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Developmental Status<br />

2008 annual income statistics<br />

Cus<strong>to</strong>mers<br />

The majority (more than 60%) of those who<br />

buy Melaleuca products each month are strictly<br />

cus<strong>to</strong>mers. They are not interested in pursuing<br />

the Melaleuca financial opportunity. They just<br />

love Melaleuca products. Only a few of them<br />

will ever decide <strong>to</strong> build a Melaleuca business.<br />

Cus<strong>to</strong>mer Referrals Status<br />

29% of all Melaleuca cus<strong>to</strong>mers have referred at least one cus<strong>to</strong>mer but fewer than eight cus<strong>to</strong>mers. As those cus<strong>to</strong>mers purchase<br />

products directly from Melaleuca, those who referred them receive a small commission. These households are not necessarily<br />

interested in the financial opportunity. Their relationship with Melaleuca is primarily because they love Melaleuca products. Their<br />

‘status’ is determined by how many cus<strong>to</strong>mers they have referred. A Marketing Executive has at least one cus<strong>to</strong>mer. A Marketing<br />

Executive II has referred at least two cus<strong>to</strong>mers and a Marketing Executive III has referred at least four cus<strong>to</strong>mers at some time<br />

in their life. While these individuals may not be considered serious business builders, their cus<strong>to</strong>mers (like the vast majority of<br />

Melaleuca cus<strong>to</strong>mers) come from word-of-mouth referrals. Therefore, the overall contribution of these individuals is significant.<br />

Active<br />

Executive<br />

Status<br />

Mkt. Executive<br />

Mkt. Exec. II<br />

Mkt. Exec. III<br />

Only 1 out of 9 cus<strong>to</strong>mers (11%) will decide <strong>to</strong> start their own Melaleuca business and eventually achieve Direc<strong>to</strong>r status<br />

or above. Direc<strong>to</strong>rs have made a substantial effort (probably spent at least 50 hours) in developing at least eight Melaleuca<br />

cus<strong>to</strong>mers. Those estimated 50 hours could have been spent in a single week or could have been spent over several years. But at<br />

some point in their lives, Direc<strong>to</strong>rs have invested enough time <strong>to</strong> develop (and maintain) at least eight Melaleuca cus<strong>to</strong>mers.<br />

Active<br />

Executive<br />

Status<br />

Percent<br />

at This<br />

Status<br />

73.8%<br />

15.3%<br />

10.9%<br />

Percent<br />

at This<br />

Status<br />

Direc<strong>to</strong>r I/II 83.7% AU$18,762<br />

NZ$22,401<br />

Annual Income Minimum<br />

Personal<br />

High Low Average<br />

Cus<strong>to</strong>mers<br />

AU$1,674<br />

NZ$1,998<br />

AU$2,793<br />

NZ$3,335<br />

AU$8,548<br />

NZ$10,206<br />

$28<br />

$34<br />

$28<br />

$34<br />

$75<br />

$90<br />

Annual Income<br />

High Low Average<br />

$82<br />

$98<br />

$102<br />

$122<br />

$259<br />

$309<br />

$658<br />

$785<br />

$2,637<br />

$3,149<br />

0<br />

2<br />

4<br />

Minimum<br />

Personal<br />

Cus<strong>to</strong>mers<br />

Average<br />

Personal<br />

Cus<strong>to</strong>mers<br />

1<br />

2<br />

5<br />

Average<br />

Personal<br />

Cus<strong>to</strong>mers<br />

Minimum<br />

Total<br />

Active<br />

Cus<strong>to</strong>mers<br />

0<br />

2<br />

4<br />

Minimum<br />

Total<br />

Active<br />

Cus<strong>to</strong>mers<br />

Average<br />

Total<br />

Active<br />

Cus<strong>to</strong>mers<br />

Average<br />

Total<br />

Active<br />

Cus<strong>to</strong>mers<br />

Time <strong>to</strong> Achieve Status 1<br />

Shortest<br />

Time<br />

Time <strong>to</strong> Achieve Status 1<br />

Shortest<br />

Time<br />

Longest<br />

Time<br />

Longest<br />

Time<br />

ANNUAL INCOME STATISTICS BUILDING YOUR MELALEUCA BUSINESS<br />

Average<br />

Time<br />

Average<br />

Time<br />

10 14 10 65 1 Mo. 120 Mo. 7 Mo.<br />

4<br />

10<br />

22<br />

1 Mo.<br />

1 Mo.<br />

1 Mo.<br />

120 Mo.<br />

120 Mo.<br />

120 Mo.<br />

3 Mo.<br />

6 Mo.<br />

5 Mo.<br />

50

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