CORPORATE SOCIAL RESPONSIBILITY - Rawabi Holding

“RTE is a uniqueencapsulation of ourCSR vision: “Guidedby the companyvision and mission,and based on thecompany’s corebusiness practices,Rawabi’s CSR aimsto contribute to thesustainable developmentof the communitiesthe companyserves.“Rawabi Holding Brand Launch(Cont. from page 1)in. Thus, we have a generation of demotivatedyouth.The Corporate Social Responsibility(CSR) Unit is proud to report on thesuccessful launch of Rawabi’s YouthSelf Discovery program with the RawabiTalent Exhibit (RTE), organizedover the past year and a half. RTE wasinaugurated by Mr. Zareb Al Qahtani,Assistant Deputy Governor of the EasternProvince, and Sheikh Abdulaziz AliAlturki, Chairman of Rawabi Holding.The Talent Exhibit ran for two weeksin Al-Khobar, at the Sultan bin AbdulazizCenter for Science and Technology,SciTech, from February 26 untilMarch 10.RTE attracted almost 9000 visitors includingstudents from across the EasternProvince (including cities such asDammam, Khobar, Qatif, Ras Tannouraand Al Ahsa) who visited 25 booths,each representing a different career,and each manned by an individual togive the youth an idea of the career,the requirements, and the day to dayexperiences of someone in such aposition. Nearly 4000 of the visitorswere high school students specificallyrecruited through the Ministry of Educationto attend this event. Exit datacollected throughout the two weeksshowed that one in every three visitorschanged their career choices after visitingthe exhibit.Over 100 professionals from RawabiHolding and other companies acrossthe Kingdom were recruited to volunteertheir time and stand in the boothsto share their real experiences with thevisitors.In addition to the exhibit, three prominentspeakers gave motivational lecturesin the SciTech auditorium in theevenings: The reporter Mr. Turki AlDakheel, the producer Mr. Abdullah AlEyaf and the pharmacist-turned-entrepreneurDr. Badr Al Shibani.At the Exhibit, Rawabi recruited studentsfor short internships to givethem the opportunity to experiencejobs at first hand. Seventeen internswere placed in the Rawabi Holding de-partments for one week between April9-13. They were given various skillstraining workshops and hands on trainingwithin the departments.Sheikh Abdulaziz Alturki, RawabiHolding Chairman commented; “We atRawabi want to give the opportunity toevery student from 16-24 years a liveexperience of the workplace.”Visitors commented on the RTE FacebookPage about how beneficial the experiencehad been for them; “Wow theexhibition is inspiring and motivating.If only I was a few years younger... Iknow the young people of the regionwill be grateful for this wonderful exhibition!”The CSR Unit utilized social media includingFacebook, Twitter, e-mail andthe Rawabi Talent Exhibit website tocommunicate the event to our stakeholders.It was also advertised usingstreet signs, flyers, and newspapers.The event was covered by various localand electronic newspapers. The largercause of Self Discovery was communicatedthrough a public service announcementon Al Arabia and MBC.The exhibit has attracted various socialand public organizations with similarinitiatives, presenting the opportunityfor partnerships that allow for greatersocial impact on youth morale througha more targeted empowerment approach.RTE is a unique encapsulation of ourCSR vision: “Guided by the companyvision and mission, and based on thecompany’s core business practices,Rawabi’s CSR aims to contribute tothe sustainable development of thecommunities the company serves.Rawabi’s social, economic and environmentalcontributions are guidedby the interaction with stakeholders,and stem from pressing developmentneeds, always acting within a transparentand ethical framework, upholdinghuman rights, the rule of law and internationalbest practices”.Rawabi Holding CommunityInvestment ProgramBalsam Committee forPalliative Care PatientsWins 1st InternationalExpertise Exchange WeekAwardThe Saudi Cancer Foundation (SCF),headed by Rawabi Group Chairman,Sheikh Abdulaziz AlTurki, proudly announcedthat Dr. Saud AL-Motrafi,Head of Balsam Committee for Pallia-tive Care Patients at SCF, has won the2011 International Expertise ExchangeWeek Award (IEEW) for his presentationon leadership in charity activitiestitled “Balsam Committee: Pioneeredby Saudi Cancer Foundation.” IEEW,organized by Harvard Medical Schooland Dana-Farber Cancer Institute inMassachusetts, USA, from March 21-28, recognized Balsam Committee asone of the world pioneers in charitableactivities.The Balsam Committee, first of its kindin the Middle East, is made up of anumber of volunteer doctors and socialworkers who provide care to terminallyillcancer patients at Dammam’s KingFahad Specialist