GO GUINNESS - Origlio Beverage

ProgramsA New Look for PALMPALM has been well received byretailers and consumers. But, you canalways make a good thing better andPALM has done it! They have madesome improvements to the packagingto help increase rate of sale in the offpremiseand drive more bottleplacements in the on-premise. Thebranding has been changed with theaddition of a PALM glass shot on theside panel, improving shelf presenceand their logo has been increased by25%. They have also switched to anew, light weight, one way bottlewith improved glue on the labels,allowing greater resistance to water.Weyerbacher Tiny,Now AvailableYear-RoundTiny, a Belgian-style Imperialstout, is a velvety concoctionthat excites your senses withbottomless roasted, earthyand vinous notes. You’llfind big chocolate androasted notes balancedwith the Belgian flavorsfrom the Abbey yeaststrain. Previouslyavailable seasonally,this big beer,weighing in at11.8% ABV is nowavailable year-round.Magners for St. Patrick’sDayMagners Irish Cider, the only authentic hardcider imported from Ireland, iscelebrating its 75th St. Patrick’sDay in 2011. Magners hasadhered to a time-honoredtradition of cider making for seven decades,offering a refreshing, quality alternativebeverage since 1935. Today Magners isrecognized as the people’s favorite bottledcider in Ireland, Scotland and the UK andis the #1 selling hard cider in theNortheast. Produced fromnatural ingredients in the appleorchards of Clonmel, Magners remainsthe only cider imported to the U.S. from Ireland. Alsoavailable in Pear, Magners is a great alternative to beer that willliven up all your St. Patrick’s Day festivities!New Packaging for Chimay 4-packs:Perfection x 4Boon KriekDraught—Now ReadilyAvailablePreviouslyavailable inlimited release,Boon Kriekdraught is nowreadily availableyear-round! Thisoutstanding cherry lambicis red with a head that is palepink. The cherry aroma istempered by hints of butterand earth. A perfect balanceof sweet and tart, it is greatwith any chocolate dessert,but is also a wonderfulcompanion to duck andvenison.Chimay Trappist Ales present newpackaging for their small bottles, beginningin March. This convenient packagingconsists of 4, 11.2 oz.bottles in a basket. Newpackage… same greatflavor!20HeadyTimes v.63 www.origlio.com