MAGIC WAVE _ May 2009

Coca-Cola ISC Pro Surfing Tour 2009 Officially Launched at Kuta Beach, Bali18 April 2009, Kuta-Bali: The Coca-Cola Indonesian Surfing ChampionshipPro Tour 2009 was officiallylaunched on the sands of the world famousKuta Beach in Bali on Saturday afternoonin front of the Hard Rock Hoteljust before sunset, complete with Balinesegamelan music and dancers, speeches,giveaways, and s live music performance,announcing the start of this exciting competitivesurfing season.The season’s first pro event will be theRusty “Rumble in Da Jungle” 6-star contestat Bangsal Beach in Sanur, starting offon April 26th with a waiting period of 3weeks with which to allow the contest tobe run in only the best waves, creating themost exciting event for both the surfersand the spectators, with a prize purse of35 million Rupiah at stake.Six more pro events will be held in locationsthroughout Indonesia includingWest Java, Sumbawa, Rote, and of courseBali. Please check www.isctour.com fordetails on the schedule and to follow thetour as it travels to these exciting surfspots.The Saturday afternoon launch eventwas attended by local and national media,members of the surf industry, surfers, staffand management of Coca-Cola BottlingIndonesia and the ISC, and of course thetourists and beach workers that crowdthe sands of Kuta Beach each day in frontof the Hard Rock Hotel Bali.After the beautiful Balinese dancers hadentertained the audience, Bruce Waterfieldfrom Coca-Cola Bottling Indonesiaheadquarters in Jakarta gave a welcomingspeech in which he explained, “Coca-Cola Bottling Indonesia’s sponsorship isan extension of our CSR program happeningaround Bali. We have been workingwith local authorities and NGO’s to cleanup Bali’s beaches and improve environmentalawareness through education. The ISC,surfing and surfers are users of the beachesin a place where surfing has such a global focus.....sowe’re very keen to work with ISC,the governing body of surfing in Indonesia,as they provide an organized platform forthe surfers to develop their skills and havegreat future.”After a big round of applause, he added,“This is CCBI’s second year supporting theISC. The large value of our sponsorship representsour commitment to provide all Indonesiansurfers an opportunity to developthemselves, the sport and lifestyle of surfing,and an opportunity to shine on the worldstage.”His speech was followed by a few wordsfrom ISC CEO and pro surfer Tipi Jabrik,who expressed his appreciation saying,“Thank you to CCBI for their support of theISC and for surfing in Indonesia. Partneringwith Coca-Cola opens a lot of doors for us,and with their help and media connectionswe can create more visibility to what we aredoing here in Indonesia. Their communityinvolvement in beach clean up, reef preservation,and other social programs means abetter future for Bali and Indonesia. Finally,my heartfelt thanks to our loyal event sponsorsBillabong, Oakley, Quiksilver, Rip Curl,and Rusty for making our tour grow eachyear and become such a big success, and toBaliwista (Bali’s Lifesaving Dept) for helpingout at every event!”Mr. Ngurah Darma, the head of Bali’s TourismDepartment, was next to take the microphone,informing the audience of howgrateful he is for CCBI’s support of Bali andsurfing, and how proud he is of the ISC’ssuccess. He went on to say that his touristdepartment fully supports surfing and wantto become more involved in the future.He was then presented with his very ownsurfboard by Tipi Jabrik and Yerki Basuki(GM of Operations, Bali), courtesy of theCoca-Cola ISC tour.Another surfboard was given to luckyMisa Tai from Surf Edge Magazine, thewinner for doing the best impersonationof a Coca-Cola TV advertisement, andfinally a glorious sunset capped off theevent, while Bali lifeguard, surfer and musicianextraordinaire Marcello, played theguitar and sang to a darkening sky.The ISC would like to express their appreciationto Coca-Cola Bottling Indonesia,the Hard Rock Café Bali, Baliwista,the Bali Tourism Department, Billabong,Oakley, Quiksilver, Rip Curl, Rusty, GUS,SurfTime, Magic Wave, Hello Bali, Bali andBeyond, and the other media in attendancefor their support.Photos: Tim Hain28 MAGIC WAVE _May 2009