Hospital PalliativeCare Department.The volunteers’ mission is to help relievethe suffering of patients by attendingto their needs, be them medical,emotional, or social. Volunteersalso help ease the transition to end-oflifecare.The name of the committee “Balsam”comes from the Arabic word that meansto sooth pain and heal wounds.Photos:Dr. Saud AL-Motrafi (left);A certificate presented by Harvard MedicalSchool and Dana-Farber Medical Instituteto Dr. Al-Motrafi for winning the IEEW2011 Award for Presentation on the Leadershipin the Charity Activities (bottom)“The BalsamCommittee, firstof its kind in theMiddle East, is madeup of a number ofvolunteer doctorsand social workerswho provide care toterminally-ill cancerpatients at Dammam’sKing FahadSpecialist HospitalPalliative CareDepartment.”2 Rawabi News Issue 24 Jan-Mar 2011Rawabi News Issue 24 Jan-Mar 2011 3

EVENTSBrand LaunchWhere: Seef Center for Exhibitions & Seminars, Al-Khobar, KSAWhen: 18 January, 2011Our new brand is a reflection of who we are and the benefits we deliver to ourpeople, our partners and our community. Our brandmark is inspired by the spiritof partnership. it aims to capture through its design Rawabi Holding’s uniqueability to bring together marketing intelligence with innovative products andservices.Our tagline, Powered by People, captures the spirit of Rawabi Holding and describeswhat is powering the company in its effort to realize its vision. It humanizesthe brand and puts the focus squarely back on our most important asset— our people.4 Rawabi News Issue 23 Oct-Dec 20104 Rawabi News Issue 24 Jan-Mar 2011Rawabi Rawabi News News Issue Issue 24 24 Jan-Mar 20115

Business NewsRawabi Trading & ContractingRTC’s Latest PartnershipAgreementEVENTSNew BrandIntroduction WorkshopWhat: As 2011 promises to be an exciting year for Rawabi Holding,Rawabi Group President & CEO, Osman Ibrahim, invited theRawabi management team to a workshop to preview the newRawabi Holding brand before its launch and to discuss how tobest utilize it to help our business move forward.Where: Mercure Hotel, Al-Khobar, KSAWhen: 12 January, 2011Rawabi Trading & Contracting (RTC), asubsidiary of Rawabi Holding, formallysigned a partnership agreement withReservoir Monitoring Solutions InternationalCorporation (RMS).Headquartered in Calgary, Canada,RMS possesses a vast experience inthe Oil & Gas Services Industry. RMSservices include the following:• Real-time down-hole data acquisition• Permanent, semi-permanent anddrop-spool applications• SCADA interface and web hostdata• Consulting services for criticalSRO installations• Project design and management• Complete field servicesPetrochemical EndUsers List ExpandedRawabi Trading & Contracting has completedthe prequalification and registrationwith a number of petrochemicalend users, namely Tasnee, Chemanoland Sipchem. This will allow the companyto expand its business opportunitiesin the downstream industry withprestigious end users.Renewal of Agreementwith Sabin MetalCorporationRawabi Trading & Contracting renewedits exclusive agency agreement withUS-based Sabin Metal Corporation foranother five years.6 Rawabi News Issue 23 Oct-Dec 20106 Rawabi News Issue 24 Jan-Mar 2011Rawabi News Issue 24 Jan-Mar 2011 7

New Exclusive AgencyAgreement with SuryaRoshni Ltd.Rawabi Trading & Contracting has becomethe exclusive agent for productsof India-based Surya Roshni servingthe Oil & Gas, Power and PetrochemicalIndustries in Saudi Arabia.Sabin Metal Corporation is a worldclass refiner of spent catalysts to recoverprecious metals such as Platinum,Palladium, Gold, Silver, Rhodium,Ruthenium, Rhenium etc. SabinMetal serves diverse markets includingHydrocarbon, Petrochemical, Chemical,and Pharmaceutical.Surya Roshni is one of the largest ERW& HSAW Steel Pipe manufacturer andexporters in India with a history of overthree decades in business.Rawabi specialized contractingRSC’S new campin YanbuRawabi Specialized Contracting (RSC),a subsidiary of Rawabi Holding formerlyknown as ABACORP, has commencedthe construction of its newcamp in Yanbu last January. Furthermore,RSC has been awarded with thefollowing projects:• Project by Saudi Aramco to buildtrade services for Yanbu Gas Plant• Nesma & Partners for W/P works inNesma building, Al-Khobar• Nesma & Partners for W/P repair oftanks damaged PVC lining locatedin Rabigh• Nesma Holding Co. Ltd. for W/Pworks for gymnasium of Athieb Villagelocated in Al-Khobar• Project by Dammam Port Authorityfor repair works for Quay Walls• Project by National Water Companyfor infrastructure worksDuring the first quarter of 2011, RawabiSpecialized Contracting successfullycompleted the following projects:• Showroom of Gymboree Play &Learn (franchise owned by RawabiHolding and managed by