RoundGame days are great occasions toget together with your closestfriends. This sports viewingseason, consumers areencouraged to pick upHeineken, the #1 Europeanimport, to make their gameday celebrations even moreexciting and progressive.An in-store Heineken destinationis created with the merchandisingprogram where shoppers can findeverything they need to throw theirown viewing parties! The thrill of theseason is conveyed by the offpremisemerchandising program,featuring thematic mass displays andPOS. Premium display enhancers willhelp support the display activation soyou’ll have all of the pieces necessaryto create a strong visual salesprogram at your store. WithHeineken and Heineken Light, makeany game day viewing event asuccess!Heineken Puerto RicoJazzFestSince the 90s, Heineken has beencelebrating jazz in Puerto Rico withthe Heineken Puerto Rico JazzFest.This year, the celebration, passionand fun is coming to your market!Inspired by the sounds of jazz andthe beauty of Puerto Rico, limitededition artwork will be created andfeatured on all POS. Consumersweepstakes will give multiplewinners a chance to win JazzFestthemed prizes, including limitededition signed prints and a grandprize trip to San Juan, Puerto Rico tosee the JazzFest live!The Lost Art of Celebrating CincoHistorically, there was an art tocelebrating Cinco – originallymastered by The Most InterestingMan – but over the years, that art hasbeen lost to the expected anduninteresting. But that’s about tochange…The Most Interesting Man in theWorld has a few things to teach usabout the “lost art” of celebratingCinco. And thanks to Dos Equis, the#1 fastest growing Mexican importbrand, he’s about to change the waywe enjoy the festive holiday. Duringthe weeks leading up to Cinco, DosEquis will provide consumers withengaging tools to support the lost artof celebrating Cinco, the MostInteresting Man way.Bold, in-store scalable displays thatcreate a true Cinco destination, alongwith a consumer take-one thatcaptures the Most Interesting Man’sLost Art of Celebrating Cinco, willhelp create a strong presence forDos Equis. Consumers will be ableto create an exciting, at-homeCinco party with relevant MostInteresting Man content, uniquetwists to Cinco recipes and more.On-premise, Dos Equis is nowproviding customers with tools toenhance their celebrations the MostInteresting Man way. POS elements,including 3D table tents andinteractive challenges are provided toengage consumers while they learnabout the lost art of celebratingCinco. Interesting and uniquenoisemakers elevate the energy levelwithin the account during Cincocelebrations. Join the Cinco party —Dos Equis will bring the profits!www.origlio.com HeadyTimes v.63 23