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ProgramsYuengling Campaign Asks, “What’s YourClassic Lager Story?”Fans of the brewery’s iconic beer are encouraged to share their tales atClassicLager.comEveryone has a classic lager storyand Yuengling wants to hearyours! That’s the gist of a newcampaign launched by America’sOldest Brewery, aimed at unitingdrinkers of the brewery’s iconic Lagerand sharing their stories – from thesentimental to the absurdly humorous– all linked by the common ingredientof Yuengling’s flagship beer.The website at the center of thecampaign, ClassicLager.com,encourages fans to submit their ownstories, but also invites visitors to readand listen to stories shared by others.Yuengling’s official blog, EighteenTwenty Nine – a reference to the yearthe brewery was founded – has alsobeen revamped and is housed on thesite. The blog will offer reviews ofselect classic lager stories and alsoinclude discussions of Yuenglingevents, brewery history and generalbeer knowledge and facts.“For almost as long as we’ve beenmaking beer, people have sharedstories with us involving Yuengling.This campaign is inspired by thosestories,” said Yuengling MarketingManager, Lou Romano. “Lager mightnot be our oldest offering, but it’salready grown into a classic beerwith a rich history. This campaign isdesigned to capture some of thathistory, one story at a time.”Yuengling began brewing itssignature Lager in 1987 and today, itis the best selling beer in thecompany’s lineup.Among the stories already uploadedto ClassicLager.com is a tale from anaval submarine sailor who recalledtrading Yuengling Lager for beer andother goods in foreign ports and alaughable anecdote about how icewater from a Yuengling keg partyhelped save a friend’s life. Theauthors of select stories will bechosen throughout the year to receiveYuengling prizes.The Classic Lager website andcampaign will run throughout 2011and continue indefinitely. Thepromotion is backed by a televisionand radio advertising campaignwhich will begin airing this spring.Samuel AdamsCelebrate anAmerican OriginalIn 1984, Jim Koch helped redefinethe notion of what an American beercould be. This pioneering spirithelped spawn the craft beermovement and make Samuel AdamsBoston Lager an AmericanOriginal. This spring, your customersmay be able to experience what ittakes to create an American Originalby entering for a chance to become a“Brewer for a Day”! Through text toenter coasters and table tents onpremiseand in-pack tear aways onspecially marked Boston Lager casesoff-premise, consumers will have achance to win a variety of prizesincluding 50 first prize trips for two tothe 2011 Great AmericanBeer Festival and VIP party.Five lucky winners will winthe grand prize of a tripfor two to Boston to brewBoston Lagerwith JimKoch andwin anoriginalbottlefrom Jim’sprivatestash!www.origlio.com HeadyTimes v.6321