its RetailDivision)• Five W/P works for Grain Silos &Flour Mills, HDPE in Dammam,Computer School, HDPE Lining atManifah Processing Core Hydrocarbonin Jubail and Nesma SchoolBuilding in Al-Khobar• Completion of two Dammam PortProjects for the supply and installationof fenders and repair worksfor Grain Silo.Rawabi united safety servicesRUSS BusinessDevelopmentGymboree Play & LearnNews from theGymboree PlayfloorRawabi United Safety Services (RUSS),a joint venture between Rawabi Holdingand United Safety Limited of Canada,announced widening its businessspectrum providing up-to-date servicesto current and new clients. Recentbusiness developments at RUSS includethe following projects:1.2.3.4.SRACO & Hajjan Drilling – WaterDrilling ProjectsBJ Services – Coil TubingSabic Ibn-Zhar – Down streamSabic Ibn-Sina – Down stream5.6.Saudi Aramco – Ethane PlantMohammad Al-Mojil Group (MMG)- Equipment ServicingMoreover, RUSS has secured accreditationfrom the International Associationfor Drilling Contractors (IADC) toprovide H2S awareness courses. Accreditationfor providing HSE coursesis in process. Such accreditations enableRUSS to be more independent inproviding internal and external trainingwhile controlling cost and generatingrevenue.Gymboree Play &Learn (Gymboree) hashad a wonderful welcometo Al-Khobaras over 170 familiesenrolled in its classesby March! The veryfirst Gymboree Play& Learn in the Middle East is provingpopular with our little ones.In January, Gymboree sponsored a localhigh school student on her trip to visitorphanages in Kenya and provided herwith Gymboree materials and equipmentto distribute to several schools.The student provided training for someschool staff on how to use Gymboree’sresources. It was wonderful that thesechildren had the chance to enjoy Gymboree’ssignature parachute songs justlike children all overthe world do everytime they visit a Gymboreeplay floor.In February, Gymboreeorganized the DentalAwareness Week toteach children (and their Moms) howto keep their teeth happy and shinning!Following that, a FriendshipDay was held where a large group ofchildren celebrated friends and friendship.Gymboree also attended the annual“Harley Davidson Bikers Event” atSaudi Aramco filling the air with Gymboree’sfamous ‘bubble oodles’ bubbleblowing sets.During the month of March, Gymboreeworked with Saudi Aramco to promoteits GCC Road Safety Awareness Cam-“The very firstGymboree Play &Learn in the MiddleEast is provingpopular with ourlittle ones.”8 Rawabi News Issue 24 Jan-Mar 2011 Rawabi News Issue 24 Jan-Mar 2011 9

paign. The center printed copies ofchildren’s awareness storybooks producedby Saudi Aramco’s Loss PreventionDepartment and distributedthem at the Eastern Province’ AnnualCharity Run and throughout variousschools. Gymbo, the clown, was verybusy teaching children about wearingseatbelts and using child car seats!Moreover, Gymboree was privileged tohold a children’s puppet show for over70 children. The show was performedby an American puppeteer who read aselection of Gymboree’s favorite stories.During March Gymboree also celebratedMothers Day where children andtheir moms participated in a specialafternoon of fun.Keep up to date with Gymboree Play& Learn events and news on our Facebookpage and website www.gymboreeclasses-ksa.comHip Hip Horray! It’s a Gymboree Day!!Article from www.businesswire.comNEOS GeoSolutionsCloses $60 MillionFinancing RoundCapital from Existing and New Investors to SupportGrowth Strategy“EnterpriseAgreementincorporatessoftware assurance,meaning that thecompany hasimmediate access tothe most currentversions ofproducts without aneed to track licenseusage or softwareversions, reducingthe risk of licensenoncompliance. Thiscompliments RawabiHolding’s long-termcommitment toprovide superiorquality products andservices andupholding integrityas one of its corevalues; the companyhas zero toleranceto piracy softwareusage.”rawabi holdingthree year EnterpriseSubscription Agreementwith MicrosoftAlkhobar – 23March 2011Rawabi Holdingannouncedthe signing of athree year EnterpriseSubscriptionAgreementwith MicrosoftArabia throughits partner Arabic Computer SystemsLTD. With Enterprise Agreement,Rawabi Holding will receive cost effectiveownership with annual paymentsover three years and enhanced workplaceproductivity by standardizing Microsoftsoftware. Benefits include theability to manage licenses based onactual business needs, eligibility forthe latest upgrades, training vouchersand e-Learning for Rawabi’s IT team,employee discounts and web supportfor enrolled products, to name a few.Enterprise Agreement incorporatessoftware assurance, meaning that thecompany has immediate access tothe most current versions of productswithout a need to track license usageor