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M E N W H O R O C KMARK CAFFERTYMark Cafferty is the new president and CEO of the San Diego Regional Economic Development Corp.(EDC). He is levering the collective influence of business, government and civic leaders to drive the region’seconomic prosperity. He is leading collaborative efforts around the military, innovation, tourismand local economies to advance the global competitiveness of the region. Prior to joining the EDC, Caffertywas president and CEO of San Diego Workforce Partnership. He increased the workforce trainingorganization’s budget by more than 30 percent, managed a one-time award of $25 million under theAmerican Recovery and Reinvestment Act and secured more competitive grants than at any time in theorganization’s history. He is a member of the board of CONNECT, San Diego Convention & VisitorsBureau, South County EDC and CleanTech San Diego.BRUCE ROSENTHALBruce Rosenthal is president and CEO of Submarina Inc., a 35-year old restaurant company whichcompetes against Subway, Quiznos and a host of other sandwich shops. Based in San Marcos, Submarinaoperates 53 franchised sandwich restaurants in six states and Guam. It employes 250 people inits San Diego stores. Revenues in 2010 were approximately $17 million. Rosenthal’s private equityfund bought most of the asserts and the rights to the Submarina name in 2009. Rosenthal’s plan is toexpand the company to 500 restaurants within five years. In recent months the company has openedfranchised locations in Georgia, Ohio, Michigan, New York and Tennessee.JONATHAN DALEJonathan Dale is the web producer at PlannedParenthood, managing the health care organization’sonline presence and electronic outreachprograms. He is also a volunteer CourtAppointed Special Advocate for a teenage fosteryouth. He also is a parttime bartender, DJand home beer brewer. He tends bar at TheLive Wire in North Park and has disc jockeyedevents like weddings, charity events andart openings. Recently he started making beerand is concentrating on ales and big beers witha lot of body and a fair amount of alcohol. Inhis spare time he is a freelance music writer.1 4S A N D I E G O M E T R O . C O M | J U LY 2 0 1 2 | 2 7 T H A N N I V E R S A R Y 1 9 8 5 - 2 0 1 2
M E N W H O R O C KJEFF GATTASJeff Gattas is an executive director in University Communications and Public Affairs at UC San Diego. Hedirects the university’s media relations, communications, marketing, advocacy and state and local governmentrelations, as well as managing the department’s business operations. He leads a team of professional communicatorsand government relations staff at the region’s leading research university to enhance awareness of thecampus, build a network of university supporters and encourage investment in UC San Diego. He has over15 years of experience in communications, government and public affairs including serving on the board ofdirectors for CCDC and the San Diego LGBT Community Center. Prior to joining UC San Diego, Gattaswas Mayor Jerry Sanders’ director of City Council affairs, was chief of staff to councilmember Toni Atkinsand district director and press secretary to Assembly member Denise Moreno Ducheny. He has a B.S. in businessadministration-finance, an M.S. in mass communications from San Diego State University and completedHarvard University’s Senior Executive Program in state and local government at the John F. Kennedy Schoolof Government.BOB MCELROYBob McElroy is president, CEO and founder of Alpha Project for the Homeless. He operates San Diego’sSingle Adult Winter Shelter each year and the Neil Good Day Center as well as a dozen other socialservice programs throughout the county. This is Alpha Project’s 25th year of service in San Diego. AlphaProject’s mission is to empower individuals, families and communities by providing work, recovery, housingand support services to people who are motivated to change their lives and achieve self-sufficiency.Alpha Project’s programs include over 600 units of affordable housing for very low-income families andseniors; Casa Raphael, a140-bed residential treatment program for men; the Counseling Service in Vistaproviding drug and alcohol outpatient treatment and counseling; and Take Back The Streets, which providesjob training and supportive employment to homeless individuals performing community revitalizationservices and fire prevention services throughout San Diego County.Please join us in congratulatingBob Rauchon being selectedas one of 20 Men WhoImpact San Diego!2 7 T H A N N I V E R S A R Y 1 9 8 5 - 2 0 1 2 | J U LY 2 0 1 2 | S A N D I E G O M E T R O . C O M1 5
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