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in the 48-hour folloW-up…<br />

(category 2 anD 3)<br />

Answer any questions your new enrolee may have<br />

about Melaleuca .<br />

Recommit Them <strong>to</strong> a Category<br />

Go through the three categories once again, explaining each<br />

in detail, and reconfirm the enrolee’s choice.<br />

Explain the Monthly Product Point Order<br />

Depending on the category, your new enrolee will sign up<br />

for either the 35+ Product Point or 55+ Product Point order.<br />

Explain each of these and help the new cus<strong>to</strong>mer commit <strong>to</strong><br />

one or the other .<br />

Review Preferred Cus<strong>to</strong>mer Program (and Backup Order)<br />

Clearly explain all of the benefits of being a Preferred<br />

Cus<strong>to</strong>mer . Show the new cus<strong>to</strong>mer all the benefits now<br />

available <strong>to</strong> them, emphasise the Preferred Cus<strong>to</strong>mer discount<br />

on Melaleuca Products, and the 100% satisfaction guarantee.<br />

Take some time <strong>to</strong> explain the Backup Order, and be sure <strong>to</strong><br />

mention the advantages—the new enrolee will never have <strong>to</strong><br />

worry about his Preferred Cus<strong>to</strong>mer status, even if he does<br />

happen <strong>to</strong> forget <strong>to</strong> shop one month. Finally, explain Loyalty<br />

Shopping Dollars, and remind the cus<strong>to</strong>mer that <strong>to</strong> redeem<br />

these they must first place a minimum 35 Product Point order .<br />

Order a Career, Value, or Pacesetter Pack<br />

This is a good time <strong>to</strong> explain the benefits of ordering a Career,<br />

Value, or Pacesetter Pack. It’s the best way <strong>to</strong> try a large selection<br />

of products, <strong>to</strong> develop compelling product s<strong>to</strong>ries, and <strong>to</strong> convert<br />

their home as quickly as possible, and at the best price possible.<br />

Discuss <strong>Your</strong> Enrollee’s “Why”<br />

Review the written “why” your enrolee has created . Spend<br />

time talking with them about it, and ensure them that this will<br />

motivate them <strong>to</strong> build their business . Ask them questions<br />

such as, “Where do you want <strong>to</strong> be a year from now? Five<br />

years from now? Why is that important? What will that allow<br />

you <strong>to</strong> do that is not currently possible?” The more emotional<br />

ties <strong>to</strong> their goals, the more they’ll be likely <strong>to</strong> achieve them.<br />

23 BUILDING YOUR MELALEUCA BUSINESS HOLD 48-HOUR FOLLOW-UP SESSIONS<br />

Submit a New Cus<strong>to</strong>mer Membership<br />

Agreement for Direc<strong>to</strong>r<br />

If your new Marketing Executive is a Category 2–3, they<br />

should plan <strong>to</strong> achieve Direc<strong>to</strong>r in their first month. Therefore,<br />

they may want <strong>to</strong> commit <strong>to</strong> 55 Product Points (rather than 35<br />

Product Points) <strong>to</strong> help qualify for Direc<strong>to</strong>r-level incentives and<br />

additional Loyalty Shopping Dollars . Make sure this option is<br />

selected or fill out the proper form for this qualification .<br />

Review the Pacesetter Program and Compensation Plan<br />

Help your Marketing Executive understand that there are<br />

significant bonuses available if they move quickly in their<br />

advancement . Explain the bonuses available at each<br />

status advancement in both the Pacesetter and regular<br />

compensation plans .<br />

aDDitional <strong>to</strong>ols<br />

Check your Leadership in Action magazine for these helpful<br />

<strong>to</strong>ols and more:<br />

1 . Marketing Executives can learn from successful Melaleuca<br />

leaders by subscribing <strong>to</strong> the B .E .S .T . series . This 12-month<br />

subscription is available on CD. You’ll receive a new one<br />

each month, narrated by one of Melaleuca’s <strong>to</strong>p Marketing<br />

Executives and covering various aspects of building your<br />

business. It’s a great way <strong>to</strong> learn from the best.<br />

2. To help you conduct your 48-Hour Follow-Up sessions,<br />

Melaleuca offers The 48-Hour Follow-Up brochure . This <strong>to</strong>ol<br />

has one page devoted <strong>to</strong> the enroller checklist and another<br />

<strong>to</strong> the new cus<strong>to</strong>mer checklist . The brochure is perforated<br />

so the enroller and new cus<strong>to</strong>mer may each have a copy .<br />

“Growth starts with a resolution <strong>to</strong> treat your Melaleuca<br />

business like a business. That doesn’t mean you have <strong>to</strong><br />

work full-time, but in the time you do spend in Melaleuca,<br />

you need <strong>to</strong> treat it as seriously as you would treat your<br />

job or your own business.”<br />

Alan Pariser, Corporate Direc<strong>to</strong>r V, Florida, USA

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