software versions, reducing the riskof license noncompliance. This complimentsRawabi Holding’s long-termcommitment to provide superior qualityproducts and services and upholdingintegrity as oneof its core values;the company haszero tolerance topiracy softwareusage.Mario Foster,Rawabi Group ITManager, commented;“we look forward to our cooperationwith Microsoft Arabia and ArabicComputer Systems. The Agreementensures a better managed IT environmentto have a 100% authenticatedMicrosoft products.”Enterprise SubscriptionDetailsMicrosoft Enterprise Subscription Agreementis a software volume licensing programdesigned for corporate customers,with 250 or more desktops, who preferto subscribe to — rather than purchase— Microsoft software licenses. Corporatecustomers can standardize the enterpriseby licensing Microsoft Enterpriseproducts (Microsoft Office Professional,Microsoft Windows Professional Upgradeand Core Client Access License)at discounted prices. Additional productsavailable under subscription offera broad selection including Visio®, MicrosoftProject®, Windows Server® andExchange servers.HOUSTON--(BUSINESS WIRE)--NEOSGeoSolutions, Inc. announced that ithas successfully closed on a $60 millionfinancing round. New investorsEnergy Capital Group and Bill Gatesjoined existing investors – includingGoldman Sachs, Kleiner Perkins Caufield& Byers, and Passport Capital – inthis oversubscribed funding round.“We are delighted that our fundraisingefforts attracted interest from suchhigh quality investors. I am thrilledthat Energy Capital Group and BillGates have joined our existing investorsin this round.”Commenting on the financing, JimHollis, President and CEO of NEOS,stated, “We are delighted that ourfundraising efforts attracted interestfrom such high quality investors. I amthrilled that Energy Capital Group andBill Gates have joined our existing investorsin this round.“Energy Capital Group is backed byRawabi Holding, a leading Saudibasedindustrial conglomerate specializingin oilfield and industrial services,contracting, and retail. For over threedecades, Rawabi Holding has provento be a valuable commercial partner formore than 100 portfolio and joint venturecompanies headquartered in over25 countries. Rawabi provides not onlygrowth capital, but also access to anextended international network of businessand technology leaders who arecommitted to building distinctive servicecompanies in the Middle East andNorth Africa. I look forward to workingwith Ali AlTurki, Founding Partner andCEO of Energy Capital Group, as bothour newest Board member and as astrategic and commercial partner.”Ali AlTurki, FoundingPartner and CEO ofEnergy Capital GroupNEOS – whichprovides explorationsolutionsto clients in theonshore oil &gas and miningindustries thathelp them determinewhereto explore,lease, and drill– plans to usethe proceeds tofund its ongoing technology developmentprogram; expand its data acquisitionand data processing capacity; addfunctionality to its NeoSphere dataintegration and interpretation system;and support general corporate growthinitiatives, including the expansionof its engineering, sales, marketing,field operations, and customer serviceteams around the world.W. Michael Long, Executive Chairmanof NEOS, added, “Our investors share abelief that we are at the dawn of a newage of natural resource exploration.They believe that NEOS has the abilityto drive the development and commercializationof a new generation ofgeophysical sensors capable of recordingmore measurements with greateraccuracy from the Earth’s surface andsubsurface. When these measurementsare processed with advanced softwarealgorithms that include state-of-the-artgeostatistical and intelligent searchfeatures, our customers obtain moreaccurate 3D images of the subsurfaceat less cost and in shorter periods oftime compared to conventional subsurfaceimaging techniques. Since 2006,we have been assembling a world-classteam of engineers and geoscientistsand invested approximately $100 millionto develop our multi-measurementinterpretation methodology. The additionalcapital that we have now securedallows us to further enhance our dataacquisition and interpretation platformsand to make our geosolutionsmore widely available to our naturalresource clients, wherever they exploreand operate.”About NEOS GeoSolutionsNEOS helps exploration teams in theonshore oil & gas and mining industriesmake faster, more informed decisionsabout where to explore, lease anddrill. In partnership with its clients,NEOS acquires and simultaneously interpretsmultiple geological, geophysical,and geochemical datasets to identifyhydrocarbons and minerals in thesubsurface. The company is backed bya group of internationally recognizedinvestors, including Bill Gates, EnergyCapital Group, Goldman Sachs, KleinerPerkins Caufield & Byers, and PassportCapital. For more information, visitwww.neosgeo.com.For more information about EnergyCapital Group, visit: www.energycapitalgrp.com.10 Rawabi News Issue 24 Jan-Mar 2011 Rawabi Rawabi News News Issue Issue 24 24 Jan-Mar 201111

