BERTRAND MALLET - Inchcape

Bulgaria Automotive OverviewLow car penetrationImprovement of roadinfrastructureOne of the oldest carparcs in EuropeMarket still far from itspeak of 2008Toyota position as clearmarket leaderHigh quality dealernetwork351 passenger cars per 1000 inhabitants (vs EU27 averageof 478)As in Romania and with the support of EU structural funds,the road network is undergoing significant improvements56% of car parc more than 10 years old27% of car parc more than 20 years oldAverage – 15 years oldTIV reached 57k in 2008In 2010, TIV fell to 19kToyota has the highest consideration and preference, as wellas the best quality perception in the countryAll 3S facilities comply with the latest standards; most ofthem were completed in the last 2 yearsVery well trained and motivatedsales staffThe Bulgarian automotive market should see good growth over the coming years, with a clear advantage forToyota as the market leaderSource: Global Insight/JD Power