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ProgramsCorona and the V Foundation: Find a CureCorona, Corona Light and the VFoundation, founded by ESPN andJim Valvano, legendary NorthCarolina State basketball coach haveformed a long-term partnership toraise funds for cancer research inhonor of Jimmy V. Since its inceptionin 1993, the V Foundation has raisedmore than $100 million for cancerresearch and awarded over 400cancer research grants nationwide.This year, be a part of the action andcelebrate March Madness whilesupporting a worthwhile charity.Consumers will be able to make afive dollar donation to the researchfund via text message. After theconsumer sends the text, they willget a “thank you” text back thatthey will show their server andin turn receive a paper, LimeCorona Basketball to besigned and displayed in thebar to show support. Thison-premise program willdrive traffic during MarchMadness, grow your profits,encourage consumer trade upand make you feel good!Also in March, Coronaand Corona Light will beadding a V Foundationtab to their Facebook pagein order to increase awarenessand support for the foundation.Facebook users will have theoption to donate directly to the VFoundation through the socialnetworking site. Also availableon Facebook, a video of JimmyV’s ESPY speech and links tothe V Foundation page. JoinCorona, Corona Light and theV Foundation this spring tohelp fight cancer!Start the Countdown to Cincowith Corona and Corona LightCinco de Mayo is a national event that celebratesMexican culture and heritage and nobody does it betterthan Corona and Corona Light! The 2011 Cincoprogram is a premiere promotion that incorporates TV,outdoor and online advertising, display enhancers,give-aways and POS. Corona and Corona Light willcreate excitement by providing retailers witheverything they need to start the countdown leadingup to May 5th. Corona and Corona Light arerecognized as the Mexican beers most closelyassociated with Cinco de Mayo, meaning bigprofits for you during this selling period. All newthematic POS will extend the spirit of the beachsidefiesta in the on and off-premise. To drive on-premise engagement,consumers will be encouraged to “lime drop.” These promotionswill communicate different ways to drop a lime into aCorona. Celebrate the countdown to Cinco with Coronaand Corona Light.18HeadyTimes v.63 www.origlio.com