Hanaa AlmoaibedCSR Unit Head“CSR is seen as aset of sociallyresponsibleinitiatives thatcompanies adopt inorder to better servethe society andeconomy in whichthey operate. Theyare activities thatdo not directlycontribute to thefinancialperformance ofcompanies, but thatallow companiesto operate inconditions thatprovide a moresustainable climatefor success.”TEAMCONTRIBUTIONSCommunity Serviceand PhilanthropyVersus CorporateSocial ResponsibilityAlthough there is no solid consensus on the definition of corporate socialresponsibility (CSR), many take it upon themselves to label their activitiesas CSR while taking pride in their accomplishments. However, if wetake a step back and examine what CSR has come to mean internationally,and the kinds of activities companies in Saudi Arabia are engagingin, we will find a clear gap.What seems to be occurring is thatmany companies and organizations takeit upon themselves to label their communityservice activities and their philanthropicendeavors as CSR. Perhapssome of these initiatives are relevant tothe field, however, they appear to onlyscratch the surface of what needs tobe done. Of course, CSR cannot lookexactly the same in every country, aseach organization and geographic locationhas its own specifications and legallandscape. However, there have beenmany initiatives to bring countries togetherto agree on principals that guidetheir CSR behavior, distinguishing CSRfrom traditional giving.Let’s begin by trying to define the termsat hand: Community service, philanthropyand CSR. Community service isdefined by Princeton University as “aservice that is performed for the benefitof the public or its institutions”.Traditional forms of community serviceinvolve setting sums of money asidefor the benefit of the underprivileged,contributing money or time to socialcauses such as feeding the homeless,providing shelters for the homeless anddonating sums of money to various differentcauses. Philanthropy is definedsimilarly, however in the case of philanthropy,organizations or individualstend to donate large sums of money todifferent causes, rather than donatingtime. Both of these concepts are oftenseen as virtuous behaviors that satisfya company’s duty to society.On the other hand, CSR is seen as aset of socially responsible initiativesthat companies adopt in order to betterserve the society and economy inwhich they operate. They are activitiesthat do not directly contribute to thefinancial performance of companies,but that allow companies to operate inconditions that provide a more sustainableclimate for success.CSR differs from community serviceand philanthropy on three main levels:the incorporation of the strategies intocore business objectives, the involvementof stakeholders, and the emphasison sustainable practices thatbenefit society and the environment asrelated to organizational practices.Core Business StrategyCSR is seen as a part of the core businessoperations, whereas communityservice is seen as an afterthought. Aportion of the bottom line at the end ofthe year is taken and donated or usedfor a short-term community projectin classic community service behav-ior. With CSR, a clear budget is setfor ongoing engagement that countereffectsthe negative byproducts of acompany’s activities and contributesto the sustainable development of thecompany’s stakeholders rather thansegmented parts of society.Stakeholder ConsultationCSR describes company engagementwith stakeholders in order to providegoods and services that impact societyand the environment beyond what thelaw constitutes. Although traditionalforms of community service and philanthropydo service the community andsometimes the environment beyond therequirements of the law, those who engagein either rarely consult their ownstakeholders, or haphazardly choose abeneficiary of a financial contribution.Sustainable BehaviorCSR considers the community and theenvironment key stakeholders, not limitingcompany and organization beneficiariesto shareholders and customers.In this case, CSR focuses on sustainablepractices that first engage stakeholders,then benefit them or minimizenegative effects on them. Sustainablebehaviors are those that benefitus today without compromising futuregenerations from benefiting from sameresources.Moving Away from CommunityService in the Public andPrivate SectorsAlthough these key differentiators distinguishCSR from traditional formsof giving, how companies engage andwhat they do varies by sector, locationand objective. Many companiesaren’t sold on the idea that settingaside a budget for CSR will reap thenecessary financial benefits to make itworthwhile, and prefer continuing withfragmented community service activitiesfrom time to time to gain a positivereputation in the community. Companiesthat operate in regions that disregardthe importance of structured CSRand sustainability often do not realizethe potential benefits of CSR strategies.The public sector and regulatoryclimate in a country also contributes tohow companies engage in sustainablepractices and which avenues they pursue.Research shows that a regulatoryclimate that does not push for highersocial and environmental standardsleads to a disregard for the standardsthat are being adopted by others. However,as more companies adopt CSRstrategies and begin reaping the benefitsof this (a more competitive internationaledge, attracting and retainingHR, a better reputation, more meaningfulengagement, increased efficiency,etc.) there will most likely be a shifttowards more structured approaches—something that is already being seen inthe region. The table below shows howCSR activities can look different fromfragmented community service:TYPE OFCOMPANYPetrochemicalOilBankHealth SectorFood andBeverageElectronicsCommunity ServiceExampleDonation to localorphanagePlanting treesDonation to localfemale charityorganizationHolding a communityevent forchildren withcancerHosting arecyclingcampaignFunding aneducationinitiative ina developingcountryStandards and ReportsSeveral international organizationshave codes, standards and benchmarksthat help organizations determine whatissues are material within their sectorsand how to engage their stakeholders.These are based on global standardsand benchmarks that vary but aresimilar in essence. These standardsclarify the difference between communityservice and CSR, mainly dueto the level of detail and complexityof engaging in CSR. One example isa set of standards provided by the in-CSR ExampleCommunity recycling campaign in cooperationwith local municipalityParticipating in carbon off-setting activitiesthat involve the strategic plantingof trees to curb CO2 emissionsProviding guidance on sustainable investmentfundsFunding an “early detection” campaignoffering mammograms to women at riskof Breast cancer in rural areas and providingthem with proper medical guidanceand care.Ensuring that foods are sourced throughtransparent supply chains by requiringinternational certifications such as aFairTrade certification or a RainforestAlliance certificationFunding an awareness campaign aboutthe proper disposal of electronics,providing a disposal point and workingwith local companies and municipalitiesto properly recycle and dispose ofmaterials.14 Rawabi News Issue 24 Jan-Mar 2011 Rawabi News Issue 24 Jan-Mar 2011 15

“Having a structuredCSR strategyincorporated intocore business, andensuring stakeholderengagement is a differentapproach tocommunity developmentfrom traditionalcommunity serviceand philanthropy.”DISCLAIMER:The authors of the “Team Contribution”articles are solely responsiblefor their content. Theviews expressed therein do notnecessarily represent the viewsof Rawabi Holding.Rawabi Holding does not assumeliability or responsibilityfor the accuracy, completeness,or usefulness of any informationor process disclosed, orrepresent that its use would notinfringe privately owned rights.ternational organization Accountability,which states that the codes help companiesmake strategic choices whenselecting the codes and frameworksthey will use in order to comply withinitiatives, be them voluntary or regulatory.It also claims to help companiesdetermine the business value of adoptingpractices. There is a set of ISOsustainability regulations, regulationsset by the United Nations, as well asthe Global Reporting Initiative (GRI)regulations. All of these guide companiesto engage in CSR initiatives thatpush towards sustainable developmentand the engagement of stakeholdersin determining the effects of the organizations’activities on society andthe environment. These reports canbe audited to ensure that they are reportingon issues that relate to globalsustainability indicators. In 2008, onlyone company in Saudi Arabia had produceda sustainability report that waschecked by an external auditor, GRI:the National Commercial Bank (NCB).By 2011, only two more companiesjoined in: Dr. Soliman Fakeeh Hospitaland the International Medical Center.This, however, is bound to change inthe upcoming years due to pressurefrom international competitors and theincreased awareness surrounding theissues.Motivators and DeterrentsThe motivation to engage in CSR comesfrom many directions—and some ofthe motivators are similar to those thatmotivate companies and individuals toengage in community service: a desireto contribute to the development of societythrough projects that benefit thecommunities in which they operate.Others engage solely because of thetrend to “look” responsible by claimingto have social responsibility initiatives,and do it for marketing and PR purposes—orthey are blamed for having thisobjective. However, the majority ofcompanies will engage because of theglobal threats caused by unsustainablebehavior in the private sector and beyond,that are exasperated by a disengagementof business and governmentin issues of sustainability.International CooperationThe UN Global Compact is a policyinitiative for businesses “that are committedto aligning their operations andstrategies with ten universally acceptedprinciples in the areas of human rights,labor, environment and anti-corruption.By doing so, business, as a primaryagent driving globalization, can helpensure that markets, commerce, technologyand finance advance in waysthat benefit economies and societieseverywhere.” It describes commongoals that businesses around the worldare trying to achieve and provides aframework to develop, implement anddisclose sustainability practices, aswell as advance sustainable businessaround the world. Engaging in theGlobal Compact would signify a pushtoward transparent and sustainablebusiness practices that would advancesocial development.In ConclusionHaving a structured CSR strategy incorporatedinto core business, andensuring stakeholder engagement is adifferent approach to community developmentfrom traditional communityservice and philanthropy. In this sense,plastics manufacturing companies, forinstance, will engage with governmentagencies in setting proper restrictionsand regulations on the use and disposalof the materials they produce, hospitalswould ensure patients are receivingefficient care in alignment with theirneeds, clothing factories would restrictthe use of harmful chemicals and takeproper measures to ensure the healthand safety of their workers, as well assource materials that offer secure livelihoodsto farmers. These are all examplesof how organizations can takecommunity service beyond fragmentedinitiatives, align them with core businesspractices, and still benefit fromthe positive feedback stakeholders willgive the company.References:Crowther, David. Perspectives on CorporateSocial Responsibility. Ashgate PublishingCo. Vermont: 2005.Mc Williams, Abigail, Donald Siegel andPatrick Wright. “Corporate Social Responsibility:International Perspectives” RensselaerPolytechnic Institute, Department ofEconomics. March 2006Steger, Ulrich. “Perspectives for CorporateSocial Responsibility” IMD, 2008. http://www.imd.ch/research/challenges/TC042-08.cfmUN Global Compact www.unglobalcompact.orgThis article written by Hanaa Almoaibedwas previously published in the TamkeenSustainability Advisors DNA Newsletter2010 (Feb-March) Issue No. 1.making a DifferenceThe 16 th AnnualCharity RunTheme: Traffic Safety AwarenessWhere: Corniche, Al-Khobar, KSAWhen: 10 March, 2011Rawabi HoldingUK AWARDSWhat: The 2011 Rawabi Holding UK AwardsWhen: Saudi British Society’s Annual Dinner, 2 February, 2011Where: Institute of Directors, 116 Pall Mall, London, United KingdomThe awards, for making a significant contribution to Saudi-British relations, werepresented by Rawabi Group Chairman, Sheikh Abdulaziz AlTurki to:Dr. Venetia PorterDr. Porter, curatorof Islamic artat the British Museum,has wonthe award for herachievements inpresenting Islamicart, and Saudiart in particular,to the British public. She organizedthe calligraphy exhibition “Word IntoArt: Artists of the Modern Middle East”at the British Museum in 2006. Shehelped organize the “Edge of Arabia”exhibition of Saudi contemporary artin several cities. Her current projectis the exhibition to open at the BritishMuseum in 2012 called “The Hajj:journey to the heart of Islam”, whichwill bring to Britain many treasuresfrom the pilgrimage routes in SaudiArabia. Dr. Porter has published manybooks on Islamic art.Mr. Robert LaceyMr. Lacey’s majorbook publishedin 1981 “TheKingdom” was arevelation to theoutside world ofa Saudi Arabiawhich was at thattime shrouded inmystery to many. He has followed thisup with a recent book “Inside the Kingdom”which he researched while livingin the Kingdom for several months, ashe did before publishing his first book.It has enhanced his reputation in SaudiArabia and elsewhere.16 Rawabi News Issue 24 Jan-Mar 2011 Rawabi Rawabi News News Issue Issue 24 24 Jan-Mar 201117

Anwar RehmanBahadur GulINDUSTRIALELECTRICALTECHNICIANEnrico JulianEstrelladoAUTOCAD OPERATORBachelor of Science inarchitecture, BiocalUniversity, PhilippinesHabeeb AbdulrazaqAl KhalafPurchasingCoordinatorCarlo De GuzmanCrisostomoTECHNICAL CLERKComputer Science, STICollege Recto, PhilippinesMahdi Hassan AlFateelAssistant PurchasingRepresentativeMajed MohammadAl OmairiLight Duty DriverAleo Gonzales JopiaELECTRONICTECHNICIANBachelor of Science in electronics& communicationsengineering, PhilippinesKumail Hussain AlJishiMechanicTechnicianHassan Saleh AlRashidMechanicTechnicianrawabi electricImran AshrafMohammedElectrical DesignEngineerrawabi SPECIALIZED ENCLOSURESAdel AbbulazimAlGhareebReceptionistRAWABI UNITED SAFETY SERVICEWaleed Yousif AlYousifSafety InstructorCertified professional HSEinstructorHussain AlawiAlSaddahDriverIt is our hardwork anddetermination thatcreates results.We are RawabiHolding.Powered bydedicated,talented andcommitted people.Moammad SaeedAl SebaeMechanicTechnicianMoath YaseenAl-ArabMechanicNEWBORN BABIESrawabi TRADING & contractingIbrahim MansourAl YahyaSecurity GuardSalman AliAl MuhaimeedSecurity GuardAli IbrahimAl SaihatiSecurity GuardLouie CerezoSalvadorWarehouseSupervisorBachelor of Sciencein mechanical engineering15 years experience innational and internationalcompaniesLelliandaughter of Mohammed Mahmoud Abd A. Nassar, Site Supervisor ofRawabi Industrial Support Services, born February 3 rd 2011Omarson of Engr. Naser Alshibrawi, General Manager of Rawabi IndustrialSupport Services, born March 10 th 2011Sukainahdaughter of Fadel AlManasif, Group Recruitment Representative,born March 17 th 2011An unexpectedblessing is alwaysthe best gift!Babies are the mostbeautiful gifts fromGod.May your small onegrow strong & happyunder your care andlove.20 Rawabi News Issue 24 Jan-Mar 2011Rawabi Rawabi News News Issue Issue 24 24 Jan-Mar 201121

InspirationalQuotesHow well do you knowRawabi Holding?“Change will not come if we waitfor some other person or someother time. We are the ones we’vebeen waiting for. We are thechange that we seek.”Barack Obama, 44th and current President ofthe United States“Watch your thoughts; they becomewords. Watch your words;they become actions. Watch youractions; they become habits.Watch your habits; they becomecharacter. Watch your character;it becomes your destiny.”Lao-Tze - a mystic philosopher of ancient ChinaTest your knowledge about Rawabi Holding. Use the questions and incompletesentences as a clue to the word that goes into the corresponding blank spaces.Happy puzzling!“A pessimist sees the difficultyin every opportunity; an optimistsees the opportunity in every difficulty.”Winston Churchill, (1874 – 1965) British politicianand statesman“If wrinkles must be written uponour brow, let them not be writtenupon the heart. The spirit shouldnot grow old.”James A. Garfield - (1831–1881) 20th Presidentof the United States“The positive thinkersees the invisible,feels the intangible,and achieves theimpossible.”“Never let your memories begreater than your dreams.”Doug Ivester - Retired Chairman and Chief ExecutiveOfficer of Coca-Cola Company“When one door closes, anotheropens; but we often look so longand so regretfully upon the closeddoor that we do not see the onewhich has opened for us.“Alexander Graham Bell - (1847–1922) an eminentscientist, inventor, engineer and innovatorwho is credited with inventing the first practicaltelephone“The positive thinker sees the invisible,feels the intangible, andachieves the impossible.”Unknown“Every moment you get is a gift.Spend it on things that matter.Don’t spend it by dwelling on unhappythings.”UnknownACROSSDOWN“My life is my message.”Gandhi - (1869–1948) Political and Ideologicalleader of India“Honesty is the first chapter in thebook of wisdom.”Thomas Jefferson - (1743–1826) was the thirdPresident of the United States (1801–1809)“Every second you spend thinkingabout someone else’s dreams youtake time away from your own.”“If you do not fear future consequencesand have no shame, thendo as you please.”Abu Tammam – (796-843) Famous Arab Poet2. Rawabi Holding’s new slogan6. Remal Electric’s rebranded name8. What month was the new brandunveiled?9. Collectively, we are ___.It is our common bond and sharedequity.1. We aim to improve economicdevelopment and quality of lifeeverywhere we ___.3. Rawabi Holding is a responsiblediversified company that makeseverything it touches ___.4. The new symbol was inspired by thespirit of ___.5. New corporate colors are blue, greyand ___.7. We wanted to capture that extraordinaryresult that occur when wecombine our human ___ with theresources of the nation.Yogi RamenANSWERS:1) operate; 2) Powered by People; 3) better; 4) partnership; 5) yellow; 6) Rawabi Electric;7) capital; 8) January; 9) Rawabi Holding22 Rawabi News Issue 24 Jan-Mar 2011 Rawabi Rawabi News News Issue Issue 24 24 Jan-Mar 201123